Loading summary
Transcript1 lines
- [00:00]
A
Welcome back to the Boss Bay podcast. Today I'm bringing you something very different. So last month, I decided to create a completely new high school called Freedom High and take our students back to summer school. And it was a really amazing six days. And we completely changed people's businesses in those six days. And day one especially, I think, was a huge eye opener for a lot of people as to why they aren't seeing the results they want to see. A lot of people spend so much time on marketing, yet don't have the revenue or the audience to show for it. And they're very confused as to why. And I consistently get asked, natalie, what am I missing? I'm doing all the things. I'm working so hard. Trust me, I'm really busy. Why am I just not seeing results? And so day one was focused purely on that. And what I wanted to do is bring that to the podcast so you could actually hear the kind of things that we were sharing and what Freedom High Summer School school actually looks like now. You know, I don't sugarcoat things. So we really get real and raw in this episode. And we're also going to be doing a live audit together. So if you can grab a pen and paper, I think that would be really helpful. I think by the end of this episode, you'll see your business very, very differently. Now, my invitation for you is if you get value out of this and you feel like you would love to do this kind of work on your business and you're really ready to see a transformation when it comes to your revenue, your audience growth overall, your marketing engine, I would love for you to sign up for Freedom High Summer School, the Evergreen. And so the link is in the show notes. You can sign up and you can actually go through this at your own pace and it can still be just as transformational for you. So I'll put the link in the show notes. I hope this really, really helps. Welcome to Freedom High. Welcome to your first ever official Boss Babe Summer school. I am so, so, so excited to be here. I am so, so excited to see so many of you in here. This is absolutely incredible. Did I install lockers for summer school? You bet. I installed lockers for summer school. Let's kick straight off, because we have so much to cover. Let me tell you how these sessions are going to run. So we will be running approximately 60 minute sessions every single day. Some will run over and then 30 minutes after that 60 minute session, we will have a VIP session for an hour. That's typically how things are going to run. My only ask from you is show up and be present. Because every single day that we are working together here builds on each other. Now, this is not your stereotypical challenge where I'll show up and I'll throw a bunch of frameworks at you, and to get any real value, you've got to buy something. No, every single day, we are actually implementing because the thing that is standing between you and what you want is the implementation of systems. Now, systems doesn't often sound like the sexiest word, and I'm going to prove to you that there's nothing sexier than systems if you'll give me the chance. But what is standing between you is the implementation of systems. And so every single day, we will actually be implementing and doing the work. I do not want to throw tons of information at you that you don't know what to do with because it's not helpful for anyone. There's going to be no big overwhelmed moments where you're like, okay, I feel like I learned stuff, but how does this apply to me? Every single day we will be focused on actually learning and then implementing. We have so, so much to cover, and I'm going to kick off by sharing my screen. And hopefully you can all see that this is day one. And day one is all about why your hard work might not be converting into reven. And most of the time, when you are feeling like you're working so hard, but you're not actually seeing the results of it, you'll realize you don't actually have a business. You have a very expensive hobby that occasionally makes money, right? And you'll often find yourself stuck in what we call the hustle hamster wheel, where you are just constantly running, constantly creating, constantly posting, and just lacking those results. Put Hustle in the chat if you're sick of being on this hamster wheel. Because here's what I know about you, and I've been exactly where you are. That's how I know this. You're smart, you're incredibly hardworking, you consume every business podcast and course and piece of content. But despite all the knowledge and all of the effort and everything that you're putting in, you're still on the revenue roller coaster. Good months followed by dead months, followed by lack of progress, followed by confusion followed by frustration, and then there might be another win, which kind of keeps you going for a while, but nothing feels consistent. Type Hustle in the chat if you relate to that. If you're really sick of being on this hamster wheel and it can often feel like you're on this roller coaster that you don't know what's coming next. You're like white knuckling it, trying to move forward, trying to get results and you are throwing every God given hour at this business problem and you're starting to feel this one thing that people who are succeeding just know something that you don't. And you're starting to feel like there's like this club of people that have got they know the thing and you just cannot seem to get that thing. You can't seem to figure out what that thing is and you can't seem to make that thing work. And it can have you really starting to doubt. Am I put out for this? Can I actually do this long term with the way that AI is moving, Will I even be relevant two years from now? Should I just quit and go work for ChatGPT? Who can relate to this because I've been there often you've been lied to about what it actually takes to build a business. I'm going to prove that to you that some of the things you've been told about what it takes to build a business actually isn't really