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So if I had to start from scratch today, no audience, no email list, no followers, no brand name, absolutely nothing. But I still had the knowledge that I have now from building a multi million dollar business. Here's exactly what I would do to get up to $100,000 months really quickly if that was my goal. So we're going to dive in. There's no fluff, there's no 17 part funnels, no just show up consistently on a hope and a prayer kind of advice. We're going to get into the real, real tactical. I'm going to dive in, talking about what off I'd create, what funnel I'd build and where find paying clients. Because here's the truth and I really, really hope you know this by now. You don't need a massive audience, you don't need a viral TikTok, you don't need to post three times a day and just pray someone sees it. What you do need to do is solve a real problem, create an irresistible offer that people are actively searching for, have a simple system that will attract, nurture and convert leads consistently. And listen, I get it that that can sound really basic, but most people get it wrong or most people are here because it's not working for them. Maybe there was a focus on before messaging, maybe building courses before ever selling the transformation or taking someone through the transformation. Maybe trying to grow a following before you even know what you want to sell. And that's where you might get stuck at zero revenue or maybe 2, 5, $10,000 a month really spinning your wheels but never seeing that scalable, repeatable income that I know we're all desiring. So in this episode I'm going to break it all down step by step. I felt so many people to grow really successful businesses using the structure that I'm going to outline. So today I'm going to give you the full blueprint. Stick with me until the end as well because I'm going to share the number one mistake I see that people make that really kills any momentum they've got even when they're doing everything right now. To start off with, I want to tell you a quick story because none of what I'm sharing came from theory. It came from years of struggling to figure it out. Before I built a business that went from 0 to 1.4 million and it's first year before I scaled that same business to over $36 million in revenue, I spent years spinning my wheels. I was actually, you know, launching things that just weren't selling. I was constantly Having ideas that I never implemented or just never took off, posting constantly tweaking logos, mapping out offers, and just wondering why nothing ever worked. I knew I didn't have a work ethic problem because I was working really, really hard. Part of me just thought, am I not cut out for this? Like, I'd look around and think, why does it seem so easy for everyone else? But in hindsight, I do know it wasn't because I wasn't working hard. It was that I was building on the wrong foundation and I was working really hard on the wrong things. I was guessing instead of validating, I was creating from inspiration instead of solving real problems that people actually were willing to pay for, launching things that I felt like offering instead of launching things that people were ready and willing to buy. And I will never forget the moment where it really, really shifted. I really remember asking myself for the first time, what is the urgent, valuable problem I am best placed to solve right now? And how can I make that solution so clear? People want to buy before I even sell. And that question changed everything. And from there, I created one offer and I built one funnel, and I really showed up consistently for one person. And I think that piece is important. One person I was actually willing to niche down. And again, within a few months, the business really exploded. And we hit over a million dollars in that first year. And over time, with clarity and consistency, like I said, that has turned into multip eight figures of revenue. But what I want to be really, really clear about with you is it didn't happen because I cracked the algorithm. There wasn't some secret tactic that hadn't been unveiled to me yet. It didn't happen because I had the perfect brand or the perfect email list. It happened because I was focused. And people really don't want to hear that because it's one of the hardest things to do. Being really scattered is quite easy, but I got really clear on what mattered. So solving one problem really well and building a simple system to deliver it. And so that's really what I want you to hear today. You do not need a decade of trial and error to figure out what's going to work. You don't need to make the mistakes that I've made or probably you've been making over and over and over again. What you really need to drill down on is focus. And a lot of the time, it can be confusing to know where to actually focus, what is going to move the needle. So let's zoom out really, really quickly because it's very easy to Chase numbers, especially ones like a hundred thousand dollars a month without asking a really question. And that question is why? Why is that your goal or whatever the number is for you? Let's really drill into why that's important. What does that number represent to you? What does it mean for your life, for