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A
This is an iHeart podcast. Guaranteed Human. I'm the homegirl that knows a little bit about everything.
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And everybody exclusive know she don't lie about that. Right? Lauren came in hot.
A
Hey, y', all, what's up? It's Lauren LaRosa. And this is the latest with Lauren LaRosa. This is your daily dig on all things pop culture, entertainment news, and all of the conversations that shake the room. Now, speaking of rooms, you guys will notice we are not in. For all of our viewers, you guys will notice that we are not in our normal Latest with Laura LaRose of the podcast studio. Because we are on location. The latest is on location. We are here in la, and for all of my listeners and viewers, we have a guest. You'll notice that there's a second voice in the room.
B
Greetings and salutations, Earth humans.
A
Why you just can't be like, hey, y', all, what's up? I'm DJ Head.
B
Hey, y', all, what's up? I'm DJ Head.
A
So DJ Head is joining us. We are here in la, so of course I had to pull up. Effective immediately, all of us.
B
I like. I like the word.
A
You see what I did there?
B
Yeah. Don't. You're not putting out a rap album.
A
How you know.
B
Please don't.
A
What made you say that, though?
B
This might be because you tried to, like, combine. Put words together in a pattern, like, way. Well, hey, and so I don't. But I don't want you to be rapper.
A
You know, I've. I've been thinking.
B
We need more plumbers. An electrician.
A
You think I'm gonna do that? No shade to the people that are plumbers and electricians. But do I look like I could even get through that as a work? Like, as a job?
B
I don't see you plumbing. No, I could see. No, actually, I see you. Okay. You want me to keep it real? Yeah, I see you being more of a plumber than electrician. I think.
A
No.
B
Yeah. Because plumbing doesn't. I think you have the capability to snake a toilet. I don't think you have the capability of knowing.
A
You think I'm dumb?
B
Which gauge? Wire.
A
You think I'm dumb?
B
No.
A
You think I'm dumb. Yes. First of all, I want you to know I know a lot about both of them, all right?
B
Okay. I didn't say you didn't.
A
I've watched people literally build bathrooms. My mom with, like, her own hand. So I know a lot about a. A little bit. All right? I'm not stupid.
B
I didn't Say you were stupid, but.
A
I don't think that I was put on this earth to be either. I just. It just.
B
We need firefighters, too.
A
No shade to the firefighters, but does. Come on.
B
I think you could put out a fire.
A
All right. And it's your birthday.
B
Happy birthday for black women.
A
All right. Happy birthday. Why can't I rap? No, I seriously have always said, like, I wish I just said that the other day. Like, no, I don't want to do it because I'm not as good as, like, I would want to be. But I think we was listening to, like, some old comment. I'm like, yo, I really wish that I had the ability to rap, but, like, rap like that. Like a real. Like. Like common black thought. Like, you know, like Foxy Brown. Like, it gotta be, like, some. Where you, like, fill it in your soul, in your spirit.
B
Well, if. Whatever you choose to do with your life, I support you. Except DJ and like, ceremonial things. If you ever have, like, a graduation.
A
Or a wedding or a wedding. I just asked head to DJ my wedding, y'. All. I was like, yo, when I. When we get married, he was like, I don't do weddings. I was like, my wedding is not gonna be like a wedding. This is going to be like a culture phenomena. Like, they don't want part two of the wedding. He like, I don't do weddings because brides are hell. And I'm like, I'm not going to be hell. I'm not hell. I'm so easygoing. Ish. Depending on the vibe most of the time. And he was like, all women are hell.
B
Okay, can I tell you the truth about.
A
Honestly, I feel like he wanted to say all black women are hell, but he just said he support black women.
B
So I do. My whole team is black women. But that's not this part of the size of the. Okay, can I just tell you briefly, this does not have nothing to do with the latest, but I'll tell you briefly.
A
Well, hold on. Before you tell me briefly, we do check in behind the scenes of the grind.
B
Back on the grind.
A
We haven't seen each other. We haven't talked. We haven't talked in a while. Like, normally I'm calling head and, like, he's literally, like, coaching me through a lot of the things she wanted to crash out. You know what's crazy is I think you have to really know me to know that I'm like, a crash out.
B
Yeah, yeah.
A
Like, because other than that, I think people think. And I love.
B
Because you're very poised.
A
Yes. So And I love that, you know, people are like, you know, they see it all together. But I'm like, in real life, I think anybody that's, like, really passionate about what they do or creative and, like, passionate at the same time. The element of crash out that you're willing to do is insane. And you need somebody that, like, gathers you. And this year or last year, 2025, I feel like God really blessed me with a lot of people in my life that, like, like, gather me together. So we're checking in. Behind the scenes of the grind head is like, you know, captain, don't crash out. Go now. Tell your story.
B
Okay, so it's just. I wasn't talking about the DJ thing real quick.
A
Okay.
B
So it's just that people are inconsiderate, which I'm sure. Okay. For instance, like, people think radio hosts.
A
Yeah.
B
They think podcasts. Oh. All you do is just sit and talk. It's like, oh, you don't understand that there's research. If you have an author on the show, you have to read the book.
A
Yeah.
B
If you have. I, I, I. If I have the cast of Beauty and Black on my show, I have to watch the entire season, so that way I can speak to their character arcs.
A
What's your preparation to DJ the dj.
B
Whenever someone asks or do a wedding? Okay, let's. Let's run the scenario.
A
Okay.
B
Hey, can I. You ask. You asked me. Can I do your wedding? Right head.
A
I'm marrying a lovely life. Can you please? I didn't even finish asking you.
B
Well, they don't want to sit through this. How many hours? How many hours do you, like, when do you need me to dj?
A
I don't know the time slot.
B
No, no, no. Just. How many hours do you need?
A
Like, how long? Yeah, probably for like, two hours.
B
So you need me to da for two hours?
A
Cause it's gonna be like a. Like our, Our reception is gonna be like a, like, kind of like almost like a dj. You know how it's like multiple sets, you go to certain places. Yes.
B
So two hours. Okay, Bet. So typically, when people ask you to dj, let's say you meet for two hours. Let's say it's six to eight. Right.
A
Okay.
B
That's not necessarily including setup time.
A
Okay.
B
That's not including rehearsals. That's not including anything. So when people be like, oh, how much for an hour? I mean, how much for two hours? No, you're asking me how much for two weeks.
A
Okay.
B
Because I mean, and then also, the two hours usually comes with a. With the Sound systems and stuff. Like, people don't usually equate that into their. Into their thing. And what I've also. This is all trauma.
A
Yeah.
B
Because what I've also seen you dumping right now is people never include the DJ in the head.
A
Count for meals, they don't feed you.
B
Well, I have doordashed at a wedding.
A
But don't you have. I just assume this? Cause you're so particular about everything else in your life. Are you very particular about what you eat?
B
I'm pescatarian.
A
Okay.
B
And I don't do eggs.
A
All right. Whoa. Okay. Well, first of all, it'd be a little bit different over on this side, because between me and bae, like, we're like. Like we're producing an event, and we do that and have done it for some time. Dealing with talent, you know? I mean, like, it's. It's a little bit different over here.
B
I'm down. I'm down.
A
And also, you're my friend.
B
I'm down to assist.
A
I make sure you get a little. What? Fish.
B
You eat fish? A little fish?
A
No, you, like, you'll get the fish that you need. Because it's pescatarian.
B
Yes.
A
Do you not eat certain fish?
B
I don't eat tilapia. What is that?
A
Oh, we won't have it at the wedding.
B
Hey, man, listen. Be cutting corners, yo.
A
Head is crazy.
B
Be cutting corners.
A
You won't have to doordash at my wedding. Okay?
B
Okay.
A
I promise you.
B
All right. I'm down.
A
You in?
B
I'm down.
A
We have this on video.
B
I don't give a fuck. I could. I'll back out on video, too.
A
Is it your birthday, though? Like, what did you. Your birthday just passed. I know you don't celebrate, but. Hold on. What is it you. Do you celebrate your birthday?
B
Defer and celebrate.
A
Do you acknowledge it in real life?
B
I mean, yeah, the year. The day came and went.
A
The day came. What did you do on the day?
B
I sat in my drawers in my office, in my house, and I worked, and then I went to go eat with my mom, and then I. Yeah.
A
So you went out and did something with family.
B
It was kind of like. See, women do this thing where they make your shit about them. Like, I told her, I don't want to do anything, and she's like, well, I wanna take you out for your birthday.
A
You're a mom. Yeah, nigga. What you mean?
B
Human beings just make. Okay, let me ask you.
A
A mom. That's a day for her, too. She had you stupid.
B
Okay, but let me ask you A.
A
Question that is ahead. That is so crazy.
B
Let's take moms out of it. You're in a great relationship. You have a great guy. Amazing guy, great energy. All of the things. Right? Look at you, Smith. You disgusting.
