Podcast
The Brand Behavior
Hosted by Juntae DeLane · EN
The Brand Behavior is your go-to show for cutting-edge marketing insights, actionable strategies, and in-depth discussions with the industry’s top minds. Every episode will feature 2-3 leading experts to dive deep into the latest trends, revealing the hacks and tools they use to stay ahead of the curve.
Whether you're a marketing professional, entrepreneur, or simply a curious mind, The Brand Behavior delivers valuable takeaways you can implement right away. From mastering AI in marketing to cracking social media algorithms and creating unforgettable brand experiences, we cover it all.
Tune in to get inside knowledge from those shaping the future of marketing—no fluff, just insights, trends, and hacks that work. If you're serious about elevating your marketing game, The Brand Behavior is the podcast you don't want to miss.
Show notes at digitaldelane.com/podcast
Full video episodes at youtube.com/@digitaldelane/podcasts
10episodes
Episodes
Newest firstAll episodes
The Power of Personalization: Crafting Unique Customer Journeys
Jun 1700:45:24Tap to summarizeSummaryIn this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategies for businesses to implement personalization without significant investment.SpeakersColby Flood: https://www.linkedin.com/in/colby-flood/Sarah Fruy: https://www.linkedin.com/in/sarahfruy/TakeawaysPersonalization is crucial for brands to connect with consumers.Effective personalization can lead to significant revenue growth.Understanding customer journeys is key to successful personalization.Data cleanliness is essential for effective marketing strategies.Creative strategy plays a vital role in personalization efforts.B2B and B2C personalization strategies differ significantly.User-generated content can enhance brand authenticity.Balancing personalization with privacy concerns is critical.Regular customer touchpoints improve personalization effectiveness.Measuring the ROI of personalization initiatives is essential for success.Chapters00:00 The Power of Personalization03:28 Evolving Definitions of Personalization05:57 Creative Strategy and Personalization08:48 B2B vs B2C Personalization11:35 Data-Driven Personalization Strategies14:12 The Role of Brand in Personalization17:05 Challenges in B2B Personalization19:35 Leveraging Data for Effective Ads22:32 Understanding Seasonal Marketing Strategies25:20 The Importance of Customer Research27:07 Building a Customer-Centric Approach29:13 Navigating Privacy in Personalization31:48 Measuring ROI of Personalization35:16 Evaluating Bold Personalization Examples42:07 Practical Personalization Strategies for BusinessesKeywordspersonalization, marketing strategies, customer journeys, B2B, B2C, data-driven marketing, creative strategy, brand building, consumer insights, ROISend a text
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How to Build a Personal Brand Alongside Your Business
Jun 1100:59:07Tap to summarizeSummaryIn this episode of The Brand Behavior, host Juntae DeLane discusses the significance of personal branding for entrepreneurs with guests Marie Weidlich and Ayanna Dutton-Diaz. They explore how authenticity, storytelling, and vulnerability play crucial roles in building a personal brand that resonates with audiences. The conversation delves into the integration of personal and business brands, the importance of measuring branding success, and common mistakes entrepreneurs make. Through case studies and personal experiences, the guests share insights on navigating the complexities of branding in today's market, emphasizing the need for cohesion and self-awareness in branding strategies. SpeakersMarie Weidlich: https://www.linkedin.com/in/marieweidlich/Ayanna Dutton-Diaz: https://www.linkedin.com/in/ayannadutton/TakeawaysBuilding a personal brand is crucial for entrepreneurs.Authenticity leads to stronger audience trust and engagement.Personal branding creates pathways to business growth.Cohesion between personal and business brands is essential.Vulnerability can enhance personal branding efforts.Storytelling is a powerful tool in branding.Measuring success is key to effective branding strategies.Common mistakes include neglecting personal identity in branding.Transferable skills are valuable when pivoting industries.Case studies illustrate the impact of personal branding.Chapters00:00 The Importance of Personal Branding03:52 Building Authentic Connections06:31 The Evolution of Brand Perception09:17 Finding Purpose in Personal Branding12:12 Embracing Identity and Uniqueness15:15 Navigating Corporate and Personal Brands18:10 Community Building vs. Lead Generation20:51 The Role of Storytelling in Branding23:29 Creating Harmony Between Personal and Professional Brands30:54 The Power of Vulnerability in Personal Branding35:10 Measuring Success in Personal Branding39:08 Navigating Brand Narratives and Personal Stories42:32 Leveraging Transferable Skills for Brand Evolution46:00 The Balance of Personal and Professional Branding46:41 Case Studies: Bad, Bold, and Brilliant Branding StrategiesKeywordspersonal branding, business growth, authenticity, storytelling, marketing strategies, social media, entrepreneur, brand identity, audience engagement, content creationSend a text