what it takes behind the scenes. I'm going to prove to you that what you think a business is or what you think your strategy is is actually just random acts of marketing. And for the longest time while you think you've been working, you've actually just been executing on random act of marketing. So grab a pen and paper. I'll wait. You can also pull up your notes app or something on your phone. Let me see that pen and paper because we're going to do a little audit on this call. We love some homework. So my first question for you is the revenue predictability test. And my first question is if you stopped creating new content, posting on social media and doing any marketing today, how long would your revenue continue? And I want you to be brutally honest and write down your answer. And I'm checking the chat. Noemi Non Kristen A month. Amanda dead Patrice it wouldn't zero Cherie Two or three months. Okay, now repeat the question in case you missed it. If you stopped creating new content, posting on social media and doing any marketing today, how long would your revenue continue? And so your answer right there is the first trap that we see. In fact, I am going to write this down all of these different traps. This first trap that I see so many of you facing is being on the content creation hamster wheel. And judging by the chat, a lot of you are Already sitting at one. A lot of you are already really, really struggling with the content creation hamster wheel. So that's the first thing. The second question that I want to ask you is if you use social media marketing, what I want you to do is go look at your Instagram right now. Pull it up. Look at your Instagram right now. Of the last 100 people that followed you, how many of them became paying customers? And pop it in the chat. And I don't want you to guess, I don't want you to hope, I want you to actually go and look at your numbers. We have a lot of zeros. 3, 6, 2. Mainly zeros. But we do have some. Alex Andra said, I don't even know how to tell. You can do the same with a different social media platform if you're using a different social media platform. And this is the second trap that a lot of you fall into, which by the way, I've been in every single one of these traps is vanity metrics blindness. And what vanity metrics blindness is, is often tracking things that feel really good. By tracking how many people follow us, by tracking who engages with our posts, by tracking what people say about our posts, we're tracking how many people are sharing them. We're tracking things that make us and our ego feel like we are making progress, but we're actually blind to the results that those things are generating for us. That's the second trap that a lot of people fall into. And the third question is something that might hurt a a little bit. If you completely doubled your content output and your marketing efforts tomorrow. Twice as many posts, twice as many stories, twice as many emails. Can you predict with 80% accuracy what would happen to your revenue? 80% accuracy. Okay. Almost everyone is saying no, but a couple of people saying it would double might get some sales. This was a good one. I've Silvana said nothing because I would burn out. Can you repeat? Yeah. If you doubled all of your marketing activities, all of your content creation, everything, what would happen to your revenue? And I'm just waiting to see these come in. So this is the third trap a lot of us fall into and it is one of the worst traps. Hope based marketing. Now let me explain a little bit about hope based marketing. You post an Instagram post, you hope people see it, you hope people resonate with it, you hope people go find you from it, and you hope people will buy something from you or you create a course, you hope people will like it, you post about it, hoping people will buy it. And when they don't, you create a brand new course that you hope someone else will buy or another marketing activity, let's say, going on podcasts. You go on podcasts because you hope that it will generate brand awareness that you hope will translate into sales. And we put so much of our energy into these three things that are actually just complete random acts of marketing. And there's a massive, massive difference between hope based marketing and performance based marketing. There's actually two different types of marketing that we don't talk about enough. There's brand marketing and performance marketing. Brand marketing, it's quite hard to assign a dollar value to, and performance marketing, it's essential to be able to assign a dollar value to. These two pieces of marketing are really important in your marketing mix. And especially when you're getting your business off the ground and especially when you're not venture backed, when you are actually driving revenue in your business and revenue is important to your business, which I'm going to assume is every single person here, at least 80% of all of your marketing has to be performance based and then 20% can be brand based. A lot of these things here are actually random acts of marketing disguised as brand marketing. Because we think that if we get the engagement and we go on the podcasts, we are somehow building a brand that we will monetize in future. And unfortunately, that is not how things work. In fact, we really cannot guarantee that is how our business is going to grow. Just by having a following doesn't mean our business is going to grow. Having no funnel, no conversion engine, our business is not going to grow. Right. And that's one thing that I really want to communicate today is those three specific things. And I'm gonna share my screen again. Have you stuck in random acts of marketing. And so you might find yourself creating content because someone told you that you had to show up consistently. Or you're posting quotes because you've seen that they get engagement for other people. Or you're doing Instagram lives because you've seen other successful people do Instagram lives. But none of these activities are actually