The Boostly Podcast: Episode Summary
Title: The Easiest Direct Booking Win You’re Probably Missing – Meet Directo
Host: Mark Simpson
Guest: Pierre from Directo
Release Date: August 4, 2025
Introduction
In this compelling episode of The Boostly Podcast, host Mark Simpson welcomes Pierre from Directo to discuss an innovative solution aimed at increasing direct bookings for hosts in the hospitality industry. Building on their previous conversation six months prior, Mark and Pierre delve deeper into how Directo functions, its benefits for both hosts and guests, and its future in an AI-driven marketplace.
Understanding Directo
Directo is introduced as a copilot for consumers, designed to enhance accommodation booking experiences by steering users towards direct booking channels. According to Pierre, "Directo is essentially like a copilot for consumers looking to book better and get better terms on their accommodation bookings" (01:38).
Key Features:
- Browser Plugin: Similar to ad blockers, Directo's plugin operates across various websites, identifying accommodation listings and redirecting users to direct booking options.
- Cost Savings & Perks: By booking directly, guests can save on commissions and enjoy additional perks such as late checkouts or complimentary amenities.
How Directo Works for Guests and Hosts
For Guests:
- Seamless Integration: Once installed, Directo actively monitors browsing activities, presenting direct booking options without requiring additional steps from the user.
- Enhanced User Experience: "The experience is super smooth and helps the consumers compare very easily," Pierre explains (02:12).
For Hosts:
- Freemium Model: Directo offers a free version for suppliers, ensuring no barriers for hosts to attract direct bookings.
- Premium Features: Enhanced control over the booking experience, including better conversion rates and special offers to incentivize direct bookings.
Benefits Over Traditional OTAs
Mark emphasizes the inefficiency of manual methods to encourage direct bookings, contrasting them with Directo's automated approach. He mentions, "While I'm searching, [...] it's coming up, we've recommend going, oh, you can get this, you can get this to the direct website" (05:10). This highlights how Directo acts as a constant reminder for users to consider direct booking options effortlessly.
The Technology Behind Directo
Pierre provides an insightful look into Directo's technological framework:
- Search Agents: Replicate user searches to find equivalent listings on direct websites.
- Compare Agents: Evaluate deals by considering factors like taxes, room types, and cancellation policies to present the best options to consumers.
- AI Integration: Leveraging AI to enhance the accuracy and efficiency of these agents, ensuring users receive relevant and competitive offers.
He states, "We've built a number of agents that do a number of different things" (07:09), underscoring the sophisticated backend systems that power Directo's functionality.
Importance of Direct Booking Websites
Both Mark and Pierre agree on the paramount importance of hosts maintaining their own direct booking websites. Pierre asserts, "There is a million times better" experience when booking directly through a verified website compared to unverified platforms like Instagram pages (09:17). Mark adds that having a competitive pricing strategy is crucial: "Just make sure you're pricing" (10:19).
Pricing Strategies to Compete with OTAs
To effectively attract direct bookings, hosts should ensure their prices are competitive with OTAs. Mark advises, "Make sure your price is slightly more competitive direct than the OTAs. It doesn't have to be a lot" (12:42). This, coupled with offering unique perks, can significantly drive bookings directly to the host's platform.
Growth and User Statistics
Pierre shares impressive growth metrics, revealing that Directo boasts over 250,000 monthly active users with a retention rate exceeding 99% (14:58). This high retention rate underscores the platform's value and effectiveness in facilitating direct bookings. Additionally, Directo collaborates with numerous hotels and major vacation rental companies, expanding its reach and influence in the market.
Future of Directo and AI's Impact
Looking ahead, Pierre discusses the transformative role of AI in consumer behavior and e-commerce:
- Streamlined Booking Processes: AI advancements could simplify booking funnels, potentially disrupting traditional models.
- Integration with AI Systems: Directo aims to position itself as a viable alternative within AI-driven platforms, ensuring it remains relevant and effective.
He notes, "We're already at intent level, [...] bringing down costs for eventually you as a manager, but also as the owner" (21:30), highlighting Directo's commitment to adapting and thriving in an evolving technological landscape.
Practical Tips for Hosts
Mark and Pierre offer actionable advice for hosts aiming to enhance their direct booking strategies:
- Evaluate Online Visibility: Assess how easily your property can be found online, especially by AI models like ChatGPT.
- Optimize Pricing: Ensure your direct booking rates are competitive with OTAs.
- Leverage AI Tools: Utilize AI-powered tools to improve SEO and overall online presence.
Pierre adds, "You can use the tool itself to tell you and then to actually execute the plan for you to be able to rank there" (25:19), encouraging hosts to actively engage with technological solutions to boost their visibility and bookings.
Conclusion
The episode wraps up with Mark encouraging listeners to download Directo and integrate it into their booking strategies. Pierre shares his mantra, "Stay obsessed," emphasizing the importance of passion and persistence in driving industry change (28:24). Both hosts highlight the community aspect, inviting listeners to join discussions in their free Facebook group, The Hospitality Community.
Notable Quotes:
- Pierre: "Directo is essentially like a copilot for consumers looking to book better and get better terms on their accommodation bookings." (01:38)
- Mark: "There’s absolutely no reason why anybody who ever goes and stays in different properties or goes traveling why you wouldn't have at least the free, free version on your desktop." (05:10)
- Pierre: "There are very few companies out there trying to help direct exist and very few on the consumer side." (16:04)
- Mark: "It's the opportunity cost of not being on some of these, not showing up so easily, especially as your user base of guests increases." (18:45)
- Pierre: "Stay obsessed. [...] Being obsessed and, and positive, with positive energy and I think spread out to your team and they feel it." (28:24)
Resources:
- Directo: directo.co.uk
- Boostly YouTube Channel: boostly.co.uk/youtube
- Hospitality Community on Facebook: Search for "The Hospitality Community"
Takeaway:
For hosts striving to maximize direct bookings and reduce reliance on OTAs, integrating tools like Directo can provide significant advantages. By leveraging AI-driven solutions, optimizing pricing, and enhancing online visibility, hosts can achieve greater independence and profitability in the competitive hospitality landscape.