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Digital Branding: Creating a Seamless Customer Experience
Jun 401:01:59Tap to summarizeSummaryIn this episode of The Brand Behavior, host Juntae DeLane and guests - Michael Wallace, Fauna Solomon, MoShai Gibbs - discuss the transformative landscape of digital branding, focusing on the importance of seamless customer experiences, the impact of AI, and the challenges of omni-channel marketing. They explore the significance of authenticity in branding, the implications of data privacy, and strategies for future-proofing digital experiences. The conversation also highlights innovative examples from brands like Airbnb, Nike, and Domino's, and concludes with essential tools for marketers.SpeakersMichael Wallace: https://www.linkedin.com/in/michaelhwallace1/Fauna Solomon: https://www.linkedin.com/in/faunasolomon/MoShai Gibbs: https://www.linkedin.com/in/moshai/TakeawaysCreating seamless customer experiences is crucial for brand success.AI adoption in marketing has surged, enhancing customer interactions.Brands must overcome challenges in omni-channel marketing to engage consumers effectively.Authenticity is a key factor in consumer brand loyalty.Data privacy concerns are rising among consumers, impacting their trust.Future-proofing digital brand experiences is essential for long-term success.User-generated content can significantly enhance brand identity and community engagement.Nike's digital transformation exemplifies effective customer engagement strategies.Domino's innovative ordering methods showcase the importance of convenience in customer experience.Essential tools like Copilot and Google Suite are vital for modern marketers.Chapters00:00 The Evolution of Digital Branding03:30 AI's Role in Enhancing Customer Experience06:09 Omni-Channel Marketing: Bridging the Gaps09:00 The Power of Content and Customer Engagement11:46 Attribution vs. Attention: Measuring Engagement14:04 The Future of AR and VR in Marketing16:46 Data Privacy and Consumer Trust19:24 Navigating Data Collection and Compliance32:47 The Importance of Data Collection in Marketing35:33 Progressive Data Collection Strategies36:47 Building Authentic Brands in the Digital Age42:09 Future-Proofing Digital Brand Experiences46:06 Innovative Digital Branding Examples56:15 Essential Tools for MarketersKeywordsdigital branding, customer experience, AI, omni-channel marketing, authenticity, data privacy, future-proofing, marketing strategies, consumer behavior, innovative brandingSend a text
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The Role of Emotional Branding: How to Make Customers Care
May 27, 202500:42:29Tap to summarizeSummaryIn this episode of Brand Behavior, host Juntae DeLane explores the critical role of emotional branding in today's marketplace. Joined by experts Nataly Chigireva and Richard Yumang, the discussion delves into authentic storytelling, data-driven insights, and the importance of community building. The conversation highlights how brands can create deeper emotional connections with consumers through multi-sensory experiences and by navigating social issues authentically. The episode concludes with insights on tools and strategies for effective branding.SpeakersNataly Chigireva: https://www.linkedin.com/in/nataliachigireva/Richard Yumang: https://www.linkedin.com/in/richardyumang23/TakeawaysEmotional connections are essential for brand survival.Authentic storytelling is a secret weapon in branding.Data-driven insights enhance emotional connections with consumers.Understanding brand archetypes is crucial for effective communication.Customer feedback is vital for shaping marketing strategies.Brands must bridge the gap between data and emotion.Geographic nuances affect emotional marketing strategies.Brands should navigate social issues with authenticity.Creating multi-sensory experiences enhances consumer engagement.Building communities around brands fosters loyalty. Chapters00:00 Introduction to Emotional Branding03:34 The Power of Authentic Storytelling05:51 Data-Driven Insights in Emotional Branding08:35 Bridging Data and Emotion11:14 Geographic Nuances in Emotional Marketing13:35 Navigating Social Issues and Brand Authenticity16:07 Creating Multi-Sensory Brand Experiences22:54 The Shift in Consumer Behavior Post-COVID24:24 Creating Emotional Connections Through Branding27:16 Building Authentic Communities Around Brands29:22 Strategies for Smaller Brands to Foster Community31:05 Evaluating Emotionally Driven Branding Campaigns39:00 Essential Tools for Marketing SuccessKeywordsemotional branding, storytelling, data-driven insights, brand authenticity, community building, sensory experiences, marketing strategies, consumer behavior, brand loyalty, social issuesSend a text