connected to each other. None of them have a systematic relationship to revenue. And you are busy, but you are not building. Busy does not equal building. And what I want to help you do in day one is get you out of busy and get you into building. Now, I am not going to sit here and say that when you're building, it's a easy and you're not busy. Absolutely not. Every single one of us have a really strong work ethic and every single one of us put a lot of energy and work into our businesses, but at least we want to know that it pays off. I think we've been really convinced that it's normal to be really busy and burned out and not see results for the first X amount of years of your business. That entrepreneurship is supposed to feel this hard and like pushing a boulder uphill, that if you're not exhausted enough, you're not working hard enough and it's a lie. And so what I want to do is show you the difference between what you've been doing and what actually works. Right? But first let me give you a few different random acts of marketing that some of you might find yourself in and you can pop a yes if you notice yourself doing them. But you're starting to question, wait, why am I actually doing this? Is this actually converting to me? You might be posting inspirational quotes, doing content just because you're wanting to show up every single day, but there's no real conversion plan. You might be writing educational content that leads absolutely nowhere, creating tons of different lead magnets for different audiences, building an email list with no systematic nurture sequence, offering a free consult to anyone who asks. Running ads to audiences with zero follow up system could be launching new offers every single month just hoping that one sticks and telling yourself that you just don't have product market fit yet. It could be mentioning your offers randomly in sales and then wondering why you're not making enough sales. Discounting when you feel really desperate for sales. Jumping on every single social media platforms, trying strategies that you see working for other people, but constantly trying everyone else's strategies. Following and unfollowing people hoping to gain followers. Sending random weekly newsletters with tips just to keep people nurtured, quote unquote nurtured. Copying successful entrepreneurs. And the biggest thing is measuring engagement rates instead of revenue per activity. Drop RPA in the chat if you're listening. RPA revenue her activity. Now here's a real example for you. I am eight months pregnant right now. I have a limited amount of energy. I am running a very successful business. I am managing a team. I am executing on a live summer school. Many of these things we've not done before. I really have to come back to my own revenue per activity because I am not willing to stretch myself silly to continue doing everything we've always done just because we've always, always done it. And so I made the call on Friday that we weren't going to release any podcasts next week. Now someone that, you know, teaches content might tell you that's a terrible idea. You know, you should be sticking, sticking to your posting schedule. You should be sticking to consistency. You know, you shouldn't drop off X, Y, Z. Be so many reasons someone would say that I should do it, but for me, everything I do comes back to my RP A, my revenue per activity. And on Friday, I realized I had a lot on my plate and I wanted to make sure I felt really good about what was on my plate. Because my most important priority this week is showing up for these calls in my best energy, feeling the absolute best that I can. That's what matters to me work wise this week. And so I knew if I was still doing everything else, that was not going to happen. And so I look, sorry, my camera's just dropped off, but I focused on my revenue per activity and I realized my revenue per activity on my podcast was actually really, really low and therefore I was gonna drop that. And now that's just one small example of something you can think about letting go up. That's just one example of something where you can make that call. Now, I'm not going to set this as homework, but what you can do for this week is when you are actually executing on something from a business perspective, start to think about the revenue per activity and maybe start to rank things. I know my highest revenue activity things and those are always going to be the things that are a priority for me. Those are always going to be the things that come top and I know what things drive the lowest revenue and those are always the things that come, come off of my plate. And so that's just an example for you of how you'll be able to flexibly build your business. Here's an example of what you might be doing now, and I kind of talked about this, but you might be posting content and just hoping it works. Creating courses and hope people want it. Going on podcasts, hoping people will check you out, building an email list, but sending random newsletters, it is very unpredictable, it requires a lot of hustle, and it is revenue that completely disappears the moment that you take a break. What actually works and what is actually going to serve you is having every piece of content serve a specific function in a conversion sequence. Every follower enters a predictable journey from stranger to customer. Every marketing activity has a measurable cause and effect relationship to revenue. Systems work for you when you're not actively marketing. Now, believe it or not, that is really possible. Now, if you're not there yet, you might be thinking, I Can't even imagine having a system that converts me when I'm not working. I promise you, we're going to get there. That is systematic business building. That's how we get predictable growth. That's how we compound momentum. That's how we get sustained revenue and actual freedom. Like I said at the beginning of this session, you have been working just as hard as someone with a systematic business. But here's the part that should