A (0:13)

Hello. Welcome back to the show. This is Lindsay, and I'm here today to do a little solo episode on AI. One of the favorite topics of conversation internally here at Boss Babe. And of course, in all of our programs, it's been coming up a lot. It's in the news cycle, it's very current. It's a big thing for 2025. Natalie and I have talked a lot about our predictions, and so I just wanted to do a little bit of a overview of how Team Boss Babe uses AI, how we recommend you start using AI in your business. Some of the most common questions we get in our, in our programs and some of the things that we've learned that we share. So first off, a couple overarching things. One is I'm going to speak about ChatGPT because that's what we have all kind of adopted internally at Team Boss Babe. I'm aware there's many other platforms, Claude Gemini, Deep Seek. Now, as of recording, this has come out. I haven't experimented with it yet. And so I'm going to speak just to chatgpt, because that's one I know and I use and that we use. But my understanding is you can leverage all of them in similar ways. And so if you're already, you know, have, you've already adopted one of the other platforms, this advice should still work for you. And then another question we get is around kind of just the overall ethics and just the question of like, is this cheating? Am I shortcutting something like, can I sell something that chatgpt wrote for me? And, you know, I think this is a question that we will all have to continue to explore. And what we say and what we do and how we teach it is. It's meant to help you get better at stuff. It's meant to help you think faster. It's meant to help you condense ideas and take things that you already know or you're already working on and make them better. And so I'm not advocating, and none of us would advocate that you take an output from ChatGPT with zero editing and zero, you know, personal touch and publish it and call it your own work. I don't think that that's, that's not what we teach. And that's, you know, I'm sure people are doing that, but that's not what we recommend. What we love and how we teach it and recommend that you do it, use it in your business and how we've talked about in all of our programs so far is it's a Great thought partner, it's a great editor, it's a great consolidator collaborator. Was a word today on a call that we were talking about it, where you give it what you want, you give it your ideas, you work with it, have it help you refine, it's a great copywriter, it can definitely help in those ways. But the best output you're going to get is if you are training it, teaching it, and then refining it with your human finesse. So I can't speak to the individual, you know, ethics or morality of it. You'll, you'll have to decide that for yourself. But the way that we use it and the way that we, we suggest you use it is as a thought partner or an editor or you know, to help you refine things, not to create everything for you. And you just put it out on unedited and call it your own work. The next thing that we get a lot of overarching questions about is between free and paid versions of these platforms. And again, I can mostly speak to ChatGPT. We recommend a paid the paid ChatGPT, like not affiliates, nothing like that. But the paid version has a couple benefits that I do want to call out upfront, which are you get access to more memory and to the projects functionality, which we love to be able to categorize and folder things and to keep threads together in projects. And in the paid version, the inputs you Give to your ChatGPT are not integrated into how ChatGPT overall is being taught. So this is a kind of a nuance in the data privacy part that I'm also not an expert on, but just want to call out if you are using the free version. OpenAI, the creators of ChatGPT, can use all the data you're feeding it to train it for other people's usage. If you have the paid version, your data is not shared across the whole LLM model. So just something to be aware of if, if that's important to you. The $20 a month plan does give you access to additional features, additional plugins and the, the projects functionality that we really love. And I'm going to talk a little bit more about. So those are kind of the off the top common questions that we get and things to think about before using it. So recently we did a call inside of Boss Babe for one of our programs and we asked people, you know, how many of you are already using AI regularly in your business? And the answer was like over 75% were already using it on a regular basis, like daily for Some function in their business, whether it's forward facing, marketing, content, social media, that kind of stuff, or backend operations, supporting bookkeeping, accounting, legal, hr, brainstorming strategy, even mindset and, and like business coaching, life coaching, executive coaching, I like, I'll talk a little bit about that. But chat can be trained to coach you, even using some of some big names like in the industry of coaches, it can learn those coaching styles and coach you in those styles. And so it's really interesting. I've seen so many people say like, yeah, I use it for marketing, but also like the biggest thing I get out of it is I use it every day to help me with my mindset or to remind me about my habits or to check in with me about my goals, like really like a coach would do. And that's super interesting. So when