your goals, to your family? Because if you are going to reverse engineer a business that say hits a hundred thousand dollars a month, you should first ask, do I even want to build the kind of business that requires me to show up at that level? Do I really want the responsibility, the structure, the inputs that come with that out output? So before getting even tactical, I want you to get really clear and assess three things. One, how much do you actually want to take home? Because $100,000 in revenue isn't necessarily a hundred thousand dollars in profit or in your pocket. So depending on your model, it might mean $40,000. You really need to think about what your monthly take home goal is not gross net. Two, how much do you want to work? How much are you willing to work? There are so many ways to hit big numbers. Working 60 hours a week, there are ways to hit big numbers. That is wrong. But you do have to decide what rhythm is going to support your season of life. Are you in a sprint right now? Are you building something a little bit slower but more sustainable? Three, do you want a team or do you want to keep it really, really lean? Do you want to be a solopreneur and bring on contractors when you need help? Because there's a really big difference between scaling through systems and scaling through people. Hiring, as I talk about a lot, can really help you grow, but it also adds a lot of complexity, leadership demands, overhead, and often headache. So get clear. Do you want to build build a team or do you want to lead a movement with minimal moving parts? And again, there is no right answer here. Every single person's answer is going to be different. But when you reverse engineer your model based on your lifestyle, your energy and your profit goals, you can build a business that gives you the number you want without sacrificing anything else that matters. And it might happen slower for some of you depending on your goals, and it might happen faster for some of you depending on the season you're in. And by the way, if your number is way less than a hundred thousand a month, great. This strategy is still applies. If your number is higher, great. You'll see how to create leverage. This is not just about building a business that looks good on paper. My hope, if you've Followed me for long enough. Now you know that I'm not interested in just building something that looks good on paper. I've been there, I've done that, and it's really unfulfilling. I want to help you build one that actually works for you and feels way better on the inside than it even looks on the outside. So first, anchor in that version of success that's really, really important and then let's just talk about it. What's the first move I would make if I was starting from scratch? So I think that it all begins with picking the right problem. If I had no audience, no list, and I wanted to build a hundred thousand dollar a month business in under a year, I wouldn't start by brainstorming offers. I would start by picking a very specific high value problem to solve. Because your revenue doesn't come from your content, it doesn't really come from all of these different offers that you're putting out there. What it's going to come from is solving a really painful problem that someone is willing to pay to solve. They are actively looking for help with. And I see a lot of people the mistake that they will build around an idea, a passion or modality instead of a clear urgent problem that already exists in the market. And that's why they might get stuck with a business that's really slow to grow or nice to have offers that just aren't selling no matter how much content they create. So if I was going to do this from scratch, firstly I would be asking that question, what is the urgent expensive problem that I am best placed right now to solve? So a good problem, I would say has at least one of the following. It is costing someone time, money, peace or opportunity. So think about one or all four of those things being present in the problem. It should be frustrating enough that they have tried to solve it on their own, or they're still actively trying to solve it on their own. So you know that they're actually motivated. They should know that they need help. They're just not sure who to trust yet. So they're very problem aware even if they are not solution aware. So let me give you some examples. If you're in the health space, a vague offer like helping people feel better just won't sell. But something like I help women resolve chronic bloat in 30 days without cutting out entire food groups, that's tangible, it's specific, and probably is something that people will pay to fix, right? Or if you're in the business or career space, don't just help people say I help people grow their business. Maybe it's I help consultants stuck at inconsistent $5,000 a month package their services into a scalable offer that brings in $20,000 a month without working hours. So you're solving a time money efficiency problem all at once. Maybe if in your relationships or lifestyle or life transitions, you might say I help women in their 30s recover from breakup burnout and meet aligned partners without getting stuck in the dating app cycle. Listen, I am not a dating app person, but that's what that's, you know, something