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Troy Cartwright
Knee pads, shack and helmet.
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Done.
Bobby Bones
See you, dad.
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And no matter what the day holds.
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Troy Cartwright
Day because we started together.
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Troy Cartwright
That is really hard because you are not aware of all the things that they had to do to get there. You're just on your first six months of your record deal contract and you're trying to figure out, like, why you're not selling out a stadium yet.
Bobby Bones
Welcome to episode 508. Troy Cartwright. Troy has a podcast called Ten Year Town. That's how I was introduced to him. It's a really good podcast. It's, I would say, a better version of this show. You would say that?
Troy Cartwright
Yeah, probably, yeah.
Bobby Bones
He's like a legit songwriter, he's a legit artist and we talk a lot about that. But I was drawn to his podcast because I was following it on TikTok and the clips would come up and I was like, dang. And I went and did his podcast and I don't think it's as big yet, but I was like, yeah, this is a better version of what I do.
Guest
Isn't that wild though? You see something on TikTok and you think it's massive. Like, I've been seeing his clips for a long time now and it's weird seeing his perspective from his side.
Bobby Bones
Yeah, yeah. I really like it. I like him a lot. And so we'll talk to him coming up in just a second as we hop in to episode 508. I was watching. Speaking of TikTok, I was watching clips from your podcast, Mike Movie. Mike's movie podcast. And I am fascinated and have been fascinated with the Oklahoma City bombing.
Guest
I'm, like, so into it. That's kind of how I learned about it. I just watched a Netflix documentary that just came out.
Bobby Bones
Oh, there is one.
Guest
Yeah.
Bobby Bones
So that's who I saw you talking to. I didn't know that was on Netflix. The director of the documentary.
Guest
The director of it, because I was too young when it happened. I don't really remember it. And watching that documentary was me learning all the details for the first time.
Bobby Bones
Age flex. I hear you. Age flex. That story's crazy because there's, like, eight avenues of crazy, meaning you could go the route of, who really was he? Who were they working for? There's all that. There's also just how he was caught.
Guest
That's wild. It was also crazy that when they didn't know it was him, they started accusing other people. They were like, oh, we saw Middle Eastern people coming out of that building.
Bobby Bones
Yeah, doesn't it? I mean, that stuff's still happening today. Yeah.
Guest
It just shows you, like, even back in the 90s, like, that was just there.
Bobby Bones
And in the 90s, there was nobody to speak out against it because there wasn't social media or other forms of tell or other. Or 80 networks to go, hey, we don't think that's right. There were, like, three channels, four channels. But so the bomb goes off. It's not a spoiler because it's a real event in history. The bomb goes off, and the guy who set the bombs drives away. And his license plate. The explosion actually shook the car so much, his license plate fell to the ground. And they found the license plate. Yeah.
Guest
And he was driving, like, 70 miles from there. Got pulled over for another.
Bobby Bones
For that reason. Yeah. Because he had no license plate. Not because they were like, that's the guy. And then he had a gun on him and no license plate. So they put him in jail, but not because of the bombing. And then he's in jail the whole time. And they're looking for, like you said, a Middle Eastern guy. They're looking for all these fake things, and he's sitting right there in prison. It's a all. It's tragic, it's sad. And he almost got ahead of jail.
Guest
Like, he was in court. They were like, all right, better let this guy go. Like, wait a minute.
Bobby Bones
Yup. So go check out Movie Mike's movie podcast. I would say, if you love movies, it's a great podcast, obviously. But even if you want to learn more about that, because you're talking with the director of that project. Yeah.
Guest
One of the retired FBI agents who was there rescuing people.
Bobby Bones
I went to the building across the street because I went and toured the whole thing and so went up and there's audio of. From the building across the street as they're having a city. A town hall meeting. Because they record all the town hall meetings and you hear it in the town hall meeting how loud the explosion was to the people across the street. Yeah.
Guest
I didn't realize how massive the destruction was, too.
Bobby Bones
Yeah. So. And again, there are a lot of conspiracy lanes to travel down if you choose, but that's everything. But. Yeah, you're right. Check out that on Movie. Mike's Movie podcast. And not so much just a plug about Mike's podcast, which is great. But I'm super interested in that. I'm super interested in songwriters and especially viewpoints of songwriters, which is what Troy does. He brings on others and they have talks. And so this is my talk with him. This is Troy Cartwright. And again, the ten Year Town podcast. I love it. Here's the episode. Enjoy. Troy, good to see you.
Troy Cartwright
Good to see you. How you doing?
Bobby Bones
I don't know. It's kind of like that. I don't know. Good.
Guest
Yeah.
Bobby Bones
Yeah. My days, I think, are layered a bit different than yours.
Guest
Yeah.
Bobby Bones
Just from the waking up part. Right. So I think we're. When people ask me that question, it's often like, how you doing? I'm like, you know, I think that's. I'm at a different stage of my day, so it's relative to what stage of the day, you know, you're in. Yeah. I was gonna say before, I really like you, by the way, and we. We spent time on your podcast and. Definitely want to talk about that.
Guest
Yeah.
Bobby Bones
Didn't know you, but I'd seen 10 yeartown on TikTok, saw the clips. Yeah. And really had a great time on your podcast. And I hope it was well received. And you have to say that. So I don't want you to say it. You have to say it.
Troy Cartwright
It's.
Bobby Bones
It's an obligation to say that. But, yeah, I. You do a great job. And I left going, man, that was fun for me because I didn't feel like I had to do what I feel like I often have to do, which is take control. So it's not a dud, and I'm not right when I do that. But I didn't have to do that with you. You owned it. And I hope people hear this and go, wow, maybe if this interview is not terrible, I'll go check out Troy's podcast. So how are you enjoying that?
Troy Cartwright
I'm loving it still. Oh, yeah. It's one of those things, right, where if I would have known how hard it was when I started, I'm not sure I would have done it.
Bobby Bones
That's this whole career too. I mean, that's a microcosm for everything in this whole fricking city.
Troy Cartwright
Yeah. So it's been a lot of work, but it's, you know, it's been really rewarding. And. And I, you know, I enjoy getting to. To like to tell the stories, you know, and. And I like talking to people.
Bobby Bones
Yeah. I think you like what people should like about podcasting, because I feel like you pay attention, you care, you are interested and curious. Like, you have all the things that I think I wish I cared about, or I'm just like, I got a lot to say and there's another human in the room, and let's just see what happens. Like, that's what I liked about. Because I. You're very warm. I'll come back to the podcast. I wanted to lead with that, though, because I do feel that way. And I know we've texted one once. Yeah, once or twice. But I wanted to say that at the beginning so I didn't forget, but thank you. What I did know a lot about as far as your career was your music, your writing. I knew you from doing the podcast, but I knew you did the podcast because you were also a writer, but I didn't really know what that story was.
Troy Cartwright
Yeah.
Bobby Bones
I'm seeing now on Tik Tok because I'm a psycho super fan of yours. Are you writing again? Are you now writing and making content with what you're writing? Because I'm seeing content.
Guest
Yeah.
Bobby Bones
So where are you in that stage?
Troy Cartwright
So I am writing every day.
Bobby Bones
Have you always been writing every day?
Troy Cartwright
I've been writing every day, more or less, since I moved to Nashville eight years ago. Almost nine years ago. Now I'm coming up on the title of my podcast, you know, so something. Something's got to break soon.
Bobby Bones
Oh, you're about to be a millionaire then. Because if you make it 10 years, you're automatically a millionaire.
Troy Cartwright
That's how it works.