A
Okay, yo, let's tell y' all something. DJ Head is, like, one of the only people I know who. Who consistently is against anything that is, like, regular. Like, if it's, like, relationships, if it's, like, the. Like, just food, if it's, anything that's, like, regular and easy, he is a complete opposite. Like, just saying, hello, hi, my name is DJ Head. It's like, hello, interterrestrial humans. Like, I've never met a person more different.
B
Well, I appreciate you. So let's say your man's boyfriend. I mean, your man's. That. Pause. Your man's birthday is coming, and he tells you, hey, I'm a big fan of the Lakers. What would you do?
A
We're gonna go to a Lakers game, probably courtside. I probably try to get them back to the.
B
Why are you going?
A
Because where. Who else you going with? Well. Oh, no. Okay, let me. Okay, so look, if. No. Okay, so I probably would try and find a way to ask if it's a thing of, like, does he want to go with the homies or does he, like. I have to figure that out, because I would want it to be a surprise, but I don't give a fuck.
B
About not going to.
A
No. Sorry. I don't really cuss on a podcast, and you're making me cuss a lot. Cause you're.
B
I'm not making you cuss.
A
You are. Cause why can't I go to the game?
B
I didn't say you couldn't go to the game. I'm saying, why do you want to take him to the game?
A
Because I want to see him enjoy it.
B
It's his birthday.
A
Yes, but, like, it makes me feel good to see him enjoy it.
B
Why you want to feel good on his birthday?
A
Because if I feel good, I mean, if he feels good, I feel good, and then we feel good.
B
That's my point. That's my point right there. I'm just saying, your birthday is the one day you're allowed to be selfish and it's socially acceptable. Why can't my birthday be what I want to do without interference from other humans, regardless of their status in my life?
A
No, it can't be.
B
So if I want to sit in my drawers and work on my computer in my office with the door closed all day, and I don't Want you to pop up in my house and surprise me with balloons and cake. Oh, your mom bought balloons and cake? I'm just asking.
A
You was pissed.
B
No, Gina. Gina. And my. My. My team surprised me at the radio station.
A
Oh, yeah, I saw that video. With balloons and cake.
B
Balloons and cake and people love. But no, no, no. I'm not.
A
They love you.
B
I'm not.
A
It's okay to, like.
B
I'm not discounting that.
A
You want to, like, if it's his birthday and I love him, I want to make. I want to see him be happy. That makes me feel good.
B
What about what makes me happy? It's my birthday.
A
I'm assuming I'm doing what makes you.
B
Happy, because I know if I told you. Okay, let's say your boyfriend told you, hey, I want to sit at the house and play Call of Duty for my whole birthday. I don't want to hear from you. Don't call, don't pull up all day. Yeah. You cool with that?
A
No.
B
It's his birthday.
A
Yes, but, like, we don't even. Like, how am I going a whole day without.
B
It's his birthday. So basically just all just in black and white. He can't do what he want to do on his birthday?
A
Oh, my God.
B
Do you get what I'm saying?
A
I don't even wanna ask. You did, like, on principle, though, booze, try to. Cause that's gonna be another three hours. I'm just saying about the systems of women and breaking down, the patriarchy.
B
I'm just saying that it's just the way things are set up. People are not allowed to do what they want to do for them, and the day is about them. I'm not saying that people shouldn't celebrate you. And I'm very appreciative of my team and my mom and everybody, but I'm just. I never. I don't do that anymore. I used to do that. I used to say, don't buy me nothing. Don't pull up, don't do. I used to set boundaries and people violate them anyway.
A
Yeah.
B
So now I just let people. I put on. I put. You see me. I put on the bullshit sash. You know what I'm saying? I put on the little hat.
A
But it don't feel good, though, to have some, like, have people in your life that love you enough to want to celebrate you and want to. And, like, real people, like, I mean, like, not just, like, people hitting you because they saw you. Because I saw you post on Instagram about, you know, weren't you Donating something.
B
Yeah, every year. So it's funny because every, I've been doing that for the last 10 years. I know like I, I hit everybody for money and like, hey, I'm, I'm finna go to ski row or I'm finna donate to the fires or something.
A
With Dr. Sebi. One point, right?
B
Yeah. I went to Honduras, a Dr. Sebi village. We did a retreat. But I do that every year for my birthday because hey, I don't want it to be necessarily about me, right. So. And I know that people want to celebrate me. So I'm like, oh, this is my time, this is my chance. I got, I got 100k thousand followers. If I get $2 from out of everybody, I could really like help somebody.
A
Yeah.
B
So that was my ideology when I started doing that and then it evolved into I just launched my non profit.
A
So congratulations. Wait, am I allowed to say congratulations or am I making this about me? You let me know.
B
Yes.
A
Congratulations.
B
Thank you.
A
On the nonprofit. So where did you get to with the donations and everything that you were trying to do on your birthday?
B
Let's see. Actually could check it right now.
A
People are still active. People still like what, 72 hours from your birthday.
B
Let me see, what's today? 18. So it's like the 19. Yeah, four days. No, no, no, the 12th. Last week. Okay, it was last week.
A
But people are still donating.
B
People still donating. And it's like it's, it's $1, $2. You know what I'm saying? Like I'm not even tripping on. I'm at 1300.
A
Love it.
B
1300 from this and then I collected another thousand. So Was that like 2300?
A
So where, where the, the listeners for all the lowriders, that's our podcast community. Where can they go to donate? Because they're going to hear this and they're going to want to make sure that they're only doing what you want them to do about your birthday.
B
Go to put your foot on the board Dot com. That's my website.
A
We'll insert the video here. The explanation of what put your foot on the board is because I thought that was a great breakdown too.
B
Yeah. So you want to explain it? Oh no, no, you put it in.
A
I'm going to put the video in.
B
Okay. Yeah, no, I just, that's something that I've been wanting to do for. I've been working on this non profit for two years. Me and my shout out to my cousin Corey. Like she's amazing with this stuff. She Pretty much helped me set everything up from A to Z. And it's. It's really hard to do something charitable in the United States.
A
Yeah. Because they.
B
Because the government people violate and stuff.
A
Also. I think the government too just, they want. They're. They want to be a part of everything and they make sure. Also, I learned when I was. I'm still in the process of trying to figure out a nonprofit arm for Bronco Grande, but when I was first trying to do it, we kept getting denied. Yeah, I think it's like the 501C, 501C3. Yeah, we kept getting denied. And then I had a girl reach out to me from the office in Delaware, shout out to Aaron Chambers, who was like, hey, this happens a lot with black, like black owned non profits. And she created a. Literally, like her job is to make sure that like black non or black owned non profits kind of get over that. That line, that threshold. Because she says that it happens all the time. And I'm like, well, damn. But it's. Cause I think, you know, they control where the money going.
B
I don't know if they know that we're black. Well, yours should call brown girl grinding.
A
Yeah, Mine is you can't get around it.
B
I don't think.
A
Well, no, let me tell you, a lot of people don't think brown girl grinding. And I get this pushback all the time. They think that brown girl grinding is for everybody brown. And look, I'm not opposed to everybody brown feeling like it's the movement of theirs. But when I created it, it was for black women. The brown was my skin color. It wasn't me being a brown girl. It was I'm brown skin. It was very specific because I don't like the whole like people of color thing. I feel like our experiences and not that I dislike people, anybody else, but I'm just being honest about the fact that, like, I don't care if you're. Whatever you are, your experience is. My experience is way different, especially as a brown skin black girl. Way different than anybody else. Like, you know what I mean? From hair texture conversations to just everything.
B
People got very upset when I said that. I tweeted that and I got drunk. Dragged. Is that what y' all say? Dragged? Yeah, I got dragged for like, for. For dirty. Is that how you say it?
A
Drag for dirty?
B
Yeah.
A
I don't know. That's the LA thing.
B
Drag for filthy. Drag for filthy.
A
What did you tweet?
B
What?
A
What you tweeted?
B
I tweeted your life is just different. When your mama black it is. And I was just like. Because I.
A
When your mom and your dad black.
B
I witnessed. No, I'm just, I was just literally speaking on the plight of black women.
A
Yeah.
B
Specific. I mean I'm a black man, I know what it is. But I was just. I remember the looks that my mom used to get from the whites when she would take me place because she couldn't afford childcare. I remember like I would be under her desk playing with my little toy or whatnot. And I remember the way the white lady. I wish I could remember that lady name. She worked at the Bicycle Club casino in off 17 freeway.
A
It's his birthday. He coming. For every white lady that ever been at a casino.
B
She worked at the Bicycle Club casino over there off the 17 freeway. And I think it's in Vail. She just looked at my mom with just like disgust. Just. It was just not even disgust. It was worse than that. Like you're just nothing like you just you a bottom feeding broke black bitch.
A
You know it's crazy for me my mom, because my mom is like really light skinned full of. Face full of freckles.
B
I'm light skinned.
A
Hell yeah. Face full of freckles. Hair texture is way different than mine. So when my mom used to come to like school or like. Because I used to always. I've always been like this. I was always doing like a lot of stuff. Whenever she would come to stuff, people would be like, that's not your mom. Like people said, literally said to me, that's not your mom.
B
That's kind of offensive.
