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A
Tim.
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Welcome back to the Bitcoin Treasuries podcast. I'm Tim Kotsman. I'm here with Kenny Alves with West Main Storage. Kenny, thanks for joining us today.
A
Hey Tim, thanks for having me.
B
I thought we should maybe spend some time today talking about building West Main, how it all started, what it looked like before the bitcoin component and maybe the journey to get there.
A
Yeah, I'm excited to tell you the story. We actually converted the building. It was, it was a tradesman center. So we had a woodworking contractor, we had a plumber, we had a guy that ran a karate studio. There was a furniture store that had a bay for extra storage for their business. And you know, this was kind of like the ugly duck in our real estate portfolio. It was the worst performing asset. We had predominantly retail shopping centers back then. This is 2010, 2012, right after the great financial crisis kind of kicked in and we were experiencing the aftershocks of that and a lot of these guys started falling behind on their rent. And you know, as the landlord we were, we were looking at it like well, well this is, this isn't good. You know, we were letting them use security deposits to pay some months and they were getting behind and we kind of realized that these guys had too much space. Maybe we could relocate them to, to places with, with less space. And we started thinking outside the box and started thinking well, what's the best use for this property? And came up with the idea of self storage. We had one self storage facility already in our portfolio. We had built Crossroads Storage. I say we, I was still in grade school, my father built that, that facility, Crossroads Storage and that was our first, his first self storage project and he had some partners on that. We took some outside capital and that was a traditional drive up facility. So single level, mostly non climate control, the old school kind of self storage facilities. And so when looking at this, this tradesman center in Middletown had a much smaller lot size so it wouldn't allow for that traditional style drive up facility. So we entertain the idea of doing a multi level facility. And that at the time wasn't really done in rural areas you would see that in cities like New York City or San Francisco or LA, you would see like 15 floor self storage facilities. And that was common. But in rural areas it was all drive up units. So that was, you know, kind of ahead of its time. Looking at a 100% climate controlled facility and having elevators, multi floors. And so that's the due diligence. We went down the due diligence path there and identified that this was the best use for the property after crunching the numbers and so as I mentioned a little while ago, we started working with the tenants. We didn't want to just, we, you know, West Main self storage is on a small island. It's a Quinnick island. There's three towns, Newport, Middletown and Portsmouth. Very small town, everybody knows everybody kind of thing. So we don't really operate like a, like a REIT or big business where we just kick people to the curb. So we wanted to work with our tenants. There were a lot of good people and going just through this, this global financial crisis. So we were able to relocate most of them into other buildings that we owned. We had small amount of vacancies that we were able to fill with these guys. And you know, during that process we're going getting this, this thing approved. It was quite challenging because it wasn't zoned properly. It was zoned general business. We needed to get it rezoned so we needed a special use permit and to get a variance to be able to do this. And that's months and months at the planning board, zoning board, technical review committee. We even had to go through the dem, the Department of Environmental Management. And it was just like this very long drawn out process. And it was really my first time doing this as a commercial real estate developer. I've heard the stories of my dad, but this time I'm there with him every step of the way, kind of learning how to put these projects together as far as, you know, getting the financing secured, getting the permits, doing the procurement, the construction. We, we're like vertically integrated in a sense where we handle everything from, from the procurement to the construction to operating the facility. So just going through all those steps and, and getting it ready to tear down the old building, getting all the tenants out, getting all the financing in place, getting the engineering done, getting the approvals. And then it was time for construction and we dismantled this old, you know, warehouse that was just kind of an eyesore in the community. And we built a brand new three store climate controlled facility, gave it like a fresher look and that's how, that's how it came to be. And during the early days, I was there every single day working the front desk, leasing up the facility six days a week. And that led to, ultimately kind of led to bitcoin, solar and a whole bunch of other things. But that's the kind of high overview of the origin story of West Maine, if you will. Tim.
B
So you mentioned solar can you walk through maybe the process of, okay, we've leased up most of this space. What more can we do? And how does that lead to Bitcoin as well?
