It's Still EARLY with Ed Juline: Bitcoin Treasuries Media 2026 Outlook

Summary

Podcast Summary: The Bitcoin Treasuries Podcast with Tim Kotzman

Episode Title: It's Still EARLY with Ed Juline: Bitcoin Treasuries Media 2026 Outlook
Date: February 12, 2026
Host: Tim Kotzman
Guest: Ed Juline, President of Bitcoin Treasuries Media

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Episode Overview

In this engaging episode, Tim Kotzman sits down with Ed Juline, President of Bitcoin Treasuries Media, to discuss the ambitious 2026 event slate for Bitcoin Treasuries Media, the evolution and global expansion of Bitcoin-related conferences, and the ever-shifting landscape of Bitcoin treasury management. Key insights revolve around emerging markets, the value of in-person gatherings, market cycles, digital credit innovation, and Ed’s philosophical reflections on what it means to be "early" in Bitcoin.

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Key Discussion Points & Insights

1. Ambitious 2026 Event Calendar & Strategy

• Bitcoin Treasuries Media's Expanded Slate:
  After the success of the 2025 Bitcoin Treasury Zone conference, Tim and Ed decided to go all-in for 2026, organizing 21 (largely in-person) events across the globe.
  • "Somebody in the room saying, we're going to do 21 events and me not having the fortitude to say no. So it became 21 events." (Ed, 00:54)
• Multiple Audiences & Event Types:
  Events target investors, treasury companies, and service providers, essentially acting as a marketplace for connections and knowledge sharing.
  • Digital Conferences: Monthly, 21-minute interview marathons, drawing 20,000-100,000 viewers per event (01:44).
  • Investor-Focused Gatherings: Emerging Markets Investor Day, Bitcoin for Corporations, and others serve as entry points for both retail and institutional investors.

2. Spotlight on International Events

• Emerging Markets Focus:
  The "Emerging Markets Bitcoin Treasuries Investor Day" in NYC offers companies from South Africa, Mexico, and Brazil the chance to present why Bitcoin matters in their contexts (01:44–03:00).
• Las Vegas & Poolside Networking:
  Pre-Bitcoin Conference pool party ("Front Run" at Stadium Swim) encourages early arrival and networking (04:13–04:57).
• Madrid’s First Major Bitcoin Summit:
  MAD Bitcoin Summit in May will have programming in English and Spanish, workshops, local cuisine, and unique cultural activities like flamenco dancing (05:00–06:59).
• UK & Norway Events:
  • Bristol, UK "Unconference": High demand, capped attendance, Europe-focused (07:03–08:12).
  • Bodø, Norway ("Bitcoin Beyond 66"): North of the Arctic Circle, mid-August, blending adventure and Bitcoin ([10:00]).
    • "Come for the bitcoin, stay for the adventure." (Ed, 11:21)
    • "Probably the only opportunity you’ll ever get to go into the Arctic Circle to a bitcoin conference." (Ed, 11:51)
    • Event name is a nod to the 66th parallel—“the catch of, well, they see Bitcoin Beyond 66 and... probably think it’s 66,000 or something. But no, it’s because it’s the 66th parallel.” (12:36)

3. Value of In-Person, "Transformative" Events

• Feedback from prior events was overwhelmingly positive, with participants citing meaningful connections and even mid-event portfolio adjustments (08:15–09:16).
• Focus on crafting "transformative events":
  • "People are getting tired of panels... bad presentations... we're going to be doing things that are different and mix it up." (Ed, 09:16)
• Intentionally smaller gatherings (sub-400):
  • "400 and below is a sweet number because it’s the amount of people where you can walk around the room and meet 50, 60 people." (Ed, 18:30)