Bobby Bones
Yeah.
Guest
Yeah.
Troy Cartwright
So I'm writing all the time. And I have been working towards a new record for my. My artist project. And, you know, in addition to that, I am writing songs for other people.
Bobby Bones
So is that why I'm seeing you do you in music content? Because you're working on you. Yeah, that would make sense.
Guest
Yeah.
Bobby Bones
It's because if you're writing and you have a publishing deal or you're writing independent, whatever you're doing.
Guest
Yeah.
Bobby Bones
And you're writing for other people or you're writing to be pitched, you're probably not putting a lot of that content on social media.
Guest
Yeah.
Bobby Bones
It makes sense if you're doing your own project.
Troy Cartwright
Yes. And it is. You know, it. It's a. It's a. It's quite a long story and I'm happy to go into it if you.
Bobby Bones
Podcast, you know, stretch it, string it.
Troy Cartwright
But it's kind of like what we talked about on. When you came on my podcast about, like there's this opportunity with making content, you know, which is like the buzzword of the day where you can really get heard. You know, you can get discovered, you can reach people. And when you're writing and making songs, you're trying to. You hope that it can mean something to somebody. Yeah.
Bobby Bones
The environment is very different and also the same in the way of. What's great about now is the Finger Quote gatekeepers have far less control.
Troy Cartwright
Yeah.
Bobby Bones
But the Finger quote gatekeepers are now an algorithm that. Right. You don't even know who they are where. At least you kind of knew the devil you were dancing with before. But the freedom now is. Is that you have it and it just takes the right thing at the right time and the right algorithm looking for the right.
Guest
Yeah.
Bobby Bones
For it to hit.
Troy Cartwright
Right. There's something I heard one time about like increasing your. Your luck surface area so you. You still got it. Like if you go. If you want to go viral, you know, it takes a lot of luck, but can be more tries lead to more luck and that's hard work. And. And I've had, you know, some stuff go really viral. What's really viral to you? Reels last few years.
Bobby Bones
Define a number or give me a number.
Troy Cartwright
I think when I posted that's why. Which was trying to think if it was 23 or 22. Think it was 22. I posted it right before Valentine's Day and I went to bed. It wouldn't post. It was weird. It like I love.
Bobby Bones
I went to bed story and woke up and it was big. It's like a Bailey Zimmerman type thing.
Troy Cartwright
It's. It was happening for so many people.
Bobby Bones
Yeah.
Troy Cartwright
Uh, but literally, yeah, I posted this thing and I. I was uncomfortable. I was singing to my camera. You know, not. Not really my. Feels necessarily my vibe. Yeah.
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It feels.
Troy Cartwright
Feels a little goofy. Yeah. Went to bed. I think that one was many hundreds of thousands, if not close to a million.
Bobby Bones
The next day.
Troy Cartwright
The next day. And I had just gotten dropped from my record deal, so it was like, okay, here we go. You know, I was right.
Bobby Bones
Are you a God guy?
Troy Cartwright
Yeah. Yeah, in my own way, yes.
Bobby Bones
And. And I. And I think it's a great answer. In your own way. Yes, because I am in my own way as well. I think we all are, and we have our own different. But did that. Was that ever part of it where it's like something. It didn't have to be a God thing.
Troy Cartwright
Yeah.
Bobby Bones
Something bigger just showed me that whatever I lost and that, hey, you've now been dropped, that maybe it's not all lost. Did that happen at all with you?
Troy Cartwright
Yeah. You know, there's this. There's this quote I really like that says, opportunity is a strange beast. It frequently appears after a loss. And I. And that has been true for me a lot of times. And it was. It was an interesting time because I was dealing with sort of a little bit of. Of an identity crisis because ever since I. When I first moved to town, I had some. Some momentum coming when I came here from Texas.
Bobby Bones
Momentum based on what?
Troy Cartwright
Based on some music I had put out. And this was very, very like, you know, comparatively small, but it was. There was something bubbling up and I was doing something that I. I think, you know, somebody. Somebody liked and that you're artist, you're.
Bobby Bones
You're. You're sick. Because you have different versions of your careers.
Troy Cartwright
Yes. So I have.
Bobby Bones
So your performance. Got it?
Troy Cartwright
Yeah. Yes, I have kind of a. A songwriting, an artist, and a. And now a podcast. Yeah, you gotta do like, explain like.
Bobby Bones
I'm five at times. Okay, so. So you move here with some momentum.
Troy Cartwright
Yes.
Bobby Bones
Based on your performance? Correct. Performing.
Troy Cartwright
I had started. Up until that point, I was just living in Dallas writing, you know, in. In my bedroom, basically. And I had made a record and I had put part of that record out, and somebody that worked as like an independent radio promoter invited me. They said, you should come to Nashville and you should meet some people. So that's how I met a publisher named Jake Geer. And then he set me up on some co writes, blah, blah, blah. Like, a year later, I moved to Nashville and I got on the radar of somebody at the label and they signed me. It happened pretty quick, you know, I got. I got a record deal and that was. That was a dream at the time. It was a dream come true.
Bobby Bones
Did it happen so quick that you didn't really dot the eyes and cross the TE's and. Or even understand that that was a thing.
Troy Cartwright
You know, I. I've been thinking about this a little bit. It's. And it was a perfectly fine deal.
Bobby Bones
Yeah. I was. I'm not insinuating it was loophole and shady.
Troy Cartwright
Right, right, right. It was there. There's a lot of things looking back on that I wasn't thinking about. Part of that was just like, what do I want to sound like? What do I want to say?
Bobby Bones
How old are you?
Troy Cartwright
20. I was 26.
Bobby Bones
You're just starting at that age to figure out what you're just starting to figure out.
Troy Cartwright
Yeah. I mean, you don't even know what you. Yeah.
Bobby Bones
So that crisis. I understand the. Okay, so.
Troy Cartwright
So what happens is you come to town. Here I go from writing. I was very rigid with my schedule when I, When I was writing by myself, I. I woke up every day. I started writing at 11 and I rode until 2 or 3 in the afternoon every day. So when I moved to Nashville. Okay, now I'm getting set up on these co writes and I'm writing with people and. And now there's these things called track guys. So now you're getting like these almost basically you're ending the day with a song that kind of sounds like a record, but you're. You're going through, you know, maybe 100 different combinations of writers. So. So over time, when you don't know exactly what you want to say and what you want to sound like, you can strangely lose your voice in the, in that process.
Bobby Bones
Kind of reminds me of. And it's not exactly the same. The quote, if you don't stand for something, you'll stand for anything.
Guest
Yeah.
Bobby Bones
And it's that you aren't for sure.
Guest
Yeah.
Bobby Bones
And you're around a lot of other people who kind of are for sure. And so you're kind of pulled in directions of what you think might be the thing that works.
Troy Cartwright
No doubt. And what happens is then you get a record deal. Well, they're geniuses. They know. So I want to do what they say. You know, I want to be, you know, I like. I want to be a good artist and well liked and I'm a people pleaser. So all of these things, it's nothing. Nothing nefarious is happening. It's just. It start. It starts to slant towards the middle, you know. And then I'm making music that sounds like the radio, which is cool. But.
Bobby Bones
Lost your edge though.
Guest
Yeah.
Bobby Bones
The edge that got you here. You no longer have 100%. Because you're now here, and you're trying to sound like here, which is very easy to do.
Guest
Yep.
Bobby Bones
Because. Yeah, same. Anybody that moves to town and you're around, quote, these geniuses.
Guest
Yeah.
