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The Breakfast Club
INTERVIEW: Telfar Reveals New Bag Designs, Talks Flagship Store Opening + More
00:32:02
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- [00:00]
DJ Envy
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- [00:33]
Just Hilarious
Spending time with your loved ones and creating magical memories that will last a lifetime. So whether it's family and friends you haven't seen in a while or those who you see all the time, share holiday magic this season with an ice cold Coca Cola. Copyright 2024 the Coca Cola Company. Wake that ass up early in the morning.
- [00:56]
DJ Envy
The Breakfast Club. Morning, everybody. It's DJ Envy. Just hilarious. Charlamagne. We are the Breakfast Club. We got a special guest in the building from Queens, New York. Queens. Get the money. And he got a lot of it. He got a lot of it, ladies and gentlemen.
- [01:09]
Charlamagne tha God
Sure did.
- [01:09]
Just Hilarious
Telfar Clements.
- [01:10]
DJ Envy
Welcome, brother.
- [01:12]
Charlamagne tha God
Hey, what's up, baby?
- [01:14]
Just Hilarious
What's up, Breakfast Club. Good morning.
- [01:16]
DJ Envy
How you feeling this morning?
- [01:17]
Just Hilarious
Yeah, I feel good. I'm glad to be here with y'all. I'm glad to be here with y'all.
- [01:22]
Charlamagne tha God
Yeah.
- [01:23]
Just Hilarious
Glad to be here with y'all. Lots of new things going on.
- [01:26]
Charlamagne tha God
Yes.
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Just Hilarious
I'm back in being to a Manhattan night. So I'm like, lots of cool things are coming to the city.
- [01:33]
DJ Envy
That's right.
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Just Hilarious
So, you know, I had to come and drop y'all off with the newest news and all the new things.
- [01:39]
Charlamagne tha God
What is the newest news?
- [01:40]
Just Hilarious
Well, first off, November 23rd, the Telfar store opens.
- [01:46]
DJ Envy
Congratulations.
- [01:47]
Just Hilarious
In Manhattan, New York City. In New York City, we're going to bring back, you know, going downtown, Soho, shopping, loitering, you know, I'm going to be down there with where all the fake bags are and the real ones and we can pick and choose, but.
- [02:05]
DJ Envy
They just recently did a sting and they said they got $40 million worth of fake bags off the streets.
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Just Hilarious
That's horrible. That's horrible. And why not leave those people alone? I'm like, yeah, what is it?
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Charlamagne tha God
That's horrible.
- [02:16]
Just Hilarious
They don't have anything better to do. You know, it's like I love to be able to go down. I love seeing my bag down there. I'm like, that's when you know you made it.
- [02:23]
DJ Envy
But that doesn't affect the sales, though. You know, the fact that somebody can get your bag fake.
- [02:28]
Just Hilarious
It's the same price.
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Charlamagne tha God
Oh, I know that's right.
- [02:30]
Just Hilarious
It's the same price.
- [02:31]
Charlamagne tha God
I know that's right.
- [02:32]
Just Hilarious
I made good friends of all the bag dealers down there. They're very sweet men. It's very sweet men.
- [02:37]
Charlamagne tha God
That's definitely like a different way of looking at it. I love that. I love that you are not trying to, you know.
- [02:42]
Just Hilarious
No. You know, it's like the bag's the same price. Right. You know, so it's like we're gonna be on the same street. We're sharing the same turf. You know, they might be selling the same bag.
- [02:53]
Charlamagne tha God
How long has it taken for you to actually get your store?
- [02:56]
DJ Envy
You've been talking about it for a while.
- [02:58]
Just Hilarious
Yeah, I dropped the news actually here two years ago. When I said it, my team started like, scrambling to try to do it. And we were like, wait, if we're going to do it, we need to really do it. It shouldn't be a pop up. So this isn't a pop up. And it's on the eve of the 20th year anniversary of this brand, which is really cool because this is what I wanted to do, you know.
- [03:20]
Charlamagne tha God
Yeah.
