Podcast
The Brand Lab with Jim Shields
Hosted by Jim Shields · EN
Welcome to The Brand Lab with Jim Shields, where we uncover the real stories and strategies behind building impactful brands. Hosted by branding and digital marketing expert Jim Shields, this podcast goes beyond surface-level advice to explore the psychology, creativity, and practical steps needed to stand out in today’s digital world.
Each week, Jim brings you conversations with inspiring guests - entrepreneurs, creators, and thought leaders—who share their personal journeys, the hard-earned lessons they’ve learned, and the moments that defined their success. You’ll also get Jim’s no-nonsense insights and actionable takeaways to help you build a brand that’s not just noticed but remembered.
If you’re ready to rethink your approach to branding, grow your business online, and hear stories that inspire action, hit subscribe and step into The Brand Lab.
8episodes
Episodes
Newest firstAll episodes
What Rock Bottom Teaches You About Life Ft. Cory Suggs | The Brand Lab Ep. 8
Mar 17, 202500:44:07Tap to summarizeWhat Rock Bottom Teaches You About Life What do you do when life knocks you down so hard that you’re left with nothing? In this episode of The Brand Lab, I sit down with Cory Suggs, who has faced some of life’s toughest challenges—losing everything, rebuilding from zero, and discovering what truly matters along the way. Cory’s story isn’t just about struggle, it’s about resilience, growth, and finding strength in the hardest moments. Make sure to follow Cory here: https://x.com/itsCoryOnX
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How to Build a Business While Working Full-Time Ft. Gabriel Lindh | The Brand LabEp. 7
Feb 24, 202500:57:09Tap to summarizeBalancing a full-time job while growing a business is no easy task. Most people either burn out, give up, or never start at all. In this episode, I sat down with Gabriel Lindh, founder of Nordic Dudes, to talk about his journey of building an eCommerce brand while still working a demanding full-time job. We cover: How Gabriel managed his time between work and business The struggles of growing an eCommerce brand from scratch Why most side hustles fail—and what Gabriel did differently The mindset shifts needed to juggle a 9-5 and entrepreneurship The real challenges of balancing work, travel, and business If you're trying to build a brand while working full-time, this episode will give you insights on how to stay focused, avoid burnout, and actually grow your business. Make Sure to Follow Gabriel here: https://x.com/lindh_gabriel
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The Truth About Building a Personal Brand Ft. Derek Spohn | The Brand Lab Ep. 6
Feb 17, 202501:19:46Tap to summarizeBuilding a personal brand isn’t as easy as it looks. In this episode, I sit down with Derek to talk about the real challenges of growing a personal brand, what works (and what doesn’t), and how to stand out online. Whether you’re just starting or looking to refine your approach, this conversation will give you actionable insights from someone in the trenches. 👉 Check out Derek here: https://x.com/derekjspohn
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How to Step Up as a Dad & Lead Your Family Ft. Dan Higinbotham | The Brand Lab Ep. 5
Feb 10, 202500:37:28Tap to summarizeIn this episode of The Brand Lab, I sit down with Dan, a former Marine who faced the challenges of custody battles, co-parenting, and maintaining a strong relationship with his son. Now, he’s on a mission to help dads step up, take control, and lead their families with strength and purpose. We dive into his powerful journey, the lessons he’s learned, and the framework he uses to help other dads become the fathers their children need. If you're looking to take ownership of your role as a father and leader, this conversation is for you. Make sure to check out Dan's work here - https://x.com/DadToLeader
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Become the Hero of Your Own Story Ft. Will Carter |The Brand Lab EP. 4
Feb 3, 202501:06:17Tap to summarizeReady to transform your mindset and unlock your true potential? In this episode with Will Carter, we explore the power of identity, discuss practical strategies to conquer limiting beliefs, and reveal how to become the hero of your own story. Join us for a deep dive into mindset mastery and personal branding. Be sure to check out Will for more life-changing insights! https://x.com/TheWillCarter Make sure to check out the Hero Academy as well! https://www.skool.com/theheroacademy
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6-figure coach lost everything TWICE and bounced back Ft. Simon Pilon | The Brand Lab Ep. 3
Jan 27, 202500:44:01Tap to summarizeSimon Pilon, a 6-figure coach, lost everything—twice. In this episode, he shares his incredible journey of resilience and determination to rebuild his business and life. From facing rock bottom to achieving success again, Simon's story is a testament to perseverance and the power of mindset.
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Why Video Content Is King: How to Start on YouTube in 2025 | The Brand Lab 2
Jan 20, 202500:36:54Tap to summarizeIn this first episode of The Brand Lab, we dive into why video content remains the most powerful tool for building your brand in 2025. Learn why YouTube is the ultimate platform for growth and how to get started creating engaging content that resonates with your audience. Whether you're new to video or ready to take your strategy to the next level, this episode will give you the tools and insights you need to succeed.
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Welcome to The Brand Lab
Jan 13, 202500:08:28Tap to summarizeIn this first episode of The Brand Lab, I’m sharing the story behind why I started this podcast, how my journey shaped my passion for personal branding, and what you can expect from future episodes. This is more than just a podcast—it’s a space to help you grow your brand, connect with your audience, and turn your ideas into something bigger. Let’s dive in and get started!
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