A
Who you telling the. And then I have like, I have like cousins who like you know, fully, you know, full fully black but like don't have cousins with like longer hair or different hair textures as well too. I remember people being like those not your cousins. And I'm like what? Like why do we think. But it's that, that's why for me it's not like I think when, when you say anything about being like black or like just supporting black, it's like they make it like you hate everything else. But for me I think now that I can say it where people can hear me, I love being like, yeah, like you know, I want all people to especially I understand if you're, if you're not white and your other can get tough in your own situations. But like my experience as a black girl, and I mean like a black girl for real is a lot different. And they got. I said that on brilliant idiots that people was pissed off at me and I'm like, oh, no, y' all don't understand because like, you are if you're lighter skinned. If you're. And it's no hate. My mom is a very lighter skinned woman with freckles. And you know what I mean? Like, it's just a different. It's just very different. So I'm always like, hey, this is how I feel.
B
This is what I'm experiencing. I always tell people I'm not anti anyone. I'm just pro us.
A
Yeah, but in. In the, in in the way that the world is set up, especially with social media today, the minute you say I'm pro us and you specify we can't get nothing specific. Like black girls whose. You know what I mean? Hair curls. When we sweat, we can't get nothing specific because then it's like, oh, you hate everybody and people feel away. But when. You know, I'm not even going to.
B
Yep, let's leave that.
A
Yeah, exactly. All right, well, let's get into some things. We're going to get on into the latest head is going to be joining us for some of the topics today. You ready? Not. Oh, I ain't taking you nowhere too nest.
B
No, remember last? I was on the latest last and I forgot what we were talking about. Oh, was it the low riders? Is that what they are?
A
Yeah, they was on you.
B
It was some low riders on me about some shit.
A
What did you say?
B
I don't remember. Like, I. Yo, that's so long ago. How about this though? Everything that I'm about to say and I have said, I stand on that shit. How about that?
A
All right, we didn't say you did stand on it. No, I don't you on here apologizing before you even start. All right. Gina was supposed to be here, by the way, Gina Views. I really want to do a sit down with her so we could talk through career and just how everything like all of our stuff kind of like aligned at the same time. And we were like simultaneously like put in an interview together. That's how I met her. And then all of a sudden our life just started like changing at the same time. And that's how we like bonded literally through like going through the changes together. But Gina Views is if you guys have not seen effective immediately with DJ Head and Gina Views is a show based here out of la, which is like, you know, pop culture music takes. But y' all have taken over. Yeah, I think you guys are. Because a lot of show. A lot of people have shows and you know, that do content and stuff like that and reviews and critiques and stuff. But I think for you guys to be new, for people that have just gotten to know Gina throughout 2025, you got people place you guys, like, they. They listen and they respect your take, you know, like, that's hard to get respect in a certain genre because everybody's doing so much noise.
B
I agree.
A
So I think you guys have taken over for sure.
B
Try to make sure we navigate it properly. I don't. It'd be some. It. Be it. It's. It's. It get interesting in the group chats, you know what I'm saying?
A
What has your journey been like? Because one of the things that I love about you is you support Gina so much, right? Like, it's like. Like, people can't play with Gina because the head is coming. What has your journey been like? Just kind of. It's almost like breaking an artist a little bit. It is like, what has your journey been like? Just kind of helping her as she grows in career and, like, you know, helping her navigate things. I.
B
So it's a few things that happened. The first thing that happened is I resented the people that came before me, and I resented them because I didn't feel. Which feelings? Yes, DJ Head has feelings.
A
That's another thing, y'.
B
All.
A
He don't believe in, like, feelings. He feels like they're like.
B
Well, no, I just synthesize them, but. So this man is crazy.
A
He feels like it's like a pill you took on accident. You just feel stuff.
B
When it came to, like, I felt a way about the people that came before me.
A
In Gina's life?
B
No, before me, like, when I. When I was. When I was coming up.
A
Okay.
B
And actually, interestingly enough, I don't know if you know who the homie bad luck is. I was gonna have a convert, a one on one conversation with one person in particular about how I felt, how they handled, quote, unquote, the Rock when they had the Rock.
A
Wow.
B
Right? And bad luck was like, well, why you are you the guy? Like, you don't need to do that anymore. Like, let it go. And. And I let it go. Didn't never bring it up. He's the guy that I was gonna talk to. Still don't know that I was gonna have this. This uncomfortable conversation with him. Almost like a father. Like, hey, nigga, you fucked up.
A
Yes.
B
You know what I'm saying? But anyway, after that, I put that aside. Then the second thing that happened was the overwhelming embracement. Like, embrace that I got from Charlamagne, from Sway and Big Boy and DJ Dick. Those are the four people that. I mean, Steve Harvey's in there too, but I didn't know him. But DJ Dents kind of kicked everything off of me. The way he just embraced me. Day one, he let me shadow him, follow him. He did it for the Clippers now. But then back in the day, he ran the radio in LA and everything. And it was just like, I want to do what you do, right? And then. And then when I got. And then Charlemagne randomly. Glasses had my big homie.
A
G Malone had told Glasses I owe him a sit down too. Every time I come to la, I'm supposed to sit down.
B
You gotta go sit with G. G told Charlotte, I really want to get on the radio. When they launched the iHeart station here in LA. And Charlotte just hit the powers up and was like, hired dj. And I got hired.
A
And you know, he's always championing for you guys. Like, effective immediately, should be like the radio show in la.
B
And then Sway for a decade has been telling everybody that I'm the one. I'm the one. And then when I got at iHeart, Big Boy was like, you're the guy. And then they just all like embracing. So I was like, I remember what that felt like because you come up and you're looking up to these people. And then. So I was like, damn. And I just couldn't find the right person. I tried a couple times where I was like, I want to do that with someone else. Because Charlemagne told me that you're not a legend if your tree don't grow fruit.
A
Yeah.
B
So I'm like, damn, all right, I want to be a fucking legend. But not even. It's not self serving, but it was more like I remember when people when I was like, hey, I'm trying to get your attention. Like, help me. Look at me.
A
Right?
B
And then it's this black girl over here and. And our homegirl Sade hit me and Silas up one day and was just like, y' all need to go help Gina.
A
Views Friday from Netflix she is. She is Sade Jenkins.
B
We've been friends 20 years.
A
Shout out to her. She is. When I tell you, she's like, I don't even know. Maybe like a whisperer. But she has helped me so much on the back end. Just in what I do too.
B
That's what we do. My circle, people don't know. Like, there's rumors about my circle. Like I'm in a secret group chat where I'm Blackballing? No. Huh.
A
Illuminati.
B
Yeah. But my circle is just really good human beings that want to see other people prosper. The good ones. The people. That's not doing bullshit, you know, taking advantage of me, whatever. So when the Gina thing happened and I just hit her up, I didn't. Me and my team, we didn't really know she needed anything. I thought she was just booming. Even when I met you, in a.
A
Position where she couldn't say it.
B
Even when I met you, when you were at that place and I came over there, this is before breakfast came over.
A
I was at tmz and Head came to do tmz. Hip Hop had a show. So DJ Head was a part of tmz Hip Hop. And I was working in the newsroom.
B
And I didn't even know. Like, I didn't know that you felt how you felt there.
A
When would I be able to say it?
B
I'm not saying that. I'm just saying that. I'm saying from my lens, because Salas calls it our male privilege. So once I realized that we have male, two things happen. One is that is when I realized that, oh, these women don't actually say anything. They don't. You're not going to say, hey, I need help, or, hey, I need guidance, or, hey, I need you to mentor me, or, hey, I need you to throw me a bone, or, hey, you know. But ever since I realized that I started doing that, so I just called Gina one day, I was like, hey, I don't know what you need help with, but, like, I'm willing to help you do whatever.
A
Cause a lot of times it's like, number one, you just don't know who you can trust. And if you're a woman in a certain space, like, when I don't. Because the time when y' all had started tmz Hip Hop, my mom had just gotten to a point where, like, she wasn't having to be in the hospital all the time. So I moved her to LA just so I could get back to work, because I was told if I didn't come back in the office, I might not have a job. So I had to move my mom to la. She did not want to be here, but she came because she knew that I needed to go back to work. Like, she understood how important my job was for us. So she came. So I was dealing with that at home, but I'd been on a. On a leave, and, like, you know, it was a whole thing of, like, they had put somebody in my Seat. It was whatever. But I knew. And it's Cache McLay. Shout out to her. She is at. I believe it's USA Today now. That's my sis. But I knew, though, that I had, like, an absence in the room. So when I came back, I remember the first time seeing y', all, and we had that meeting and everybody was embracing. People didn't think I would come back.
B
Yeah.
