Summary of "the bossbabe podcast" Episode 453: How to Build a $100K/Month Funnel

Release Date: March 6, 2025

In Episode 453 of "the bossbabe podcast," host Natalie Ellis delves into the intricacies of building a high-performing sales funnel capable of generating $100K per month. This comprehensive guide is tailored for ambitious women entrepreneurs seeking to create a Freedom-Based Business™ that not only boosts income but also fosters a lifestyle they love. Natalie breaks down common pitfalls, provides actionable strategies, and explores the marketing psychology necessary to transform an underperforming funnel into a lucrative system.

1. Understanding the Power of Funnels

Natalie begins by addressing a common misconception among entrepreneurs:

"Funnels do work if you make them work. They are how I've scaled offers to multiple six figures a month, not once, but consistently." [00:13]

She emphasizes that the success of a funnel isn't inherent but is determined by how it's built and optimized. Funnels are essential tools for scaling a business, but they require persistence and strategic adjustments to achieve desired outcomes.

2. Common Reasons Funnels Fail

Natalie identifies five primary reasons why sales funnels often underperform:

a. Premature Abandonment After Initial Failure

Many entrepreneurs launch a funnel, see a lackluster response, and prematurely conclude that funnels aren't effective for their business.

"Funnels work the exact same way [as Facebook ads]. [...] the entrepreneurs hitting a hundred thousand dollar months aren't doing it with their first funnel." [Various timestamps]

Natalie encourages viewing initial setbacks as learning opportunities rather than failures, advocating for iterative testing and optimization.

b. Seeking Shortcut Solutions Instead of Understanding Fundamentals

Entrepreneurs often look for "cheat codes" like perfect templates or ad copies without understanding the underlying principles.

"Copying someone else's funnel without understanding exactly why it works is like trying to bake a cake without knowing what the ingredients actually do or what order they go into." [Approx. 05:00]

She advises analyzing successful funnels to comprehend the psychological triggers and conversion strategies that make them effective.

c. Neglecting Data Analysis

Funnels should be treated as data-driven machines rather than mere sales tools.

"Funnels are not just sales tools, they are data machines." [Approx. 10:00]

Monitoring key metrics such as click-through rates, conversion rates, and sales conversion rates is crucial for informed decision-making and continuous improvement.

d. Misalignment with Buyer Psychology

Building funnels based on assumptions rather than the actual buyer's journey can lead to poor performance.

"Most funnels will actually fail because they skip the first three stages entirely." [Approx. 15:00]

Natalie outlines the four stages of buyer awareness—problem aware, solution aware, product aware, and most aware—and emphasizes the importance of aligning funnel content with these stages.

e. Unoptimized Offer

Even the best funnel can falter if the offer itself isn't compelling.

"You can have the best funnel in the world, but if your offer doesn't feel like a no brainer, people will not buy." [Approx. 20:00]

She highlights the components of a high-converting offer, including a clear, pain-driven hook, aligned pricing, stacked bonuses, and risk reversal guarantees.

3. Building a Scalable $100K/Month Funnel

Natalie transitions from identifying problems to outlining actionable steps for constructing a successful funnel:

a. Choose the Right Funnel Type

Selecting a funnel that aligns with your offer's price, traffic source, and sales model is foundational.

• Low-Ticket Funnels: Ideal for digital products priced between $47 and $497.
• High-Ticket Application Funnels: Suited for services priced between $2,000 and $25,000.
• Evergreen Webinar Funnels: Perfect for courses priced between $497 and $3,000.

"Pick a funnel type that aligns with your offer before you build anything." [Approx. 17:00]

b. Create an Irresistible Ideal Client Qualifier

The entry point of your funnel must attract potential buyers, not just freebie seekers.

"Winning lead magnet ideal client qualifiers include things like mini audits or scorecards." [Approx. 17:00]

Examples include free audits, workshops, challenges, or quick-win solutions that provide tangible value and demonstrate your expertise.

c. Optimize Your Landing Page

A high-converting landing page should feature:

• A clear, results-driven headline.
• A sub-headline addressing the offer's relevance.
• Bullet points highlighting pain points and benefits.
• A strong, action-oriented call to action without distractions.

Natalie emphasizes continuous A/B testing to refine elements for maximum conversion.

d. Build a Profitable Backend

Maximizing revenue involves optimizing the funnel's backend with strategies like:

• Order Bumps: Complementary offers that increase average order value.
• Upsells: Additional products or services offered post-purchase.
• Email Sequences: Automated campaigns to recover abandoned carts and nurture leads.

"The more you can spend on a customer, the more you will win at ads." [Approx. 20:00]

e. Scale with the Right Traffic Strategy

Effective scaling requires a blend of paid and organic traffic strategies:

• Retargeting Ads: Reduce acquisition costs by re-engaging interested leads.
• AI-Driven Ad Scaling Tools: Enhance campaign effectiveness through automation.
• Multiple Creatives Testing: Diversify ad creatives to identify high-performing variations.
• Organic Content: Utilize SEO-driven blogs, videos, and affiliate partnerships to attract cold leads.

Segmentation and personalization in email marketing further enhance engagement and conversion rates.

4. Conclusion and Key Takeaways

Natalie wraps up by reinforcing that funnels are engineered systems designed to guide potential customers through a structured journey from awareness to purchase.

"Funnels are engineered systems designed to move people from who on earth are you to here's my credit card." [Conclusion]

Key Steps to Building a Scalable Funnel:

1. Choose the Right Funnel Type: Align with your offer's specifics.
2. Create an Ideal Client Qualifier: Attract genuine buyers.
3. Optimize the Landing Page: Ensure clarity and remove distractions.
4. Build a Profitable Backend: Maximize each customer's lifetime value.
5. Scale with Effective Traffic Strategies: Combine paid and organic methods for sustained growth.

Natalie encourages entrepreneurs to invest in learning and continuous optimization, highlighting the importance of understanding data and buyer psychology in achieving funnel success.

Notable Quotes

• “Funnels do work if you make them work. They are how I've scaled offers to multiple six figures a month, not once, but consistently.” [00:13]

• “Funnels are not just sales tools, they are data machines.” [Approx. 10:00]

• “You can have the best funnel in the world, but if your offer doesn't feel like a no brainer, people will not buy.” [Approx. 20:00]

• “Funnels are engineered systems designed to move people from who on earth are you to here's my credit card.” [Conclusion]

Final Thoughts

Natalie Ellis provides a strategic roadmap for entrepreneurs aiming to build a $100K/month funnel. By understanding common pitfalls, leveraging data-driven optimization, and aligning with buyer psychology, listeners are equipped with the tools and insights necessary to create scalable and profitable sales funnels. For those looking to delve deeper, Natalie offers additional resources and training to further enhance their funnel-building skills.