Bobby Bones
They're just us. And when they moved here, they saw the geniuses. It's almost a cycle that everybody goes through, and you have to do it wrong in order to fully understand that no one's ever right.
Troy Cartwright
Yeah. Nobody knows anything. You do eventually have to get back to a place where you go, like, what do I want to say? And. And part of that is just learning the lessons of taking the hits, you know, I mean, that's a big part of it.
Bobby Bones
Yeah. To me, it was, if I'm gonna fail, because I've already failed a bunch of times here doing different things, at least I want to fail doing it my way, because at least that feels like I honestly failed.
Troy Cartwright
Yeah.
Bobby Bones
And there's something. There's a real truth to success or failure when it's your truth because you know it's genuine either way. Where if I. You know, there were times, my first couple years here, I was hated. I was hated because I was way different. So at times I would manipulate or modify and it wouldn't go well. And it got to the point where it was, if it's not gonna go well, I'd rather it not go well with me being exactly me, because then I know it's me.
Guest
Yeah.
Bobby Bones
It's not whatever I'm chasing.
Troy Cartwright
Do you feel like you were. You were modifying yourself to, like, fit into, like, some mold that you thought it was supposed to fit into?
Bobby Bones
My situation as. As similar as it was to yours was different in that mine was genuine. I hate to use the word hatred. It was, I would say, uneducated hatred from the industry because I was so different. And the industry is a big, evil man that doesn't have a face. It's like when people complain about the radio, and I'm not Mr. Fight for Radio either, but it's like, radio just won't. That's not a thing. Right. So when I say that. So it was an uneducated hatred toward me because I was different. And I challenged norms and norms that felt comfortable, then felt threatened. And after a long time of it being difficult for me, I thought, what can I do to make this not so difficult for me? So it wasn't that I was going, I'm going to do this to get better because I have confidence in that area. But it was. This sucks. Like, I'm having articles written that aren't true about me. And like local music industry magazines, I'm having four or five different type of, of, of, of deals and I'm like, you know what? I'm just, I'm gonna lose some of my edge. So some of that edge is not given back to me.
Guest
Yeah.
Bobby Bones
So the parallels from your story of mine are similar, but the same thing. It still didn't go well once I changed and got a little softer.
Troy Cartwright
Yeah.
Bobby Bones
I was like, I'm just going to be me. And then if I fail, at least the truth is I failed because I failed with, with who I was.
Troy Cartwright
Totally. Yeah. You, you almost think it's going to be easier because you give in to what you think you're supposed to do. But the, you know, the end result is I was just, I was becoming very dissatisfied. I was waking up and looking in the mirror and being like, I'm not. This feels out of sync.
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And we're back on the Bobbycast.
Bobby Bones
Thank you to losing yourself.
Troy Cartwright
Yeah, because what, what happens is you are surrounded by the system that is holding you. You are constantly standing in comparison to the most successful artists on the planet and that is really hard because you are not aware of all the things that they had to do to get there. You're just on your first six months of your record deal contract and you're trying to figure out like why you're not selling out a stadium yet, you know, and you've got to kind of like, okay, well I'm going to reverse engineer this and try and sound like this. And it's not even always intentional, it's just sort of the way that the, like I said, the table is slanted towards the middle. So you just kind of end up making stuff that is palatable to this, this middle. But in the, in the process, you know, I lost me in there and that is, you know, it sucked and it was hard and then it all went away and that was hard.
Bobby Bones
So. And that was my next question. Did it take it all going away for you to realize? Nothing to lose. Got to get back. Got to get back on my track.
Troy Cartwright
Yeah. So, I mean, it was so out of the blue to me when they.
Bobby Bones
When they dropped you. Oh, you had no idea it was coming?
Troy Cartwright
No idea. I, I had a, I had a record coming out. It wasn't even out yet when that happened. Which, which you know, what's the call?
Bobby Bones
What's that call then?
Troy Cartwright
It's, it's, it's an ep.
Bobby Bones
No, no, no. What's the call? When they call you or they. And your.
Troy Cartwright
Oh, what's the call?
Bobby Bones
What do they say to you? Because that sounds like.
Troy Cartwright
Yeah, well, it's.
Bobby Bones
When something's underper.
Troy Cartwright
What's interesting is that no one ever called me.
Bobby Bones
Oh, you're still signed. You have no idea. But you're still signed.
Troy Cartwright
Yeah, My, my manager.
Bobby Bones
You were never dropped. Yeah, this just in.
Troy Cartwright
Yeah, my manager asked me to go to lunch. I was not writing that day. It was like a Monday or a Tuesday, we went over to Edley's in 12 south, and we were sitting outside on the patio and. And he was like, look, I had to tell you something, and it's not good.
Bobby Bones
Oh, God dang.
Troy Cartwright
And, yeah, I mean, you know, I still remember it.
Bobby Bones
What was his explanation? What was the justification? Because they obviously saw something in you.
Guest
Yeah.
Bobby Bones
And then they didn't. So something happened in the middle where.
Troy Cartwright
Yeah.
Bobby Bones
Was there a change in any sort of executive?
Troy Cartwright
You know, I don't know. And. And I've. I've since seen some of those. Those people and. And I've. I've asked the question many times, you know, from my manager, and I don't know that there ever was, like, a great. And a great answer or a satisfying answer. And the answer may just be like, it came from on high that they're spending this many dollars and they need to spend this many dollars. Like, I don't know. But yeah, it just. It just. It went away, you know?
Bobby Bones
And did you lose confidence?
Troy Cartwright
I had to. I had a really high wire to walk because my record was still. The. The songs that I had done were still planning on coming out, even though they had told me that they weren't going to. That they weren't going to move forward after that.
Bobby Bones
So they were going to put it out, but they weren't going to put any money into promotion of it.
Troy Cartwright
Yeah, it was sort of one of those things where, like. But maybe. Maybe if something happens to catch, then.
Bobby Bones
Maybe we're not going to invest anything in it, but if it happens to catch.
Guest
Yeah.
Bobby Bones
So.
Troy Cartwright
So now. So now I'm faced with this situation where I'm promoting a record. I'm. My mask, right. Is. Is. Is full of. Of confidence and. And doing, like, some press stuff, you know, But I'm just defeated and I'm just waking up every morning wondering, like, what I'm gonna do for the rest of my life. I mean, you think it's over. You. You think you. You think that your dream is dead.
Bobby Bones
Did you have some money that. To get you through for a few months?
Troy Cartwright
Yeah, I. I had a publishing deal.
Bobby Bones
Okay, so you were still writing and gonna pay to do that?
Troy Cartwright
Yeah. And then I knew that when the. So I basically didn't tell anyone, even though I knew I didn't tell anybody for, like, four months. So that was very, very lonely because I didn't want to say something. And then. And then it changed and I wanted. I was worried that people wouldn't want to write with me anymore if I wasn't A signed artist. So I was like, I'm gonna let this play out for as long as I can before I have to say something. So, you know, it went on, and then the new year happened. I think this was turning into 2022. And then by publishing deal also went away, you know, and then you're really faced with, like, oh, man, what am I gonna do? You know, somebody has. I had this Jenga tower, and somebody. Somebody kicked it over, you know, and I've got to rebuild it. And then I thought I had a single on an artist as a writer. I thought I had their next single and got a call that that wasn't happening. And that day is the day that I thought, well, I got absolutely nothing to lose at this point. And I sang this song called that's why into my phone and posted it and went to bed. And then, you know, it blew up. And then my life changed again.
Bobby Bones
You know, the timeline of you being told it's not gonna be a single, but it's still cut by the artist, so it's not gonna be the single. The timeline of being told that and recording the song was what?