make you angry. The difference is they are building something that compounds and you are starting over every single day. They are building something that compounds and you are starting over every single day. But there is no difference between how hard either of you are working. I learned this by making every single mistake you're making right now, but at a massive, massive scale. So let me tell you a little bit about the time I realized about my random acts of marketing journey and was when I realized I hadn't actually built a business. I had built a very expensive dependency on me. And it's quite embarrassing to admit because by all intents and purposes, my business was very successful and visible on paper. But just a few weeks after my daughter was born in May 2022, I was in full recovery mode. I was trying to figure out how on earth to be a mum completely focused on recovery. And my team was handling a launch while I was out on maternity leave. And this was important because our business was very launch focused, right? And this launch was supposed to prove that I built systems that could work without me. And I'd set so much of the launch up before I went out. But a few weeks after having my daughter, my phone rang and it was one of my team members. And she was hysterically crying, like sobbing, could barely breathe. And the launch was completely flopping. Nothing was working. The emails weren't converting, the webinar had really low attendance, sales were terrible. And I'm sitting here holding my newborn, listen to my team member breakdown. Because they couldn't figure out how to make the marketing work. And it was a really important launch. The revenue depended on the launch. You know, we had this big business, which means big outgoings, big payroll, big software costs, lots of costs going out the door day in, day out. This launch had to succeed. And the reason she was so upset is because she knew that. And at that moment, I realized something that made my stomach drop. I had not built a business that could run without me. I had built a business that required my constant involvement to make any money whatsoever. All the systems that I thought I had in place were just organized Ways that my team could execute on my daily decisions really let that land. I was calling them systems, quote unquote systems. They were just organized ways for my team to execute my daily decisions. So when I wasn't there to make these decisions, everything fell apart. And this wasn't just bad leadership on my part, it was overall bad business practice. Because it's fine if your business is fully, fully dependent on you as a solopreneur. You know, if that's the stage you're in and that's the stage you want to stay in, then that's okay. But I had been so busy working in the business that I never stepped back to work on the business. And I had created what looked like a systematic business. This is me being completely honest. It was just, let's call it really organized looking, random act of marketing that required me to be the constant decision maker. Now I was really good at the random acts of marketing. So when I was doing it, it was working. But that phone call changed everything for me. And I. And I realized in that moment I had to completely rethink how I was building my business. I could not have a business that collapsed every single time I needed to step away. And a year later, after a of changes, including buying out my co founder, I restructured my entire business in a way that didn't require my constant decision making. But to get there, I had to burn the entire business to the ground. Right. The business that I have now looks almost nothing like the business that I had then. What's really interesting, and I've talked about this, my goal in the couple of years after buying the business was I just want to prove I can do this. I want to prove to myself that I can run a business in a way that creates, creates freedom. Because in this stage of my life, that's really fundamentally important to me. And if I can't do it, I don't feel like I should be leading women, telling them how to run businesses, because I don't want them to be building a trap that they can't escape from. And so we burned down so much of the business and that was purely the goal. Yet last year we had our highest revenue and profit year in business that we have ever, ever, ever had in whole boss baby history, in my entire career history. And it was never the goal, but it all came down to systematic business building. And that's why I'm so big on systems, because it is sexy. There is so much good that comes from having systems, right? And like I said, that transformation took Time. It did not happen overnight. But when it got, I got it right. Everything changed and the business now runs without my constant involvement. And yes, I'm still the one recording podcasts. I still show up on social media and still still the one teaching. I'm not trying to build a business that I have no involvement in. I love the fulfillment I get from my business, but I don't want the revenue of my business to be dependent on me. So for example, when I said I was like, I'm not releasing podcasts this week, it won't have an impact on our revenue because we have engines running that bring in revenue day in, day out, whether or not I'm showing up or the team is showing up. And the key wasn't just delegating tasks. It was building systems that could think and decide systematically. And I've realized from that that most entrepreneurs do think they have systems, but they just have organized random acts of marketing that requires them to be the bottleneck. Right. So I just want to show you a little bit more of what I mean here. Right? So let's talk about the system versus activity revelation. So random act, you are always reacting, right? So if someone unfollows you, you post more. If your engagement drops, you try a new strategy. If sales are down, you launch something new, you see someone else's strategy working, you copy it. Right? Systematic building