A
And I'm like, okay. When you know that you're needed like that, it's like you don't have a choice but to go back. Because I used to also feel like, where else I'm gonna go? Like, unless I'm gonna start my own. I used to jokingly say, unless I'm work at the Breakfast Club or start my own show, where am I gonna go? Like, what job is gonna let me come and dress like this and talk to talk how I be talking? And I don't want to be miserable somewhere else? And all days weren't bad days. I had. You know, I learned so much from that team, too. I was from somewhere. I'm loyal. Like, to this day, there's still things that, like, you won't get me to say or do or talk about when it comes to tmz. Because at the end of the day, Harvey gave me an opportunity to, like, really learn how to do so much stuff. But seeing y' all in person pissed me off. Seeing TMZ hip hop in person pissed me off. Because I remember when they developed TMZ hip hop, I literally said to them, I'm sitting here, right? Like, I'm producing majority of the black stories here. Most of your hip hop context. I mean, shout out to Trent as well. I recently heard that he's no longer at tmz, but, you know, Trent was hip hop dx, and then they hired him to write for TMZ Hip Hop right in those stories. And then they started the show with y', all. And I'm like, but I'm sitting right here.
B
Yeah.
A
Like, why would you start a whole hip hop? Basically the black side of tmz, and I'm sitting right here, and y' all don't want to use me at all. And then when they did come to me to use me especially for the show, right? Because they were like, we're trying to find. They literally called me in the office and was like, we're trying to find host for this show. And I was like, so is this a meeting about me being talent for the show, or you want me to help you find hosts? And they're like, no, we want you to help us find talent. And I was like, okay, well, first of all, that's a slap in the face because I'm sitting right here, and I've been promised certain things that have never come to fruition. I was supposed to have a show with WorldStarHipHop. We shot a whole pilot for it that didn't go anywhere. It was after Q passed away. They were trying to find a face of WorldStar. So they were positioning me to be that. That didn't work out because, you know, then there was, like, possibly something at bet, but because of the situation that Raquel had done there, which was very successful for her. But I don't know what the working relationship was with Harvey and BET or whatever, that didn't work out. Then we had a little podcast going they didn't want to pay me for. So I'm like, y' all are tripping. So I'm like, yo, y' all gotta. I at least need to be credited as a casting producer if I'm gonna go find you. I can find you talent easily.
B
Easy.
A
Yeah, but credit me. No, like, that. They didn't wanna do that. They just wanted me to give them. Who are the best talking heads in black culture, go. And I was like, what? So I'm coming back into this office, and I'm seeing y', all, and I'm like, dan. So is you. Is Rodney. Like, I'm happy for y', all, but I'm like, yo, I. This is. This is crazy.
B
That's how the shit goes sometimes.
A
And then. But to y', all, it's just as. I just have to be like, hey, let me know if y' all need anything. Happy to see y'. All.
B
Yeah, bro. I had. And actually, you want me to be. I'm gonna tell you some shit you don't know. Rodney was the first person to tell me how dope you were.
A
I. Me and Rodney auditioned together for probably, like, my first two years. Before. No, my first year, right before I got on tmz, we auditioned for so many things together. One of the things we thought we were going to do together, because for some reason I would go on auditions, he would always end up being the guy. I would always end up being the girl. Like, out of all the talent revolt, Diddy had a show that they were bringing, and it was supposed to like, basically be like, everybody's been trying to find that new age 106 and park. It was supposed to be that. And me and him ended up being the two People that they, like, picked. But then they decided, like, not to do the show. So we had worked together for some time. So when I saw that, I'm like, all right, bet. Like, yeah, he got a job. Like, cool.
B
Yeah. No, I remember that. But my point. My point is, I just. We don't know.
A
Yeah.
B
And so to what you just said, y' all don't say nothing.
A
We can't.
B
Right. You don't be in a position to say anything. So I don't know. For me, I'm just. Now I just try to overdo it, which. Which has backfired to me at some time, at some point.
A
Do women ever think you're doing it just because, like, you're interested in them or something?
B
I'm not a ladies man. They don't.
A
No. But, I mean, sometimes I feel like women. Our trauma will be like, well, why are you trying to help me? What you want?
B
I think that would be the case normally. I don't think that women get that vibe from me.
A
I've never gotten that vibe from you. But I just know how we can be because we've had to set up.
B
You gotta be on guard, too.
A
Yeah, we. Oh, my God. All the time.
B
Yeah. I don't think that I give that off. Like, after me and Gina linked up, I have called, ran. I'll cold call. Like, I'll DM somebody, say, you know, what's your cell phone number? And people be looking at me with like. But I don't do it with just women. I do it with artists. Men. Like, I remember 03. Greedo would be one of them. Or like, whoever. Like, I'll just find somebody. Like, hey, man, I think you're really dope. I'll DM him. I'll say, hey, you know, here's my number. Text me. And they text me. I'm like, yo, I don't want nothing from you, but I think you're dope. I think you're talented. Is there anybody I can introduce you to? Is there any resources I could offer to you? Whatever?
A
Because people don't be wanting to do that for no reason.
B
I've never done. I don't. I don't have paperwork with Gina. I don't have. I've never done any paperwork with anybody. I don't have paperwork with my own manager. We've been 15 years in with a handshake.
A
That's crazy. Charlamagne, kind of. We had a conversation about that, too. Like, just about. Like, a lot of his best relationships have been, like, genuinely just on A, like, all right, let's work together. Let's just. You know what I mean? Like, no, no heavy red lines or none of that.
B
There's. I don't have one person on paperwork with me.
A
How do you protect yourself in a situation like that? You just trust that the people are.
B
Good people to be a good human. And, And. And I just. I. The way I look at it is if you are genuine, then you attract genuine people. And even the. Even the bad actors, if the bad actors exist, then that was a lesson and at a loss to me. I know that my lawyers should. People be like, you gotta get paperwork. And it's like, yeah, when I deal with certain people and when I deal with entities and companies, yeah, it's paperwork and shit. But when it's just, hey, I want to help you, that's not paperwork. Because help is. To me, help is one directional. It's not a reciprocal thing. I don't look for, like, for instance, the people like Glasses. Glasses and his brother Pooh. They fed me every day for years. So all I had to do was figure out how to eat. I didn't have to figure out, I mean, how to pay my bills. I didn't have to worry about food every day. Every day. I'm talking about every day for years. They fed me, right? So I would do that now. And the interns at the radio station or wherever, I have, like, mentees and stuff, and I do the same thing. Like, I'll just get them food or grocery, whatever it is. Cause I remember what it was like, and I needed that. That $30, right? So they asked me the same thing. Like, why you do this? I said, you want. You want. Like, how much you want me to pay you back? No, what I want you to do same thing I told Gina. I said, I need you to find the next Gina. And whatever you feel like I've done for you, I need you to do that.
A
So when you started, like, talking to Gina more regularly, and she's like letting you know she needs help because she was over at no Jump, what was it that she was saying?
B
She didn't say she needed help. Gina is not that nigga. Gina's a real west side nigga. She not finna tell you she need help with nothing. So you kinda have to just do shit. You know what I'm saying? And then when she left that place, we both. I left my place. Well, she got let go and I left my place. I left Iheart. And we both were unemployed. And I just went with. I went A whole year with no job, no income. I was just living on my savings and shit. And I was just like, we gonna do something. And our manager was like, no, we need to find somebody to team up with. We not building nothing from. From scratch no more.
A
Right?
B
And one day, me and I. I had already. I never said this publicly, but I had already made peace with what was going to be the reality. I said, well, look, this. I told. I don't even think I ever told Gina this. I told Salas. I said, well, look, this was. This was going to happen. I'm going to run out of money. Okay? So what I'm going to do is. So our friend Sparkle, she just got a house in the 60s. So I told Salas, I said, hey, I'm going to sell my house. I'm going to make. I'm going to make some because I made a good investment when I bought my house in 2019. I'm going to sell my house, and me and Gina go move in with Sparkle, and we're going to turn. We going to get a space and turn it into a set, and we just going to start shooting the YouTube video.
A
Right?
B
And he was like, that's a bad. Like, what do you mean? Like, we. We need re. I said, that's what's going to happen. Unless you want to get on this train and help us do what we try to do.
A
Wow, that's a real investment into. I mean, into yourself. But y' all together, like, you know what I mean? Like, there's a. To know that she would even be a person that, like, would understand you doing that and kind of, like, understand it to the point where, like, you know, something's going to come out of it, or at least you're betting on. You betting on both of y' all at that point, not just yourself. Yeah, that's a big blind bet.
B
Well, I think. I think that she's the future of what I've been trying to do, or which I think she's the future of what we have here from an LA media perspective. I just want to make sure that that continues, because I don't think that we had a couple like, you know, my Debbie Brown.
A
Yep.
B
But we never had one that really, like, was the Wendy of this shit, where people respected her. And we've never had a black woman dominate media from an LA perspective.
A
Yeah.
B
So if I. If I have the opportunity to see. To see that to fruition or be a part of it in any way, I'm fucking with it.
