B (3:25)

Ray Kurzweil, eat your heart out. That's. No, I'm kidding. In the very near future, we're not going to be advertising to people, we'll be advertising to bots. And this breaks all of Hormozi's models. You know, his book's going to be irrelevant here in just a, just a few years. But if you think about it, it's really the world we're moving towards. The vibration of information bots and agents out there collecting data and collecting information, ads, changing, shifting, high frequency advertising, all these things. So information is the base layer of technology. It absolutely is incredibly important. I love to listen to really smart people and sometimes like share their ideas and they're just. I couldn't have expected it this fast. I mean, you think about at the time, it barely even made sense. And now six months later, I have a team of nine virtual agents who are doing every single task that I need to run a full company at scale and currently doing projects with 40 to 50 employees at a time. But we could easily scale to 500. Everything from invoicing, payroll, automation, all the way down through scoping automatic, you know, scopes based on conference calls that are pipeline of newsletters that get turned into short films that are top of the funnel market. I mean every single aspect of a company is now automated. And at the time we had that conversation just six months ago, I had never done a line of code in my life. I had never sat down and written anything. I had no clue what I was even talking about. It just sounded really cool and interesting.

A (5:08)

How did you, first of all, how do you digest your news? Because I had not seen the news about Claude code. Obviously you had had. So what? Devices, sites, social media, you know, you got it from somewhere. Where are you seeing this stuff? And how did you build your agents from the ground up? How did you figure out how to do it, know that you should do it? Was it, you know, more than a feeling that you should be doing these things?

B (5:42)

Well, you know as well as I do, if you're not on X, you're Just not really in the party. You're going to hear about stuff two or three days later or a week later if you're just on LinkedIn or Instagram or, I don't know, wherever else. You know, I'm noster some of these other places, I'm sure there's a really cool stuff happening. But if you want to be in the know, in the moment to moment, you just have to be on X. It's that way with Bitcoin. It's that way with AI. Yeah, I mean this stuff just leaks. There's only a handful of really, you know, I think notable AI agent influencers, if you want to call them, or thought leaders. And so once you kind of like have two or three of these guys in your feed, you just, you're getting everything all the time because all these guys, agents are doing all of the scraping and lift. So it's like, it's this incredible reflexive system. So that was part one. Part two is, definitely is a bit of a journey. I think it started out of necessity. You know, I spent my whole career, 25 years working in a traditional system. You know, Hollywood was, was 130-year-old foundational system and it ran a very specific way. And when I went to school and learned how to work in that system, when I came out and interned when I started my career, there was really just one way to do it. You start at the bottom and you work your way up. Unless you know you're born into it or, or you get lucky or you've got insane talent, which I don't. I just had to like put in the, put in the hard work. And that was only. There was no other way. And so there was very traditional ways of doing things that really all fell apart in 2023. And in some ways I count myself lucky that our industry was impacted by technology ahead of other industries. You know, it was really hard transition and I think a lot of people, you know, looked, looked at Hollywood. You know, there's tons of like, well, you know, it's ripe for disruption. You know, you guys are just, you know, but like, I don't think people really understand just how tight the margins are. I mean, even on a Disney show, my last five or six shows were all for Disney or Disney companies like that Disney owned. And the margins are so tight. I mean you would get, you know, on a $30 million television show, you're still getting, you know, you're still getting asked questions about line items that are like $7 a rental for a week and wow, do you need this? And I mean it's very, very, every single dime was managed, but it's traditional system, it ran in traditional way. And so if you wanted to create something at work, you had to work the way that that system worked. And when I left that system and I started working in Bitcoin, I started building in Bitcoin. There were no rules, but also I didn't have any resources. I'm trying to do something from the ground up. And I was in New York, I was shooting an episode of a very exciting project which you, you have so lovely come and joined us on as a guest. And that project will be kind of revealed to the world hopefully soon, in the coming months. But we were shooting and I first saw that there was an agent, a new agent that had been open sourced and launched to the public called openclaw. And I'm sure a lot of people have heard about OpenClaw now it's one of the most widely downloaded, you know, open source projects on GitHub. So everybody's kind of heard about this, hopefully everyone's using it. But I just, I was in a place where I was like, this is what I need, you know, I need incredibly powerful tools that are totally free, you know, scalable and apparently can do anything I need. And so I watched as many videos as I could. I really figured out a rule system of like, okay, I'm not going to give this thing access to my whole life, I'm going to sandbox it. And then I just really started slowly, just dreaming up ideas, you know, what do I need? How can this thing be beneficial? And I had recently been taking calls where I'm scoping out projects and between the phone call, taking the transcript, figuring out the scope, adding a template, it's hours, it's hours and hours of work. And you have a couple of those calls in a week. You know, you're spending 10, 12 hours of your working week just trying to do these, these scopes and make sure they're done properly. And so that was the first thing I attempted, you know, and it, I just basically talk to my agent. I, I like to use Claude code as the central brain to really help me organize a plan. There's obviously co work, Claude, Claude co work and Claude code and they have some other tools and a lot of really exciting tools coming that we learned about in the league. But I like to use as my brain, I like to design a plan, I like to really, really work the plan and then I'll take it to Claude and Say, hey, what do you think about this? I'll take it to ChatGPT, I'll take it to other agents or other, you know, AI brains. Hey, what do we think about this? Where are the flaws? What are my blind spots? What am I not thinking about? You know, is this scalable? Is it not, Is it breakable? There's all kinds of stuff I had never even thought about. Okay, well where are these going to be stored? Where's your database? Who's hosting it? Is it secure? What you know, all of these things you just start learning and doing. So you're asking for guidance and you get great advice and then you just start building. And that was the first thing I ever built. And I have a completely automated scope of work pipeline. From the time I take a call, five minutes later, I have a seven page scope of work that is drafted and on my, you know, on a folder in Google Drive. And it was a very eye opening moment for me. And then from there it was just a snowball. Every single possible thing that I wanted, I felt like I could do. I just started trying to build.