4. Reflections on the Market & Bitcoin Adoption

• Cycles & Sentiment:
  Ed likens Bitcoin’s cycles to a roller coaster, emphasizing resilience and the need for community:
  • "No matter how long you've been in it, you know, you can't get over that. Oh, my God, is. Is this time different?... Once we're back up to 100 or 120 or 250 or whatever, we forget." (15:11–17:07)
  • "Being a bitcoiner is tough. And it is the roller coaster... instead of waiting in line for the roller coaster... now it's like, here, get in this box. We're putting a blindfold on you, and I'm not going to give you a seatbelt." (17:09)
• The “Early” Debate:
  Ed discusses what it means to be early to Bitcoin, both for individuals and corporations, using analogies to technology adoption cycles (27:34–31:06).
  • "Is Bitcoin more like a technology? Is it more like a protocol? Is it more like sound money?... Bitcoin is a concept that has technological implications, political ramifications and overall philosophical disruptions." (30:02)
  • "Will we still have the Gen Zers and the Gen Aers, like, when they're 90 years old, going, we're still early?" (30:43)

5. Evolution of Bitcoin Treasuries and Digital Credit

• ETFs and Institutional Products:
  Growing list of publicly listed treasury products, but Ed notes, "It's still early," citing just four preferreds in the space (26:51–27:34).
• Digital Credit Market Boom:
  Ed describes the explosion of innovation following the first "Bitcoin as pristine collateral" plays:
  • "What Saylor really unlocked was this ability to use Bitcoin as this new pristine asset to just let innovation go wild on digital credit... no, no, no, no, those are just the tip of the iceberg." (24:26–26:51)

6. Community and Optimism

• Personality of Bitcoiners:
  • "They're typically introverts, typically analytic thinkers... but when we get... the roundtable... it’s the optimism. No matter what happens, they're just always optimistic." (20:37)
• Events as Energizers:
  • "One other reason to come to events is because you get around that energy, you get around that positivity, and it just helps you with your own personal conviction..." (22:09)

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Notable Quotes & Memorable Moments

• "Somebody in the room saying, we're going to do 21 events and me not having the fortitude to say no. So it became 21 events." —Ed Juline (00:54)
• "Come for the bitcoin, stay for the adventure." —Ed Juline (11:21)
• "Being a bitcoiner is tough. And it is the roller coaster... Instead of waiting in line for the roller coaster... now it's like, here, get in this box. We're putting a blindfold on you, and I'm not going to give you a seatbelt." —Ed Juline (17:09)
• "Is Bitcoin more like a technology? Is it more like a protocol? Is it more like sound money?... Bitcoin is a concept that has technological implications, political ramifications and overall philosophical disruptions." —Ed Juline (30:02)
• "We're just touching the tip of the iceberg here. So if nothing else, you and I are going to continue to have busy months, busy years, realizing that a year and a half ago, when there was one bitcoin treasury company... now there's hundreds, if not thousands." —Ed Juline (26:44)
• "Will we still have Gen Zers and Gen Aers, like, when they're 90 years old, going, we're still early?" —Ed Juline (30:43)

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Important Timestamps

• 00:20: Overview of 21-event schedule for 2026
• 01:44: Differentiation between digital and in-person events
• 03:00–06:59: Madrid event details (summit, food, flamenco, and soccer)
• 07:03: Bristol, UK "unconference" announcement
• 10:00–12:53: Norway event, Bitcoin Beyond 66 concept
• 13:05: Preview of flagship September NYC unconference
• 17:09: Roller coaster analogy for Bitcoin cycles
• 20:37–22:09: Discussion of Bitcoin roundtable, optimism, and community
• 24:26: Trends in digital credit and product innovation
• 27:34–31:06: Philosophical riff on "it's still early" in Bitcoin

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Episode Tone & Style

Informal but insightful, candid and optimistic, with a strong focus on fostering community and innovation. Ed Juline brings warmth, wisdom, and humor, openly discussing challenges, personal anxieties, and the enduring sense of adventure—and opportunity—that permeates the Bitcoin space.

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Closing Thoughts

This episode is a comprehensive look at how the Bitcoin Treasuries Media team is shaping the future of events and education in the Bitcoin treasury industry. Ed Juline’s deep experience and optimism shine throughout the conversation, offering context for both veterans and newcomers. The message is clear: It’s still early, Bitcoin is a perpetual adventure, and the best way to participate is to dive into the community, connect at events, and keep learning.

Learn more about events at: bitcointreasuries.media

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Transcript

[A]

Welcome back to the Bitcoin Treasuries podcast. I'm Tim Kotsman. I'm here with the president of Bitcoin Treasuries Media, Ed Julen.