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How to Build a Winning Content Marketing Strategy
May 20, 202501:03:59Tap to summarizeSummaryIn this episode of Brand Behavior, host Juntae DeLane discusses the evolving landscape of content marketing with experts Kent King and Oana Mudura. They explore the balance between data-driven insights and creativity, the importance of creating a seamless customer experience, and the challenges of staying ahead of digital trends. The conversation also delves into the integration of AI in content strategies, the significance of adapting content for relevance, and examines bold marketing campaigns like Nike's and Duolingo's. The episode emphasizes the need for brands to maintain their unique voice while navigating the complexities of modern marketing. SpeakersKent King: http://linkedin.com/kentkingOana Mudura: https://www.linkedin.com/in/oanamudura/TakeawaysContent production is up, but engagement is down.Data should guide creativity, not stifle it.Brands must adapt content for each platform.Consistency in messaging is key across channels.AI can enhance content strategies but shouldn't replace human touch.Understanding audience behavior is crucial for effective marketing.Brands need to create a seamless customer experience.Testing and flexibility are essential in content marketing.Building brand affinity is more important than just gaining attention.Cultural sensitivity is vital in marketing campaigns.Chapters00:00 The Evolution of Content Marketing07:55 Balancing Data and Creativity10:49 Creating a Seamless Customer Experience17:12 Mapping the Consumer Journey22:27 Identifying Gaps in Customer Experience24:52 Evaluating New Technologies and Trends28:17 Integrating AI into Content Strategies33:49 Leveraging AI for Content Strategy36:10 Sustaining Long-Term Content Marketing43:26 Analyzing Successful Campaigns: Duolingo's Strategy49:05 Cultural Sensitivity in Marketing: The Pure Gym Case54:06 Taking a Stand: Nike's Bold Campaign01:01:02 Essential Tools for Modern MarketersKeywordscontent marketing, data-driven insights, customer experience, AI in marketing, brand storytelling, digital trends, marketing strategies, audience engagement, social media, brand voice Send a text
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Finding Product-Market Fit: It’s Harder Than You Think
Mar 11, 202500:56:57Tap to summarizeSummaryIn this episode, we explore the complexities of achieving product market fit, featuring insights from marketing experts. The conversation covers misconceptions, the importance of storytelling, and the differences between narratives for investors and customers. We discuss the significance of data and customer retention, tools for success, and examine case studies like Google Glass and SpaceX's ambitions. The episode concludes with thoughts on Walmart and Amazon's ventures into healthcare, emphasizing the boldness of their strategies.SpeakersBranden Cobb: https://www.linkedin.com/in/brandencobb1/Dots Oyebolu: https://www.linkedin.com/in/dotslovesmarketing/ Maury Rogow: https://www.linkedin.com/in/mauryrogow/TakeawaysFinding product market fit requires understanding your audience.It's a continuous process, not a one-time event.Storytelling plays a crucial role in marketing success.Investors and customers require different narratives.Data is essential, but it doesn't tell the whole story.Customer retention is a key indicator of product market fit.Tools like Hotjar can provide insights into user behavior.Google Glass was a bold attempt at innovation.SpaceX is creating demand for space travel.Walmart's entry into healthcare is a bold strategy. Chapters00:00 Introduction to Product Market Fit03:11 Misconceptions and Testing for Fit05:35 The Role of Storytelling in Marketing08:27 Investor vs. Customer Narratives11:32 Adapting to Market Shifts13:46 Metrics and Indicators of Fit16:12 Leveraging Unstructured Data18:30 The Importance of Customer Retention21:07 Navigating Initial Success and Challenges23:47 Tools and Tactics for Achieving Fit29:42 Marketing Strategies in Entertainment and Beyond33:21 The Evolution of Video Marketing35:36 Product Market Fit: Testing and Adaptation42:38 Exploring SpaceX: Bold Ventures into Mars49:11 Healthcare Disruption: Walmart and Amazon's Bold MovesKeywordsproduct market fit, marketing strategies, storytelling, customer retention, data insights, investor narratives, business pivots, healthcare innovation, Google Glass, SpaceXSend a text