A
It's so crazy, because I. I literally remember, like, not. I didn't even. I didn't know everything Gina was going through either. I really didn't know her well enough to even know. I just knew she was working at no Jumper, but she did an event for me. I have these events which we're going to bring back for the Lowriders, but they're called Bronco Grinding Meetups. And those meetups we basically bring together, like, anybody that's, like, popping in their space, but, like, actually has some substance to share. And it's, you know, people come, they get to hear from them, get to meet them, and it's, like, very interactive or whatever. But it was me practicing for having a talk show. And Gina did the very last one that I ever did in la, and we teamed up, like, BET plus randomly. Like. Or Bet her randomly wanted to team up. We got a whole cast, and the conversation was just about being a woman in certain spaces. And when Gina got on the panel, the way she was referencing her. Referencing her old job at the time, which was no Jumper, but she. She didn't even want us to say the. The.
B
The.
A
The place. Right. I was like, oh, she must have really went through some stuff. And I remember reaching out to her after that event and was just like, hey, like, I don't know if there's a way I can help you, but, like, I understand what you're going through. And then kind of talking to her from there, I'm like, yo, it's crazy how, like, you literally can be going through the same thing as somebody and have no idea. And the universe just kind of, like, aligns, y'.
B
All.
A
Cuz, like, I randomly just did an interview with her at an event I was booked at nla. Like, that's how I met her. Didn't, like, had no idea that, like, our past would, like, kind of do similar things at the same time. Like, you know, what I've experienced over the last, like, year? Gina's experienced the same thing. We're just on different coasts of the world. So, you know. Yeah, but that's. That's fire. We appreciate you for that.
B
I appreciate being here. You know, my plan right now is to do this for 10 years, give her the show, and I want to go host, like, Family Feud or something.
A
You gonna laugh?
B
No, I like the way that Steve Harvey looks at people when they say stupid.
A
Yeah. But, you know, he, like, laughs and stuff, too.
B
All right, I'll probably do.
A
I don't see you, you know, very, like, jolly.
B
All right. I go to cnn, if it exists.
A
That's what they say. I feel like. I feel like in 10 years, I don't know what CNN gonna be anymore. A lot of them, the people is leaving and starting their own shows.
B
Yeah, I'll go do. I go do some shit with. You know, I don't know. I'll figure it out. Me, I go sit with Mimi Brown or something and do something.
A
Shout out to Mimi Brown, tv. That's my girl. That's another girl. That same thing. Yes. We just had a whole day together. She came to New York and I was like, oh, my God. Like, girl, you. We're literally like the same. We're going. We've been through a lot of the same stuff.
B
Mimi is the shit.
A
Yeah.
B
She's fire.
A
Yes. Wow. Okay. Well, we're going to get into the latest. Okay. So speaking of real black girls, Jill Scott. So Jill Scott was caught out in the street. Not in, like, a bad way, though.
B
Oh, I was about to say not.
A
In a bad way.
B
Auntie, I ain't got nothing to do with this.
A
No, no, no, no, no, no.
B
What this lady talking about, you know.
A
How people, like, do those, like, on the street interviews where they walk up on you and they'd be like, oh.
B
What do you do for her? She got caught out. The street is crazy.
A
I'm sorry, Ms. Scott.
B
Ms. Gil Scott.
A
Yeah, maybe that. Okay.
B
Hey. But I did see her on stage with that. You know what I'm saying?
A
With what?
B
Remember that? Remember that? You remember what she did on stage?
A
Tell me.
B
Hell, no. Go look it up.
A
All right, back to the respectable thing. So, yes, so they. They ran up on Jill Scott. It was like a content creator, and they asked different questions about different topics. And one of the questions that they asked was about music. And she says that Chris Brown is the King of Pop. And you know that people are so divided about Chris Brown. So there's been some conversation. Let's take a listen.
B
Who's the King of Pop?
A
King of Pop.
B
King of Pop.
A
Chris Brown.
B
Chris Brown. Okay, interesting. Miss, how we going Y. Take care.
A
So she literally says that, right? And then she walks off. And that clip, of course, it picked up, went a little viral. But Jill Scott's not one to, like, that's how she feel. That's how she feel. She's standing on it 100%. But she did end up going to her Twitter because it started conversation because people were upset that she was in support of Chris Brown. I think any woman. I don't care if you're black, white, Brown, whatever. Anytime you speak positively about Chris Brown because of everything that happened with him and Rihanna, there's a group of people who just don't like it and are never going to.
B
They never. Yeah, they never gonna.
A
Yeah, never going to. So she had to get on Twitter and she said, oh, baby, that BS title is a consensus. I obviously wasn't in the mood. If I was asked again when I hadn't been up since 3am Fighting jet lag, I'd say Prince, he is everything. Everything. All caps. Dancer, opulent musician, visionary, divine songwriter, showman. Keep your war. Bigger ones to fight. So the, the. The. So a part of it is the Chris Brown conversation. The other part of it is King of Pop. Like, there's so many other people that others feel like it's kind of like the Chris Brown versus Michael Jackson conversation.
B
Yeah, Chris Brown, Michael Jackson, Usher.
A
Yeah, it's that whole conversation of, like, people putting him in front of those people. And I think a lot of times when people mention Chris Brown in that conversation, it's just for, like, him right now versus who we have out here right now. But people take it in hold.
B
So I will say that I don't. I can't speak on that because I'm not familiar enough with people's numbers and I'm not familiar enough with their, like, accolades.
A
But don't go off numbers or accolades go off of, like, influence and impact.
B
If then in order, it would probably be Michael Jackson, Prince, Usher, Chris Brown. That's my knowledge base. Yeah, that's what I'm saying. I lack information. And the only reason I say that for my preference would be Chris Brown. That's my preference.
A
See, but that's the thing. And when you say that, people think that you're saying that he's greater than all of the people you just named.
B
No, I'm just going off what I saw with my own eyes. I saw Chris Brown with my own eyes, do some shit that I've never seen any other human being do in life.
A
He hit the flip.
B
Fuck the flip. I saw. I was in Hawaii. So here's a fun fact that people don't know. When TMZ reported, when there's this nigga.
A
I thought she was about to say, you Hawaiian.
B
So we went to Chris. We went to Hawaii to do a show with Chris Brown. Okay. Me, I think glasses, we was like all out there deep. Bunch of LA niggas out there with him. So we went to Hawaii and I remember we went to go link up with Chris. Chris was. He was going through something at a time. So he was spray painting. That's how he, like, calms the comments. Like, he. It's like, you know, stress relief. He likes to do art. Like, he's. He's a. He's a dope artist as well. So he was spray painting the picture. I took a picture of him tagging on the wall where he drew like some. The little monsters and the police car and stuff. I took that picture and it went. That was like. It went viral before. Viral was a thing like TMZ posted and shit like that. Anyway, the point being, when we. When we were out there for that show, I saw Chris Brown move in choreography without looking at choreography, without looking at himself or the dancers, while singing for 45 minutes straight doing crowd interaction, call and response. And he didn't stop dancing. You know what I'm saying? It still sounded good and it sounded amazing. I don't know. I ain't going to lie. I was taking some laundry upstairs in my house and I was out. I was winded.
A
Well, we. I mean, I love you to death, but I mean, we know that.
B
I'm just saying my respect level for people who. I think there's a lot of fans in the stands who think that they can be on the court now.
A
Oh, my God.
B
So, yes.
A
And they are loud.
B
So to my. I would prefer Chris Brown, but I also saw Usher dance on a wall. Put that in. I saw Usher explain that he was on a wall. Dancing on the side of the wall, like with a cable and he was dancing on a wall. It was on like the vmas or something.
A
Okay.
B
I saw this shit and these things. Like, I went to Usher show.
A
I went to Usher show, too. I went to the. In Vegas and then I went to the actual tour.
B
Me too.
A
Yeah.
B
I've never.
A
Vegas was better than the actual tour.
B
Vegas was amazing.
A
Yeah, I feel like if you saw Usher on the tour, it was amazing. But y' all have to see him in that, like, Vegas, like, it's his show and he has a time setting. That man don't play.
B
So I'm biased. I've never seen Michael Jackson perform. I've never seen him in person. I've never seen Prince before. Never seen him in person. It's a recency bias. It's a thing. My preference would be Chris Brown because I think that Chris Brown does hella shit well. Not well, hella shit great. Chris Brown can rap. He does art, he can dance. He writes for other people. He can do poetry. He's a creative director. He does fashion. Usher is one of the goats. You know what I'm saying? Like so those two I would look at in that, in that vein, but I don't necessarily know. I don't think, I think that's. I don't. I have a limited knowledge base because at this moment people could look at somebody like, you know, Drake as the king of pop or, you know what I mean?
A
Like, it depend on the. I think it depends on the age and yeah, I think it depends on what you're paying attention to.
B
Correct.
A
But so, okay, so when people have the conversation, Usher is the new Michael Jackson.
B
I don't have.
A
I mean, I. Sure, I'm sorry. Chris Brown is the new Michael Jackson. How do you feel about that?