[B]

Ed, I'm glad to be in the studio instead of behind it or under it or next to it.

[A]

Always hard to tell what's going on with Bitcoin Treasuries Media. I hear there's 21 events during 2026.

[B]

Yeah, just to give people a little bit of context. So Tim and I last September put on the Bitcoin Treasury Zone conference in New York City, which was a raging success, and said, okay, let's see what we can turn this into. Spent a few months trying to figure out what the market needed and in that period of time it took a little turn and, but we still decided in 2026 we're going to, we're going to be the company that puts on the events that people can come to to not only learn more about what's going on in this space, but to have excellent opportunities to network, to connect and to see people in person and know, you know, which of these companies they should invest in, which of these service providers are providing them what they need. And so the 21 events number came from somebody in the room saying, we're going to do 21 events and me not having the fortitude to say no. So it became 21 events.

[A]

So it looks like some of these events are more geared towards investors, some more towards the kind of the treasury companies, the investors and the service providers. So we have an Emerging Markets Investor Day coming up, I think is the next event and then we have a series of events after. Do you want to talk a little bit about the different audiences and how people can get involved and what it all means?

[B]

Yeah. So to be a little sincere about the number, 219 of those are digital conferences, which is our almost once a month event where we go anywhere from five hours to 21 hours of interviewing people in 21 minute interviews. But those are very popular. We get anywhere from 20,000 views to 100,000 views, depending on the guests and the time of day and et cetera. So those are still going to go on and those are very good opportunities for us to interview the latest people in the market. The next event in person is here in New York at PubKey. It's called the Emerging Markets Bitcoin Treasury's Emerging Markets Investor Day, where we're going to have a company from South Africa, one from Mexico, one from Brazil that will be presenting why Bitcoin is important for their emerging market and then what their treasury company means to bitcoin in that emerging market. And that's an invite only event. So we've had hundreds of applications and we're being a little picky on who because of the capacity of the room. But that's the kind of event that we want to put on to help the bitcoin treasury companies meet with investors, whether those be retail or institutional or funds that are looking to connect. It's about matching up the different parties in this ecosystem. After that we'll be going out literally the next day to Las Vegas for Bitcoin for Corporations at Strategy World where we'll be co hosting the True north inside event at Bitcoin for corporations for 5 hour event, 121 to 54 hour event where the guys from True north will be, you know, sharing all their insights on treasury companies, macro, their analysis of mstr, but then also an after party at Gatsby's at the Fountain Blue which will be just. Everybody always tells us it's amazing that they get to meet Jeff Walton in person, that they get to meet Grain of Salt in person, that they get to meet Tim Cosman in person. Right. And so that's a, a fantastic opportunity to, to let that happen. The next one after that I think is my fav of the year. So we got to get this one going is front run which will be a pool party on Sunday the 20th, Sunday April 26th, the Sunday before the Bitcoin conference. You can find all of these on our website at bitcointreasuries Media. That's Bitcoin Treasuries Media.

[A]

We're just going to roll so much B, roll over over all of this. It's going to be great.

[B]

Also at Luma where we have all of our events listed where you can buy tickets, but essentially 2pm to 11pm at Stadium Swim at Circa Hotel in Vegas. We're hoping to have the people from our audience as well as from bitcointreasuries.net as well as one share podcast, all these different partners and we'll be bringing people into that event. Great way to kick off the bitcoin conference.

[A]

So people should fly in early for the Vegas Bitcoin conference.

[B]

Make sure you get in by noon or so on April 26 so that you can drop your bags and come over to to Stadium Swim for just a fantastic pre party before the bitcoin conference starts on Monday, Tuesday, Wednesday and.

[A]

That'S end of April.

[B]

Yeah, April 26th and then May is.

[A]

Really where things start to accelerate.

[B]

Yeah. So May we're going to be partnering with this just amazing woman in Madrid, Aldana, who is putting on the MAD bitcoin summit in Madrid. If you need an excuse to go to Madrid in May, you really probably need an excuse to get out of the house, because it is just the most ideal time to be in Madrid. And it's going to be the first major bitcoin conference in Madrid that'll be a fantastic event, mostly on the business, institutional, treasury side. We're trying to keep away a little bit from the. The anarchy and cypherpunk side of bitcoin, but it always seems to creep in. But, you know, it's not a specific Treasuries conference.