A (11:14)

Was there anything that surprised you? And can you walk us through kind of the composition and the complexity, the technology that is these agents, which are more than bots because they have soul files, dream files, what are those?

B (11:36)

What makes these agents so powerful is that first of all they have a memory. And this memory is changeable, programmable, updatable. And so, you know, there is sort of a limit, I would say. And first and foremost I want to just say like, you know, I think there's a lot of different ways to go about this, you know, and ultimately if you're going to do it, you just do and make sure you do it safe. And there's, you want to be safe, you don't want to just open up your whole world. You got to take, take it slow and learn your way. The way I did it is probably wrong and I probably did so many things wrong, but I lear learned. And so you know, without, without offering advice as like some sort of like expertise of this is how you do it. I'll just speak to what I did, you know, and what I learned along the way. But yeah, I learned very quickly that there's a memory file. And this memory file allows me to create tasks or things that are important to me. And so the agent has a limited memory. You don't, you can't just stock it full of 50 things and you kind of figure out pretty quickly that your agents, you don't want to give them too many things to do. You know, if you want them to go out and look for jobs for you, you want them scraping, you know, different job sites and job boards and bringing you leads and organizing it into an Excel sheet and, you know, and cross referencing, you know, which ones have already been listed with. Like, that's a big job. You know, you probably don't want to give your agent then also turn it into like a trading bot. And also that agent is doing outreach for you, you know, handling emails and, and then also doing like all these other things. So you sort of learn that, okay, I need to start having multiple. And there's different ways to do that. You can have multiple agents on the same computer. You can create, you know, virtual computers inside of one computer and do that. There's limitations. The RAM is going to be a bit slower and that's going to impact, you know, speed. And then there's security issue because everything's centralized. So there's always trade offs. But you get these memory files, they're pretty, they're somewhat limited but very powerful because then they will just do whatever you ask them to do within limitations. And if they can't do it, they'll tell you and they'll tell you why. So step one, they have a soul file. Soul file. So they have, they have rules. You could tell them the things that you are important to you as a person. My first agent I called Marcus and his soul was built around the core ethos of Marcus Aurelius. I don't know why, just sounded like a cool thing that I could mention in a podcast someday and here we are. But, you know, I just felt like it was really important to be like, I don't. This is really powerful and crazy and I just feel like I need to make sure, sure that, you know, I acknowledge that you are smarter than me at a lot of things, but I'm human and so I'm going to be able to do a lot of things you can't. And we're going to have this relationship of sharing and I'm going to trust you. But also you got to trust me that if I say I don't want it, then I don't want it, you know, and hopefully, you know, hopefully it sticks. They have, yeah, they have these dream files now which, which is what's leaked in the cloud code leak upcoming, which allows them to dream up tasks, dream up stuff that they can do for you. This identity file again, which kind of taps more into the soul file as well. So they have all these different dimensions of their personalities, and that makes it so incredibly powerful and so much more different than just a bot, you know, as opposed to like, hey, go post this for me. It's like, you can just be like, you know, for instance, one of the things I have mine do, I have him looking for articles that will make great posts for our company and that I can turn into these little videos. And so part of his job is to, like, disseminate across all these different Reddit accounts, all these different websites what's going to make a great article, you know, and that requires taste. And so I had to talk to him. I had to share with articles that I really like, and we had to train it over time. And now it's really gotten to a place where almost every link he sends me is something where I'm like, oh, like, that really touches me. Or like, that's. That. That's on brand for me and our company. So it's remarkable. Yeah, that's been some of the most remarkable things that I found.