that's high emotion, high investment, high impact, I assume someone's going to pay for. And you can apply this across product businesses, right? If you sell a physical or a digital product, the question you want to answer is still what problem is this solving? What emotional, emotional outcome is someone buying into? This is especially true if you are charging premium prices. You cannot just sell the process, you have to sell the transformation. And then one you've. Once you've got that problem nailed, your next move is going to be defining your ideal buyer around that problem. Please stop trying to serve everyone. Stop trying to make your offer fit five different avatars and saying, natalie, my offer helps everyone. Right? I really want you to go deep and not wide. So ask who is actively struggling with this? This. Who is already investing time or money into solving this. Who sees this as a need, not a luxury. And importantly, who do you want to help? This is your business and you get to choose. So you really want someone who is willing, able and ready to invest and you want to be able to speak directly to them in your messaging. So if I was building from zero, I'd pick one avatar, one problem and one core outcome. And what I would do is I would learn their language, their daily frustration, you know, the words they're typing into Google at midnight. I would get really upset, obsessed with solving their problem better than anyone else. Because when you solve a specific problem for a specific person, you don't need a massive audience. You really just need to get the right offer in front of the right people. And that is so fewer people than you think. Another thing that I want to quickly say is if you cannot describe what you do in one sentence, that makes someone say, oh my God, I need that. You are not ready to build the offer yet. So a simple formula you could use is I help this specific person solve this specific problem so that they can achieve this specific outcome without doing the thing they're sick of trying. So for example, I help first time founders get their first 10 paying clients in 30 days without spending a cent on ads. So once you've got that nailed, you are then ready to build the offer. So if it was me, once I defined a clear, urgent high investment problem, my next move would be to turn that into an offer that would be impossible to ignore. So not a package, not a program, not something that just sounds cute on a landing page because we are not living in those times anymore, but an offer that's really aligned with the problem. So your ideal client is saying, how and where do I sign up? That is the biggest difference difference between struggling businesses and scalable ones. Struggling businesses sell content, scalable businesses sell outcomes. People are not buying your PDFs, they're not buying your videos, your sessions or your framework. They are buying the transformation. No matter what you're selling, they're buying the transformation. They want a result. They want to move from A to B as efficiently, quickly, confidently as possible. And that's what your offer really, really needs to deliver. So if you're struggling, this might be why you want to focus. So maybe let's break this down. So price for transformation, not access. If you want to get to $100,000 a month, the math needs to math in your favor. So it doesn't mean you need to go and charge these really astronomical prices, but it does mean that you need to think in terms of value per client, not volume. So personally, what I would do, I'd create a signature offer. I'd probably price it between 2 and $10,000, depending on the niche, the depth of support and the speed of the transformation. For me, that range would be coming from the math of OK, clients a month at $2,000 is 10,000amonth. 10 clients a month at $5,000 is 50,000amonth. 10 clients at 10,000 is $100,000 a month. So when I reverse engineer my numbers, that's what I'd be doing. And that's probably more doable than trying to sell a $47 offer to 2,000 strangers every month. Especially when you're starting out, when you don't have that audience to sell to. Right? That's going to be really, really hard to make work on ads. Then let's talk about structure, because there are a few different ways that you could be packaging up this offer. And the right one really depends on your skill set support that your client needs to get the result. So you've got tons of different options and we've gone through these before, but I'll recap them. You've got done for you options so you execute the solution for them. Really good for service providers, creatives, tech operations. You've got done with you so you guide them closely through implementation. Really good for consultants, educators, strategic advisors. You've got self led with strategic checkpoints so works really well for systems based businesses or frameworks that get repeatable results results. So what you don't want is something that's too do it yourself or too ambiguous. Especially if you're charging premium. People will pay for access, they'll pay for feedback, personalization, speed and confidence. And that's value. That's what you want to think about. Then really nail your offer promise. Your offer shouldn't be a list of deliverables, it's a promise and