[A]

Is there anything else you can tell us about that programming? Like, is there going to be some in English and some in Spanish or.

[B]

That's a good point. They'll have. The main stage will be in English. There will be a side stage in Spanish. There'll also be workshops, and there will also be just the most amazing food you could ever eat. I've never had a bad meal in Spain, so, yeah, expect a lot out of that one. That One is on May 11th, 12th, May 9th and 10th, there will be a lot of side events. So there's going to be a paella cooking event that you can sign up for that side event. There's going to be a flamenco dancing class. There's going to be.

[A]

I need to sign up for that one.

[B]

You're going to do the flamenco dancing one.

[A]

Is that for guys and girls or that's for.

[B]

Oh, yeah, no, absolutely.

[A]

Okay.

[B]

Absolutely.

[A]

I don't know the first thing about it, so.

[B]

Yeah, no, and let's see if the name comes to me here, but there's somebody in the bitcoin circle that actually was like a professional flamenco dancer that's now going to be joining us for that one. Let's see if the name hits me before this episode ends. But then we will also be doing a Real Madrid Barcelona viewing party on the Sunday, the 10th. So even though the games in Barcelona, we're going to find somewhere to get a bunch of people together to watch that match, which is quite possibly, you know, the. One of the most important matches in all of soccer worldwide.

[A]

This sounds like it could be fun. This is going to be, like a lot of fun.

[B]

You got to get into Madrid on the 8th, spend the 9th and 10th on these side events, the conference and 11th, 12th. This is going to be one of the events per year that you just, you can't miss. Then going on to May 29th in Bristol, UK will be the Bitcoin treasury's unconference UK. We were approached by Andrew Webley and Smarter Web who wanted to do one in the uk. They're based out of Bristol and there's just a beautiful building downtown called the Bristol Beacon where we'll be holding that one. And that one does have a hard capacity. So if you are listening in from the UK or thinking of traveling to the uk, you need to get your tickets now because that one will sell out. And when it does, there's no way to get more people into that room. It'll be somewhat UK focused in terms of the treasury companies and what's going on in the UK market. But we've already got a bunch of other treasury companies from the mainland in Europe that are also wanting to get involved. So not on the same scale as ours in September in New York City, but still going to be an excellent opportunity to go to a Bitcoin Treasuries unconference put on by ourselves and Smarter Web company.

[A]

Are we taking June off?

[B]

June and July are tough. Yeah, June and July are tough times to do events just because the world vacations. Right. And so maybe a digital conference. Well, there will be definitely be a digital one in June, digital one in July. Okay. Who knows what else will pop up onto our radar between now and then? It seems like we're getting requests in just every week from people that want to do events with us. And so, you know, sometimes it's something that we'll put on in a partnership or we'll lend our name to, or we consult with them, but we kind of want to put them all on the same menu of events so that we can tell people, hey, when you come to one of our events, you know, you're going to get a quality event, a well produced event, an event where you're going to meet other people, get great contacts and just have a fantastic time. I mean, the feedback that we got from our event last September blew both of our minds in terms of, you know, the feedback of. I never made so many meaningful contacts. I, I adjusted my portfolio while I was sitting there at the event based on what I was hearing.

[A]

It's a personal decision.

[B]

Yeah. Not investing advice. So, yeah, we're, we're putting on what we call transformative events. You know, people are getting tired of panels and getting tired of bad presentations. And so we were going to be doing things that are different and mix it up A little bit so that people are entertained, you know, that they're actually paying to come to see a show. So June and July, I don't think we have anything on the radar other than the digital conferences.

[A]

August, we really start to accelerate again. I think this is.

[B]

Comes back in.

[A]

This is secretly one of your. You're very excited about the August conference.

[B]

Yeah. So August 14th will be in. I'm going to screw up the Norwegian, but bule.

[A]

I just say boda.