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Yeah. So I'm at the front desk every day, leasing it up, running promotions, trying to drum up some traffic, have the website going, working on SEO and trying to get business. And a lot of times you'll have, you know, just service providers and people in, in the community stop by and try to pitch you on something. Right. Whether it's like, it used to be, like office supplies and computer paper, you'd get those kind of people a lot. But one day, a guy in a Batman T shirt walks in and he's like, you got a great roof for solar. And like, what. What is this guy talking about? Okay, like, take the card, take the note, and I'm there six days a week. It's a slow business. We're just waiting for people to walk in to rent them a storage unit. So I have a lot of downtime that I used to research solar and had a few other people in the solar industry reach out, whether it was email or dropping in or phone calls. And this is 2014, 2013, right after we opened the doors. And so I'm starting to learn that there's these incentives. One is a federal investment tax credit, and it's 30% of the total project costs. Seems too good to be true. You're like, wait, what? I'm going to get 30% of the project costs back in my pocket as soon as I turn on the, turn on the solar array? Then Rhode island, where we're located, had a, a grant program where you could get a cash grant that just goes into your pocket, doesn't have to be paid back for going solar. And it was based on the project size. There's another Rhode island state incentive. They have a renewable energy credit program where every thousand kilowatt hours, a megawatt hour, generates one of these credits that can be sold to businesses trying to lower their carbon footprint. And there's a whole, like, secondary market for that. And you start adding up these incentives, and it's starting to look lucrative. But I was reading a biography on Elon Musk at the time before he was like a. The rock star that he is today. And I was at the part of the book where Ashley Vance asks Elon, how did you know that you could build a rocket cheaper than just buying one? Because he was looking at, he was going to Russia, looking at buying a used rocket and doing all this crazy stuff. And he Said when he had like, he like imagined the rocket and all its raw components just like on the floor, unassembled. How much would all that stuff cost? And he saw that it was 1% or less than the total cost of a rocket. And so he knew like he could get the cost down by assembling it more efficiently. And I had these solar guys pitching us and it was I think quarter million dollars for the first array. What we have today is actually two separate arrays. One's a feed in tariff that gets the excess power, gets sold to the utility. And the first array was built just to service our electric load so we eliminate our electric expense. So I'm reading this book, I'm getting these proposals, I'm like, why does it cost so much money? Like it's just wires and computers and solar panels, just some glass. Like what is going on? Why is this so costly? And having already have connections for electrical equipment, we had an account at Rexell and we had an account at electrical wholesalers. We had a few different suppliers for transformers and electric panels and conduit and wire. And one of them, I think it was Rexella. Rexell had started stocking solar panels. So I was able to get a quote and I was like, wow, like we could build this ourself if I can find some electricians, save a lot of money. And I like I had, it was only because I had all this time working at the front desk where I was able to spend the time to research solar, understand it, understand the tax incentives and be able to create a solar development company and go ahead and start deploying panels on our properties. But also on other property owners. I did several other property owners in the area, did some of their properties and was able to do it extremely efficiently. It's, it's much easier than developing a self storage facility, I'll tell you that. You're just dealing with, with the electrical component really. So it was much easier after, you know, being involved in this 69,420 square foot multi level facility where you're digging elevator pits, trying to waterproof it. We were in a high water table. So it was, that was a challenge. Never dealt with elevators before. That was a new thing. We had to learn sizing the H VAC equipment and the dehumidifiers. It's very humid in Rhode island so like this was like a cakewalk. And we were able to, to deploy it very quickly, get the grant, get the tax credit and saw like, saw half of our money come back to us within a year and so that kind of put some money in my pocket because I was still young. I turned 21, 21 days after the Genesis block was mined. So, like, I'm like in my young twenties, learning from my dad how to be a second gen real estate developer and started, you know, doing my own projects with the solar. Got some cash in my pocket. So now I'm an investor. I was like, you know, looking at stocks. I had some 3D printing stocks. And then I get into gold and silver. I'm becoming a gold bug. Actually. My. Our CPA was this huge gold bug, and I bought my first ounce of gold from him. He had like all these historical coins, and he was really into it. And so I'm learning about the problems that bitcoin solves. I'm just. I'm just coming into it from. From gold. I remember driving up to Boston. There's a Boston bullion place that I went and, you know, bought a bunch of gold and silver and, you know, got a safe bolting it down to the floor and just going down this. This gold