OUR Guest this Week: Rick Elmore

*We apologize for the sound quality with this weeks guest*

You know that split-second reaction when you spot a handwritten envelope in a pile of junk mail and bills? We’re chasing that moment of attention and what it means for modern marketing with Rick Elmore, former NFL defensive end and the founder and CEO of Simply Noted.

Rick walks us through the real economics of the NFL, why “not for long” is more than a joke, and how an identity crisis after football pushed him into sales, an MBA, and eventually entrepreneurship. The turning point is surprisingly simple: handwritten notes get opened, remembered, and trusted, but almost nobody has the time to write them at scale. So Rick tested the idea, proved the response, then built the infrastructure to make it real, including custom handwriting robots that put actual pen on paper.

We also get practical about scaling a self-funded business: production capacity, engineering costs, and the painful lesson that what gets you to a few million in revenue will not get you to the next level. Then we go full modern with direct mail tracking, QR code attribution, and Rick’s bullish take on AI for small business, including how he runs AI SDRs to book meetings. The big takeaway: as AI increases distance, relationship marketing and trust signals like handwritten mail become even more valuable.

Subscribe for more conversations like this, share the show with a friend who builds relationships for a living, and leave a review if you want more founder deep-dives. What’s one person you should send a handwritten note to this week?

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Welcome to The Brad Weisman Show, where we dive into the world of real people, real life, and everything in between with your host, Brad Weisman! 🎙️ Join us for candid conversations, laughter, and a fresh take on the real world. Get ready to explore the ups and downs of life with a side of humor. From property to personality, we've got it all covered. Tune in, laugh along, and let's get real! 🏡🌟 #TheBradWeismanShow #RealPeopleRealLife

Credits - The music for my podcast was written and performed by Jeff Miller.