[B]

I know it's spelled B O. D O. It has the slash of the O. I apologize to our Norwegian audience. I'm trying to figure it out, but it's supposed to sound like Bula. Buda, Norway. I got a call from an amazing guy named Glenn, a bitcoiner up there, who said, you know, hey, I want people to come and see Buddha and see what it's about. And I look it up on Google Maps and I'm like, you're north of the Arctic Circle. And he's like, yeah, isn't that great?

[A]

So is New York right now while we're recording.

[B]

But yeah, no, no, weather wise, but this is physically north of the Arctic Circle. So August would be the only time to do it. August 14th and 24 hours a day. Sunlight, 24 hours a day. We were going to do a midnight golf tournament, but we. We shelved that. But that'll be on Friday, August 14th. And then the 15th and 16th, we've got all these amazing side events. You can take this boat tour through the fjords, you can go mountain climbing, you can go eagle watching. Apparently they're. They're protected, so there won't be any, like, eagle cookouts or anything like that, which, I don't know. That's just something I was hoping for, but we'll be doing that. Edit that out and. But yeah, no, it's just. It was an amazing destination. And Glenn came up with the idea of come for the bitcoin, stay for the adventure. And so for our audience that is looking for that, you know, end of summer trip to go to a very unique bitcoin event, this one in Buda is. Is. Is top of that list. It's. It's the. Probably the only opportunity you'll ever get to go into the Arctic Circle to a bitcoin conference. And what blew my mind also is when I chatgpt it. This episode is not brought to you by chatgpt, but I chatgpt it and found out that the Norwegian bitcoin community, although the population of Norway, 5 million, El Salvador 6 million. So smaller country. But the names were just amazing. We got Hodl not coming. We got Torbajarn, we got Sanders, we got all these famous Norwegian bitcoiners that are going to be there with us, in addition to some really well known bitcoin companies that are going to be there. So while it's probably going to be focused on our Norwegian community, if you're looking for some adventure and a different place to go to a bitcoin conference, getting flights into Buddha is quite easy.

[A]

And when people leave the conference in. What's it called again? Bitcoin 66.

[B]

Bitcoin beyond 66.

[A]

Beyond 66, yeah. Should we explain it or just let people try to figure it out why it's named that?

[B]

Yeah, let's hope they figure it out. But it's like the catch of, well, they see Bitcoin Beyond 66 and they're like, well, I want to know what that means. So they probably think it's 66,000 or something. But no, it's because it's the 66th parallel. Anyways. That's the Arctic. Arctic Circle. So when it is actually at 67.

[A]

Okay. So from Boda, people can fly directly to New York, enjoy the fall weather. And we're, we're just running right towards the September 17th unconference in New York.

[B]

Again, September 17th unconference will be held once again at Levon. If you were there last year, you know how impressive that facility is with the digital walls. Adrian Pruitt of One Big Party will be producing it again. So you're going to get the same level of production quality, and we'll do it in the same format as the round. But there will be all kinds of unique, interesting twists that we'll be doing this year. We may also do a investor treasury company matchup day the day before where treasury companies and investors will have a chance to speed date throughout the day in order to find out who's willing to put some money into your treasury company. So be ready for that. We're still working on the logistics of that.

[A]

Anything else in September? Are we going to October next?

[B]

Yeah, September.

[A]

Just trying to work through 12 months.

[B]

I know.

[A]

Might take us a few minutes here.

[B]

And how we're doing it. Do we have something in October?

[A]

Halloween.

[B]

Yeah, Halloween. We're looking at one in December that isn't finalized yet, but that might be three different partners coming together for that one somewhere. Nope, I'm not gonna, I'm not gonna leak that one because it's still not finalized yet. But you Know, we're looking to provide opportunities for people to get online and learn about this bitcoin treasury space. We've also started this new vertical, the real estate standard, which is the interconnection between real estate and bitcoin. There might be some other things that we come up with here along the way, but it's. It's all about creating that trust. It's about finding a trusted source that you can come to and say, like, hey, these guys know what they're talking about and they're vetting out their partners. And I know that these events are going to be fun and worth my time, and I'm not going to be bored by some panel that just agrees with each other.

[A]

We've been working together roughly six months. What, over the last six months has not surprised you at all? And what has most surprised you out of just anything you want to pull out of the bucket?