bug path. And so when I. When I first heard of bitcoin, I was. I was like, kind of prepared. And I had a friend who went to the Marines after high school. He did a tour in Afghanistan, and then he got into cyber security and started learning about cyber security. I had no idea what this is, but he had. He had come back and he's working as like a contractor, a government contractor. And a mutual friend was telling me how they were driving up to New Hampshire to go snowboard or ski, and this guy had made 500 bucks or something on the ride up. That bitcoin was ripping. And I should look at it because I'm. I'm an investor now. My friends know that I'm looking at gold, silver stocks, and trying to do these real estate deals, solar deals. And I look at it immediately, think it's Ponzi, just like everybody else, right? Like, this. This thing is. What is this? Come on. And I remember, like, seeing a news article months, months later about the Mt. Gox hack. And I was like, I'm so glad I didn't touch that. Look at this. Ha. Like, I'm glad I stayed away from this. Months go by maybe like a years go by. I think it was maybe like 12, 12 months. And I see another thing like, bitcoin's going to zero. It's at a couple hundred bucks. And I'm like, you know what? Like, I'm gonna take a stab at it. I'm gonna. I'M gonna buy some bitcoin. And Coinbase was just launched. Like, they, they were like the only way their platform was super buggy. You couldn't, you know, sign up. You're trying to scan your driver's license and you're trying to submit the form. I must have tried like hundreds of times just to be able to open the account. And I accidentally caught a falling knife, Tim. Like it was the bottom and it just kept going up. So of course I become this annoying orange pilling machine, right? Telling everybody in my path about bitcoin and, you know, why you got to get some. And I start learning, right, because now I got skin in the game. You know, I went from thinking this thing's a scam to like, magic Internet money to like, okay, like, let's, let's find out what's going on with, with this. And spent a lot of time at the front desk while I'm renting storage units, just researching bitcoin every day. I was addicted. I couldn't stop. So every day I'm, I'm like researching this stuff and eventually decide I got to get into mining. Got to start mining bitcoin, right? And for a very short period of time, we, we mined bitcoin in one of the storage units at West Main Storage. The problem was the machines were screaming. They were so loud that we were getting complaints. And so I got, I got evicted from, from the storage unit. Tried to relocate them other places. And at the time it was, it was very challenging. It was very unprofitable to like, think of that, like, converting it into dollars if you have the Fiat mine. But obviously in hindsight, it was very lucrative for people to be mining.
B
Are you saying you got evicted? Are you saying you got evicted from your own storage unit? Is that what you're saying? Or were you in a different facility?
A
No, I basically got evicted from my own unit because, you know, the real boss is the tenants, right? Like, every business operator has a boss, whether they realize it or not, and that's their customers. So we had a few customers saying, what is that noise? And I immediately knew, like, this isn't going to be a good look for us. We're trying to lease up this building. We're trying to run a business here. So I already knew that this wasn't going to work. Like, I had to find another location for it.
B
Saying, hey, we're mining some bitcoin was not probably going to be an acceptable answer to a.
A
Right. Yeah. I mean, it took us until last year to like, be Comfortable talking about it publicly with our tenants, with our partners, with our, you know, just anyone in our community. It was kind of something we, we avoided. I think most people felt that way. It was like, hey, you don't want people knowing that you're into this bitcoin stuff because you look like a crazy tinfoil hat conspiracy theorist.
B
What changed in the past year or two where you were more comfortable being public about it? Was it the change in kind of administration from a governmental and now more and more regulatory clarity aspect or what was it or was it more than one thing that kind of changed your view on that?
A
I think you hit the nail on the head. It was the change in tone from the current administration. Also Saylor's bitcoin Prague speech, it resonated with me when he was talking about take your best asset, share the equity with investors and adopt a bitcoin strategy. So I, I had already done the hard work of orange pilling our family because it's a family run business. So all of my family members were already orange pilled and buying bitcoin as individual. We were just doing cash disbursements from our businesses and, and, and just buying it with our own personal income. And I remember having this kind of light bulb moment where I was kind of like waiting for this to happen, ready to cheer it on. And then something clicked. Like, how, how do you not have a bitcoin business? How are you like gonna just like sit on the sidelines and, and kind of wait for the change to happen? And something kind of just clicked where, like you have to be the change. Like if you want to be able to rent a storage unit with bitcoin, like you need to build it. Just like restaurant owners like are accepting bitcoin for burritos. If you want to be able to buy a burrito with bitcoin, someone has to be willing to sell it and accept bitcoin. And that needs to happen in every industry, whether it's self storage, whether it's hotels, whether it's software.
