The Boostly Podcast – Episode 762 Summary
Title: Airbnb Content Creators to Watch in 2025
Host: Mark Simpson
Release Date: January 13, 2025
Introduction
In Episode 762 of The Boostly Podcast, host Mark Simpson dives into a curated list of emerging and influential content creators within the short-term rental and hospitality industry. Aimed at empowering hosts and property managers, this episode focuses on individuals who are innovating the way content is produced and consumed, offering fresh perspectives and strategies for securing direct bookings and building a robust online presence.
Content Creators to Watch in 2025
1. Zach Bougie Cruz
Mark introduces Zach Bougie Cruz as a standout content creator renowned for his high-quality podcast production and entrepreneurial success.
Notable Quote:
"The level of production that must go into his videos and his episodes goes far and beyond anything that I could imagine." (02:15)
Zach's podcast series, Behind the Stage, distinguishes itself by featuring in-person interviews, traveling to meet guests instead of relying on virtual meetings. This approach has attracted prominent figures, including the host of Mark's own First Million podcast.
2. Isaac French
Isaac French is highlighted for his dynamic presence on platforms like Twitter (X) and his successful short-term rental business, Live Oak Lake.
Notable Quote:
"His Twitter threads are well known for being just a very clever mind." (03:00)
After exiting Live Oak Lake, Isaac launched the Expert Experiential Hospitality newsletter and membership program, consistently delivering valuable content that resonates with industry professionals.
3. Eric D. Muller
Despite his sporadic social media activity, Eric D. Muller remains a vital voice in the industry.
Notable Quote:
"Whenever he posts something online, I go check it out and I go and follow." (04:20)
Eric, alongside his business partner Jasper, operates Free Wild (also known as Stay Wild), focusing on creating cabins for modern explorers. His insights on building businesses, team dynamics, and company culture are invaluable for aspiring and established hosts alike.
4. The MOUNT Team: Maddie Rifkin & Casey Evans
Operating out of New York, Maddie Rifkin and Casey Evans of the MOUNT Team are disrupting traditional vendor-consumer interactions through viral, zero-ad-spend content strategies.
Notable Quote:
"They are building a following not just with other vendors, but also with short-term rental hosts as well." (04:55)
Their infotainment style and mastery of influencer marketing have garnered them hundreds of thousands of views across TikTok, Instagram, and LinkedIn. Their workshops on engaging with content creators provide masterclasses in effective content creation.
5. Mike Ionetta (Mike Will Build)
Originally a travel influencer, Mike Ionetta has transitioned into the short-term rental sector with his marketing company, Mike Will Build (also known as Mike Will Travel).
Notable Quote:
"He knows how to create content, he knows how to get attention and he does it in such a really cool way." (05:25)
Mike collaborates with Boostly clients like Evergreen Cabins, crafting compelling content that significantly boosts their online presence. His personal venture into building a short-term rental business showcases his expertise and creative approach.
6. Patrick Swiatek
Patrick Swiatek is recognized for his niche expertise in buying and selling management companies within the hospitality sector.
Notable Quote:
"He has really crafted out a niche in this industry of buying management companies and selling management companies." (05:45)
With a charismatic personality and a growing social media presence, Patrick is set to expand his influence through podcasts and potential media appearances, making him a must-follow for industry insights.
7. Matt Krueger (Rental Cash Flow)
Although initially overlooked, Matt Krueger, known as Rental Cash Flow on Instagram and TikTok, is rapidly gaining traction for his transparent and engaging content.
Notable Quote:
"He talks about his experiences, he shares his results, he shares his numbers." (06:10)
Matt's honest discussions about revenue, profit, and loss, coupled with his entertaining delivery, attract both vendors and hosts, establishing him as a credible and relatable figure in the content creation space.
Takeaways and Final Advice
Mark emphasizes the importance of personalization in content creation, advising hosts and vendors to:
- Show Personality: Avoid overly corporate tones; let your unique voice and team personalities shine through.
- Be Authentic: Don’t shy away from sharing genuine experiences, including both successes and challenges.
- Engage Actively: Interact with followers and other content creators to build a supportive and engaged community.
Final Quote:
"Don't try and be corporate stuck up and feel like you can't post about X, Y or Z. Showcase your team. Have a personality." (07:00)
Mark encourages listeners to contribute their own recommendations for content creators, fostering a collaborative environment where the community can grow together. He invites feedback and suggestions through comments, ensuring the podcast remains a dynamic resource for its audience.
Conclusion
Episode 762 of The Boostly Podcast offers a comprehensive guide to the top Airbnb and short-term rental content creators to watch in 2025. By highlighting individuals who bring fresh ideas and innovative strategies to the table, Mark Simpson provides listeners with valuable insights to enhance their own content and booking strategies. Whether you're a seasoned host or just starting, the featured creators offer inspiration and actionable advice to help you succeed in the competitive hospitality landscape.
Timestamp References:
- 02:15: Zach Bougie Cruz production quality
- 03:00: Isaac French’s clever Twitter threads
- 04:20: Eric D. Muller’s impactful posts
- 04:55: The MOUNT Team’s influencer marketing
- 05:25: Mike Ionetta’s creative content
- 05:45: Patrick Swiatek’s niche expertise
- 06:10: Matt Krueger’s transparent discussions
- 07:00: Final advice on content personalization
For more engaging content and strategies to boost your bookings, visit the Boostly YouTube channel at boostly.co.uk/youtube.