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How to Navigate Founder Fatigue and Avoid Burnout
Mar 7, 202500:40:08Tap to summarizeSummaryIn this episode, we explore the critical issue of founder fatigue and burnout, discussing the signs, impacts, and strategies for maintaining mental health and productivity in the fast-paced marketing world. Our expert guests share insights on the toxic hustle culture, the importance of personal narratives, and practical frameworks for fostering wellness within teams. The conversation emphasizes the need for self-care, creativity, and reframing thoughts to combat burnout and enhance overall well-being.TakeawaysFounder fatigue is a common issue in the marketing world.Recognizing signs of burnout is crucial for founders.The hustle culture can lead to toxic work environments.Implementing systems and habits can help manage workload.Creativity is essential for effective storytelling and marketing.Building resilience is key to avoiding burnout.Personal narratives can strengthen brand identity and wellness.Integrating wellness into company culture is vital for team morale.Framing thoughts positively can improve mental health.Understanding team dynamics is important for preventing burnout.SpeakersKevan Lee: https://aroundthebonfire.comShannon Deep: https://aroundthebonfire.comSuwannee Caine: https://www.linkedin.com/company/sca-marketing-masterminds/ Chapters00:00 Understanding Founder Fatigue and Burnout02:38 Recognizing Signs of Burnout05:31 The Toxic Hustle Culture07:45 Productivity Hacks to Manage Workload10:24 The Importance of Breaks for Creativity11:57 Mental Health Practices for Founders15:03 The Impact of Personal Narrative on Brand18:01 Integrating Wellness into Company Culture19:42 Frameworks for Building Resilience22:02 Navigating Resilience in the Workplace22:48 The Power of Storytelling and Framing24:28 Separating Thoughts from Reality25:59 Cultivating Kindness Towards Ourselves27:08 Understanding Team Dynamics and Burnout30:15 The Importance of Personal Storytelling32:06 Finding Purpose Beyond Work36:44 Creating a Supportive Work EnvironmentKeywordsfounder fatigue, burnout, mental health, wellness, productivity, storytelling, marketing, resilience, work culture, self-careSend a text
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AI in Marketing: Hype vs. Reality
Feb 25, 202501:05:32Tap to summarizeSummaryIn this episode of The Brand Behavior, host Juntae DeLane and a panel of marketing experts discuss the realities of AI in marketing, exploring its applications, challenges, and future potential. They delve into evaluating AI tools, the importance of human creativity, ethical considerations, and the impact of AI on jobs. The conversation highlights the need for effective training and the significance of diversity in AI training data, while also addressing how to measure the success of AI-driven marketing campaigns. The panelists share insights on emerging trends and the future of AI in the marketing landscape.SpeakersChanel Jackson: https://omnipresentagency.com/Ebony Adams: http://www.linkedin.com/in/theynobebrandAraks Nalbandyan: https://www.linkedin.com/in/araksya-nalbandyan/Pam Didner: http://www.pamdidner.com TakeawaysAI is a game changer but requires careful evaluation.Human connection is essential in AI-driven marketing.Startups can leverage AI for cost-effective marketing solutions.Prompt engineering is crucial for effective AI use.AI should complement human creativity, not replace it.Ethical considerations are vital in AI implementation.Diversity in training data enhances AI effectiveness.Measuring AI impact involves tracking traditional marketing metrics.AI will continue to evolve and integrate into business processes.Training and adaptation are key for successful AI adoption.Chapters00:00 Introduction to AI in Marketing03:15 Evaluating AI Tools for Marketing06:27 AI Trends in B2B Marketing10:23 The Importance of Prompt Engineering14:39 AI's Impact on Jobs18:28 The Role of AI in Creativity20:22 Adoption of AI in Business27:13 Ethics of AI in Marketing33:00 Maximizing AI Tools for Marketing35:04 The Importance of Specificity in AI Prompts39:01 Measuring AI Impact on Marketing Campaigns46:04 The Future of AI in Business50:41 Preparing Startups for AI Opportunities53:52 Evaluating AI Campaigns in the MarketplaceSend a text
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How to Go Viral: A Look at Social Media Success Stories