[B]

Yeah. When we first met, when I was at strategy, things were great. We get to the unconferenced, things were even better. And strive bought similar, and somehow we jinxed it. Right. And so it's been a tough slog since then. And having been in this since 2011, it always hurts and it always gives you a little bit of anxiety of it going down and wondering. It's like no matter how long you've been in it, you know, you can't get over that. Oh, my God, is. Is this time different? And that, that whole super cycle talk and, and everything we're going through right now, just give it a week and something will be better. Right?

[A]

Take a nap and then see, you know.

[B]

Yeah, exactly. There. There was one post by dan held on January 1 of 25 where he said, predictions for a price at the end of 25. And there must have been like 1300 comments. And of those 1300 comments, I don't know if they all put price predictions or they were just trolls saying stuff or whatever, but we scoured through those 1300 comments, and there were only two people that picked a price lower than the actual ending price. That's how optimistic everyone was about 25. So I think we're all going through, like, a really bad breakup right now, you know, where it was like, oh, that really hurt. I need some time, you know, to see where this goes. But the other part that I've learned over the years is that once we're back up to 100 or 120 or 250 or whatever, we forget, right? We forget. And 22, I know how bad 22 felt. I know how bad 18 felt. And it's like, I look back on that now, and it felt like that high school breakup that you now look back at. Laugh. You're like, I thought that was the end of the world when she broke up with me right now you're like.

[A]

Oh, that was cute.

[B]

Yeah. When I got fired from that job, I thought that was the end of the world. And, like, screw them, I ended up better. Right. And so being a bitcoiner is tough. And. And it is the roller coaster. You know, you. My wife lectures me on this all the time, and I love her so dearly, but she's like, you're the one that decided to get on the roller coaster. You know, you walked into Six Flags, and there was a carousel, and there was the log ride and there was a roller coaster, and you knew you were going to get on the roller coaster. I'm like, yeah, but what's changed is that instead of waiting in line for the roller coaster for an hour and you kind of see the roller coaster, you know what it's going to be like now? It's like, here, get into this box. We're putting a blindfold on you, and I'm not going to give you a seatbelt.

[A]

Just for fun.

[B]

Just for fun. And so the roller coaster ride is changing. And whereas you used to know the curves a little bit, and you used to know. And you had a seatbelt on, it's. It's getting a little violent lately, and that's tough to stomach. But, you know, one thing that always happens when people come to events, and especially our events, is they walk away with so much more confidence, so much better connections, so much better knowledge about this crazy world that they've decided to get into. So, you know, go to bitcoin, Treasuries, Media, look at the events we've got. Sign up for the ones that you find are interesting.

[A]

Bitcointreasuries.

[B]

Media, Media. We do have a no questions asked refund policy. I've had to cancel on so many events over the years. It's just. It happens. So we're fine if something comes up. Obviously, if you try to get a refund the day after the event, that doesn't happen. But you don't want to be on the outside looking in when we sell out because we do do smaller events. Right. 400 and below is a sweet number because it's the amount of people where you can walk around the room and meet 50, 60 people, you know, thousands of people is tough.

[A]

We were just sitting with Ben, workman at the Digital Assets at Duke conference in North Carolina. And I remember him saying that he really enjoys events like that. There's better conversations, I think, is a comment he made.

[B]

Yeah.

[A]

So there's a lot of value there.

[B]

Yeah. No, there's different schools of theory on this. Like when you go to a social event or a party, should you spend more time with three people or less time with 30 people? Right. And. And we kind of give you that opportunity that, you know, when there's thousands of people, you don't have a choice. It's 20 seconds with everyone. Right. You can't sit down for, for an hour with one person because somebody's walking up or, you know, it just, it gets tough. So, you know, when you come to one of our events, you're getting a high quality audience and the ones who don't get in are always the procrastinators who regret it. So find the ones that you think work for you, get a ticket, plan your trip, and we guarantee an amazing opportunity to connect and to get the kind of information that you need to stay in this game.

[A]

Any takeaways from the Bitcoin Treasury's roundtable we had today with James Seifert and Dan Hillary and Chase Palmieri? Any were the initial inflows into the Ibit et al ETFs. Was that surprising to you that with the price action, it kind of got up to $100 billion? And then conversely, does it surprise you that 9 billion or whatever the number is kind of came out, but the rest of it is just really sticky.