Troy Cartwright
The song was recorded.
Bobby Bones
No, no, no. I'm trying to figure out when you're told it's not the single anymore, and that's crushing because that's where the money is.
Troy Cartwright
Yeah.
Bobby Bones
So when you record a song into your phone, is it same? You say same day, week, Same week?
Troy Cartwright
I'm not. I'm not sure. I'm totally understanding the question. Are you talking about this?
Bobby Bones
I'm calling you right now. Hey, I'm Artist. I'm. I'm Jimmy Jams, and we're not. I'm not cutting your song as a single, and you're now heartbroken. When do you record the song that goes viral?
Troy Cartwright
Okay, gotcha. So the song that went viral, I had. I had written just with some friends of mine. So it was like. It was like a demo. And I just. That's what I posted was just. It was like a piano vocal.
Bobby Bones
It wasn't even you singing.
Troy Cartwright
It was me singing. But it wasn't like the full. It wasn't a full on record. Right.
Bobby Bones
I was at night.
Troy Cartwright
That song. I don't know, it was a few months old. No, the song. The song had just been sitting with me.
Bobby Bones
I'm not asking the question. Right from being told where you're not the single to you getting on your phone and recording that on Tik Tok.
Troy Cartwright
Different songs, correct.
Guest
Yeah.
Bobby Bones
Yeah, but what. What's the. What's the Time difference in them going up. This is not a single. And you going, okay, screw it. I'm just going to sing on Tik Tok.
Troy Cartwright
Two hours.
Bobby Bones
That is my point. Yeah, that was exactly what I was leading it up. Two freaking hours.
Guest
Yeah.
Bobby Bones
And that's, I think that's also why it was so confusing because that's almost like alien abnormal type stuff.
Troy Cartwright
Totally doesn't make sense.
Bobby Bones
Doesn't make sense.
Troy Cartwright
Doesn't make sense.
Bobby Bones
So you record it.
Troy Cartwright
Yeah.
Bobby Bones
You go to bed, you wake up, you're like, well, how about that, people? I guess like this. What happens then? Does anybody like slide into the DMs to go, Hey, I like your sound. Or do you let it build for again? Because it doesn't just stop.
Troy Cartwright
Right. So at that point I was like, all right, I got to put this song out. You know, there's some like, logistical things I got to figure out to do that maybe, maybe three weeks later, the song comes out. Far and away, like the biggest release of my career.
Bobby Bones
Did it stream?
Troy Cartwright
Dude, like crazy. It was like, you know, itunes, downloads. It was on the, it was on the chart. I mean, it was the thing I'd always dreamed of happening and here it is happening to me and I, and I owned it all. I mean, that was the craziest part. If this would have happened six months earlier, it would have been, it still would have been life changing, but it was, it was life changing to me financially when it happened because it, I was as we've just been over, like I was not necessarily in a great position to, to have a career in the music industry at that point.
Bobby Bones
What did you think your options were as soon as they said, hey, because it feels like your last life draft at that time was the single that was probably going to be cut by the artist. Well, what did you think your options were once they said that wasn't happening?
Troy Cartwright
I think I'd gone through the, the thought work of, of being so low for so long.
Bobby Bones
Definitely not moving home.
Troy Cartwright
No, I didn't. Because my wife, we, we. I, I very vividly remember we went out to Utah. We went to like. What's the one with the. I think it's called Arches. I was gonna say the one with the arches, but. Arches. And you drive from Salt Lake. It's like a four hour drive. And I was like, look, I don't know, like, I don't know. I don't know if I can keep doing this. Like, I, I, I don't know if I have it in me to keep going and and she told me. She was like, look, you're. You're too good and you're too close to give up now. You ha. You have to keep going.
Bobby Bones
What's funny about you saying that is the fact that she could see how close you were, but you felt so far away at the exact same time.
Guest
Yeah.
Troy Cartwright
And, and, and there have been many times since then where, you know, she's believed in me. You. You need. You need that belief. I'm. I'm so lucky to have people in my. In my life like that. And, and, and ultimately, you know, you gotta believe in yourself. And that can be the hardest one. That can be the hardest one to find of all.
Bobby Bones
I think some of it though, is that you look like Jesus.
Troy Cartwright
I get it.
Bobby Bones
Just like people are just like, you know what? The guy looks like Jesus. Let's just. So let's give the song a stream.
Troy Cartwright
Yeah, I get. I get Jesus and. And Diet. Ryan heard a lot. Wish version. Ryan heard.
Guest
Yeah.
Bobby Bones
Davy heard.
Guest
Yeah.
Bobby Bones
That's funny. I. I'm. I'm really good friends of Ryan. I was texting with him last night.
Guest
Yeah.
Bobby Bones
He just put out a record. That's really good.
Troy Cartwright
It's so great.
Bobby Bones
You wrote on. Did you write on that one?
Troy Cartwright
I didn't write on that one. I wrote on the one before.
Bobby Bones
What'd you write for him before?
Troy Cartwright
What are you drinking?
Bobby Bones
That's a good one too. I'm a big Ryan fan, so.
Guest
Yeah.
Troy Cartwright
So same.
Bobby Bones
I know all of his stuff just because we're friends and if I don't, he'll quiz me and then I'll be a loser. But I. That's a great song.
Guest
Yeah.
Bobby Bones
So I was looking through some of the cuts. Ryan. Don't, don't, don't, don't tell me. Okay. Cody Johnson.
Guest
Yep.
Bobby Bones
I don't know what was the song?
Troy Cartwright
Wished it was you. It's on the record that just came out.
Bobby Bones
So not a single. But how does it. Cody's albums.
Troy Cartwright
He's a big artist.
Bobby Bones
Do well.
Guest
Yeah, yeah, yeah.
Bobby Bones
And it's hard to make money if your song is not a single. But are you. You seeing anything off of that? But not being a single but because it's Cody and he does stream so well.
Troy Cartwright
I think I will. It's. It's like for those people that. That don't know the. There's a. There's a long. There's a pretty. A lot of lag time in between when a song comes out. I. I think that record came out in the fall and so I haven't even seen, you know, it. It'll be whatever June quarter is before I. I see any of it.
Bobby Bones
Not. Not Creed. Nickelback.
Troy Cartwright
Nickelback.
Guest
Yeah.
Troy Cartwright
It's pretty crazy. That was a weird one.
Bobby Bones
Please.
Troy Cartwright
Long story short, the.
Bobby Bones
No, I want. I want long story mid at least.
Troy Cartwright
Yeah. So I. I. My publisher at the time, this guy named Will Overton, he was over at Warner Chapel, and he got an email from somebody who was working with Nickelback, and they were looking for songs. I don't even remember what the prompt was. What the prompt was was not what the song was about.
Bobby Bones
So you didn't have the song already to give them. They gave you the prompt for something they were looking to have, so you went and wrote it.
Troy Cartwright
No, the song was written. Somebody reached out to my publisher and said, we're looking for songs like this. Do you have anything?
Bobby Bones
Got it.
Troy Cartwright
So my publisher put together a link of, like, I. I think it was, like, six songs and just sent it over. And this happens all the time, and it never works. Never.
Bobby Bones
It's like an audition.
Troy Cartwright
It never happens. Yeah, you never get the audition and projecting.
Bobby Bones
Because I never get the audition.
Guest
Yeah.
Troy Cartwright
Yeah. And I think it was probably six weeks later, he gets an email or a call, and it says, hey, this song. This is Chad's favorite song. He loves this song. And so Will called me and told me that, and I'm like, okay, like, what. What does this even mean? He's like, I have no idea.