B
What was the reaction from your customer base when they saw we accept bitcoin here or however else you were messaging to them that you were on this bitcoin train? Did you lose customers over it? Were there negative comments, positive comments, curious
A
comments, Mixture of everything. We had some people willing to give it a try. It's very clunky and we, we played the, the role as an educator and would hold their hand as much as they, they needed to. You know, whether it was downloading an app that they can Purchase bitcoin with helping them understand bitcoin. We did have a few disgruntled tenants say bitcoin's a scam kind of thing because we did an email blast to all our tenants that were now accepting bitcoin as payment. There was a few funny comments. One woman was a bitcoiner and she's like, you just want my bitcoin. So she wasn't into the spend and replace thing. She, she just wanted to stack bitcoin and use it as a store of value. And we just want to give people more options, right? If you want to pay in cash, that's fine, but we want to give you the option to pay in bitcoin. We want to find creative new ways to add bitcoin to the balance sheet and we want to let people share in that upside if we can.
B
Where do you think we are right now in this moment of bitcoin where last week, I believe it's the first time, definitely one of the first times, if not the first time, that strategy purchased about a billion dollars of bitcoin just with the proceeds of their stretch preferred product. And as we're speaking today, it looks like they're purchasing approximately 5, 6, 7, 8,000 plus Bitcoin in one day. If they purchase 13,000 in one day, that'd be about a billion dollars. Is that the path that you see that's going down A billion dollars a day, $10 billion a day from corporate public entities buying bitcoin? And what does that do to the four year cycle Bros. Really, all of the. Your models are broken. Are all of the models broken? Kenny?
A
This time is different. I think the, the message with, with all your models are broken, it's really like, hey, if you're like, it's when you plug bitcoin in, you're going, you're like, we're seeing with Stretch how it has the highest sharp ratio out of any other asset out there. So that's like one example of how all your models are broken. If you plug bitcoin in, you're going to just crush every Wall street legacy legacy metric. You're going to be able to play it like a fiddle because you got bitcoin on your side backing you and plugging you in. So your numbers are going to just be stronger on any metric when it comes to. So, so that's that. And then yeah, I mean this is this like I have a hard time just kind of like what this means for bitcoin when you have one single entity buying multiples of the, the block subsidies, all the, the bitcoin coming online. You got 450 bitcoin a day being mined. And when they're buying thousands, that's, you know, 10, 10 times the amount that's coming online that is going to create like supply shocks. I'm kind of just thinking about this as he said it, and it's just truly incredible because we, he telegraphed this to everybody years ago. I remember him saying, one day I will be buying a billion dollars of bitcoin every day. Well, that day is right around the corner. Last week, to your point, was a billion in stretch and that was the first time no common stock was hit. So this, this like should signal to the bears and to the shorts out there that your thesis of that common shareholders need to be diluted to keep this flywheel spinning is wrong. Because now they have a financial product that can service the dividend payments, that can add to the bitcoin position and do everything and all that benefits the common shareholders. So lots to unpack in that. I think like I could go on and ramble about strategy and how they're just accumulating. Like they're just accumulating more and more. And right now it's under their, their average cost basis. So they're just like, investors are like more willing to invest because they're gonna lower their cost basis. They're dcaing down and they win in a bear market, they win in a bull market. It's, you know, as the bull market goes up, their collateral goes up, they can issue more stretch they don't have. I think they've already issued so much common shares that now they have a strong foundation and a base where they can continuously issue the stretch preferred without tapping the common. As long as bitcoin starts appreciating. And we saw a tweet the other day that only a 2% move in Bitcoin for their current holdings. I mean, they're closing in on 800,000. Bitcoin covers all their dividend payments. So 2%, like that's Bitcoin. Monday morning,
B
what's your view on what creates the opportunity for this digital gold rush over the next 21 years? Because you go out into the streets, I've gone out to Times Square and asked people about bitcoin, asked people about Microstrategy. Now strategy. And there just seems to be less awareness or not as much awareness as maybe you would think when you consider everything that the public companies are doing. The fact that you have blackrock and now Morgan Stanley just To throw a few big names out there out with ETF products that are the best performing Wall street products ever. Is it an education gap? Is it the fact that the United States. We already have it pretty darn good. We all have bank accounts. That's actually false. Not everyone has a bank account. There's actually many unbanked people in the U.S. but many people have a bank account and access to cash, credit cards, debit cards, banking, etc. What's creating this other opportunity that when it clicks for someone, it seems to click in a major way every time you talk to a bitcoiner, yet it seems to be an inch by inch sort of progression. And Saylor has obviously said he sees it as this multi decade opportunity.