- [03:21]
Just Hilarious
The whole time. Because this is the type of brand that is 360 that you need to kind of experience everything together in one place. You know, it's tying back to the TV station that we have, telfar tv. So a lot of the, you know, like, people that come to the store will get a chance to be a part of that TV process. And that's where all the new Runway shows are gonna be. Yeah, it's just like, you know, like the clothes, like, are made for a certain type of person. And like the stores that exist, you know, that person isn't really like, you know, catered to. You're not, you know, so I, you know, I'm a unisex brand. There's not that section in, you know, any store. So I have to do it myself. And I think it's gonna be a really interesting experience that people are gonna be able to take part in.
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DJ Envy
Well, product.
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Just Hilarious
Right.
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DJ Envy
Because that's one thing people always say that when they try to buy your bags or your stuff is sold out, they're sold out. So if you have a store with only one bag in it because it's sold out, how are you gonna fix that problem?
- [04:30]
Charlamagne tha God
That's why he'll knock the people on Canal Street. That's why you just go back down there. That's right.
- [04:35]
Just Hilarious
They might have it before, you know, you know, we're good friends now, so, you know, the real ones are out there. But, I mean, like, there's no more. Like, you don't have to wait for the drops. Like, when you go to the store, you can basically get any bag, any size, any color, and even bags that you haven't even seen yet will be there. And then also, too, the main thing is, like, you know, really getting to experience the clothing. So there's one section that's for clothing, one section that's for bags, and then one section that's for tv. So. And all those things will, you know, be.
- [05:14]
DJ Envy
But does that make you nervous, though? Because one of the things about Telfar were people love the bags, they love the clothes. But some of the mystique was trying to get it right because, you know, it's sold out. You got to get the drop before the drop date. That was part of the mystique of getting kind of like with sneakers. Right. You want to win it on that app, but if everybody gets it, it's like, I don't want it. So how does that affect business?
- [05:36]
Just Hilarious
Well, I think that that's not what we were trying to do in the first place. Yeah, that's just a beautiful thing that happened. And it helped to, like, because that's when I took the business basically, like, independent, you know, like, we weren't, like, trying to sell the stores. This was kind of during COVID and it really. It was like, the most beautiful thing, because that's when I realized that, you know, the brand was bigger than what. Yeah, you know, like, a store could project how much to buy or, like, you know, the industry could predict how much you can sell in a season. You know, it was, like, bigger than that. So I. It was reassurance of this next process that, you know, should happen.
- [06:15]
DJ Envy
Now, for people that don't know you were here a couple of years, two, three years ago, and you talked about this. But I want for people that's just listening now, because some people might have just heard about you in the last two years. Right.
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Just Hilarious
Late comers, latecomers.
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DJ Envy
But for people that don't know, the first question I would get was, you're from Queens, New York.
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Just Hilarious
Left Rack City.
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DJ Envy
Left Rack City. The same place as Nori, right?
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Just Hilarious
Yeah.
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DJ Envy
How did a young boy from Nor from Left Rack get into making bags, and how did it become successful.
- [06:43]
Just Hilarious
Originally? You know, I. You know, I always have been interested in clothes. I've always had like, you know, my own perspective on what I wanted to wear. I love both women and men's clothing and the right type of thing that I was allowed to wear or, you know, like, you know, like, I come from West African parents, you know, I'm from Liberia, you know, and there's like, you know, a certain way of how you should dress and how you should carry yourselves. And I completely, like, was not with that shit. So it's like, I wanted to be me. Like, literally, like actively tried not to go to any school that had uniforms or anything like that, because that's the way I express myself. You know what I mean? So from very young, I knew what I wanted to do, but I didn't know what that, that was a job, you know, I wanted to be an accountant. I was like, really, really, really, really, really good at accounting, you know, so that's what I thought I was gonna do. And then be able to, like, buy and, you know, like, afford the clothes that, you know, that I saw. And when I actually, like, was going down that path, I'm like, wait, I'm really interested in fashion and making it and selling it to people rather than like math. And also too, it's like the things that I wanted to wear didn't exist, you know, and it didn't exist for like, you know, like a person like me to be like, oh, that's the thing that I wanna wear. It's like, where can you get that? It's like, I have to make it, you know, so it's like challenging myself and, you know, the industry that I'm in, to kind of understand where I was coming from, which is like, you know, a thing that I actually had to like, divorce myself from the industry to be able to do, you know, because it's just like, it's not made for the type of brand that I am.