everything has an intention behind it. So let me just give you some grounded examples here. And are you getting this comment in the chat? If this is really resonating with you, I'm just going to take a minute just to see why you're all up. I love seeing this and I really hope this is meeting you guys where you're at because trust me, I wish someone could have been this honest with me when I was in this place. And I also want you to know how normal it is, how you are not the exception, unfortunately the rule. This is so, so normal. So don't feel like you're doing something wrong and don't feel like you're missing anything. And don't feel like it's unfixable because it's so fixable. And we're going to fix it this week, I promise you. But let me give you an example. Instagram post and a random act of marketing is posting an inspirational quote because quotes get engagement. You hope people like it. You hope they remember you later. Systematic is posting a quote that introduce one specific problem your ideal client faces. It includes a call to action that drives them to a lead magnet that Starts solving that problem. That lead magnet triggers an email sequence that builds trust while agitating the problem. And the sequence ends with an invitation to book a call or buy your offer. If you want an example in practice, head to my Instagram because it's filled with them. So let me show you just one, just one from yesterday. You'll see I posted a picture about how a lot of people say it's a nick to talk about money. And so I share some money screenshots. I share like a quote on that front page and then I lead into a call to action. And you can see that post has really great engagement. That's an example of a systematic post versus a random quote. Let's go into an email list. 1. A random act of marketing with your email list might be creating a lead magnet because you need to build your list. You might be sending weekly updates, you might be sending tons of tips, but then wondering why people just aren't buying. The systematic version would be creating a lead magnet that attracts exactly the people who need your paid solution. You deliver it through a strategic email sequence that builds trust while making them aware of what they are missing. You position your offer as the natural next step in solving the problem they came to you for. So another example, I started another business a couple of years ago when I had my daughter and realized just how hard it was to be a mum and an entrepreneur. And so I started a company called CEO Mama and it's part of Boss Babe. It's not really its own company, but it has a slightly different audience. And we send out a weekly newsletter with CEO Mama, and we sent one just yesterday, and that's packed with value. But what's specifically that newsletter is doing is letting the reader know if they are reading this, they are our ideal client. And then at the end of every single newsletter, it invites them to buy. And just yesterday, that newsletter was driving revenue. And so it is not just a random act of marketing, where we are hoping that sending a newsletter will have people feel like our brand resonates with them. There are so many brands like that. There are so many pieces of content out there. There's AI right? People can read stuff that resonates with them, but we want to then provide a bridge into our ecosystem. And that's exactly what we did. Which then has people go into a funnel. Let's talk about going on podcasts too. So a random way of doing it is you might book podcast interviews to get your name out there. You might hope people Google you. You might hope that they Find you your website, hope that they remember you, hope that they will find a product that you have and buy from you. Right? You hope it's going to generate revenue. But the systematic one would be being really discerning about which podcasts actually have your ideal clients as their demographic, creating a very specific lead magnet for every single interview that relates to exactly what you discussed, driving listeners to that lead magnet, which then starts a very strategic email sequence designed to convert podcast listeners into customers. Now, this is not just systematic, this is predictable. Because you will then know after that first podcast what your conversion rate is. Let's say you've got an email sequence that runs for a week. You will then know after that week what your conversion rate is. And so you'll be able to predict, okay, if I go onto a podcast that has a listenership of 10,000 people per episode and I get 10% of them downloading my lead magnet, 5% of them will become clients. And those are random numbers. But you will know that. And so you'll say, cool, I'm going to do one of those a week. And you're going to systematize not only the conversion, but the process of locking in those podcasts. The whole process becomes systematized to a point of you don't even need to be the one doing it, right? And so there's so many ways that you can be employing systematic thinking into things that you're already doing now. And the difference is not more work, right? Because it's the same amount of work. Each Instagram post, each newsletter, each podcast interview, it is the same amount of work, but it's intentional work where every piece connects to revenue. And this systematic thinking is just the beginning. It's actually the F, which is focus in a seven part system I call the Freedom method. And I'm going to get into this more throughout the week. But I want to just show you that focus alone isn't enough, because we need every single element of of this method to work together. That part is essential because even after people figure out systematic thinking, they hit new problems. Just being focused and having systematic thinking does not mean you are automatically a success. And this is why most business advice fails, because people will teach you one part of the puzzle, usually marketing. So I could keep going on this right now and give you a whole system plan of marketing