“If you want to make change happen, you have to create tension on purpose.
—Seth Godin

Seth Godin is the author of 21 internationally bestselling books, translated into more than 35 languages, including Linchpin, Tribes, The Dip, and Purple Cow. His latest book, This Is Strategy, offers a fresh lens on how we can make bold decisions, embrace change, and navigate a complex, rapidly evolving world. Seth is the founder of the altMBA and the Akimbo Workshops, transformative online programs that have helped thousands of people take their work to the next level.

His blog (seths.blog) is one of the most widely read in the world. Seth is also the creator of The Carbon Almanac, a global initiative focused on climate action.

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The transcript of this episode can be found here. Transcripts of all episodes can be found here.

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#792: Seth Godin on Playing the Right Game and Strategy as a Superpower

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