- [08:27]
DJ Envy
And I was gonna ask that. People are so close minded, especially the time that you were growing up, especially.
- [08:33]
Just Hilarious
In the good old days, the good.
- [08:34]
DJ Envy
Old days, especially in Queens.
- [08:37]
Just Hilarious
That's the grit for me, you know, like all of that, you know, like what you can't do and like walking down the street and like 5 million people being like, faggot bag, it does that. The other is like, for me, that was like reassurance, you know, I know that that can be dangerous for like, people that just don't want that energy all day. For me, I used to be like, yo, I'm, I'm doing it right and I look like that. And then it's like seeing people look like me a couple years later and being like, damn, you look gay. You know, it's like, you know, it is just like all of that is exciting for me. And that's like, when you see that that's what people look like is like, that means you did something and you actually changed, you know, you actually did something.
- [09:18]
DJ Envy
You must know how to fight. You know how to fight.
- [09:20]
Just Hilarious
Oh, I got a lot of brothers.
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DJ Envy
Okay.
- [09:22]
Just Hilarious
I can talk a lot of shit.
- [09:23]
DJ Envy
Okay. That's awesome because coming out of left rack down that elevator where he seen Tim's and Cartharts and all that and you wearing whatever you want to wear. I know. I was like, they probably had jokes. I'm like, you must know how to fight. I had a lot of brothers that could.
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Just Hilarious
Yeah, my brothers know how to fight. Shout out to all my brothers. I love them. And also too, my neighborhood was really like. I think New York's a different thing, you know, because I also grew up in Maryland, dc, Virginia too.
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Charlamagne tha God
Okay. Dmv.
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Just Hilarious
You know, Maryland's also seems like more like, you know, close minded when you're like in the suburbs and different places like that. But all of that, all of those experiences, like, shape the type of clothes that I wear and the types of challenges I want to like, take on, you know, because I'm like, that's what those people wear over there. I want to twist it like this and like change it like that. And then we're all wearing, you know, these different tropes of like American culture that get twisted in this different way to make a whole new thing.
- [10:14]
DJ Envy
Got you.
- [10:15]
Charlamagne tha God
Now, in the last four years, your brand has become one of the biggest black owned brand names without any investors, without any stores, any traditional advertising. How the hell did you do all that?
- [10:27]
Just Hilarious
It's the people. It's the people, you know, like, you see a mirror of yourself. Even like, how I relate to the Internet is like, I don't really use it. It's like I just see other people that post things, you know, like, they post themselves in the bag. They post their lives, you know, and it's like, really, the bag is like this entryway that people begin to like, enter into the brand and like, kind of understand what's behind it. But it's like, you know, it's like, I've been doing this for 20 years, you know, and each year I make two collections a year, you know, and this bag has helped us be able to kind of communicate it and people can get a piece of it in this kind of way. And I'm excited to see how, you know, it being available, there being a store, this third component in the business now, you know, like, what happens in real life. Cause it's a real life brand. It's not an Internet brand, you know? Yeah, it's like before the Internet, it's like you can't even Google me.
- [11:27]
Charlamagne tha God
And what I love is that you never change your prices. Like, even when everything. Because, listen, I'm be honest with you. I didn't buy one until I seen Beyonce with it. I got.
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Just Hilarious
Really? Yes, I got a late comer. I am.
- [11:39]
Charlamagne tha God
I definitely was a late comer, I'll admit. But I just love the fact that even with that all the recent success with everything, you still have not skyrocketed your prices.
- [11:50]
Just Hilarious
Like, somebody doesn't buy style. Money doesn't buy style. Like, the brokest people are the flyest people ever. Always been like, that's like, where styling, style and culture isn't bought. You know what I mean? That's like, again, latecomer attitude, you know? And I really, like, that's the person that I want to be able to be in things. It's like, I'm not necessarily, like, broke, but it's just like. It's like, it's not a challenge. You know what I mean? It's like, if you're gonna try something new that you haven't ever worn before, never tried before, type of thing you never seen before, it's like, you should be able to get it, test drive it around, get three colors of it.