A
Yeah, I think it's an informational arbitrage. Once you educate yourself, you have an edge against somebody who doesn't understand the underlying asset. You can say this about the Internet, you can say this about electricity. And every newfound technology that transforms the world, it always goes through. Then they fight your stage. It happened with electricity. We saw, you know, there was like the famous thing of like, like an elephant being like electrocuted in, in the town square to show that like electricity is dangerous and that's kind of where the electric chair came from. Like trying to show that it's a, it's, it's bad. You know, even the automobile went through a tough time from, from the guys that were the horse and carriage people, they were trying to make up false or bad negative reasons. And a lot of time you see like technology used for bad before you see it used for good. You saw that with the, with the car. Right? Like a lot of bank robbers were, were using cars as getaway vehicles to rob banks. They saw the value of the car before most people, Most people were, oh, this is, this is dangerous. I don't know. And we saw that with bitcoin too. We saw the Silk Road marketplace and it was, it was kind of wild that, you know, seeing all the illegal things that you could purchase on there and that gave it like kind of a negative look in the public eye that, oh, bitcoin's used by criminals and drug dealers. And so I think that critical thinking is at an all time low. And most people don't think for themselves. They, they rely on the experts. And the experts have almost backed themselves into a corner because they've been going along with the school curriculums and, and the, the lies, quite quite frankly, they're like. Lies, right. Like we've been lied to in our history Books and, and in our school materials. And we're kind of just like a, like a big herd of. Of humans just flocking from, from one expert to the next expert. I mean, look at what happened with COVID and the ex trust experts there, right? So I think the tinfoil hat guys are right and that maybe they're not wearing a tinfoil hat. Maybe they're just doing the homework. They're doing the due diligence, they're doing the research and they're connecting the dots. They understand the problems. They, they read the white paper, they play around with the protocol, they send transactions, they create cold wallets, right? They learn how the network works and they make their, they make their own decisions. They. They, you know, they, they learn and then at the end of the day, they decide which, whether, like which one is true and which one isn't.
B
What do you see as common characteristics of bitcoiners? Because you can very clearly see examples of bitcoiners that come from very humble beginnings and bitcoiners that already have a net worth of billions of dollars, but for some reason they still have a curious mind and maybe a need for bitcoin. So I don't want to lead you too much as far as the phrase of you don't appreciate bitcoin until you need it. It's on a need to know basis. But whether it's personal freedom and sovereignty
A
or
B
what do you think are the most common threads you see when you talk to someone about bitcoin and you seem to be on the same page or have the same ethos or something in that regard? Perhaps.
A
I think the biggest thing that I noticed is most people that refer to themselves as a bitcoiner are very hardworking. They go above and beyond expectations. They're not just doing the bare minimum. And to your point, that's a reason why they just keep going. They hit a billion dollars and, and they still have that fight in them and they're, they're still scrappy and they're still hungry for, for business. And I think, you know, when you, when you start going down this, this path of looking for truth, and I think a lot of bitcoiners are on that path, like just, they just want the truth and they just want a fair level system for everyone to operate on. And I think after, like just seeing all the red tape and, and that, that you have to deal with in business for, for us in real estate, you know, you have all the departments at town hall that I was talking about before with like planning Boards and zoning boards and building inspectors and technical review committees. And it becomes very difficult to get ahead and to, like, earn an honest living and to. To, like, provide for your family and. And to do right. And I think when. When bitcoiners see people like Nick Shirley has been on fire doing this reporting of all the fraud in America, he started, I think it was in Minnesota or whatever, and now he's in California calling out the hospice centers and the child daycare centers. And you see people just exploiting the system. I think that fires up bitcoiners. And like, they. They just want to put an end to that. And the common phrase, fix the money, fix the world kind of thing, it's partially true. It's. It's mostly true because the money is what causes a lot of our problems, whether it's war, whether it's fraud. And I think bitcoiners just want to have a level playing field for everyone with the same rules that nobody can change. And when you do the, like, when you do the work, you realize bitcoin is that fair system. So everybody can be on a level playing field, and no one has edge because they're closer to the money. Printer.