and say, okay, go enjoy, buy my marketing course, cross your fingers and hope it works, right? But they do not show you how it connects to everything else in your life and business. Marketing is the sexy thing that People teach because it directly results in sales. Marketing is the thing that we all want to learn because we know it directly results in sales. But marketing is the thing that works when everything else is set up to support it. And that's what this whole week is going to be focused on, is me really helping you build the foundation of a real freedom based business that actually works for you. Let me show you why focus alone isn't enough. I'm going to show you some case studies and I know some of these women are actually on here. Okay, so let's talk about. Paige went from having no funnel, no email list, no Automation, to making 23 sales in just four days, launching to a cold market. She didn't hustle harder. She built a system. One that now runs without her consistently growing her audience, building her email list and converting new customers while she focuses on the teaching element and the impact element. So instead of throwing everything at the wall, every piece of her strategy works together to move strangers into buyers. Caroline, she had an offer, she had a lead magnet. She even had plans for a webinar, but no audience and no sales. And she was throwing so many strategies at the wall, but without leads coming in, she didn't have a way to actually test or optimize her funnel. She's like, Natalie, I hear you're saying I need to test. There's no leads. After she applied a system, she grew her Instagram 10x in one month, got a viral reel that then had leads flood in, and she hosted three webinars and signed nine clients. Then she could see how the funnel would work together. Adele, she was full time helicopter pilot, jet lag, night shift, burnout, you name it. She didn't need to work harder. She didn't need more hustle, she needed a system. So she built a funnel, a brand, a website from scratch, and she launched a vodka soda company. She made $5,000 in sales before she even launched. Instead of running in circles with ideas, she just followed a step by step strategy. That's why I really want to highlight to you, putting all of these things together is absolutely essential. So in focus, what we do is focus on systematic thinking instead of random acts. A lot of people think, okay, well if I just focus on, on having one offer, then I'll win. No, we have to focus very systematically on how we are actually running this business and what is actually moving the needle for us. Right? And there's so many different elements of your funnel that will go into and we can talk about, but it's absolutely essential to have systematic growth without systematic exhaustion. And that's what's going to come from focus. So we're going to go through all of these over the week and you'll start to see how they all work together. But in focus, I'm going to have you start to really think systems in rhythm. I'm going to have you start to work with your energy and your actual skills to build a system and a schedule that works for you. In ecosystem, we're going to think about the tech that could amplify your capacity. A big one of those is going to be AI. We've got engine, which is your whole ecosystem that works while you sleep. This is your sales engine, your revenue engine. The absolute essential part of any business delivery. So how your clients get what they signed up for without your constant involvement, ownership, that real self leadership, that eliminates the business resentment that I'm sure so many of us are facing right now. And then momentum, knowing what metrics actually compound growth, we're going to go through all of that. But I do have an assignment for you. Before I give you your assignment, what I just want to mention is if you do not fix this random act problem in 12 months from now, I can almost guarantee you will be working even harder than you are now for the same inconsistent results. Because random acts do not compound, they simply exhaust you. So you might be celebrating your follower account, but your bank account hasn't actually changed. You might be starting every single month at zero revenue, hoping that this month it'll finally click if you watch that next YouTube video. The worst part is you'll probably be more tired, more frustrated, and more convinced that entrepreneurship just isn't for you. It's not entrepreneurship that's the problem, though. It is your random act of marketing. And the good news is you can literally fix it today, but only if you do the work. And so when I say focus, I'm going to show you exactly how we are going to do it. I'm going to put your assignment up on the board. Okay, let me see. I'm just checking in to see where we're at. So many of you are really, really struggling with this. I love this. I love seeing that. This is really resonating. Okay, so let's go and talk about your assignment. All right. What I want you to do and you'll get a workbook with all of this in actually inside of your kajabi. Okay? What I want you to do is map your entire customer journey now. I mean every single element of your customer journey. Right? I Want you to map from your main offer every step someone takes from. Never heard of you to take my money. Every single step. Right? That's what I want you to focus on. And so I want you to be super specific. I want you to include every single social media platform, every single email, every single touch point. Right? That's the first thing. And I want you to do this today. The second thing I want you to do is identify your random acts, because your random acts are not my random acts. They are very, very different because we're all doing very, very different random acts. But. But anything that relies on hope, luck, or maybe they'll buy, I want you to circle, right? So you'll make a list of all of these random acts and I want you to circle anything that relies on hope, luck, or. And maybe they'll buy. Or