B
I don't have an. I don't have an argument against that. I get how people feel about what Chris Brown. Because I feel, I feel I keep my, my POVs to myself. They're not camera microphone appropriate, radio appropriate. But when you look at what someone has done and you look at their talent and you're able to look at it just, just with a nuanced perspective. In that way. Chris Brown recently just took himself and put himself in a different class of human beings when he did Breezy bowl because that's an elite echelon of individuals doing stadiums. That's not a normal thing for someone to do stadiums, let alone multiple days. I just came back from South Africa. I was in Johannesburg. There's an arena, there's a stadium, it's a soccer stadium in Johannesburg. It's one of the biggest. It's the, it's. I think it's the, the biggest. The guy told us. The guy told us. Well, I had a guy out there, the guy told us it's the biggest stadium in Africa. He sold it out. Chris Brown. No, bot dolo. You know what I'm saying, right? He said people was flying in from Ghana, Egypt, people flying in from all over the continent to go, go see this man. That's not normal. You know what I'm saying? So I just want those things to be put in perspective when people start to discount or even like not give people their credit. Even if you don't like the things that are their transgressions.
A
How do you feel when people put NBA Youngboy in the conversation of Michael Jackson? Impact wise and celebrity wise.
B
Impact wise. From an impact perspective, NBA Youngboy is something like I've never seen in my life. I've never seen somebody go completely against the grain and it works as consistently as he's had as he has. I have played maybe three NBA youngboy songs on the radio in my entire career. Maybe three. And those were one offs. It wasn't like it was in rotation. It was just like, man, we need to play this young boy shit right? You know what I mean? Like, then I had to go get off YouTube, clean it, make a clean version. You know what I'm saying? Like, but I'm not gonna discount. I don't. I'm not into youngboy. I don't. I'm not into. I'm old. I'm unk. Like, I don't know. You know what I'm saying? Like, that. That shit. All the type of shit give me a headache now. Like, so when it comes to those things, I'm not into it. I'm able to look at it and be like, that shit. Special. Yeah, Youngboy is definitely special. I wish that he had a different path where. Where he can really maximize and capitalize on his things. Cause I remember during COVID I had post Covid conversations with, like, people like Roddy. Like, my little homie Roddy Ricch.
A
Okay.
B
Roddy Ricch.
A
Yeah. When you say people's names, you be like, yeah, like my homie O. Oh, who Obama? Like, no, just like, say to people, like, all of us, don't just be talking to these people all the time.
B
I understand. So Roddy Ricch had a number one record in the country. He has a diamond record. That's. That's kind of unheard of for new artists in this generation. 50 Cent did it, like, all these. All these artists did it. But for this generation, he has a diamond record, which is kind of unheard of.
A
Right.
B
He didn't get to tour at all. Him and Dababy came out during COVID and they were running shit up during COVID so they didn't get the tour at all. Like, zero.
A
Right.
B
The first time they got to really move around was when the festivals came back. And that's when the baby went on the rolling loud run. And Roddy was able to get on these Made in America and different festivals.
A
Festivals was taking them off crazy.
B
So my point is, I remember having a conversations like, I didn't get to feel my success. Young boy. I wish that he got to really maximize and feel his success without the legal troubles. He even be on house arrest. He was up in Utah. Like, I think if he had a different. I think he would be even more. I think he would be bigger if.
A
He got to fill it.
B
Yeah.
A
Do you feel like he doesn't appreciate. Is that what you're saying?
B
No, I just don't. I think he just, I think he's just troubled youth. And I think we just, you know, we got to figure out a way to help the youth. That's why I fuck with the boys and girls club. I just, I believe in the, I believe in the youth. I don't believe in adults anymore.
A
That makes sense. I saw B Dot. Brian B Dot Miller, formerly of Rap Radar. But I saw him tweet because the RIAA had tweeted about. They tweeted a congratulations to NBA YoungBoy. They congratulated him for being the most certified rapper of all time with 126 RIAA certified titles.
B
That's crazy.
A
Alongside the release of his new album Slime Cry today. And I want to just put it in perspective. So according to Rolling Stone, with this, you know, new certification or position positioning according to riaa, that means he's made more gold and platinum songs and albums than Kanye West, Drake, Jay Z and anyone else in the drum in the genre. Slime Cry, which is the project he just released, is his eighth studio album. And a lot of. I feel like his last. He had a mixtape that he dropped prior to this one. And then now we have Slime Cry. A lot of that time, like you mentioned, he spent fighting legal. Like he couldn't even really, you know what I'm saying? Move around and he comes out on the massive tour. That tour goes crazy.
B
Crazy.
A
He almost was like, like the, I think, what was it? He was almost like the biggest grossing tour in the genre. But now he's just one of but $70 million that tour made, selling more than $500,000 tickets across 42 shows.
B
Crazy.
A
It's like. And people was making jokes about them videos from the NBA YoungBoy Tour and like, you know, cause you see all the pushes, masses and you know what I mean? Like it's a little crazy but like just impact. Like a lot of artists today are here, you know their music, they might get spent on the radio, you might dance at him on Tik Tok. But to have people come out like that. Yeah, I, I also saw he got that production deal where he's going to be like we're about to get like some documentary style footage of the tour talking about his influence because I think a lot of people are trying to understand it.
B
Yeah, yeah, you, I mean, yeah, you better pay attention.
A
But BD tweeted and he actually, I thought it was a valid question. He did get some pushback because they try to like you Know, put them in like the. Oh, you just old. You don't get it. BDI tweeted. Interesting. With this many certifications, why isn't his catalog recognizable outside of his fan base? This is a serious question. I think it's a valid question. It is a valid question because, like, I can't name off the top NBA youngboy song. Some of them. If you put them on. I know the song, but I don't know the name of it.
B
Well, okay. I have a counter to that, though. I think that his fan base just consumes his. Yeah, everyone else shares a fan base. I think Youngboy shares a fan base with very few people.
A
That's a valid take.
B
So if me and you are pescatarian, we only eat fish. Everybody else is eating burgers. We technically have more food, whereas their volume is going to look like it's exponentially more.
A
Do you think that what NBA YoungBoy is doing, first of all, do you think that it's achievable by another artist again after him? Because people didn't think that. People always say to me how there's no real celebrities today and no real stars, but, like, he's a super. Like, he's there.
B
Nah, he is. I just. I don't think that he makes himself essential. It's crazy. I was just talking to this woman about this. She told me I need to make myself more appetizing, a companion. And I think that. Listen, listen. I think the young boy doesn't care to make himself appetizing.
A
Stop looking for a eater. What is happening? Wait, can we. Wait. You can't just stop.
B
She said I need to make myself. Basically, I need to make myself palatable to a companion. Like, appetite. Like, I need to make my. I have hard stances. I'm not complimentary.
A
Like, you know, I also learn how to be a partner.
B
She said, just make myself more desirable to be a companion. What I'm saying is the comparison is I think Youngboy literally is like me when it comes to that. I don't think he give a fuck.
A
No, he don't.
B
That's what I'm saying. I don't think he give a fuck about making himself marketable for brand deals. I don't think he cares about what we think. I don't think you know what I mean. I don't think he cares about going to the Breakfast Club.
A
No, that's my point. Especially not after him and Charlamagne had their little back and forth.
B
So my point is, I don't think that he actually cares to make himself desirable for B Dot's point. You know what I'm saying?
A
But even if he doesn't care, I think for me, when I saw BDOT's question, it made me think about like, okay, if you're trying to duplicate what he has done, what's the strategy then?
B
I don't think there is one.
A
You get what I'm saying? Yeah, because it's like he leans into that base and he doesn't care. But, like, not everybody who leans into that base and doesn't care gets to where he is at all. There's a lot of people who have, like, niche. I would say, like Jid. Is it Jid or J I D?
B
Well, his friends call him Jid.
A
Okay. Well, I would say, like, Jid has that. Like, he leans into his base heavily. Like, there's a lot of artists that I can think of right now who have that. But, like, they're not. The numbers aren't like an NBA young boy.
B
Correct. I think it's an anomaly. It's just like. It's just like the GNX tour. Like, how do you recreate that? I don't think you can. How do you recreate a battle and then. And then a platinum, a Grammy award winning single and then an album? And that's some things. You just can't plan those things. And that's. That's. That's the magic of the music.
A
Well, speaking of as we transition, because I feel like I was thinking of like, what. What is.
B
Who.
A
Who is the artist that I would think of that has done that, like, really leaned into, like, their niche, audience space and corner.
B
Tyler.
A
Tyler the creator. Okay. Yes. Tyler the creator, 100%. And he's like, superstar. But also, I feel like J. Cole was like that too.
B
Yes. And no. I think Tyler has. I think Tyler is the. So if there's a spectrum, I think you got Youngboy on this side, Tyler on this side.
A
100%.
B
You see that?
A
Yeah.
B
I think J. Cole is not on that spectrum.
A
J. Cole, he's not where they are. Like, there's a lot of people who care about one of the two. A Tyler, the creator, an NBA young boy, or the both of them that wouldn't be checking for J. Cole.
B
No, what I'm saying is I think Cole wanted to be in Cole. You gotta think Cole did the same thing that Ye did and the same thing that Big Sean did. They went somewhere and rapped for their favorite rapper. They wanted in on the shit at some point. Cole wanted. He wanted the. He wanted the Rock deal. You get what I'm saying? He wanted to work with these producers. He wanted in on the business. He got the endorsement deals. He want the hoop. He participated.
