Watch the entire YouTube video here.

I've watched thousands of creators sell digital products. The ones selling ebooks and how-to guides? It used to work. They could make thousands. But now they're struggling.

There's a small group doing something completely different — and they're making $2,000 to $7,000 a month. Nobody's talking about what they changed. Today I am.

Show Notes:

Shift 1: Stop Selling Information — Start Selling a Transformation

An information product that used to work: "The Complete Guide to Meal Planning." 40 pages, $17.

The transformation product: "The 7-Day Meal Prep Jumpstart: Overwhelmed to a Full Freezer in One Weekend." $27.

Same topic. Totally different product.

The guide says "here's what to know." The jumpstart says "here's where you'll be in 7 days."

When someone buys a guide, they're buying a book. When someone buys a jumpstart, they're buying a version of themselves — the version who has it together, who has a full freezer, who isn't scrambling at 6 p.m.

You're not selling a product. You're selling your customer their future self. And AI can't give that away for free.

More examples:

Before: How to Grow Your Instagram → Now: 1,000 Followers in 30 Days
Before: How to Start a Budget → Now: The Debt-Free in 90 Days Playbook

See the pattern? A specific result, a specific timeframe, a clear starting point.

The Transformation Product AI Prompt

"I have experience in [add your niche]. My audience struggles with [add the problem]. Give me five digital product ideas that promise a specific transformation, not just information. Each one should include: 1) A product name that states the result and timeframe, 2) Where the customer starts (their pain point), 3) Where they end up (the specific outcome), 4) Why someone would pay $27 to $47 for this instead of just Googling it or using AI. Make them specific, achievable, and something I could create in one afternoon."

Shift 2: Don't Write an Ebook — Build a System

The ebook: "How to Plan Your Content Calendar." 50 pages. The customer has to read it, figure it out, apply it. Most never finish.

The system: "The 30-Day Content Calendar Framework." Fill in five blanks, follow the decision tree, done-for-them calendar in 20 minutes.

One makes the customer do the work. The other does it for them. And systems are actually easier to create. You don't need 50 pages — you need a framework.

A system can be:

A fillable PDF workbook
A template they can customize
A checklist or decision tree
A spreadsheet
A swipe file with fill-in-the-blank frameworks

The System Builder AI Prompt

"I'm creating a digital product called [add your product name]. Instead of writing an ebook, help me design it as a fill-in-the-blank system. Include: 1) What the customer fills in about their specific situation (3-5 inputs), 2) What the system gives them back (the personalized output), 3) The step-by-step framework — what does each page or section do?, 4) How the customer gets to the promised result without reading more than two pages. Keep it simple enough that I can build it in a Google Doc or Canva template in one afternoon."

Shift 3: AI Can't Be You

This is the one nobody talks about.

AI can write an ebook. AI can build a template. AI can create a framework. But AI cannot be you.

AI can't look at someone's business and say "skip that, do this." AI can't bring your years of experience to their problem. AI can't make someone feel seen.

That's what people pay the most for — not your product, you.

Put yourself in everything you sell. And if AI scares you, here's the flip: once you make this shift, AI becomes your accelerator. It builds your templates faster, your frameworks in an afternoon, your sales pages in minutes. AI does the heavy lifting. You focus on being you.

How to Set Up and Sell Your Product in 15 Minutes

Here's how easy this is with MiloTree:

Click Digital Download in your dashboard
Add a name, price, and description
Upload your PDF
Click one button — MiloTree's AI writes your sales page
Connect Stripe so you get paid directly (MiloTree doesn't take a cut)
Share your link everywhere

15 minutes. Product, sales page, checkout. Done.

Add a freebie to build your email list. Set up a tripwire on the thank-you page. Add order bumps and upsells to turn $27 customers into $50+ customers. It's all built in.

Start free on MiloTree — no credit card required →

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