even worse, maybe they'll remember me later. Because here's a cold hard truth about maybe they'll remember me later. We often think that the more we nurture a client, the more we will be top of mind for them. Do you know who's going to be top of mind for them? The person who's actively selling to them. And so you might have spent three months agitating the problem that someone is facing and delivering tons of value, making your client really problem aware without selling to them. And guess what? Someone else is going to swoop in. So sell to them and all of that hard work you've put in is going to become their sale. Now that's tough love, but I really want you to hear that because there are people that are running funnels and systems every single day, organic and paid. And by the way, we're going to get into all of that. They are running these every single day where they are not relying on hope, on luck, on maybes, they are not relying on any of that. They are relying on their funnel to do the work for them. And they are capturing your customers that you are profitable, priming bold down. So please remember that. Okay? And then the third part of your assignment is to calculate your system gaps. Okay? System gaps. What do I mean by that? I want you to count how many random acts you've circled versus actual systematic steps. Okay? Circle how many random acts you have versus systematic steps. If more than 50% of your revenue or your journey relies on hope, you have a systems problem, not a marketing problem. You have a systems problem, not a marketing problem. Now, so many of you are here today because you think you have a marketing problem, because you think that you don't know how to grow an audience on social media. Because you think that you don't know how to build a funnel, you think you have a marketing problem. But I am going to guess that so many of you here actually know more about marketing than you think you know, you know you need a solid offer. You know you need to know your ideal client. You know you need a funnel, you know you need to put out conversion. Like you know this stuff, right? Give me a yes. If you know this stuff, you know it. But you think you have a marketing problem because it's not translating into sales. You just have a systems problem. And so I am not going to sit here and tell you I'm going to teach you marketing and it's going to fix everything. No, I'm going to really support you in actually building a system that is really going to work for you. And then step four of this process and you're going to get this in your workbook. Step four of this process is I want you to pick the one random act, just one, that if you made it systematic, would have the biggest impact on your revenue. That is your focus this week. The 1, 1, 1 random act of marketing that if you focus on it and make it systematic, it would have the biggest impact in your business. Right? And I'm seeing some kind of objections. Higher ticket offers will never be direct response. So if you don't have a lower ticket to sell off the back of a funnel, it's hard to say I disagree. And I'm going to prove to you this week why I fully disagree. Because what I am teaching you, I have used and continue to use to sell my ecom product, Glossy. I have a product called Glossy that is hydration beauty stick that you put in water. We sell that, it's a seven figure business. It works to sell that. It works to sell my $97 a month membership. It also works to sell my $27,000 mastermind. It works across the board. And I've always also been lucky enough to have over 150,000 students through my programs. So trust me when I tell you this system is going to work for you. Right? So let me look. Valerie's got some questions that I'm going to be answering. Is this for your current or your ideal client journey? Okay, this is a really, really great question. Should I map this journey out for my current business, my current client or my ideal client journey? Right now I want you to map it out for your current because I want you to see why things aren't working if they're not. And then if you identify that and you want to then map it out for your ideal client journey, then go for it. Because the way you might be marketing right now might be not the way you want to market moving forward. So start with your current and then do ideal. If you don't have a business yet and you are a newbie, then you'll map it out based on your ideal client journey and what you think you are going to do. Because I guarantee even what you think you are going to execute on will be filled with random acts of marketing. And then another question is, are you saying every single touch point should have an offer to buy? No, I am not saying that at all. In fact, let me just demo this on the board for you because it's a really, really good question. Let me give you a real example of my business post IG with manychat sequence. So what this generally looks like and I'm going to get granular is it's two slides on the feed and this one has a hook and this one has a call to action. Then it's one slide on story which starts with a hook and ends with a call to action. And they generally both go into the same ideal client qualifier. That's what I call a lead magnet that actually qualifies your ideal clients to become clients. So I will post an Instagram with a manychat sequence, right? So I'll post my feed, let me put that here and then I'll post on stories here. So that is generally a daily occurrence. Now this what will happen is someone will download, they will get value and then they will be invited to the next step. Now depending on what the next step is, depends on what we do next. So for some of our offers they are low ticket enough that the next step is to simply buy. For some of our offers they are a little bit more complex and they require more nurturing. So they will go into an automatic nurture sequence via email which then will push them into purchasing. Now this will either be a direct purchase, so it'll be a direct checkout link, it will