it needs to be so specific and relevant that someone reads your description and says that is exactly what I need. So the formula that I gave earlier, we're going to kind of make that a little bit stronger. So I help this specific person go from this painful before state to this clear after state in timeline or with method without the thing they're sick of trying. So for example, I help new mums heal their core and pelvic floor in 12 weeks without needing to leave the house or spend hours in physical therapy. Let's do another one because I think these are really helpful in practice. It could be. I help mid career professionals switch industries and land remote roles with 20% higher pay without starting from scratch or going back to school. So you can see that would be a really clear, specific and powerful transformation statement. They are results driven and emotionally resonant and that's what makes something feel worth investing in. And honestly, that's where you're going to stand out because you're not selling access to information they can chatgpt that you are selling. A shortcut to confidence, a path to clarity, a proven process they can trust. So here's what I'd also do to make this offer even more irresistible. I would add a clear framework or a method that shows your process is proven and repeatable and really just elevates your brand. You also want to be thinking about about including some kind of speedy win or early milestones that they can feel progress quickly because people drop off. Maybe think about offering limited spots, fast track bonuses, private support to increase the urgency. Really position it around what they want most, not just what they need. And remember, the best offers don't feel like buying something, they feel like finally solving something. So just recapping what we've talked about so far, right? You do not need five offers. You do not need something really low ticking market. What you probably need is one irresistible outcome focused offer that solves a very specific high value problem. Once you've nailed the problem and built an offer that people want, the next step is to create a funnel that actually sells it. Not this complicated bloated system, but a really clean conversion focused path that brings the right people from stranger to client quickly. So if I was starting from scratch, I would keep it lean and I'd actually build my funnel backwards. That means starting from the sale and reverse engineering every step that leads up to it. So first, what you're going to need is some kind of conversion mechanism. When you're just starting out and you're selling a premium offer, your highest converting strategy is going to be a sales call. A one to one call allows you to build that trust really quickly, answer objections in real time and guide the conversation with confidence while learning about your ideal client. This is especially great if you don't have a big audience or a lot of social proof yet. You could also use a tool like Kajabi's built in Scheduler or Calendly to make that booking really easy and seamless list. I'd connect that to a short intake form that qualifies leads before the call starts. Then make sure the confirmation email, the calendar invite. All of that really reinforces the value of the call and they should feel like they're already in the process just by booking it. Second, what I would do is I'd create a really clear and simple sales page. This is not the time for fluff. You do not need 12 sections or scrolling testimonials, just something crisp, a high converting message that really explains what you do, who it's for and what they can expect effect. Again, Kajabi makes this really really easy. If you use their drag and drop templates, they've already optimized them for mobile conversions, stuff like that. You could literally have a polished page up in a day without needing a designer or a developer. So what you want to consider including in your page is things like a headline that clearly states what the outcome is, a few paragraphs that speak directly to the pain and the transformation, an overview of your process or framework, who it's for and who it's not for, and then really clear next steps, usually to book a or to submit an application form. The next thing that you could do to take it a step further to start really bringing in leads is build a lead magnet that actually matters. So don't waste time on massive PDFs or hours of video content. You want something simple, specific that really proves you understand their problem and gives them a fast win. So it could be a checklist, it could be an audit, it could be a quiz, it could be a video walking through a key shift or a framework, it could be a resource guide or a before you buy toolkit. Something really, really designed for your ideal buyer, not your ideal client, your ideal buyer. Again, I've mentioned Kajabi a lot, but if you're wondering how to do this kind of stuff, Kajabi lets you host the lead magnet, capture emails, trigger automations in one place. You don't need a Frankenstein stack of all of these different platforms. We use Kajabi to handle everything, email marketing, landing pages, automations, payments, and we do it literally all inside one account. The next thing you're going to want to do once you've done that is