The BossBabe Podcast Episode 450: AI-Powered Marketing – Leveraging ChatGPT for Business Growth

Host: Natalie Ellis
Guest: Lindsay
Release Date: February 13, 2025

Introduction to AI in Business

In episode 450 of The BossBabe Podcast, Lindsay delves deep into the transformative role of Artificial Intelligence (AI) in modern business practices, focusing specifically on ChatGPT. She emphasizes how AI has become a cornerstone topic within the BossBabe community and outlines the podcast's objective: to provide a comprehensive guide on integrating ChatGPT into business strategies effectively.

Ethical Considerations of Using AI

Lindsay addresses the prevalent ethical concerns surrounding AI usage in business. She acknowledges questions such as, “Is this cheating? Am I shortcutting something?” and offers clarity on BossBabe’s stance:

“We’re not advocating that you take an output from ChatGPT with zero editing and zero personal touch and publish it and call it your own work.”
— Lindsay, [04:35]

Instead, she promotes using ChatGPT as a collaborative tool—a thought partner and editor—to enhance and refine existing ideas rather than replacing human creativity and authenticity.

Choosing Between Free and Paid AI Platforms

A significant portion of the discussion revolves around selecting the appropriate version of ChatGPT. Lindsay recommends opting for the paid version, highlighting its advantages:

“The paid version has a couple benefits... you get access to more memory and to the projects functionality.”
— Lindsay, [07:20]

She further explains that the paid version ensures better data privacy, as inputs are not used to train the overall model, a critical consideration for businesses handling sensitive information.

AI Adoption Statistics within the BossBabe Community

Lindsay shares insightful statistics that reflect the widespread adoption of AI among BossBabe members:

“Over 75% were already using it on a regular basis, like daily for some function in their business...”
— Lindsay, [10:45]

This high adoption rate underscores AI’s versatility, assisting in areas from marketing and content creation to backend operations and even personal coaching.

Framework for Integrating ChatGPT: Make It Work, Make It Right, Make It Better

To systematically incorporate ChatGPT into business operations, Lindsay introduces a three-step framework:

1. Make It Work: Establish the basic functionality by training ChatGPT with business-specific information.
2. Make It Right: Refine outputs through effective prompting and iterative feedback.
3. Make It Better: Enhance the AI’s capabilities by consistently integrating it into various business processes.

“First you make it work, then you make it right and then you make it better.”
— Lindsay, [12:15]

Training ChatGPT for Optimal Performance

Lindsay provides actionable strategies for training ChatGPT to align with individual business needs:

• Internal Training: Uploading existing content such as podcasts, newsletters, and course materials to familiarize ChatGPT with the brand’s voice and expertise.

  “This is a huge one if you are a creator of any kind.”
  — Lindsay, [15:30]

• External Training: Incorporating industry standards and frameworks to ensure ChatGPT’s outputs are both relevant and accurate.

“If you work in medicine or, you know, more highly regulated industries, you can tell it to go look up all the regulations...”
— Lindsay, [17:50]

Refining AI Outputs: The Importance of Interaction and Iteration

Lindsay emphasizes the necessity of active engagement with ChatGPT to produce high-quality outputs:

“Don’t be afraid to really interact with it so it’s going to get better if you are correcting it and guiding it as it’s giving you things.”
— Lindsay, [19:05]

She advises users to:

• Develop proficiency with effective prompting.
• Continuously provide feedback to refine the AI’s responses.
• Utilize ChatGPT’s ability to ask questions that help tailor its assistance further.

Enhancing AI Functionality: Consistency and Performance Measurement

Moving beyond initial setup, Lindsay discusses methods to elevate ChatGPT’s role in business:

• Consistent Use: Regular interaction ensures ChatGPT becomes an integrated part of business operations.

  “The more consistent you are with it and the more you deploy all these tips and tricks... it really can be this incredible asset.”

— Lindsay, [25:40]

• Performance Metrics: Tracking the effectiveness of AI-generated content helps in refining strategies and improving audience engagement.

“Coming back and telling it the results of things that it helped you with is a really, really key...”
— Lindsay, [27:15]

Personal Tips and Practical Applications

Lindsay shares personal anecdotes and innovative ways she utilizes ChatGPT to streamline both professional and personal aspects of her life:

• Voice Notes for Idea Formulation: Using voice transcription to quickly capture and organize thoughts on the go.

  “I voice note it while I drive... give me an outline that I can give to Natalie.”

— Lindsay, [34:50]

• Brainstorming Partner: Engaging ChatGPT in developing new business ideas, from naming to market research.

  “It helped me name the business. It helped me formulate products...”

— Lindsay, [36:10]

• Coaching and Personal Development: Training ChatGPT to assist with personal goals, such as fitness routines or executive presence.

“Can you help me stick with this goal?... It was so amazing as a coach.”
— Lindsay, [37:45]

Conclusion and Resources

Lindsay wraps up the episode by directing listeners to valuable resources for further implementation:

• Comprehensive Guide: Available at bossbabe.com/trainai, this guide encapsulates all discussed strategies for integrating ChatGPT into business operations.

• Membership Programs: Additional training and masterclasses on AI usage are offered through BossBabe’s membership tiers, including the Freedom Fast Track program.

“Download the guide here. It's in the show notes... bossbab.com/trainai.”
— Lindsay, [38:00]

Final Thoughts

This episode serves as an essential roadmap for female entrepreneurs eager to harness the power of AI in scaling their businesses. Lindsay’s structured approach, combined with practical tips and personal experiences, provides a clear pathway to leveraging ChatGPT as a pivotal tool in achieving business growth and operational excellence.

Note: Non-content segments, including advertisements and promotional offers, have been intentionally excluded to maintain focus on the episode’s core discussions.