we start talking about implementing AI in your business, I, I want to call out that this isn't just a marketing feature and it's not just a marketing opportunity for you in terms of freeing you up to focus your human effort in the places that it's most beneficial. Of course, marketing, social media and those things are where a lot of us feel like we need the most help. But we have all these other facets to our business where you could bring in some AI support and really streamline things and free up a lot of your time to go do other things. So here's what I want to say about the basics of how to leverage ChatGPT and not cause overwhelm when I like, gosh, how old am I now? So 20 years ago when I started Little Lindsay right out of college, I started in my corporate job and I at the time I was working for a software company and the president of the software company, I actually worked directly with him daily. And so he kind of mentored me and I learned a lot of different things from him and like a lot of different sayings and little like idioms about leadership and business operations. And one of the things he always said about building software and implementing software into a business was this phrase. He said, first you make it work, then you make it right and then you make it better. Like right as incorrect. So you make it work, you make it correct, you make it better. And I want you to adopt that mindset. When you think about AI in your business, I want you to think about just making it work for you, getting used to it, testing it. Yes, you're going to get some basic outputs at first and you're going to be like this stuff isn't Even that good. Like, why is everybody so excited about it? Okay, yeah, great. But you want to make it work, then you want to make it work, right? Correct. So you want to notice if it's giving you stuff that's not really tailored to you, obviously anything inaccurate, you want to call out and, and note. And there's lots of people that'll tell you ChatGPT is going to tell you false information. Sometimes it does. And that's why at this stage, right now with using AI, I, I still think it requires a lot of human overlay to make sure that what's coming out of it that you're leveraging in your business is accurate and you're doing the work to make sure it's accurate and it's fact checked and you've plagiarism checked it and things like that. I'm sure that'll get better as time goes on. But right now, yeah, you want to make sure it's correct and that what it's saying that you're using in your business is correct. And then make it better, which means really teaching it, really training it about you and your business and who you are in your life and all the needs that it can help you with. It's going to get better at doing all those things, the better it knows you. And so this framework, make it work, make it right, make it better is how I want you to think about what I'm going to talk about today and how we use it as Team Boss Babe and how we recommend to all of our clients and all of our programs to use it. And in prepping for this episode, we have a channel inside of Boss Babe on our Slack called AI Optimization. And we're all in it. And anytime one of us finds a great podcast or finds a cool prompt or learns something about ChatGPT or other AI stuff, we put our thoughts in there. And so the whole team can benefit from learning what, what other people have learned. The other little side note I'll make about Team Boss Babe is we each have our own individual account that is personal. So we pay for them personally and they are trained on us personally, not just on Boss Babe related stuff. Because. And you've heard Natalie say this on podcasts, I think, but because you really want it to become a second brain. I mean, again, you're going to hear me talk as an advocate for AI, I'm very curious and very interested. I have my existential concerns, which I'll get to, But I'm going to speak in this episode as someone who is advocating positively about AI because I would like to believe it's going to be positive for humanity and I want to be on the forefront of using it in business as such. I'm going to say things like training it as your second brain. I know for some people I've gotten feedback already and calls being like, you shouldn't do that. You shouldn't let it know so much about you shouldn't tell it anything personal. And, and you're free to believe that and feel that way, totally fine. And I hear you on that. And I have my trepidation too, and I've just come to terms with how I feel about it. But it doesn't mean it's how you feel about it. And it's okay if you don't believe the same things I do, and that's fine. But what I'm saying is we each have our own accounts inside of our organization that we pay for personally because we're training it as our own second brains. And so even though a lot of what we use it for is helping us in our roles inside of Boss Babe, I actually use my ChatGPT much more for other things in my life outside of my role at Boss Babe. And so if you're somebody who has a team or you're somebody who is like, should I have one that's trained for my business and one that's personal? I think the best thing to do is train one and have it learn you as a person and all the facets to you, all about your family, your kids. If you have em, your business, your customers, like train it holistically on you and it learns over time, it gets smarter, it understands