B
I'm reminded of, I was on the subway here in New York this morning, and someone was talking about, I believe it was a food item, a couple of food items they had purchased, and how there was a price discrepancy, a price difference of what was this price here and it was this other price there, just because of the location. And they said the words. It's literally 100% inflation. It was double the price. And I've had conversations with friends in places like California where they say you go get a cheeseburger and a soda or a milkshake, and it's a couple people and it's some astronomical number. So I feel like, again, through the socioeconomic strata, like low to high, everyone is having this conversation. But is there something simple that could be done when talking about bitcoin, talking about inflation, talking about fiat versus hard money, that would resonate with people, like talking about something with 0% inflation, which Bitcoin will have after the year 2140 or. What are your thoughts on that? It just seems like bitcoin has a bit of a marketing problem, especially when people don't understand what a hedge fund is and. And don't really care.
A
Yeah, I'm. I've tried to kind of like, think about this for a while. Just how does the world get onboarded onto bitcoin? And I think Most bitcoiners realize that not everyone is like the, the blockchain can't support 8 billion people and that there's going to need to be layers. We have the Lightning network as one layer to project right now and that helps with, with the throughput of Bitcoin. And it's, it's kind of like a way to batch transactions, if you will. And so I think to get Bitcoin in the hands of everyone, it's like going to be on a layer built on top of Bitcoin or on top of Lightning. And I think the real product market fit that strategy and some other treasury companies have, is that the average person doesn't want to deal with owning the keys or holding the keys and storing the keys and, and making the transactions. And just like everybody wants a website, but they don't necessarily want to build the website and host the website themselves. So I think the real product market fit is businesses that are on a Bitcoin standard, that have mandates or the drive to accumulate Bitcoin, put it on their balance sheet, accept it for payment and find creative ways to, to get it on their balance sheet. I think that is the next wave, right, because that's, that's something that they can resonate with. Like you were asking, like, what, what is it going to be? Well, it's a bitcoin company that saved. They save all their, they like say they're a software company, like strategy, they sell software that. I mean, that's a bad example because they don't necessarily take payment. Let's just use West Main, for example, real quick. We, we save in Bitcoin, we convert our cash flow, we earn money every year and we convert it into Bitcoin and we save it into Bitcoin. That is what will be attractive. That's like an example of a business that would be attractive for just a regular person to, to either be a part of or go find a publicly traded company out there that has a real underlying company, whether it's hotels, whether it's a restaurant, whether cyber security, whatever it is, that is what resonates with people. Like an actual business that's going to save in Bitcoin. I think when you get to some of these treasury companies that forego having a traditional operating business and they're just doing financial engineering, I think that's the most efficient way to add Bitcoin to your balance sheet. But I don't think it resonates. I think that was part of your question is what is it going to be? That resonates. And so I think it's really important that there is an operating company that the person could go to, like the Shake Shack or whatever they are. Steak and Shake. They're accepting bitcoin payments. You can go there and buy a burger, and I think they're probably traded. You can buy their stock. You can invest in the company. You can go and, like, see it. You can travel to different locations, attend a shareholder meeting, ask questions kind of thing. Yeah. So I think that there's a product market fit for bitcoiners. If you're a bitcoiner and you understand the protocol and how to custody bitcoin, I think there's an opportunity for bitcoiners to. To merge that with their company and, you know, share the opportunity to their friends, family, and community.
B
Absolutely. Makes sense. You go to Steak and Shake, you're like, this burger looks legitimate. Maybe bitcoin's legitimate.
A
Right.
B
There's a storage unit, there's space, and there's a lock and key. That seems like the real deal. Maybe bitcoin's okay. Where can people reach out to you and find you? I know every week you're on the Real Estate Standard podcast with Chris Drizzga and myself. Where else are the. The best places to reach out to you and to West Main?