Bobby Bones
Oh, that was it. There was no. No other. It was just his favorite song. It's not like, hey, he's gonna cut it. Hey. Yes. Cut it.
Troy Cartwright
Yeah. I mean, at that point, you're like, I think he's gonna cut it. Yeah.
Bobby Bones
But it's just. Right now, it's just. He likes it.
Troy Cartwright
He likes it.
Bobby Bones
Yeah.
Troy Cartwright
So. All right, we're dancing. We're at the dance. It's a good spot to be. Two and a half years go by, so I think I'm. You know, I've moved on. I. You know, I had this. This, like, Jet Ski in my mind that I was gonna buy with that money, and. And. And, you know, the. That dream had died. And then it was. Yeah, it was like. After I was on the road, I was driving back from a show in Houston, I think, you know, in, like, a Walmart and, like, Little Rock or something. And I could just get a text, and it's the song.
Bobby Bones
The file. They'd cut, and they sent you the file.
Troy Cartwright
It cut it. And he. And Chad came in and, like, he. He had, like, tweaked a couple things and. And yeah, and then that was the song. And it was like. I mean, it was crazy because Nickelback's Silver side Up was the second record I ever bought, you know, when I was 12 and everybody had it. It was. It's a great record.
Bobby Bones
It's a great record.
Guest
Yeah.
Bobby Bones
They have great songs. And I am a hater of Nickelback haters. You don't have to be Nickelback lover, but there's no reason to be a Nickelback hater just because they make good freaking music, dude.
Troy Cartwright
People hate stuff that's popular. You know, I think that's all it is. I. I just had. I was just talking to. To Chief who's. Who's Was. Was their manager and is now their manager again. And. And, yeah, it's just. It's just one of those things, you know, every. Everybody hated FGL for a while for. For some reason, you know, and my.
Bobby Bones
My own personal reasons, but, yes, I understood that.
Troy Cartwright
Yeah.
Bobby Bones
Coldplay. If you get so big, you get corny, even if you're not.
Troy Cartwright
Yeah.
Bobby Bones
My question has been, And I've asked it a couple times to friends and even on this podcast, like, I'm waiting for Morgan Wallen to get corny. Even if nothing changes with what he does, you reach a level of popularity where it doesn't matter how great you can be. Sustained greatness.
Troy Cartwright
Yeah.
Bobby Bones
But once you hit this level of so many people love you, then it's corny to also be one of the people that loves you.
Guest
Yeah.
Bobby Bones
And so it's. I wonder when Morgan Wallen gets corny and he's not there yet. But if you. It's just a popular. When you get so popular.
Guest
Yeah.
Bobby Bones
You get a bit corny only because you're so popular.
Troy Cartwright
Yeah. Well, it becomes the. It almost like the potency of what you're doing almost gets diluted because so many people start doing it as well. I mean, you see. You see it happening right now with Morgan, you know, I mean, a lot of people are chasing that sound, and it's a great sound. So I understand it.
Podcast Host
The Bobby cast. We'll be right back.
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Podcast Host
This is the bobbycast.
Bobby Bones
And I could even understand why people would go, wow, that doesn't feel nice. Like you're saying Morgan Wallen's corny. No, I'm saying I'm using Morgan Wallen as the standard of. When you look at massive acts who got so big and so many people love them that it was no longer cool to be one of the people that love them. Because so many people love them that you're just part of the herd and nobody wants to be part of the herd.
Guest
Yeah.
Bobby Bones
And so it's cool to see Morgan. It's cool to see like, Zach, Brian. It's cool to see Luke Combs not be corny yet and, and be able to do stadiums.
Guest
Yeah.
Bobby Bones
Because that's about the time when you become so popular. People feel like, I don't want to be a fan anymore because everybody loves them.
Guest
Yeah.
Troy Cartwright
It's kind of hard to imagine, like, was Tom Petty. Corny. At some point, did that happen? It's.
Bobby Bones
Dude, first of all, I love Tom Petty. Like, that is, like my favorite. I was watching a Tick Tock last night because I'm on Tom Petty TikTok.
Troy Cartwright
Like I used to be.
Bobby Bones
It's one of the best places to be.
Troy Cartwright
Yeah.
Bobby Bones
And so. Oh, we're going to side road on this one for a second. So Tom Petty, to me, top three greatest American rock artists of all time. I say American because you can go through the debate. I did have Ringo Star here a few weeks ago. It was awesome.
Troy Cartwright
Wow.
Bobby Bones
Yeah, rub that in there. So Tom Petty was talking about how if he went to watch Ray Charles, he would want to hear Ray Charles. Do I forget what song he said specifically, but what I said or whatever song it was?
Troy Cartwright
Yeah.
Bobby Bones
And he said, I know he's hard to play that thing after 50 years, but if he doesn't play it, I'm disappointed.
Guest
Yeah.
Bobby Bones
And he said, I have three songs that I feel that way about. And so I paused it because I'm insane in my head. And so I played a trivia game with myself where the only person that could win or lose was me. And so I tried to guess the three songs that Tom Petty was about to say that they expect him to play at every show. And before he even said the songs, he said, I play them at every show. I don't mess a lot with the melodies, but I try to put them in places that excites me, and I try to put them as a part of things that can still excite me because I don't get excited about playing them because I've played them so many times.
Guest
Yeah.
Bobby Bones
He wasn't saying they weren't great and I could understand that. On, like, the radio side, we do a segment. It's called tell Me Something Good. We've done it for 15 years. We do it four times a day. I can never do it again and be the happiest person ever in my life. But it tests so well, it researches so well. I go places and people sing the jingle to me.
Troy Cartwright
Wow.
Bobby Bones
And so I owe it, if people like it, to keep doing it.
Troy Cartwright
Yeah, totally.
Bobby Bones
So I'm not Tom Petty. Close. No, not at all. But I can understand in that way where it's like, one of the things that people say the most to me and that they love the most. I don't really like doing.
Guest
Yeah.
Bobby Bones
But I used to love doing it and I understand why people like it. And repetition is going to warn me out. So with Tom Petty, what Do you think the three songs are American Girl.
Troy Cartwright
Free Fallen, and I'm gonna guess Won't Back Down.
Bobby Bones
All three, I would have said, probably because he has so many songs.
Guest
Yeah.
Bobby Bones
The three that he said were Last Dance, Mary Jane.
Guest
Yeah.
Bobby Bones
Free Fallen, and Renegade.
Troy Cartwright
Renegade.
Bobby Bones
And he said he just had no interest in playing them anymore, and he thought they were great when he wrote them, but when they would show up, he'd be like, oh, my God. So we had to find ways to.
Troy Cartwright
Make it to keep it interesting, to.
Bobby Bones
Keep it interesting to him. Yeah, there will be times, too. By the way, this is why I enjoy you over here, because I feel like we can just talk music, which is nice.
Guest
Yeah.
Bobby Bones
Also because you're, like, a savant. You're like Berkeley, and you're, like, super genius, and I'm not near as smart as you, so I can ask you things and get smarter. Like, I like being around people like that. So there are artists that I love and have been to their shows, and a similar thing has happened where they've played a song so many times where they start messing with the melodies and changing the words a little bit.
Troy Cartwright
Yeah, I don't like that.
Bobby Bones
Yeah, I understand that. And you can do, like, Creep from Radiohead when they just stop playing it for a decade.
Troy Cartwright
Well, yeah, you get tired of it.