thing, it gets the nuance and then it just gets richer and richer and richer in what it can help you with. So, but when we were prepping, when I was prepping for this episode in that AI channel inside of oswave, I said, hey guys, I'm going to record an episode for our, for our community on the tips and tricks. And so I got a lot of stuff from our team and that's some of what I'm going to go through here today. So coming back to this make it work, make it right, make it better framework. So the first thing that we recommend that you do is after you've kind of answered all the questions that I opened with around which platform you're going to choose, how you're kind of handling the ethics of it and what your moral compass is and like your inner, your sense of inner knowing as a human and how you're going to deploy it and then, and then how what you decide around having a paid version versus a free version. We recommend paid, but a free version will still be really beneficial. Once you've done all of that, the first thing that we want you to do is train it, make it work. So you start, you start getting it into your business and you start training it with who you are, what your business is, who you serve, what your offers are, what your goals are. Just on and on and on. And at the end of this episode, there's actually going to be a link to a guide that we made for you that's going to walk you through all of this framework that I'm going to talk through today so you don't have to take notes while you're listening. But we did put something together that will walk you through this. But the first step is this initial training which it opens up a lot of different loops for you in conversation with your chat to teach it about yourself, to teach it about your business. And there's lots of different ways to do this. One is just to go in the, you know, initially in the chat function the, the mainframe page that you open up to is a little prompt box where you can start typing. That's one way to interact with. Also has voice memos where you can speak into. You can speak and then it transcribes your talking kind of like a, a voice note would. It transcribes it and uploads the voice note and answers in text what you voice noted in. And then it also has voice mode where you can have a conversation with ChatGPT in voice mode where it talks back to you. I like that mode for what I'll get to later like interacting with my kids and talking about solar systems and black holes and things I have no idea about that it can kind of like interact with my kids on. I don't particularly like voice mode for business support because it. I don't want to go back and forth that much with a voice. Like I want to be able to read it and quickly see what I like and what I don't give it feedback. So anyway, the, the training it aspect is. Is the upfront investment in making it really personalized to you. This is making it work for you in the business. So things that we love to do, these are tips from the team. So things we love to do to train it. Audio transcripts if you are somebody who has a podcast, if you have a YouTube channel, if you do face to camera videos where you educate of any kind. If you've been on other people's podcasts, anything like that, there's a lot of apps out there now where you can go and pull a transcript of the audio content that you've created, upload all those transcripts and tell ChatGPT, hey, these are transcripts of my podcast. These are transcripts of my YouTube channel. These are transcripts of me on another podcast. This is information about me and my expertise. Please save this. So audio transcripts are a huge one if you are a creator of any kind. Same thing with newsletter content or any long form written content that you'd make in your business. Really, really good opportunity to go back into your catalog of long form written content as a business owner and pull all that in, upload it into ChatGPT and train it by saying, hey, these are my last 20 newsletters. This is what I write about, this is my audience. Here's kind of gold standard or what I, you know, the typical structure, length, topics that I talk about, any curriculum that you have created for your business, if you're a course creator, if you're a coach, if you're a service provider, you have any kind of written or learning curriculum that you've created, uploading all of that, giving it the curriculum structure and teaching it about your programs and your offers, that's really important to train it. Another little nuance here with training. It is, I mentioned it, the gold standard. So what we like to do is to give it gold standard stuff from inside the business. So like, this is our highest performing newsletter of the last six months. This is our highest performing podcast of the last six months. Here's the transcript, here's the, here's the text, here's our highest performing reels. Caption. Here's our highest performing tiktoks, you know, caption or transcript or whatever, here's our YouTube videos and what's highest performing and give it like the gold standard so that it understands, okay, this is not only what they like the best, but this is what their audience responds to the best. So taking not only just your whole catalog of work, but also telling it of that catalog of work, what's gold standard and that it should prioritize that stuff. So that's kind of taking, that's one half of training it, which is all your internal