Morgan Richard (9:57)
Yeah, sure. So I have been working in finance since 2008. I got my first job actually as a coffee girl on the floor of the American Stock Exchange. And that's literally what I did. I got, I got guys who screamed in a pit coffee and, and I memorized their coffee order because they literally ordered the same thing like every day. Like every day. And they were like, oh, she's like a little smart, you know, like, maybe we should promote her. And so I got promoted, you know, and I studied for the series seven and I worked there for a while. I worked there for a couple years. And you know, and I don't mean this to offend anybody in any way. Women in general are nurturing people. Like that's just who we are by our Nature. And that's who I am, certainly. And so I just found that trading equity options in a pit with a bunch of screaming men wasn't really what my life's purpose was supposed to be. And I didn't really feel like I had a life's purpose, to be honest. And it didn't feel like. Like I was using those nurturing aspects of my soul. And so I left and took a job in wealth management. I worked for two large wirehouses. I was at Merrill lynch for a while, and then I was at. I was at ubs. And then I, in the midst of all this, took lots of financial exams, did all the things that I was supposed to do, and then started my own firm with the hopes of being like. At the time, Pierre and I were already dating. Pierre Rochard's my husband. And my hope was basically that I would start this business, we would get married, we would have kids, and my business would be well established before I had children. So that it wasn't so wild trying to start a business and also have children. It turns out that anytime you start a business, it's wild. It doesn't actually matter. And also, when you have children, it's wild. So it really also doesn't matter. I probably could have done all those things at the same time. That's kind of how I ended up where I am now, where my. I moved closer and closer to what I consider to be really a nurturing profession. So, like, I think when people think of financial advisors and financial planning, they don't think of, you know, people who are nurturing. They think of, like, these stodgy men in suits who are trying to sell them garbage, which there are a lot of those out there. So that's fair that that's what people think of. That's not how I think of it. I think of personal finance as being, like, a way for me to help people achieve what they want to achieve in life and bring out the best in them. Just, like, how I would do anything in my life. I want to help others. And so. And I. And I like money. You know, who doesn't? And I'm a curious person, maybe nosy, some would say. I love looking through pay stubs and seeing what kind of insurance people have. You know, like, I find that stuff really kind of fascinating. And so that's how I ended up being a financial planner. My firm is now 11 years old. In the midst of that, though, I met Pierre, and I had already heard about Bitcoin. Prior to meeting Pierre, I've Always been a libertarian. My dad's a Ron Paul supporter. Like, I kind of. We grew up, you know, voting for Ross Perot, like, that kind of a thing. So I was always kind of weird. It's not that odd that I would end up thinking bitcoin was interesting. So when Pierre brought it up, I found it interesting. Like, I was like, oh, yeah, I remember reading about that thing. And so it didn't totally click for me, though, I'll be honest. It took me a few years to, like, really be like, okay, actually, yeah, like, I get what this is. I think this is gonna be really important, and I think I need to start advising clients on it. And at the time, there was like, no. There was no, like, no guidance, no anything. Like, you didn't. You were like, I don't know what I could be doing. My compliance consultant was like, absolutely not. Like, if somebody brings it up, maybe you could say something about it if somebody asks you, but do not bring it up. And I'm like, okay. I felt kind of shackled, you know, because, I mean, we've been in bitcoin. Pierre's been in since 2012, I want to say. And I've known about. Like, I've been around since 2013 now. So it was really hard starting my business in 2014 and being like, can't tell people about bitcoin. Okay, what are we going to talk about? So people started asking, though, in 2016, which is kind of fascinating. I had a couple of clients interested in it and got clients involved holding their own coins and actually storing it properly. And then in 2017, with that run up, there were a lot more questions. In 2018, people definitely were interested. And then after that, I was just like, you know, I'm just gonna start bringing it up. Like, I felt like I'd waited long enough, like, there wasn't any more guidance. And I'm like, you know what? I'm just gonna start talking to people about it. So, like, technically, I've been advising on it since 2016, but I would say 2018 is when I actually started, like, really talking to people about it. And by 2020, I was like, look, if you don't have it in your portfolio, like, we're making you have it. And so anyone who we couldn't get to, like, basically own their own, like, basically buy bitcoin outright, we started using GBTC for them, just so they had some kind of exposure. We had pushback. Like, there were clients who were like, I don't want this in my portfolio. Like, why Are you trying to put, like, you know, drug money in my portfolio? Like, are you nuts? Like, I'm starting to rethink your life choices type of thing, you know? And so for some people, like, we sold, like, I couldn't convince them. And for most people, though, they held on. So with the exception of two clients, we were able to get really everyone holding something. And then from then on, we were like, just in this place of, okay, well, you have some gbtc, like, how can we get you bitcoin outright? You know? And now I would say majority of my clients, they own. They have their own keys. I actually, at this point, don't have sort of regular clients coming in. I have, like, bitcoiners coming in who are like, we need financial planning. We, like, I got as far as I can get. And now, like, this is significant wealth. I'm not exactly sure what to do with it. I need some help here. And we're navigating, like, more complex, like, complicated financial planning, like, problems at this point, which. It's a. It's. I mean, it's. It's a dream. Like, this is exactly what I always hoped that I would have. Would be working with, like, amazing families who have similar mindsets, who. Who really just want to do the right thing.