[B]

There's been some work done on the Myers Briggs personality type of bitcoiners. And they're typically introverts, they're typically these type of analytic thinkers. You're not going to find a lot of high school quarterbacks that are in the bitcoin space. Right. This is just the early adopters. Early adopters are a different breed. And, you know, I can get on X. And there's the doom and gloom side of it and there's. People are negative about it. But what always kind of shocks me is when we get on like the roundtable, people like Dan Hillary and James Seifert and such is the optimism. Right. No matter what happens, they're just always optimistic. And even when I have a bad day, which never happens, Right. It's like, it's amazing how everyone else in the space is always so positive and saying, take a breath, everything's going to get better. This is just a bump. Every time I go to one of These events, I really feel like I'm the stupidest one in the room because they're talking at levels about analytics and markets that I'm not always privy to, and they're trying to find the answers to what's happening and how to prevent it from going awry again. You know, we've had bad events. We've had the Celsius, the Blockfi, the Tierra Luna, the Mt. Gox and stuff, but they were explainable. We figured them out and we're going to prevent them from happening again. So the optimism in the bitcoin space. One other reason to come to events is because you get around that energy, you get around that positivity, and it just helps you with your own personal conviction, which you sometimes need as you're standing there waiting to get on the roller coaster. You need someone to hold your hand or push you in to say you're going to get out the other side.

[A]

We're here in New York. We're here for Bitcoin Investor Week, hosted by Anthony Pompliano. What are you most excited about? What's your expectation? What are we trying to accomplish this week? What should everybody be trying to accomplish this week? The lineup is very institutionally focused.

[B]

Yeah. So, you know, I. I won't beat around the bush. An events company makes its money on ticket sales and sponsorships. You know, for ticket sales, we give you your money's worth on. On the event, on the show that we're producing for sponsors. We're going to get you in front of an audience that's going to help you with business development, with new leads, with return on investment. So, you know, I not going to lie about it. That's what I get excited about is coming and trying to, you know, sell our events and say, this is where you need to be. But I'm also really interested to hear some of the speakers that Anthony's got lined up for the next few days. They're people that some of them I expected to kind of go hide out for a few months until things get better. But now they're coming on stage. They're coming out to the events here in New York to, you know, share their stories and share, you know, what they've learned and what might have gone wrong or what we can all learn from them. So this is a rare opportunity where instead of hearing people on stage doing the rah rah speech, I think there's going to be a little bit of soul searching and people telling us, okay, this is where we are today, and this is how we're going to get out of it. And so we all need a little bit of reassurance and conviction at time, and I think this is going to be one of those weeks.

[A]

What's your take on digital credit? I mean, you have this parade of products that IPO'd. Now you have a focus on stretch and on SATA. How do you view this progression? I mean, we're just iterating a new industry.

[B]

Yeah, I think you and I were talking about this the other day, how it was in 1990 that I was doing neural networks on a dual Pentium computer on Lotus 1, 2, 3. And it was very, very basic. And the computer model had to start on Friday and then I came back in on Monday and sometimes that model was done. And now ChatGPT is doing this for everybody on their phones. And it's simply amazing how fast technology accelerates right from even when, when I was younger. And so in the, the area of digital credit, I think that, that, you know, financial markets had gotten a little stagnant. They got a little boring on what they could do. You know, ETFs were kind of okay. This cool new thing that we're better than mutual funds. Somebody's going to troll me in the comments that there was more innovations, but what Saylor really unlocked was this ability to use Bitcoin as this new pristine asset to just let innovation go wild on digital credit. So, you know, our stretch and strike and strife and stride and stream, the end of it and SATA and is that it? No, no, no, no. Those are just the tip of the iceberg. You know, we've got more ideas, more. You and I hear about them all the time from potential sponsors who call us and they're like, okay, here's my idea. What I'm going to do is. And then five minutes later we're going, holy crap, you're really thinking about this. You know, and then there's an implementation period and finding people who are confident in it. But no, we're, we're just touching the tip of the iceberg here. So if nothing else, you and I are going to continue to have busy months, busy years, realizing that a year and a half ago, when there was one bitcoin treasury company, or two years ago maybe, now there was one bitcoin treasury company, and now there's hundreds, if not thousands, when you include the privates. The digital credit market is going to go through the absolute roof as they start to innovate and really think of ways that they can change the way that the credit and risk markets are managed.