A
He wants the stuff, the commercial stuff.
B
He wanted it. I don't think if we ever gave Tyler any of those things, Tyler would still be Tyler. Yeah, same for Youngboy.
A
True.
B
They don't give a fuck. They're gonna. They're gonna do them. And if people come to the party, they come to the party. They don't. They don't give a fuck.
A
Do you feel like, though, because a lot of people we were having this conversation with Marco plus when he came to the Breakfast Club about J. Cole just, you know, him leaning into his old. His own audience. Well, Marco plus called J. Cole the King of the South. That was a whole. That was a crazy conversation.
B
That's crazy.
A
But he's young, though. He's young. He's like.
B
No, I'm not. I'm not discounting Cole. I'm saying that's crazy.
A
Just because by the end of the conversation, he didn't think that anymore. Because they, you know, sitting next to a TI Fan like a Charlemagne and a.
B
This generation.
A
Yeah, it is very. It was a very generational argument.
B
Some of the homies from Georgia, they would say, gucci is the king of the South.
A
Yeah. I mean, it depends on who you talk to. King of the south. And who created trap music is a very. It depends on who you're talking to, how old they are, what they digest conversation. You know what I mean? But he. When. When I was watching him talk about J. Cole, it just. And the reason why I compared him or brought him into the conversation with NBA YoungBoy, because I feel like the people that Stan him. Stan him, like, they. They. You can't tell them nothing about J. Cole. Right? And back to trying to figure out that strategy with, you know, J. Cole drops, you know, Dish to track two, Fall off is supposed to be coming. It's supposed to be like the last of the last, right? When a person like a J. Cole decides to walk away. And in walking away, if he actually does it, because all rappers said they retiring or whatever, when they walk away, a lot of the conversation I feel like he's already starting to have is about just all the things that, like, didn't go the way he wanted them to, what does that do for the youth culture who are looking at a J. Cole and are like, like. So we're about to have a bunch of, like, people who just want nothing to do with the commercialized success, that was my.
B
That's my point. Like, I. I have a very. And I don't like to come. I don't like to talk about Cole a lot because it comes off like I'm bashing him or like I'm belittling him. And I'm actually a J. Cole. Like, I'm a J. Cole guy.
A
Even after he dropped out of the battle.
B
Yes.
A
Okay. Because people want him about that now, too. Like, they don't want to hear the fall off because he didn't entertain.
B
I'm not a bloodsport guy. I don't like. I'm not. I don't even like boxing like that because I don't like. I don't like people getting hurt. I just don't like. I don't like mma. I'm not a fan of it. I don't. You're not gonna see me covering a lot of that. I don't with it because I don't like people getting hurt in general. Right. So when it came to the battle, the sportsman in me, the competitor in me wanted him to do what he was doing. And then when he dropped out, I'm like, okay, I respect it because I'm at a point in my life where I was. I. I will fight for my serenity. You know what I'm saying? My peace and everything means everything to me, which is why I want to be in my room, in my drawers, not being bothered for my birthday. So. But when I talk about Cole, I definitely. And I would love to have a conversation with him. It don't have to be on the camera or nothing. But when I look at Cole and what he's. His contributions and how he's a pride, he's navigated his career, I don't think that Cole. I don't look at Cole as a fulfillment field individual.
A
I don't think so either.
B
I look at Cole as He's. He's. He was let down by the music business.
A
Jaded as hell.
B
He was. He was disappointed in. He, like. And I said I was. Me and Gina was just talking about this on our show, like, in his mind. And this is what I believe a lot of artists go through. In their mind, I'm dope. These people who I look at are that are also dope. Recognize my dopeness, right? They sign me because I'm dope. The people that they pitch me to love me because I'm dope. The public embraces me because I'm dope, and then I get to go be dope around the world and. And make. And make a living and get rich or be successful being dope. And that's not how this shit works. A lot of times sometimes it goes that way, but a lot of times it doesn't go that way. And I think that a lot of artists have this in their brain. And I got killed online because when we did the. We did the revolt year end wrap up yeah show shout out to Elsie. And when we did that, she posted this clip of me talking about how I would like Cole and Drake and even my homie like Kendra, everybody to talk and talk about the collaborative effort.
A
That it takes to win together at one time.
B
No, I want them to talk in general about how it. What it takes to win.
A
Okay?
B
Because the youth, a lot of people coming up, they listen to the Russes of the world. Russ will say, Russ will get on his TikTok or his Instagram and say, yeah, the rap white rapper rules. Russ will get on his Instagram and say, yeah, I went on Splice and I downloaded this sample. Then I went in my laptop and I chopped it up. Then I plugged my mic in and I hummed some melodies and then I uploaded it to TuneCore independently. And then I made a million dollars and sold out the Madison Square Garden. That's not reality.
A
Not for everybody.
B
Exactly. And I think the oversimplification of where things are is the reason why people have these falsehoods and this dogma that they believed in. And that's why I think happened to Cole. I think Cole believe the same. Like, same thing with Yay. I think Yay has a bitterness or jaded towards Jay. I think Cole has a certain jaded or bitterness towards the industry.
A
I think towards Jay Z too. And we talk about this before we started. I'm like, yo, what, like, what's the. Let's get to like breaking down of like, what is the upset and the anger? And honestly, it sounds like it's the hurt.
B
You know what it is because you're a woman and you've experienced the same things. Whereas you might, oh man, I got this job. Or oh man, I got this opportunity. Or, man, I might have this thing or this contact. I got this contact. Me and you have had a conversation, man, I got this. You was like, I got this contact and then either the person is ghost you or they shit on you. Gina's had the same thing where she's looking up to this black woman in this big ass off corner office at this network and then she shits on her. That's devastating to someone if you're looking up to the situations that they're in, the rooms that they're in, the opportunities that they have, the access. I think that's what happened. Same thing. Everybody saw what played out between Ye and Big Sean. Yeah, Big Sean rapped for Kanye. Kanye signed him. You know what I'm saying? Like, that's the same thing that would happen kind of similar with J. Cole. Like, oh, shit, he's dope. Like, fuck with us. And then. So I think that a lot of times, at least in our generation and probably one generation below, what happened is they have these dreams of being of that's how it goes and it don't go that way. And I just. I wish that more people would talk. Talk about it. So that way the expectation is not that for the commonwealth.
A
I want to read when so J. Cole, when he dropped the diss 2 track 2 song in the beginning of the video, there's like a letter from him before it starts. It says, for the past 10 years, this album has been handcrafted with one intention. A personal challenge to myself to create my best work to do on my last. What I was unable to do on my first, I had no way of knowing how much time, focus and energy it would eventually take to achieve this. But despite the countless challenges along the way, I knew in my heart I would one day get to the finish line. I owed it first and foremost to myself, and secondly, I owed it to hip hop. The Fall Off J. Cole now do you. Okay, so I read that because you're talking about, you know, you want them to talk, right? And hopefully when we get the Fall Off, J. Cole will have some conversations, especially if he is going to do what he's alluding to, like this being his last. Right. I think that, you know, the fans want to hear and I think we deserve to kind of like get the. There's a lot that we need to hear from. I feel like we need to hear from him. I think he owes it to us. People probably argue different, but do you think J. Cole ever gets to a place where, like, I've reckoned all of my. You know what I mean? Like, I've gotten to the place where I'm in. I'm in an okay place because he decided not to entertain the Kendrick Lamar in the Drake situation because he said, you know, just mentally where he's at right now, that's just not good for his. His spirit. So he's had to have been doing a lot of, like, self, like, reckoning and conversations or whatever. But then you hear this two track two, where he calls. He, like, slights Jay Z. Right. So it's like the heel conversation is happening in one place, but at the same time, I'm still hearing you come from a place of hurt.
B
I think it's just disappointment. I don't necessarily. I won't say it's hurt because I don't know him, and I have never had that conversation with him. I would. I can say. I can tell that J. Cole is disappointed by something within the confines of the industry. And I don't know what that is specifically, but based on my. Based on my own personal experiences, I know what that looked like. I know what that feel like. That's just what I. That's my thought. That's my hypothesis.
A
What do you think? Like, him walking away from, like, music. Does that mean anything to you? Like, if this is really his last, like, we.
B
We're ever gonna go, I just hope it's amazing. If it's not, it's gonna be a disappointment. Like, it's gonna suck if it's not. But I really, really hope that this is, like, the Forest Hills drive one up that everybody wants or that I would like it to be. If it's not. I mean, it's his art. I'm gonna critique it. I'm gonna have my thoughts. But is that's what he want to do?
A
What did you think of this? This two tractor?
B
I thought it was dope. I got killed online because we were giving all these theories about. Is it. Is he getting a divorce? And he was like, oh, y' all stupid.
A
Okay. So I thought that too, because. But then I'm. I mean, I know he's talking in reverse, but the way he talked about the wedding ring coming off and stuff like that, I'm like. Because sometimes your past can be like. Can be very. Like, you're. You're making the same mistake. So you're thinking back to what you did then. Like, I don't know. But I thought that, too, when he talked.