be a webinar, it will be a sales call, right? It could be a number of different things. This is your conversion event right now it's going to differ for every single person, but this is generally our sequence. Now the thing that will move the needle for me and the thing that will dictate if I am going to make any money is this one step here. Because the amount of people that download or upload in to my world that come off of social media that actually opt in to say, I am your ideal client. Because that's what they're doing. They are saying, hi, Natalie, by the way, I'm your ideal client. This number will determine this number here, this number will determine how much money I make. And there is a very specific and predictable conversion rate from this to this. Right. And so if my team said to me, okay, Natalie, next week we need to double revenue, I wouldn't stand there and go, oh my goodness, what are we going to do? How am I going to double my revenue? How am I going to do this? I would simply say, okay, double revenue. So how many of these opt ins did we get last week? We got a thousand. Okay, cool. So if we need to double revenue, I'm not going to sit and obsess over the revenue number. What I'm going to do is I'm going to double this number because this number is the thing that converts into sales. Now this might be fully going over your head today and that's fine because we're going to get into all of these details this week. But this is what I mean by having a system that really works. And everyone's system is going to be very, very different. But there are very, very predictable ways to be building the business in a way that actually works for you. Okay, so hopefully, hopefully that helps. And if you are completely brand new and you haven't done any of this before, what I'm going to do is just have you write down what you think your plan might be. This is what I think my journey will look like. And you'll see, still find all of the hope marketing on there. You'll still find the vanity metrics, blindness, you will still find so many random acts because when you look at it and you really quiz yourself and say, but how is this going to generate revenue? If you can't answer that question, I'm going to go ahead and guess that you are stuck in that random side. Okay, so let me see. Sophia said, show us the whole diagram. Zoom out. Now you're testing me. How do I do that? Okay, there you go. I think that's, you should be able to see that. Listen, we're getting fancy with the tech. You should all see that there. And by the way, you're going to get all of these things, you're going to get all of these replays, everything. Don't worry. I'm also still, I'm seeing so many people in the chat saying, but I only have a thousand followers. I only have this on my email list, I only have this. Each post can convert at different percentages. I know. And we're going to cover all of that and we're going to make sure that by the end of the week, you have a robust plan. Because guess what? You don't need to make money. More followers, more visibility, more marketing. We just need a systematic plan. Okay, so we are going to cover all of this. All right? This is literally just the beginning. This is literally just me trying to convince you to stay for the week. I just really want you to bring awareness to the fact that you have a systems problem so that this week you are motivated enough to stay with me and build systems with me all week. That's the hidden agenda today. I will see you tomorrow. I hope it's really helpful. Remember, again, this is just the beginning. This is the tip of the iceberg. We are going to be working all week on building systems that can completely change your life and business. And I know that by the end of this week, things will have changed for you. So I cannot wait. Come see me in VIP in 25 minutes. And for those of you that I don't see in there, I will see you all tomorrow. Okay, bye. Everyone. Your homework will be inside of your portal right after this call. Okay, bye. Okay, so that was a taste of Freedom High summer school. And I hope it was really insightful for you. I hope you had some big aha moments. And most of all, I hope that you went from feeling like you're not doing something right or you're doing something wrong to seeing that a lot of what you're spending time on, even though you're not seeing results, is actually really normal. And if you are feeling called to do something different, to have a pivot to. To create a change, I would love, love, love the chance to work with you inside of Freedom High. So we have put together all of the trainings in one package that you can purchase and work through at your own pace. All of that information is in the show notes, and I think it could be really, really business changing for you. We had the most incredible results over those six days, and I think you will too. All right, I'll see you next time. Wait, wait, wait. Before you go, I would love to send you my 7 figure CEO operating system completely free as a gift. All you've got to do is leave us a review on this podcast because it really supports the growth of this show. This is my digital masterclass where I'll show you what my freedom based daily, weekly and monthly schedule looks like as an eight figure CEO, mama and high performer and I'll walk you through step by step how to create this for yourself. It includes a full video training from me and a plug and play spreadsheet to literally create your own operating system. It's one of our best trainings and it's worth $1,997. But I will unlock access for you for free when you leave us a review. I know, wild right? All you have to do is leave your review on the podcast, take a screenshot of it, and then head over to bossbab.comreview to upload it and then you'll get instant access to the seven figure CEO operating system. Again, head over to BossBabe.comreview to upload your screenshot and get access. We are so, so grateful for all of your support and can't wait to hear how the podcast has supported you.