Bobby Bones
For sure, but it's. To have the awareness, like Tom Petty's awareness of. I'm so tired of this. But let me put myself as a fan, and if I were at a Ray Charles show, I would want to hear that song, even though I know he feels how I feel. So he kept playing it. Garth does the same thing. Yeah, Garth plays all the hits.
Guest
Yeah.
Bobby Bones
You know, he's tired of it. You know, as an artist, you being an artist, you want to play new, fun, creative, fulfilling, exciting things.
Troy Cartwright
You want to go where that excitement is. But. But you. I think the thing that. That. That I. I always try and remember with. With. That's why, for example, I've played that song so many times. But I know that it means a lot to people, and I know that there are people coming to my show because it was their first dance at their wedding or it was playing for, you know, when they got engaged or whatever that is. It's their song. So I know that I. You know, I'm super grateful for. For the opportunity to, like, have created something meaningful.
Bobby Bones
I have to remind myself to be grateful because I think it's easy for me to forget. And it's not like I'm working at the mill like my stepdad. But it's easy to forget because we're in our own little world. We're trying to create 10,000 things at once. And is this good, is this bad? Where all of our insecurity security is based on the feedback of people by consuming our. It's. It's a. It's a nutty world. Right. Like, a screw's got to be off for us to do this. Hopefully it's the right screw. And so the fact that Tom Petty had the awareness to make him a fan, to keep him from being good to his fans was so freaking cool to me, because he is. He's at the top of the mountain.
Troy Cartwright
Yeah. Same man. I mean, he's. He's the guy, you know? And, like reading Conversations with Tom Petty, I don't know if you've ever picked that up, but it's. It's just a collection of things he said in interviews, you know, and it's. It's. It's. It's inspiring to read. You know, I mean, he's just a guy like everybody else, but he. He was tapped into something.
Bobby Bones
I'd be hypocritical, which I often am. When Bob Dylan went acoustic to electric.
Guest
Yeah.
Bobby Bones
It's the exact opposite. Right.
Troy Cartwright
Well, I was. I was gonna bring that up. You know, you think about like somebody like a. Like a. Like a Bob Dylan or a Neil Young that just. They're playing shows and they don't care, and they're. They're changing their songs completely. They're kind of. I think a lot of creativity is just sort of chasing. Chasing this undefinable, in attainable thing, and maybe that's what they got to do to keep. To keep doing it. And. And that's. That's what they've chosen to do.
Bobby Bones
It's a. It's a courage and a confidence.
Guest
Yeah.
Bobby Bones
Because I saw REM Once. They never played a hit. It was the worst experience of my life. And I love rm.
Guest
Yeah.
Bobby Bones
They played an entire new record. I hated that show. I respect that show.
Guest
Yeah.
Bobby Bones
Because they knew everybody was gonna hate it.
Troy Cartwright
That's tough. They had to do it, I guess.
Bobby Bones
But if Michael Stipe got famous, because again, he has a couple screws loose, they're the right screws. R.E.M. you know, very late 70s, 80s, you know, early 90s, were massive.
Guest
Yeah.
Bobby Bones
For a reason. They were different. I was pissed. I was like, this sucks. And it still pisses me off that I saw a band that I love not play a single song that I know. But that doesn't mean I also can't respect the courage and the confidence that it took to do that.
Troy Cartwright
Yeah, well, there. It's. It's a fine line to walk, but, you know, sometimes I just think of. Of like, Bob Dylan, and I'm like, that is a. That is a very free man. He is. He's walking through life playing only by the rules that he wants to play at. And. And it's very tempting to want to do that.
Bobby Bones
That's somebody who knows who they are. And I'm jealous of that.
Troy Cartwright
Yeah, it's. It's. It's a very. You ha. You have to have a very strong sense of self to be able to operate that way.
Bobby Bones
And you got to be wildly irrational, which is all this business.
Troy Cartwright
Well, I mean, that is.
Guest
That is.
Troy Cartwright
That is the absurdity of life.
Bobby Bones
You have to be so irrational. Think about just even you thinking that you're good enough to be able to record something and people will spend three minutes of their day, which they have limited time listening or spending a few bucks to come watch a show that you're gonna play at. Or like me thinking I'm gonna go to a theater and people are gonna buy a ticket or spend 15 minutes or an hour. That is such an irrational.
Troy Cartwright
Yeah.
Bobby Bones
And a balance of I'm wildly insecure, yet I still think everybody needs to listen to everything that I do.
Troy Cartwright
Yeah. But I. I think what you're just. What you're talking about is, is. Are you familiar with this. This idea of, like, the. The absurd. Yes. So, like, you know, like Albert Camus, like, the universe doesn't care about you. And the. The way that we create value as a human being is to, like, do it anyway, you know, And I. And I think exactly what you're describing. You're going to show up to a theater and, like, you know, hope that people show up, which is. It's absurd.
Bobby Bones
It's absurd that people would spend. Yes, it's absurd to think that I think I'm good enough for people to dedicate their time and money to come and do it.
Troy Cartwright
But don't you feel like doing it? Do you feel like that gives your life?
Bobby Bones
Yes. At the same time, it's the. It's a dichotomy of all dichotomies.
Guest
Yeah.
Bobby Bones
Dad, I am a wildly insecure person. At the same time, I can still have a massive ego that I think I manage healthily 88 of the time. So. Yeah.
Guest
Yeah.
Bobby Bones
It's an odd business, especially when you start to diversify and do different things. Like, you've done from being an artist.
Guest
Yeah.
Bobby Bones
Being a songwriter. Doing the podcast. I did see. I mean, I didn't love it, but, you know, I got followed by two better podcasts, which was you had Kip on. You had Craig Wiseman, and I was like, God dang D. People forgot about me so quick on the old ten Year Town podcast. That's all right. You know, I was the opening act. You know, I was the baby. I was the baby act on the podcast.
Troy Cartwright
I really enjoyed our conversation out there.
Podcast Host
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Podcast Host
And we're back on the Bobby Cast.
Bobby Bones
What do you think about Kip?
Troy Cartwright
I love Kip. I think Kip is, is a, is a real artist.
Bobby Bones
I think we talk about Bob Dylan, like for different reasons. I, I think of Kip in the same way. Like, Kip just does his own freaking thing.
Guest
Yeah.
Bobby Bones
And I think for a minute Kip would probably admit that for a while he was like, you know, I make hits. And finally he was like, screw it. Just going to do what I do. Yeah, Kevin. I got into a big fight once and it's the only artist I've ever done this with. And I've been in many fights with many people just because I say stuff. And I say stuff for five hours a day. And sometimes I say stuff that's accurate, inaccurate, overly opinionated, unfair. Fair. Numbers game. Right?
Troy Cartwright
Right.
Bobby Bones
And Kip and I got into it pretty good about some stuff that I said, not about him personally.
Guest
Yeah.
Bobby Bones
I actually think it was about a parody of one of his songs that I was doing just to be funny, but it wasn't about him. And Kip's a serious guy when it comes to music in his art, and he deserves to be. And so he was upset, and so I was like, screw it. I don't give a crap. I'll do it again. And Kip was like, hey, will you meet me for breakfast? I was like, oh, man. I don't want. I don't want to do that.
Guest
Yeah.
Bobby Bones
I don't do that. Anybody. I don't like hanging out with anybody. Not because I don't like people. I just. Awkward. I'm not. This is the only place I thrive is with a microphone. Like, if I were to see you, I'd be like, dude, it's so good to see you. Okay. I wanna, like, I'm not good as a human. That's not my strength.
Troy Cartwright
I relate to that.