stuff, teaching it about your business yourself. One great way to think about all of this is like if you were onboarding an employee, what would you want them to know about the business and what would you want them to Read or listen to that would teach them about the business. Think of ChatGPT in that way. So all the stuff you would give an employee, give it to ChatGPT. The, the other side of training it is to look around your industry or to look from people at people you've learned from and be like, in my business I run webinars. I know Russell Brunson has a perfect webinar formula that's very high performing and a lot of people use. Can you please go and find Russell Brunson's perfect webinar formula and make sure that framework and that strategy is built into all things that you help me with? And it will be like, yeah, I know Russell Brunson's stuff and here you go. Because a lot of that, you know, Russell Brunson's content is available publicly, so it's accessible by ChatGPT. ChatGPT can go do the research, pull those frameworks in and help you as a thought partner as you build out your content. So there's kind of the internal training of IT and the external training of it. And external training is giving it these examples out in your industry of strategies, content, important information industry standard things like if you work in medicine or, you know, more highly regulated industries, you can tell it to go look up all the regulations and make sure it understands that stuff, to make sure it knows the latest policy, the latest news. Like it can go pull so much information so quickly from the general cultural zeitgeist too, that can inform how it's trained. So that's training, making it work internally, training it with all of, all the information about you and your business and then externally training it with the things you want it to be able to reference from the outside world. Okay. Second step is to make it right, make it correct, refine it, make sure that it is really what you want it saying what you want it to say. And a couple little tips here from our team in the making it right is, is the struggle because this is where you have to invest a lot of time. But if you invest this time, this is where all of a sudden you've got this incredible thought partner where the output that you'll get from it wows you. And we haven't even gotten to the third step to make it better. Wait till we get there. The second step around making it right for you is a couple different things really help. And these are all things that, you know, me and the team at Boss Babe really prioritized in training all of ours. So the first thing to do is learn really good prompts. The guide that we'll give you at the end of this episode that you can download has the prompts that we. A lot of prompts we've used in it. But another thing you can do is, is ask it to prompt you with questions that it has on certain topics or certain aspects of what it's helping you with that it needs to know to give you better answers. And you can literally say that, hey, Chat, or hey, Claude, whatever. What do you need to know from me to help me write better newsletters? What do you need to know from me to help me write viral Instagram captions? What do you need to know from me to help me write this course about XYZ thing? And it will say, well, Lindsay, I need to know, blah, blah, blah, blah, blah, blah, blah. And I'm like, okay, here's the answers to those things. So in that way it can be like a business partner or a coach and pull information out of you. So make sure that you're really paying attention to prompting it well and that you're putting time into learning good prompts and doing some work externally to go get good prompts. There's lots of people sharing prompts all over every social media platform right now. You can Google that. You can find that on Instagram, LinkedIn, TikTok everywhere and ask ChatGPT to prompt you directly. It's also good at giving you its own prompts. The second tip is don't be afraid to really interact with it so it, it's gonna get better if you are correcting it and guiding it as it's giving you things. And so a lot of, I think a lot of people are like, oh, it's so obvious when someone, when their copy came out of chatgpt and I'm. And I'm like, yeah, because they probably did one run through of like, help me write a newsletter about this. And they just took the first version. And what really makes it right and correct and great for your business is when you're really interactive with it and you're like, okay, this is a good, this is a good newsletter. I like this, but this paragraph doesn't quite sound like me. I want it to have more of my story about this and I want to put more emphasis on this part. Less emphasis on this. I would never use that word. So don't use that word again, like really interact with it and have it iterate with you so that you are making it sound correct for you, making it correct for your business, making it correct for your customers. If it says something about your industry and you're like that's not right. Okay. You know, like instead of getting wrapped around the axle on it's giving me false information. It may be just that it doesn't know or that it's it pulled from the wrong source. I don't know. Like it's still very new and like I said, it's still very much on you to make sure it's correct. So if you, if it says something incorrect about your industry or incorrect about.