From mortgaging his house for a used “bug truck” to commanding Ohio’s slickest 10,000-sq-ft “Beehive” HQ, Jason Carpenter has turned Environmental Pest Management into the Midwest’s apartment-pest juggernaut—servicing 1 million+ units with a patented data platform (“Pest Genius”) and a 3,000-page digital playbook that lets the business run while he’s on the back nine. Sit in with the Blue-Collar Twins as Jason lays out:

Door-Knock Origins → $350 K Contract – how a single 50-unit bed-bug job snowballed into a $300 K+ recurring deal and rewired his focus from homes to high-density housing.
Pest Genius – the in-house software (and patent) that tracks every unit, photo, KPI and health-department audit across millions of square feet.
EOS + Family Power – wife Karen (COO), son Brandon (VP) and daughter Kayla (content chief) running weekly scorecard L10s while Jason stays out of the office—unless he’s eaten or played 18.
Net over Vanity – why a Franco Giannamore valuation wake-up call pushed margins from “meh” to mission-critical and reset his eight-year, $20 M/20 % BHAG.
Golf, Barter & Brand – converting country-club barters into 100+ clients and why density beats door-to-door for long-term wealth.
Exit Options – succession plans, EBITDA realities and the number that makes walking off the course worth it.

Stick around for Jason’s candid take on therapy-backed leadership, mastermind ROI, and why every technician needs to read their P&L. Buzz EP 209 Jason Carpe…

From PE Teachers to Pest-Control Owners: The Julio Twins’ POTOMAC Experience

https://youtu.be/HAx9noqsqTo

https://www.linkedin.com/in/paulgiannamore

www.potomaccompany.com

https://bluecollartwins.com

Produced by: www.verbell.ltd

Timestamps (podcast.co-ready)

00:00 – Cold-open: Jason on the 3,000-page playbook & “letting the business run itself”

00:35 – Intro at the Beehive; Twins recap Jason’s mortgage-and-a-truck origin story

02:00 – Westerville roots, single-mom hustle & senior-year couch-surfing with Chip

05:55 – Sales chops: from shoe store to car lot to bartending—and gambling pool halls

08:00 – Meet-cute with pest control: father-in-law’s family firm, $50 K salary, first kids

11:00 – Basement startup (2003), door-knocking for residential accounts

12:45 – 2006 pivot: $40 K bed-bug job uncovers $300 K apartment contract

16:00 – Deciding to own the apartment niche; first million-door vision set

18:15 – Building Pest Genius—tracking every unit, photo & treatment across states

22:40 – Patent filed; integrations with PEStack & Outlook; “differentiator” explained

25:30 – Family dynamics: Karen (COO), Brandon (VP), Kayla (social) & twin grand-babies

28:45 – Therapist-mediated exec meetings; Jason allowed in office only after golf or lunch

30:10 – Chasing the PCT Top 100 & Ohio #1 goals; revenue vs. EBITDA reality check

33:00 – Franco’s valuation shock → margin overhaul; net focus pays off

36:00 – Weekly exec L10 cadence; bonus plan ignites management team

38:30 – Golf-course barters to close clients; 220 rounds logged last season

40:00 – Roadmap: $20 M at 20 % by age 62, new HQ, platform density > door crews

42:50 – Advice to solo operators: “embrace small, learn, keep going”

45:00 – Potomac 100 mastermind tease & Puerto Rico invitation

46:30 – Outro & Private-Equity Masterclass CTA

The Beehive Blueprint: Jason Carpenter’s 3,000-Page SOP, Million-Door Data Engine & Golf-Course Deal Flow

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