Bobby Bones
And I was like, I did not want to do this. And Kevin, I sat at a restaurant and just talked it out for, like, half an hour. And, like, I respected that process with him because he asked for it, expected it, and delivered his fairness to it.
Guest
Yeah.
Bobby Bones
And I love Kip because of that. And Kip and I are not alike in a lot of ways. Our birthday's one day apart. It's pretty cool. But I love Kip. And if you were like, hey, dude, can you come pick me up six hours away? I would get in the car and go get him. Yeah, but are we going to hang out? Probably not. Because he, like, does muscle stuff. He, like, climbs stuff and does man stuff. Craig Wiseman. And you should go listen to the episodes that you did with Craig. Like, the guy has done, seen, and worn it all.
Troy Cartwright
He's done a lot of different stuff.
Guest
Yeah.
Troy Cartwright
And he. I still. I think the. The most inspiring part of it to me is with Craig, you know, it still comes from this desire to be close to that. To that thing, you know, to. To where. To, like, we. We just want to get as close as we can to, like, where the magic is happening.
Bobby Bones
Can you get to the magic, though? Because I Don't feel like you actually can. I feel like I can't. I'll never get to this place that I am pursuing. That doesn't mean I've stopped or tried any less. I just don't know if that place exists. But that doesn't mean it's not true. Can you get. Is there a magic place that you can get to and be fully fulfilled?
Troy Cartwright
You have to ex. For. For me, I can only speak for my own self. I think you have to fall in love with what the process is and not what the result is. And so there's a. There's a moment that. That there's a place that you can go to. When you were make. When you were writing a song where you are. Craig talked about it a little bit on Ten Year Town, but where it's like, it's called like a thin place where you are in the presence of something of like, you know, the creator or the universe, whatever you want to call it. And I have, I have been there a few times.
Bobby Bones
Do you know you're there when you're there?
Troy Cartwright
A little bit. But, but, but you. It's kind of like you don't want to think about it too much. It's. It's. It's very surreal and it's. It's a very, very hard place to get to. It doesn't happen very often, but I mean, I think, like, I'm not a good golfer, but I'll play a few times a year. And every now and then you just. You just hit one. You're like, oh, my gosh, I could go pro. And it's songwriting's. It's. It's similar, man. It's just some days you, you know, you're in the presence of something really powerful. And that is, that is like, worthy of. For me, it's worthy of, like, dedicating my life.
Bobby Bones
To chase my analogy would be playing craps. You ever play craps at all? I casino.
Troy Cartwright
I love playing craps.
Bobby Bones
If I'm writing for whatever book jokes.
Guest
Yeah.
Bobby Bones
If I'm just live on the air, feeling it, killing it.
Guest
Yeah.
Bobby Bones
If I'm at a table and I'm. I'm. I'm just throwing and I'm. I'm hitting points.
Guest
Yeah.
Bobby Bones
I'm not crapping out. I'm not in my head. I'm not going well, I wonder when I'm gonna crap out. I wonder how long this is gonna go. I'm just in it, not thinking about it too much because I think, if I think about it, it's gonna end. But then when it's over, I'm like, holy crap. Like I was. We went 40 minutes. I didn't crap out for 40 minutes. When I get in those spaces, it feels like I had a great run at the craps table. And like, I can slightly acknowledge it's happening, but I don't want to do it too much because then I'm going to roll. Friggin seven.
Troy Cartwright
Right. Right. You're, you're, you're in the. I think what, what happens is you're, you're very, very present. And so when you're in that creative place or at the craps table, you're so in the moment. There's a, there's, it's almost like a, like a, a bubble. Right. You just don't. Something's going to, you know, someone's going to come along and pop the bubble. You just trying not to think about it.
Bobby Bones
The bubbles never live forever.
Troy Cartwright
No.
Bobby Bones
But the bubble's pretty awesome to be in and it's rare to get in it. So when you get in it, you really want to try to experience it without me having a complete inner monologue of why I'm experiencing what I'm experiencing. When's this experience going to end? Is it ever going to happen again? I run from that and just try to live in it. But dude, it's so cool to just see what you're doing again. I said that to you during the podcast, but then even after, like, I enjoy talking with you afterward too, because I was just like, hey, whatever you need. Like, I see what you're doing and keep doing it and it sucks, but so does everything else that's awesome. Like everything that's awesome sucks because it's supposed to suck or everybody will be doing it.
Troy Cartwright
Yeah, it's hard, but it's rewarding.
Bobby Bones
Yeah, both. And two things can be true. Yeah, it can suck and be awesome at the same time.
Guest
Yeah.
Bobby Bones
And sometimes not the exact same time, but sometimes things can suck until they get awesome. Until they suck again. Until they get awesome again.
Guest
Yeah.
Bobby Bones
And podcast is great. What have you learned from the podcast?
Troy Cartwright
I think I've learned a lot about how much everyone's journey is. When I think about all the twists and turns in mind, I feel like an alien a little bit. You know, I think I've always felt that way my whole life. Like I'm a little bit of an alien on the outside looking in. And so getting, getting to hear other people's stories, you. You start to understand, like, that's that's kind of part of it. That's part of life. I've learned a lot from that, and I've. I've gained a lot of inspiration. Inspiration from hearing other people's stories.
Bobby Bones
Other people's stories have made me not feel as alone in my group of aliens.
Guest
Yeah, there are.
Bobby Bones
There are other aliens like me. I'll use alien, too. I didn't think there were. I didn't think there were. And no other aliens exactly like me. But there are. There are other aliens like me that go through the same struggles, mental struggles, imposter syndrome struggles.
Troy Cartwright
Totally.
Bobby Bones
Success struggles, comparison struggles. All of that's happening to all of us.
Guest
Yeah.
Bobby Bones
But since we're not talking about it, we're not seeing it. It's very much social media culture as well. Right.
Troy Cartwright
Too.
Bobby Bones
Like, you see, only see the good stuff. You don't always see the bad. So then you think, well, my life's not as good as theirs.
Troy Cartwright
Yeah, there's a. There's a disconnect, I think that happens on. Sometimes can happen on social media where it does all look good, you know, And I think. I think there's a real opportunity right now, just like we're having right now, for, For. For honest conversations and, and authenticity and. And I'm, you know, I'm. I'm obviously, like, trying to figure out. Figure it out as I go and just trying to figure out how. How all of this stuff goes together.
Bobby Bones
You know, and the beauty is you will never figure it out and it doesn't go together probably. So, I mean, that's it. It doesn't go together and you'll. And we'll never figure it out. But that's. That's what's awesome about it. Before you came in, we talked about the podcast and what do you want to say about.
Guest
About.
Bobby Bones
About your music that's coming out? We talked a bit about it, but what do you want to say?
Troy Cartwright
I think I'm just. I. I have. We went into it a little bit about. That's why. And, you know, doing all of that music independently allowed me a lot of latitude to. With income and resources to, like, create some stuff that I always dreamed about making. The podcast is one of those. That is an offshoot of my successes as a recording artist. And I wanted to make the record that I've always wanted to make without any kind of, you know, stipulations on what it needed to sound like or it needed to have this. This hit or. Or that hit or whatever. I just wanted to make something that. That I worked, could work hard on and be very proud of and be excited to, like, put out into the world that I felt, feel like is reflective of, of, of who I am.
Bobby Bones
You make any money on the podcast?
Troy Cartwright
Getting there. I had a, I had a. You really inspired me, actually.
Bobby Bones
I actually asked you that question on your podcast too.
Troy Cartwright
And, and I said, and I said. I think I said no, which was.