A (15:49)

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B (17:22)

first time I've actually spoken about this in any public way. And it's really a dream come true. I felt like it was important to plant a flag. You know, I was previously, when I left television, I Started this one big party company which was sort of a catch all for everything I was doing outside television. Music videos and commercials and documentaries and films and everything. But when I came to bitcoin, I kind of carried that over and that was awesome. I realized I needed something big, you know, big. And so I was like thinking about, like, all right, this like, first of all, my theory is that people don't understand bitcoin a lot of times because they just don't laugh enough. You know, they don't cry enough. They don't. It's a very technical subject with so many components that you, you have to work your way through. And so you have to put in the time, you have to meet it halfway. You have to take these leaps of faith along the way and you have to trust. You've got to do so much research. So how do people working two jobs in middle America who are just grappling with the state of affairs of their life the day to day, how do I feed my kids, you know, how do I keep gas in the car, you know, you know, how do I do these things?

A (18:39)

How.

B (18:39)

Where do they find a thousand hours to learn about economics, you know, and, and engineering and, you know, what a protocol is and all these other things? And so I was like, you know, if we can make them curious, we can get them to take that first step, you know, if we can just get them curious. And my background was entertaining people. I mean, that's what I've spent my whole life doing. I love making people laugh, I love making them cry. I love making them curious and interested. I think that there's, I think it's something that bitcoins are missing. So I was looking at like great iconic names of companies and it was like the Jim Henson Company, you know, the Walt Disney Company. And I was like, you know what? That's it. We are going to do bitcoin. Entertainment. Not content, not. We are going to do entertainment and we are going to go for hearts and minds. And, and that was really felt really good to just make that statement. And we're really going to find every single possible way we can to, to. To bring that mission to life and to be this bridge. You know, I want my mom to get super excited about bitcoin. I want my friends, parents, I want other people to, to. To come into our world, into our, you know, sandbox and, and have their lives transformed the way that we have and to, to really invest in their future and understand that their time is the most important thing they have. And you Know when you shift your perspective about time and money, all of a sudden like the future seems really bright and really hopeful. And I just think that that is like such a beautiful thing and we, we have a duty to share it and we can, you know, we got, we got the people, we got the tools and we got the resources. So let's give it a shot. You know, let's do the feature, feature documentary, you know, about Michael Saylor out there. You know, let's, let's do big, big eight part Netflix series about the history of money and let's show, you know, let's, let's do these big scoping projects that are bitcoin adjacent and, and they don't have to be bitcoin facing. And I think that that's really important too that an eight part series about the history of money is going to get you to bitcoin easier. You know, if you just see it. Why did seashells? Most people have no idea. You know, they've never read bitcoin standard and they don't, they just haven't learned the coin clipping and all these other things. It's just so important.

A (21:03)

So let's shift to bitcoin. Bitcoin Treasury's headlines. What moment in time do you think we're in right now? I mean the headlines that come to mind for me is a potential SpaceX IPO. They would have 8,000 Bitcoin on their balance sheet. That would put them, I believe in the top 15 or so on the ranking of bitcoin treasury companies by number of coins held. You have Morgan Stanley coming out with an ETF that could be multiples bigger than BlackRock just based on the AUM and all of this after you've seen if you've been around for five years or longer, this very slow moving adoption by corporations and institutions. So are we at the bottom of the bear market right now and building into the next bull market or how do you view all of this?

B (22:13)

I'm a permeable. We're always on the way up and yeah, I mean I think regardless of where we're at in the cycle or, or what this moment is, I think like, I think the people building right now will feel the benefits of, you know, of, of that swing when, when things shift back the other way. You know, I think it's easy to, to get down and just be looking at the news and looking at, you know, the markets and looking at the tickers and just start to feel bad about things. And you know, for me when I Immerse myself in the work. When I'm really doing this things that I love and I believe in and I'm surrounded by a lot of people I really admire and I feel that sense of responsibility that you know, I need to help. I need to help. I've got a mission, you know, I've got a mission. And you know the projects we're doing like they, they help people pay their rent. You know, the things we're doing like have a direct impact on so many lives of just the people, people around me that I care about. And I think that feeling just, you know, it just makes it like I just know that I know we're doing the right thing. And I've always been wrong about time. I've just always, I think Fong Lee said that and I really related with that. He's like, you know, and, and I'm the same way. You know, I think earlier 2017, 2018, I'm like, oh yeah, you know, by 2021 I mean this is going to be a thing everyone's gonna, you know, and I'm just wrong over and over and over. So I just, I really gonna stay away from, from any big time guesses. But I think directionally we're 100% correct. There's not a doubt in my mind and I hope it's two months but it could be two years, it could be five years and that would be really sad and I would be really, really sad about that. But also, you know, we're going to keep building and I see I know you something you talk about all the time and I love how no matter how down it is, you're, you know, you're just like you that repost I dedicated my life to Bitcoin comes up in my feed and it just fills me with a little bit of love and hope and like, you know, I'm like Tim, Tim's laying down the gauntlet man. So I gotta, I'm gonna follow suit. You know, I think I commented last time I was like me too. I'm in all the way.