set up a simple maybe 3, 5 email nurture sequence. So your email should do three things. It should validate their current experience, it should introduce your unique solution or story, and it should point them towards your offer or to book a call. You do not need to have something complicated, right? This is not about being fancy or trying to build the best funnel out there. You're trying to get started. So it's really about building trust. And if you can clearly explain the problem that your client is facing and how your offer will solve it, that is enough. And then simplify the path. I really see people struggle because they add way too many options. There's too many links, there's too many call to actions. You do not need a bunch of products, a bunch of free communities or multiple offers. You need a clear path. How are you bringing people in? How are you capturing leads? How are you nurturing them, telling them about your offer and then converting? Another thing that I want to make sure we cover in this video is visibility. Actual leads, audience, eyeballs, traffic, whatever you want to call it. Because this is where most people get stuck. They think that they need this huge following or a perfect content plan or to go viral before they can make any money. And it's just not true at all. Traffic is simply about getting the right people to see the right, right message at the right time. You do not need thousands of leads. You need consistent visibility in front of people who are already close to the problem you solve. And so before I show you how I would personally drive traffic, I just want to pause and ask you to reflect on a few key questions because we're covering a lot and your visibility strategy should be built around strengths, not someone else's content calendar that they posted on Pinterest, right? So ask yourself these questions. Do you like to write, speak or show up on video? One thing I often tell my clients is you don't need to be good at everything, but you do just need to pick one lane and commit to that lane. So if you're a strong writer, start with emails and posts. If you are really good at riffing off the cuff, start with short form video. If you are more of a teacher or explainer, then maybe podcasting or private workshops would make more sense. Sense. You also want to ask yourself how quickly do you need leads? How quickly do you need to be making money? Because if you are starting from scratch and need to generate leads this month, this week, organic content alone might not actually be fast enough. So that's where things like paid traffic or partnerships can come in. But if you have a little Runway and time to build trust, organic can be really powerful and it's free. You also want to understand how much time do you actually have to create content to put out there. If you have five to 10 hours a week, let's be really focused with that. Let's not be everywhere, everywhere. Let's be on one platform. Let's use one strategy. Let's attract one audience until it's working. Rinse, repeat, rinse, repeat. If I were to drive traffic right now, completely starting over, I'd focus on organic buyer first content. So I'd probably write or film 10 really highly targeted piece of content designed to speak directly to the person who's experiencing the problem that I'm solving. Not general tips, not fluff buyer focused content. That would be posts like 3 mistakes I made trying to get this outcome that cost me this concept consequence. Something so tangible, so specific or another thing, another hook or idea would be if you are trying this common tactic, like obviously fill in common tactic with the tactic and it's not working. Here's what to try instead. Or how I helped a client go from this pain to this result without the thing they want to avoid. Or before you hire a coach or designer, nutritionist, whatever, ask yourself these three questions. And so the differences and the distinction is these posts are not designed to go viral. They are literally designed to qualify your audience and move people into your funnel. So you really want to be thinking about pairing each piece of content with a clear call to action. Download whatever you're going to be using to attract leads DM you for the link, book a call, join Your list, whatever it is that's going to get them in, just keep it simple, make sure it's really, really direct. And importantly, make sure you repeat this consistently. I would also be testing a bunch of different platforms. I would use Meta for fast talk targeting. I would be using YouTube if I really wanted to attract niche audiences and be nurturing in the long term with paid traffic. It's not about scale, it's about data in the beginning. So what message is going to get you the most? Click. What opt in rate for your emails tells you that your funnel is working. What headline is driving the most interest? Really just using this to gather intel and double down on what resonates and what's working. The next thing to think about is network driven traffic. So borrowing trust, if you are starting from scratch, you probably don't have any reach, but you might have access. So identify 5 to 10 people or platforms that already serve your ideal client and just ask how could I get in front of their audience and deliver value? So