Feb 19, 202501:05:53Tap to summarizeSummaryIn this episode of the Brand Behavior podcast, host Juntae DeLane and a panel of marketing experts discuss the intricacies of viral marketing campaigns. They explore the elements that contribute to virality, including authenticity, storytelling, and the importance of understanding the audience. The conversation also delves into personal branding, the role of data in marketing strategies, and the significance of being prepared for viral moments. The panel evaluates various marketing campaigns, categorizing them as bad, bold, or brilliant, and shares valuable tools and tactics for achieving marketing success.SpeakersMarcus Byrd: https://www.linkedin.com/in/marcus-byrd-783b1068/Deborah Shapiro: https://www.deborahlgshapiro.com/Jonathan Guarino: http://linkedin.com/in/jfguarinoTakeawaysViral marketing campaigns can explode overnight due to strategic planning.Authenticity and timing are crucial for creating viral moments.Understanding your audience is key to effective storytelling.User-generated content can significantly enhance brand visibility.Data analysis helps in measuring the success of marketing campaigns.Personal branding requires a balance between authenticity and professionalism.Brands should be prepared to handle the attention that comes with going viral.Collaboration with influencers can amplify marketing efforts.Scarcity can drive demand and interest in products.Effective marketing strategies involve both organic and paid media.Chapters00:00 The Rise of Viral Marketing03:25 Decoding Viral Campaigns06:20 The Power of Storytelling09:14 Authenticity in Marketing10:50 User-Generated Content and Its Impact13:50 Navigating Personal Branding16:40 The Role of Paid Media in Virality19:39 Understanding Audience Engagement22:11 Building a Personal Brand25:15 Mistakes in Personal Branding28:05 The Importance of Brand Perception31:04 Leveraging Data for Viral Success35:51 Understanding Metrics for Conversion37:42 Balancing Data and Gut Instincts41:33 Spotting Trends in Marketing46:11 The Double-Edged Sword of Going Viral56:22 Tools for Success in MarketingKeywordsviral marketing, storytelling, authenticity, data analysis, personal branding, marketing trends, campaign evaluation, marketing toolsSend a text
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SEO vs. Paid Ads: What’s the Right Mix?
Feb 11, 202500:54:13Tap to summarizeSummaryIn this episode, Juntae DeLane and guests Daniel Stanica and Patrick Hodgson explore the intricate balance between SEO and paid advertising. They discuss the importance of competitive intelligence, data-driven strategies, and the role of content in digital marketing. The conversation emphasizes the need for businesses to leverage both SEO and PPC effectively, reassess their strategies regularly, and focus on creating high-quality, unique content that resonates with their audience. The guests share valuable insights on tools, performance metrics, and the evolving landscape of digital marketing, providing listeners with actionable takeaways to enhance their marketing efforts.TakeawaysUnderstanding the balance between SEO and paid ads is crucial.Competitive intelligence can provide valuable insights for SEO strategies.Data-driven approaches enhance the effectiveness of marketing campaigns.Regular reassessment of competitive landscape is necessary for success.Key performance indicators differ between SEO and paid advertising.Content quality is essential for both SEO and paid ads.Utilizing tools like SEMrush and Google Analytics is vital for data analysis.Creating unique content builds trust and authority with audiences.PPC can provide instant results while SEO is a long-term strategy.Effective marketing requires a mix of SEO, PPC, and quality content.SpeakersDaniel Stanica: https://competico.comPatrick Hodgson: https://www.admaxlocal.com/Chapters00:00 Introduction to SEO and Paid Ads Balance02:02 Understanding Competitive Intelligence07:33 Leveraging Competitor Data for Paid Advertising09:21 Conducting Competitive Analysis with Limited Resources12:36 Reassessing Competitive Landscape for Paid Ads16:15 Key Performance Indicators for Paid Ads vs SEO18:57 Identifying Gaps in SEO Strategy with Data22:10 Balancing SEO and PPC Strategies25:48 When to Prioritize Paid Ads Over SEO27:37 Navigating PPC and SEO in Restricted Industries28:34 The Synergy of PPC and SEO30:05 Content Creation Strategies for SEO and Paid Ads32:48 The Importance of Remarketing and Audience Engagement35:56 Maximizing Content Distribution and Promotion38:38 Budgeting for Content Creation and Paid Campaigns43:15 Measuring ROI in SEO Efforts46:11 Essential Tools for SEO and Marketing Success51:47 Final Thoughts and Resources53:52 SEO vs. Paid Ads What’s the Right Mix.mp4KeywordsSEO, Paid Advertising, Digital Marketing, Competitive Intelligence, Marketing Strategies, Data Analysis, Content Creation, Performance Metrics, User Experience, Marketing ToolsSend a text
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