Bobby Bones
True, but that's all. I mean, it's, it's impossible. But yes, that's why I asked. I really wanted to know.
Troy Cartwright
Well, you told me. I don't know if you remember this. We were talking afterwards and you said, you, you were telling me about cold emailing people, and I'm like, okay, well, he's doing, he's doing it. Why can't I, like, I mean, I feel awkward, but I'm just going to do it. And I, Yeah, I did. I, I, I literally just copied you. I, I went on LinkedIn and I found some people that I thought might be a good fit. And I, and I did some combinations to figure out this company's email format of this person's name so that I could get into their inbox. And, and it worked.
Bobby Bones
That's crazy. It's actually not crazy, but it's crazy. It's crazy because it's so simple.
Guest
Yeah.
Bobby Bones
And.
Troy Cartwright
But it was awkward.
Bobby Bones
It's. But so was recording that song. So is recording your song after your single had been said. No, it was awkward to put the phone up and sing a song into a freaking camera.
Guest
Yeah.
Bobby Bones
And then it goes viral.
Guest
Yeah.
Troy Cartwright
You just do it anyway. You do it when you're uncomfortable.
Bobby Bones
I'm a big fan, you know. I was looking forward to seeing you again. I'm rooting for you. I watched, you know, I watch your stuff.
Guest
Yeah.
Troy Cartwright
Thank you.
Bobby Bones
I. It's pretty cool. I don't even know he is. As the artist is what's crazy.
Guest
Yeah.
Troy Cartwright
Like that.
Bobby Bones
It's weird because sometimes people be like, I don't really. They don't listen to the radio show, though. Have watched Idol for years or whatever it was. They'll know me for these weird things. And I'm like, oh, I don't really think that that's funny.
Troy Cartwright
Is that disorienting at all?
Bobby Bones
It's. I wouldn't say disorienting. There's just no orientation to it at all anymore.
Guest
Yeah.
Troy Cartwright
To any of it. It's just all in the soup.
Bobby Bones
It's all. Yeah. And it's awesome. It's great. Unless they try to stab you. Otherwise, it's great. And I'm famous. So fractured. Nobody's famous yet. Everybody's famous. And.
Guest
Yeah.
Bobby Bones
And like you said, there's a chance for. If you just do it enough. There are no gatekeepers. Actual human form gatekeepers. There's an algorithm we can't figure out, but it's a different gatekeeper. But it's. At least it's not one that is going to get, you know, canceled for doing inappropriate things in an office, you know.
Troy Cartwright
Yeah, yeah, yeah. It's just like it's, it's imperative. Pulled out beyond understanding algorithm.
Bobby Bones
Everybody has a chance, though.
Guest
Yeah.
Bobby Bones
And everybody didn't always have a chance.
Troy Cartwright
Right.
Bobby Bones
And everybody has a chance now.
Guest
Yeah.
Troy Cartwright
It's, it's, it's an exciting time.
Bobby Bones
Well, I'm a big fan. We put all your information down in the notes as well and check out the podcast and I'm going to go and what Nickelback song was it? I wanted Horizon. Okay.
Troy Cartwright
Check it out.
Bobby Bones
That's my favorite Nickelback song ever. I know. I don't know what it is, but I'm gonna listen to it. That's pretty cool. That's pretty cool.
Troy Cartwright
I believe I believed you when you said it this. You got a skill.
Bobby Bones
There's no way you believe that. But that's pretty cool to hear like somebody, like a familiar voice singing something that you created in your brain regardless. That's cool.
Troy Cartwright
Yeah. Like the, the feeling of when I just press play the first time in the. And the guitars are playing. Yeah.
Bobby Bones
That's cool.
Guest
Yeah.
Troy Cartwright
It's crazy. It doesn't, you know, it doesn't make sense, but. But it did happen.
Bobby Bones
Check out 10 yeartown podcast and everything else is down in the notes. Good to see you, Troy. And let's do this again soon.
Troy Cartwright
All right. Thank you for having me.
Podcast Host
Thanks for listening to a Bobbycast production.
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Can I get you a refill?
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Podcast Summary: The Bobby Bones Show – Episode 508 with Troy Cartwright
Introduction
In Episode 508 of The Bobby Bones Show, host Bobby Bones welcomes Troy Cartwright, a multifaceted artist known for his songwriting, performing, and hosting the podcast Ten Year Town. Released on April 25, 2025, this episode delves deep into Troy's artistic journey, the challenges of maintaining authenticity in the music industry, and the parallels between songwriting and other disciplines like golfing.
1. Introducing Troy Cartwright and Ten Year Town
Bobby Bones opens the conversation by highlighting his connection to Troy through Troy's podcast, Ten Year Town.
Troy appreciates the introduction and discusses the unique perspective his podcast offers, differentiating it from mainstream shows.
2. Troy's Journey in the Music Industry
Troy shares his initial success and subsequent challenges within the music industry.
He recounts moving to Nashville with momentum from his early works and quickly securing a record deal, which later led to an identity crisis as he struggled to maintain his artistic voice amidst industry pressures.
3. The Creativity and Struggle of Songwriting
The conversation shifts to the essence of songwriting and its similarities to golfing.
Troy emphasizes the importance of persistence and increasing one’s "luck surface area" to enhance creative opportunities, likening the process to taking numerous swings in golf to find the right one.
4. Navigating Genre Gatekeepers and Algorithms
Bobby and Troy discuss the shift from traditional gatekeepers in the music industry to algorithm-driven platforms.
They explore how the democratization of content creation allows artists more freedom but also introduces new challenges in gaining visibility without traditional support.
5. Collaborations and Writing for Other Artists
Troy elaborates on his work writing for prominent artists like Ryan Hurd and Cody Johnson.
These collaborations highlight Troy’s versatility and the nuanced differences between writing for himself and for other established artists.
6. Authenticity vs. Commercial Success
A significant portion of the discussion revolves around staying true to one's artistic identity versus conforming to commercial demands.
Troy reflects on how record deals and industry expectations can dilute an artist's unique voice, leading to dissatisfaction and a loss of creative edge.
7. Reflections on Fame and Maintaining Edge
The hosts draw parallels between their experiences and legendary artists like Tom Petty and Bob Dylan.
They discuss how even the most revered artists face challenges in maintaining authenticity and relevance as their fame grows, often leading to perceptions of them becoming "corny."
8. The Role of Podcasting in Artistic Expression
Troy speaks about how hosting Ten Year Town has enriched his understanding of diverse artistic journeys.
Podcasting serves as a platform for Troy to explore and share in-depth stories, fostering a sense of community and mutual understanding among creatives.
9. Embracing the Creative Process and Overcoming Insecurities
The episode concludes with discussions on embracing the unpredictability of creativity and the importance of persistence despite insecurities.
Both hosts emphasize the significance of staying present in the creative moment, valuing the process over the outcome, and supporting one another's artistic endeavors.
Notable Quotes
Conclusion
Episode 508 of The Bobby Bones Show offers an insightful exploration into Troy Cartwright's artistic journey, highlighting the struggles and triumphs of maintaining authenticity in a commercialized industry. Through candid conversations, Troy and Bobby shed light on the parallels between different creative endeavors, the evolving landscape of music distribution, and the enduring importance of staying true to oneself. Listeners gain a deeper appreciation for the complexities of songwriting, the impact of digital platforms, and the value of honest, authentic storytelling in both music and podcasting.
Additional Information
For more on Troy Cartwright and his podcast Ten Year Town, listeners can find all relevant links and information in the episode notes.