you know, different options could be be a guest on their podcast, teach a free workshop in their community, run some kind of joint promotion, do a story takeover or a live together, create some kind of bonus for their course or their audience Audience. Really getting in front of someone's audience, that's your ideal buyers and giving value, it's not just going to bring in leads, it's going to bring in warm leads with built in trust already. And the best part is most of this can happen in the DMs or the emails. So there's no pitch decks, no fancy funnels, just that human connection and align value. So pulling a lot of this together, here's what I really, really want you to know. You don't need to go viral, you don't need to be everywhere, you don't need a massive audience audience. You really need to consistently show up in front of the right people with a message that speaks directly to the problem that they're already trying to solve. And whether you're doing that through content, through ads or through aligned partnerships, what matters is that you just start. I don't care if it's messy, I don't care if it's not perfect. Just get started. So my hope is you will set up a great offer, you will put together a lean funnel and then you'll start driving the right kind of traffic. Traffic. Now here comes the most important part. How do we convert these leads into paying clients consistently, ethically and without making it really overwhelming? Because visibility is not the goal. Visibility does not pay the bills. Revenue is the goal. If I was starting from scratch I would not just hope people buy. What I'd be doing is guiding them through a conversion process that feels confident, grounded, clear. So for me what this would be is starting with a rhythm, right? So if you want a hundred thousand dollar months you need to treat sales like a system. Not a surprise, right? The rhythm I would follow from day one is that every day I would be doing connection and nurturing. Every week I would be looking for conversion opportunities. Every month I would be optimizing my funnel. So breaking that down. What it means is every day I would show up and connect. Like spending at least an hour a day actively generating and nurturing leads. So that can be tons of different things like dming new followers and leads with context driven connection. Re engaging past conversations, answering questions from leads on your content, sharing proof results or value in stories or posts. If you have an audience and making a very clear call to action every single day, book a call. Download this reply to this email. Really turning that visibility into revenue. And if you are starting from zero, this is where the sales are made. Not in the comments section. You do not need to hard sell. You need to consistently offer help, demonstrate value, give people a necklace step to actually take. So you want to think about this as pre selling. It's about really building that trust, not creating loads of pressure with an ideal client. Then every week I would be creating conversion points. I would create at least one intentional opportunity for someone to buy. That could be hosting a short live Q and A. It could be sending an email with a client story or a case study. It could be calling one of my ideal clients. It could be sharing a behind the scenes breakdown of your process success. Really just bringing people into the fold in a way that really positions who this is for and a reminder that you offer this solution. It does not need to be heavy, it does not need to be salesy, but it does really need to be consistent. Most people do not buy the first time that they see your offer. They buy when they're clear they are ready and they feel like they have seen enough to trust you. And the key here is repetition with the without burnout. So you are not reinventing the wheel every single week. You just keep showing your offer, your outcomes and your process in slightly different ways. And then every month just think about optimizing your funnel. So once you've had enough people go through your funnel, you're going to start to see what's working and what might be leaking. So just on an example, every month I might take one hour to assess what's my opt in rate on my lead magnet. Are people opening and engaging with my emails? Are they booking calls and actually taking the step I need them to? Are they showing up to calls ready to buy? What objections might be coming up most often? Right. I'm asking myself the key questions that are going to support me in making this funnel even better. Then I would be making small tweaks. So testing a new headline or a lead magnet format. Update an email header to better speak to that hesitation, maybe add a stronger call to action or a credibility piece to the sales page, maybe even recording a short video of like what to expect on these sales calls. Right. The goal is never to be perfect. The goal is really to walk through your funnel as your owner, as a client and ask what's missing from here for me to make my decision. So thinking about those small tweaks that will compound over time. And then finally I just want to make sure we cover mindset because it really does matter.
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If you want to sell confidently, you.
