The Boostly Podcast: Mastering Hospitality with Ger
Episode Title: Mastering Hospitality: Adapt, Market & Thrive with Ger
Release Date: March 10, 2025
Host: Mark Simpson
Guest: Ger, renowned Welsh host and co-author of Hospitable Hosts
Introduction
In this enlightening episode of The Boostly Podcast, host Mark Simpson welcomes Ger, a distinguished host from Wales with over two decades of experience in the hospitality industry. Ger shares his journey, insights, and actionable strategies that have propelled his luxury holiday cottage business, Roizy Back, to success. This episode is packed with valuable lessons for both seasoned hosts and those new to the hospitality sector.
Ger's Journey into Hospitality
Ger begins by recounting his early exposure to hospitality, rooted in the scenic Firm Peninsula near Snowdonia, Wales. From a young age, he immersed himself in the local tourism scene, working at a shooting school at 16 and later purchasing and renovating a rural property into Roizy Back.
Notable Quote:
"You could say Pentland is very, very much hospitality driven... you've got to build, you've got to follow your heart and believe in your dreams." [06:18]
Ger emphasizes the importance of passion and resilience, highlighting how unforeseen opportunities can shape one's career path effectively.
Major Shifts in the Hospitality Industry
Over 20 years, the hospitality landscape has undergone significant transformations. Ger identifies the shift in holiday booking durations as a pivotal change. Initially, long-term stays were the norm, but the market has since adapted to accommodate shorter bookings.
Notable Quote:
"The market shifts. I'm not saying it's right and I'm saying it's wrong... you can't stay on the same spot otherwise life takes." [07:15]
He notes that adaptability is crucial, as consumer preferences continue to evolve.
Embracing Technology and Leveraging Social Media
Ger reflects on the technological advancements that have revolutionized hospitality marketing. From rudimentary websites and print advertisements to the dynamic world of social media and instant photography, these tools have democratized property showcasing.
Notable Quote:
"Social media is a big game changer. People just take it for granted the fact that you can take a photograph and put it out there today..." [08:47]
He underscores the importance of utilizing modern technologies to enhance visibility and attract direct bookings.
Targeting Customer Personas Over General Bookings
A significant theme in the discussion is the transition from accepting any guest to targeting specific customer personas. Ger advocates for a strategic approach, focusing on distinct customer segments to maximize value and retention.
Notable Quote:
"You've got to look at two or three types of customer and target them accordingly. That’s the way forward." [10:31]
By refining his target audience, Ger has enhanced guest satisfaction and fostered repeat business.
Embracing Change and Building a Supportive Community
Ger shares his philosophy on change, emphasizing the necessity of continuous learning and incremental adaptation. He highlights the benefits of engaging with industry communities, both locally and online, to stay informed and inspired.
Notable Quote:
"Whatever the change is, you've got to embrace it or give it a chance by bracing it." [13:37]
Collaborative learning and networking have been instrumental in his ability to stay ahead in the competitive hospitality market.
Strategies for Cultivating Repeat Customers
Email marketing and personalized guest interactions are pivotal in Ger’s strategy for securing repeat bookings. He employs QR codes offering incentives for joining his VIP mailing list and maintains a weekly blog to engage and inform his audience.
Notable Quote:
"When they come in, by the way, if you want, if you want a free weekend, just click on that." [17:11]
These methods have not only increased his mailing list but also resulted in consistent bookings and enhanced guest loyalty.
Balancing Automation with Personal Touch
While technology streamlines operations, Ger prioritizes personal interactions to differentiate his business from automated platforms like Booking.com. He believes that face-to-face engagement enhances the guest experience and leads to higher satisfaction.
Notable Quote:
"When people actually come to your place, they want to see somebody and meet somebody." [17:11]
Ger balances automated processes with genuine hospitality to create memorable stays.
Adapting to New Markets: Hosting Contractors
In response to seasonal fluctuations, Ger innovated by catering to contractors seeking short-term stays. This diversification has provided a steady income during off-peak periods and expanded his customer base.
Notable Quote:
"Contractors really are good... they are respectful, never ever a mess there." [28:19]
By tapping into this niche market, Ger has maintained a robust occupancy rate year-round.
The Future of Hospitality: Personalization and Unique Experiences
Looking ahead, Ger anticipates a future where personalization is paramount. With advancements in AI and marketing, businesses will offer highly tailored experiences to meet specific guest preferences. He plans to infuse more unique and quirky elements into his properties to stand out in a crowded market.
Notable Quote:
"Everything's going to get super personalized... it's going to be super, super personalized." [31:09]
Ger envisions a hospitality industry where distinctiveness and personalized service define success.
Conclusion and Takeaways
Ger emphasizes the importance of positivity, adaptability, and embracing new strategies in hospitality. His journey underscores that success lies in continuous learning, leveraging technology, and maintaining authentic guest relationships.
Final Notable Quote:
"Embrace what you're doing and be positive about what you're doing... carry on doing it." [26:59]
Resources and Further Information
- Ger’s Business: hrosyddbach.co.uk
- Boostly YouTube Channel: boostly.co.uk/youtube
- Social Media: Find Ger on Facebook and Instagram by searching “Ger” in hospitality groups.
- Join the Hospitality Community: Engage with fellow hosts on the Boostly Facebook group to continue the conversation and share insights.
Ger’s episode on The Boostly Podcast serves as an inspiring blueprint for hospitality professionals aiming to navigate the evolving landscape with confidence and creativity. His blend of traditional hospitality values with modern marketing strategies provides a comprehensive guide to achieving sustained success in the industry.