[A]

It's a great segue into. I know you get a little irritated when people say that we're early, but are we still to maybe individual adoption, but are we still early to corporate adoption? If in your own words, there was one company and now you have the preferreds from Strategy, from Strive in the private market, from Meta Planet in the private market, she's publicly said from ddc, you have Smarter Web now listed on the London Stock Exchange, but no preferred products. Maybe there's four if you count people operating in the private market. As far as preferreds go, it sounds like we need at least one for the thumb or are we not early?

[B]

Yeah, no, the early comment, I just get kind of philosophical about because, you know, I had one of the first cell phones, the huge brick cell phone and it's like, okay, you know, that was early. And then the, the BlackBerry, that was early. And it's been 20, 30 years. And now have cell phone, Cell phone technology kind of tapered out. Yes, to an extent. But have the apps. No, there's new apps every single minute, you know, of what we can do with a cell phone. But is Bitcoin more like a technology? Is it more like a protocol? Is it more like sound money? I think that's where people start to get into this whole conversation about, you know, we're still early because it is a beast, right? It's something bigger than tcpip, it's something bigger than Bluetooth. Right. It's something bigger than Swift. You know, it was like those were all easy to define. What does it do? It does this. Okay, let's implement it. Boom, it's implemented. Now we all use it. The use and implementation of Bitcoin is so complex and so convoluted as such, far reaching effects. I think the quote that, that I heard maybe 2017 and in, in Amsterdam was that, you know, bitcoin is a, is a, a concept that has technological implications, political ramifications and overall philosophical disruptions. Right? And it's true. It's like the depths to which Bitcoin is going to change so many aspects of our life, so many aspects of global trade and the way the world works. I just have to look at my teenagers and how they view it and they come get it and they're like, dad, don't pay my allowance in dollars. I want it in bitcoin. And I'm like, but the bitcoin that you had six months ago is down 50%. And they look at me and they Go, it won't be forever. And that gives me hope. It's like, oh, crap, should I double their allowance? Wait, no. Because I'm still thinking in dollars. Right. And they're not. Now they know they have to spend dollars in the real world, but they really see it as, this is the future of money and that's how kids get it. So, you know, will we still have the gen zers and the gen aers, like when they're 90 years old, going, we're still early, you know, I mean, we had this debate in Durham at that event. It's like, if Henry Ford would have said, nah, I'm not going to release the Model T. Model T, Model A. I can't remember Model T. It's not fast enough. I'm gonna wait now. You get to the next car. It's 35 miles per hour now. I'm gonna wait now. Let's wait until I get something at 70 miles per hour. Let's wait till I get to the Bugatti before I release a car. That's not the way it works. Right. You have these steps, you have these implementations of technology along the way. And so we're going to continue to see this for ever. Basically. Very few technologies really cap out and say, that's it. That's all this technology can do. And so in that respect, coming full circle, it's still early in bitcoin. It's just when you've been in it 15 years, it's kind of frustrating when newbies say, it's still early. Because I'm like, yeah, but no, it's at a stage and it's going to continue to iterate forever.

[A]

All right, we're going to call this episode It's still early with Ed Julene. I have several questions for you still, but we're out of time. Thanks for joining us.

[B]

Yep.

[A]

We'll have you back and go to bitcointreasuries Media to see everything we're doing, because we're iterating as well.

[B]

Yeah.

[A]

It's a brand new, brand new world, brand new industry.

[B]

Yeah. And if you have an idea for something where, you know, we can get people together to connect to present material in a new and innovative, transformative way, reach out to us. You know, we want to be that trusted source. We want to help bring the trusted people together so that we can all continue to maintain our conviction.

[A]

Absolutely. Ed, thanks for joining us. And thanks for listening, everybody, and watching. And again, follow us at bitcointreasuries Media.