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Need to actually believe that your offer will help people. You need to be more committed to solving the problem than the are to avoiding the problem. You need to show up like someone who is offering a solution, not begging for approval. So the shift that I would make is not I'm trying to sell. I would coach the decision. I would very much help the person on the other side of the phone, the email or the DM get clear on whether this is a yes for them or a no for them. Like no pressure, but just clarity, honesty and conviction. And I really think when you show up with that kind of grounded in integrity and energy, people trust you, they refer you, they buy from you. People talk about those that are just hard selling constantly and not trying to guide them toward the right option for them. And so conversion in a zero to a hundred thousand dollars per month business might looking like connecting with people daily, selling weekly, optimizing monthly and then leading the process with confidence and integrity, not hesitation and not scarcity. That is going to be how you build that predictable revenue. Without a big team, without spending a fortune on ads, without a 12 step sequence, just having a really really good offer, a great clean funnel, consistent visibility and a conversion rhythm that builds momentum every single week. So again, if I was starting from scratch, no list, no audience, no platform, this is what I'd be doing. You guys, this is not complex, this is not hard. I wouldn't be trying to build a brand before building any revenue. I Wouldn't try to be everywhere or sell everything to everyone. I would focus on solving a real problem with a premium offer through a simple funnel. I would drive that through high intent, visibility and confident conversion habits consistently, daily, week by week, until that snowball starts to roll. Because here's the truth and you know this. The people who hit a hundred thousand dollars a month from scratch are not the most talented. They are the most focused. They are the ones that get the offer right. They choose one offer, they choose one audience, one funnel and they go all in until it works. They are not constantly jumping from thing to to think. They are repeating what works, they are removing what doesn't work. And they are showing up like they're already the person that runs that $100,000 a month business. So before we wrap, I just want to leave you with a few questions to really ask yourself. Are you solving a problem that's truly urgent and high value, or are you leading with what's easy to sell but hard to scale? Do you know exactly what your offer promises and can you articulate it in one sentence that really land? Is your funnel built to convert or are you still building for complexity and not clarity? Are you showing up consistently in the places the buyer already is or just hoping that someone's going to find you one day? And are you leading the sales process with conviction or are you waiting for people to just get it on their own? So if you've been really stuck spinning your wheels, if you've been building but not selling, this might be the right moment to really shift, to strip it down, to take things back to base basics and just solve one problem so. So well. Because like we've said, the secret to hitting $100,000 a month from scratch isn't a hack. It's not a tool, it's not a gimmick, it's not a strategy. It is choosing simplicity over perfection, consistency over overwhelm and ruthless clarity over trying to be everything to everyone. Right? We don't need the audiences and all the fancy bells and whistles. If this video helped, please let me know in the comments. I really, really hope that it was tactical for you. And if you are ready to build a business that supports your life, not just your feed, make sure you check out Kajabi in the description because I'm going you the link there. I use Kajabi to build absolutely everything in my business. I really, really want you to know that you are so much closer to that breakthrough moment than you think you are. And I promise you, you're gonna get there by removing things, not continually, just adding more and more and more. All right. I hope this was helpful. I'll see you in the next episode. Wait, wait, wait. Before you go, I would like love.
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To send you my 7 figure CEO operating system completely free as a gift. All you've got to do is leave us a review on this podcast because it really supports the growth of this show. This is my digital masterclass where I'll show you what my freedom based daily, weekly and monthly schedule looks like as an eight figure CEO, mama and high performer and I'll walk you through step by step how to create this yourself. It includes a full video training from from me and a plug and play spreadsheet to literally create your own operating system. It's one of our best trainings and it's worth $1,997. But I will unlock access for you for free when you leave us a review. I know, wild right? All you have to do is leave your review on the podcast, take a screenshot of it, and then head over to bossbab.comreview to upload it and then you'll get instant access to the seven figure CEO operating system. Again, head over to BossBab.com to upload your screenshot and get access. We are so so grateful for all of your support and can't wait to hear how the podcast has supported you.
Episode Summary: The BossBabe Podcast | Episode 470: How I’d Build a $100K/Month Business from Scratch (No Audience, No Email List)
Release Date: July 3, 2025
Host: Natalie Ellis
In Episode 470 of The BossBabe Podcast, host Natalie Ellis delves deep into the strategic blueprint required to build a $100K per month business from the ground up. Targeted towards women entrepreneurs lacking an existing audience, email list, or brand name, Natalie provides a no-nonsense, tactical approach to achieving substantial revenue without relying on traditional growth hacks or massive followings.