A (24:43)

I'm going to have to, I'm going to have to post that again. Just, just, just keep going.

B (24:48)

And you know not to, not to, you know, not to segue too much, but I do, I think that like the, the what we're seeing with the AI feels a lot like the way I felt in 2017 when I learned about bitcoin. And it wasn't just bitcoin. Truthfully I was, I was into crypto. I just thought like decentralization and all of it was, it was so exciting. But what we're experiencing right now with these agents and with your own, you know, customizable engineering team where you can build something that would take a team of 20 people and you can just do it at home on your laptop while you're watching television in the background, just by talking to it. To me, that feels more like the first time I touched the Internet. That's really what it feels like. It feels like something so big and so vast that I don't even know what to do. And I wonder if some of people might be feeling that, that sense of like paralysis of like every single option is available to me and now which one do I take? And that was part of the reason why I think planting the flag around the bitcoin entertainment company was so important. Because you can do anything with this stuff. You can literally do anything. You could build your, you know, trading bots, you could build, you know, tickers, you can build websites, you can do anything. So what do you do? And I think honing in on one goal can really help. It just helps you cut through the noise. It helps you filter out what's going to, you know, as you start tuning in to more and more, you know, these thought leaders in the agent space and X and they start showing up in your feed, you start seeing every day, every hour, you start seeing a new tool that's coming out, you know, oh, they just added super memory for Claude code. Oh, they have this new engineering plugin that allows you to do this deep analysis plan and launches eight bots simultaneously. Oh, you can now add x, you know, 405 crypto payment you can give. My agent has a wallet, you know, he has a wallet and he's got money on the wallet and I don't know what to do with it yet, but he's got it. And you know, you know, you could do all these things and so putting your, putting that vision far, making it big and hairy as, as I've heard it described and I thought that was really exciting is like your big hairy goal. You know, what is it you want to build? And then focusing all your attention on that to me is like it, it really has helped me, you know, just stay be able to track my progress through time because there's just infinite, there's infinite things you can do now. And I don't want to be paralyzed. I want to be always moving. I always want to be trying and learning. I fail all the time. I'm getting notices, email Notices saying, hey, you know, you've got security vulnerabilities in your data. I'm like, oh my gosh, what is that? I don't even know what this is. But then, you know what I mean, I just go back to the tools and to, you know, specifically cloud code I'm working with and say, hey, I just got this email. You know, check it out. Like, let's, let's talk about this. What is this? Should I be worried? And says, I don't know, let me go take a look. And then it comes back and says, yeah, actually you should be a little concerned. You know, this is floating around and that and you got some keys hanging out over here and we should change those up. And you just learn. You just learn. And I think it's like, what's at stake. Somebody gets to like read my agent's outreach emails or like sees my, you know, scope of work. I mean, there's just like, I, it's. Right now I'm learning and growing and I just, I hope everybody can, you know, just get excited about this stuff because it's really is, it's a game changer.

A (28:27)

This might be a blast from the past, but have you heard the term bhag? That's what everything you were talking about. Bhag. Bhag. Big, hairy, audacious goal.

B (28:39)

Big, hairy, audacious goal. That's it. That's 100% it. Who said that?

A (28:44)

Gotta have a. Yeah, it's been a leadership motivational leadership term for longer than I've been alive. So yeah, probably hang our hat on that one. Yeah, where, where can people find you to connect? Where's the best place or places anywhere, Events, meetups, anything that you're going to be attending throughout the, the rest of 2026 where people can connect and yeah, where's the best place for people to start a conversation?

B (29:18)

100. Yeah, I'll be it. I'll be at Bitcoin 2026. I'm going to be out in Vegas for, for that and would love to connect with anybody. If you just want to drop me a dm, my handle is Los Angeles hodl. And thank you American HODL and British HODL and all the other hodls out there for that inspiration. And yeah, my email is adrianmpruetgmail.com so, you know, reach out, connect. Let's talk. I'm so excited about this stuff. I would love to help people take that first step because there's so much crossover to the world of bitcoin. The ethos of Bitcoin, of building and sharing and keeping things open. And it's transformational for your, for your business and just makes you feel like you have superpowers. And that's a great feeling. So love to share that.

A (30:10)

Awesome. Adrian Pruitt, thanks for joining us on the AI edition of the Bitcoin Treasuries podcast.

B (30:17)

Tim, you are the man. Thank you. Sam. Sa.

A (31:47)

Join bitcoin treasury's media and the smarter web company as we present the inaugural bitcoin treasury's unconference uk on Friday, may 29th. Visit bitcointreasuries media for tickets to the bitcoin treasurys unconference uk.