B
Yeah. I don't listen. I don't. I have my own opinions, but I don't get. I don't actually. I'm not invested like that. So if. If you told me today, hey, I heard that Martians are landing tomorrow, I would entertain the conversation.
A
But you. You don't feel like you are a little bit invested? Because you have to. I mean, you get online and you talk about it, and you talk about it from a place of, like, not just being, like, a.
B
A brainless like, what I'm saying is. That's not what I'm saying. What I'm saying is I'm going to. I'm going to entertain the conversation of whatever it is, okay? Like, if I'm looking at lyrics, I'm going to read into the lyrics and I'm going to try to figure out. Because these. They don't talk anymore. You know what I'm saying? So it's left up to your interpretation. So if my interpretation is Lauren is crashing out, that's my interpretation. If Lauren. If Lauren never said anything. And that's something I actually told. I actually told that to. I told it to a couple artists. I told that to. To the homies. And I was like, if you. When you don't talk, you allow the Internet to control your narrative.
A
Right?
B
And as long as you're okay with that, then it didn't. Fine.
A
What did you think? The. The part where he's sitting down at the desk and he's talking about that hunger to want to be great and inspiration. Because so many people right now are having a conversation, even with this and even with him saying, I'm choosing my piece about he. You can't say that you're one of the greatest or you can't leave this feeling like you're one of the greatest, because he didn't entertain that battle. What do you. What do you think that J. Cole was talking. Was saying about that battle moment by going back into the time where he felt like, you know, I'm the greatest and I can't be touched.
B
I still think what I said. I think that a lot. I think Cole has it in his mind that because he's dope, he can still be like, you can still occupy that space. I don't necessarily believe that, like, he's.
A
Still one of the greatest, regardless.
B
He is one of the dopest. He's. I mean, you can't take that away from him. But he's not the guy.
A
But if he had entered into this battle and lost, how would that have fared for him at this point where he's dropping this two track two, could he still say that he believes he's one of the greatest?
B
I don't know. I think when you. I'm a wrestling fan, Ric Flair, he says, to be the man, you got to beat the man. That's just. That's. I didn't make the rules. That was here before I got here.
A
Gotcha. Well, this has been a very spirited conversation.
B
Very spirited.
A
Yeah. Very spirited conversation. Happy birthday. I Have a cake for you. It's like, I'm joking. I'm joking. I am joking. All right, y'. All. So this has been another episode of the Latest with Lauren LaRosa. I tell y' all every episode. My Lowriders. You guys could be anywhere with anybody talking about all of the things, but you choose to be right here with me. DJ Head, thank you for joining the Lowriders. You know, it's like 8 million plus listeners now.
B
Damn.
A
Ain't that crazy, man?
B
Just a well and follow effective immediately.
A
Yes. Tell them, tell them so give them the website to donate to your non profit organization. Where can they follow listen all that Effective immediately.
B
Just search effective immediately on YouTube or anywhere you get your podcast. Please do that. Like follow, share all of the things. If you would like to tap into my charity organization, it's called put your foot on the board. Go to put your foot on the board.com for that and then, yeah, all things effective immediately. We appreciate you.
A
Yes. And shout out to Gina View. She was supposed to be here with us, but the timing didn't work for her. But I promise I've been trying to get Gina Views's voice on this platform. It is going to happen in 2026. Y' all need to hear her if you have not already. I feel like most of the people who listen to the podcast are pop culture enthusiasts, so I know they already tapped in. But if not, make sure you head on over to effective immediately. You guys can hear DJ Head, Gina Views on all the takes and all the topics all the time. Thank you guys for tuning in for another episode. We are on location in LA bringing you guys all of the things because that is what we do.
B
Yeah. Shout out to my guy, Mix Bali.
A
Yes. Yes. We didn't even get a chance to do that because I talked about the studio. Yes. We are in this amazing studio. It's like 50 parts of a studio here. Like you can record music, you can listen to music, you can shoot a podcast. Took some shots in the front as well too. There's plaques on the board. I see a lot of Nipsey hussle plaques on the board.
B
Walking in, a lot of Kendrick plaques.
A
Kendrick as well. Talk. Talk to the, the, you know, the audience about where we're shooting at right now.
B
Oh, this is, this is no Name Studios. It is engineers. Go to engineers.com. all independent artists. If you're looking to upload your music and keep 100 of your royalties, they just launch a direct to consumer. I'm part of the team of Engineers if go do your Googles mix by Ali. You know, everything that you could think of from Cardi B to good kidnapped city. Go check it out.
A
Yes. And thank you, you know, to in the ears Ali for welcoming us in the studio. He was like, whatever you need. Make yourself at home so you can.
B
Get you a drink.
A
I went and found a bar. Okay. Before we started, it's cold in here so I had to like warm up a bit. But I really appreciate you guys for opening this video up to me to make sure that we got the episode out. I want to do episode from la. Thank you guys so much.
B
Thank you.
A
Thanks for being here, y'. All. We'll catch you in the next episode. Yeah. Tell a friend to tell a friend the Latest with Lauren LaRosa. I'm out. This is an I heart podcast. Guaranteed human.
Date: January 19, 2026
Featured Host: Lauren LaRosa (A)
Guest: DJ Head (B), Co-host of "Effective Immediately"
In this lively installment of The Breakfast Club (recorded on-location in LA), Lauren LaRosa welcomes DJ Head for an unfiltered conversation about hip-hop’s shifting landscape, the challenges of creative careers, championing Black women in media, and the evolving definitions of influence and success in the genre. With humor, honesty, and a deep dive into industry dynamics, they tackle everything from DJ life and supporting women in media to cultural gatekeeping and legacy building—delivering a spirited discussion that resonates with both industry insiders and hip-hop fans.
Lauren and DJ Head open with comedic riffs on life paths, joking about Lauren’s potential as a plumber or rapper, before segueing into the realities behind "the grind" in entertainment.
Quote:
Lauren: "I wish that I had the ability to rap, but like, rap like that. Like Common, Black Thought… Where you, like, feel it in your soul, in your spirit." (02:26)
DJ Head explains why he refuses to DJ weddings, illustrating how behind-the-scenes work is underappreciated in the entertainment world and how much unseen prep goes into these gigs.
They highlight the sacrifices, difficulties, and invisible labor of high-performance creative jobs.
DJ Head expresses his aversion to birthday celebrations and the struggle to have personal boundaries respected, contrasting male and female approaches to birthdays.
Quote:
DJ Head: "Your birthday is the one day you’re allowed to be selfish and it’s socially acceptable. Why can’t my birthday be what I want…?" (09:57)
He discusses his tradition of channeling birthday energy into charity, sharing about the launch of his nonprofit "Put Your Foot on the Board" and his practice of collecting donations instead of gifts.
The conversation touches on structural challenges Black-owned nonprofits face in the U.S. and the persistence required to operate them.
Lauren outlines the intention behind her brand "Brown Girl Grinding," emphasizing specificity in advocating for Black women and distinguishing her project from broader "people of color" movements.
Both discuss the nuances of skin tone, hair texture, and intra-community identity debates.
Quote:
Lauren: "My experience as a black girl, and I mean like a black girl for real, is a lot different…" (17:37)
DJ Head underscores the importance of being “pro-us” rather than anti-anyone, and how specificity is often wrongly conflated with exclusion.
Lauren praises "Effective Immediately" (DJ Head & Gina Views’ show) for its influence in L.A. hip-hop media circles.
DJ Head details his journey supporting Gina Views’ rise—how invaluable mentorship can be—reflecting on the lack of support he faced starting out, and what it means to "grow your own tree."
Quote:
DJ Head: "Charlamagne told me...you’re not a legend if your tree don’t grow fruit. So I’m like, damn, all right, I want to be a fucking legend." (24:04)
He recounts influential support he received from media giants like Charlamagne, Sway, and Big Boy, contrasting it with the isolation many face when entering the industry.
Discussion on trust, mentorship, and why DJ Head operates on handshake agreements rather than formal contracts:
Lauren and DJ Head discuss the unique challenges of being a Black woman in media, including rarely being asked what they need. Lauren shares her own struggles at TMZ, feeling overlooked when "TMZ Hip Hop" was created without her input despite her qualifications.
The segment closes with a focus on the importance of investing in and elevating the next generation, especially Black women in media.
Discussion on J. Cole’s potential retirement, the need for artists to express their truths, and whether backing out of "the battle" diminishes one’s legacy.
DJ Head: "To be the man, you gotta beat the man… I didn’t make the rules. That was here before I got here." (69:17)
Both reflect on the importance of mentorship, specificity in advocacy, and championing real conversations within Black culture and hip-hop media.
DJ Head plugs his charity and "Effective Immediately" podcast.
Episode ends with shoutouts to the LA recording studio and heartfelt appreciation for the community supporting their work.
For more:
Note: All non-content sections, advertisements, and traditional intros/outros have been excluded.