Welcome to The Brand Lab with Jim Shields, where we uncover the real stories and strategies behind building impactful brands. Hosted by branding and digital marketing expert Jim Shields, this podcast goes beyond surface-level advice to explore the psychology, creativity, and practical steps needed to stand out in today’s digital world. Each week, Jim brings you conversations with inspiring guests - entrepreneurs, creators, and thought leaders—who share their personal journeys, the hard-earned lessons they’ve learned, and the moments that defined their success. You’ll also get Jim’s no-nonsense insights and actionable takeaways to help you build a brand that’s not just noticed but remembered. If you’re ready to rethink your approach to branding, grow your business online, and hear stories that inspire action, hit subscribe and step into The Brand Lab.