A
We have a live dashboard at Westmain storage. That's the URL I'm on X and my handle is Kenny Alves 94133. Apparently, there's a lot of Kenny Alves on X,
B
so look for the blue check mark.
A
Look for the blue check mark. And you can Also check out therealestatestandard.com There's a link where you can click on my X profile from there.
B
Awesome. Kenny, thanks for joining us here on the Bitcoin Treasuries podcast. Appreciate your time.
A
Thank you, Ken.
B
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Host: Timothy Kotzman
Guest: Kenny Alves, West Main Self Storage
Date: April 20, 2026
Episode Theme: Kenny Alves shares his journey from real estate development to integrating Bitcoin and solar energy into his business, exploring the transition of traditional assets to a Bitcoin treasury strategy.
In this episode, Tim Kotzman interviews Kenny Alves of West Main Self Storage, diving into the evolution of his business from struggling real estate asset to a forward-thinking, Bitcoin-integrated enterprise. The discussion centers on innovation within traditional real estate, the power of self-education, unique paths to business transformation, and the emergence of corporate and individual Bitcoin treasuries.
(00:11 – 06:47)
Building Transformation:
"We don't really operate like a REIT... We wanted to work with our tenants. There were a lot of good people going just through this global financial crisis." (04:42, Kenny)
Development Challenges:
(06:47 – 18:06)
Entry into Solar:
"I was able to get a quote and I was like, wow, like we could build this ourself... only because I had all this time working at the front desk." (11:48, Kenny)
Financial Windfall:
(14:45 – 19:25)
Initial Investments:
"For a very short period of time, we mined bitcoin in one of the storage units at West Main Storage. The problem was the machines were screaming. They were so loud that we were getting complaints... So I got evicted from my own unit." (17:40, Kenny)
Embracing Bitcoin Publicly:
(19:25 – 23:06)
Regulatory Shift and Confidence:
"It was the change in tone from the current administration. Also Saylor's bitcoin Prague speech, it resonated with me... you have to be the change." (20:00, Kenny)
Customer Reaction to Bitcoin Acceptance:
(23:06 – 29:18)
"This time is different... If you plug bitcoin in, you're going to just crush every Wall Street legacy metric." (24:06, Kenny) "You got 450 bitcoin a day being mined. And when they're buying thousands, that's...10 times the amount that's coming online; that is going to create supply shocks." (25:18, Kenny)
(29:18 – 37:53)
Informational Arbitrage:
"It's an informational arbitrage. Once you educate yourself, you have an edge against somebody who doesn't understand the underlying asset." (29:18, Kenny)
Common Threads Among Bitcoiners:
"Most people that refer to themselves as a bitcoiner are very hardworking. They go above and beyond expectations... They just want a fair level system for everyone to operate on." (34:02, Kenny)
Marketing and Product-Market Fit Challenges:
(37:53 – 41:49)
"The real product market fit is businesses that are on a Bitcoin standard, that have mandates or the drive to accumulate Bitcoin, put it on their balance sheet, accept it for payment and find creative ways to get it on their balance sheet." (38:25, Kenny)
Elon Musk Inspiration:
"He like imagined the rocket and all its raw components just like on the floor, unassembled. How much would all that stuff cost?..." (09:46, Kenny)
On Bitcoin Mining:
"I basically got evicted from my own unit... every business operator has a boss, whether they realize it or not, and that's their customers." (18:15, Kenny)
On Early Adopters and Tinfoil Hats:
"I think the tinfoil hat guys are right and that maybe they're not wearing a tinfoil hat. Maybe they're just doing the homework." (31:22, Kenny)
On Fixing the Money:
"The common phrase, fix the money, fix the world kind of thing, it's partially true. It's mostly true because the money is what causes a lot of our problems, whether it's war, whether it's fraud." (35:08, Kenny)
On Product-Market Fit:
"I think that is the next wave, right, because that's something they can resonate with... an actual business that's going to save in Bitcoin." (39:27, Kenny)
This summary captures the entrepreneurial spirit, candid moments, and deep exploration into how traditional businesses transition into the Bitcoin age, providing fresh insights for seasoned professionals and curious listeners alike.