Natalie begins by sharing her personal story, highlighting the struggles she faced before scaling her business to $36 million in revenue. Her candid recount emphasizes the importance of building the right foundation over sheer hard work.
“I was building on the wrong foundation and working really hard on the wrong things.”
— Natalie Ellis [04:30]
She reflects on past mistakes, such as launching unsellable ideas and over-focusing on content creation without a clear revenue strategy. This introspection led her to pivot towards solving specific, high-value problems, which became the cornerstone of her subsequent success.
Natalie stresses that success doesn't come from a large audience or viral content but from:
“You do not need a decade of trial and error to figure out what's going to work.”
— Natalie Ellis [09:15]
Before diving into tactics, Natalie advises entrepreneurs to understand the underlying reasons for their financial goals. This introspection ensures that the business model aligns with personal lifestyle and values.
“Reverse engineer your model based on your lifestyle, your energy, and your profit goals.”
— Natalie Ellis [12:45]
Natalie emphasizes the importance of setting clear financial objectives, considering:
“Depending on your model, $100,000 in revenue isn't necessarily a hundred thousand dollars in profit.”
— Natalie Ellis [08:05]
Start by identifying a specific, urgent problem that your skills are best suited to solve. This focus ensures that your offer resonates deeply with those in need.
“What is the urgent, valuable problem I am best placed to solve right now?”
— Natalie Ellis [05:20]
Criteria for a Good Problem:
Examples:
Narrow your focus to a specific customer profile to tailor your messaging and offers effectively.
“Stop trying to serve everyone. Ask who is actively struggling with this.”
— Natalie Ellis [10:30]
Key Steps:
Transform your problem-solving expertise into a compelling offer that promises clear, tangible transformations.
“People are not buying your PDFs, they're buying your transformation.”
— Natalie Ellis [16:50]
Components of a Strong Offer:
Example Formula:
“I help [specific person] [solve this specific problem] so that they can achieve [specific outcome] without [undesirable action].”
Develop a straightforward funnel that efficiently converts leads into paying clients without unnecessary complexity.
“Once you've got that nailed, you are then ready to build the offer.”
— Natalie Ellis [19:05]
Steps to Construct the Funnel:
Focus on attracting the right audience through methods aligned with your strengths and the urgency of your need for leads.
“Traffic is simply about getting the right people to see the right message at the right time.”
— Natalie Ellis [23:15]
Strategies:
Establish a routine that ensures continuous engagement and conversion of leads into clients.
“Consistent visibility in front of the right people... is what matters is that you just start.”
— Natalie Ellis [25:45]
Sales Rhythm:
Regularly assess and refine your funnel to enhance conversion rates and overall effectiveness.
“The goal is never to be perfect. The goal is to walk through your funnel as your owner, as a client and ask what's missing.”
— Natalie Ellis [27:00]
Optimization Steps:
Natalie underscores the significance of a confident and integrity-driven mindset in the sales process.
“You need to actually believe that your offer will help people.”
— Natalie Ellis [28:06]
Key Mindset Shifts:
Natalie wraps up the episode by reiterating that the path to a $100K/month business is not about complex strategies or massive audiences. Instead, it hinges on:
“The secret to hitting $100,000 a month from scratch... is choosing simplicity over perfection, consistency over overwhelm and ruthless clarity over trying to be everything to everyone.”
— Natalie Ellis [28:45]
Natalie's actionable insights provide a comprehensive roadmap for entrepreneurs aiming to achieve significant revenue milestones without relying on extensive resources or audiences. Her emphasis on clarity, focused problem-solving, and a streamlined sales process offers a practical guide for building a sustainable and profitable business from scratch.
This episode serves as a valuable resource for budding entrepreneurs seeking to establish a profitable business foundation without relying on large-scale audiences or complex marketing tactics. By adhering to Natalie Ellis's strategic blueprint, listeners can navigate the challenges of starting from scratch and steer their ventures towards substantial financial success.