- [12:27]
Charlamagne tha God
That's right.
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Just Hilarious
Throw it away, give it to your friend, take it back, you know, Take it back, wash it in the washing machine. You know what I mean? It's like, that's the type of fashion that is fashion to me.
- [12:38]
DJ Envy
You know, people for a long time thought Beyonce was an investor, right?
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Just Hilarious
Me, yeah. Who thought that.
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DJ Envy
I seen it online because she wore. She wears the bag. So people be like, beyonce, just don't wear anything.
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Just Hilarious
She has a lot of investment, like, in both my brain knowledge, you know, just like, that's a person I've followed my entire life. Like, that's like legend, icon also, too. Just like the Knowles family. Like, Solange was one of the first people to ever wear a telfar bag and have a telfar bag and, like, have me participate in, like, you know, like a project that she's doing. So it's like just the sweetest, most beautiful people. So if they're investors. Yes, in that sense. Yeah. Yeah, in that sense. But you know, I think like everybody's an investor in that sense, you know.
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DJ Envy
And how did you meet that people?
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Charlamagne tha God
Yeah.
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Just Hilarious
Invested in this, you know, business that's now a business, you know.
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DJ Envy
How did you meet that family? How did you meet the Knowles family?
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Just Hilarious
Through Solange. Through Solange, yeah. Like we met each other. We did a project at the Guggenheim when she was like doing. Doing her album rollout for a seat at the table. Yeah, yeah. I had just gotten back from Europe, loved the album. She was asking me to do this thing at the Guggenheim, which was like really cool. This one of a kind one time performance. Like everybody wore white, like, and you know, like I dressed like the entire cast of this like performance. I think I don't. It was like maybe like 50, 60 people.
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Charlamagne tha God
That's dope.
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Just Hilarious
And that was like one of the first things that like, you know, like, kind of like the style of like Runway shows that I want to do are like, is involved in that. You know what I mean? That's like, it's not like walking down a catwalk like that, you know, it's like because music, style. Gotcha, you know, So I just. New things, you know, and it's just like a memorable experience. And that was like one of the first, most beautiful things that I got to do, you know.
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Charlamagne tha God
What is telfar tv? What can we expect from telfar tv?
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Just Hilarious
You're on it right now, okay?
- [14:44]
Charlamagne tha God
That's right.
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Just Hilarious
It's an interactive public access experience that's kind of. Of very similar to like the energy that you see online and in all of our videos that we make, but I think in more long form, I would say. And also too, it's like, you know, you can add things to it yourself by posting your own videos on it. I think we're building it right now, I think, with the TV station and different projects that are coming out. And just like, you know, being here right now, I record every day of my life.
- [15:17]
Charlamagne tha God
And you have a camera on your glasses, so that's. Wow, that's dope.
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Just Hilarious
You know, so each time that you see me with these glasses, you get to be a part of this experience that is telfar tv.
- [15:30]
Charlamagne tha God
Yes. So you always a flower on the wall?
- [15:32]
Just Hilarious
Yeah, I'm a flower on the wall. You know, I keep my mouth shut, you know, but it's like it's been a part of just different projects. That's how we release different clothes sometimes. It's like different things are going on in my life. And rather than having like a camera crew of me all the time, it's like, I'm the camera crew. I see how people actually react to me, you know, so it's like. Yeah, it's like this very, like, kind of unique practice to how I want to start releasing clothes, you know, and they're slick.
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Charlamagne tha God
Like, they're. They're definitely slick. They not just, you know. Yeah, you definitely given. I love it.
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DJ Envy
I wanna ask. I noticed, like, when you Google your bags, you see a lot of designers starting to copy what you do.
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Just Hilarious
I see y'all, too, right?
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Charlamagne tha God
Yes.
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DJ Envy
And without saying any names, like, coach, how does that affect.
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Just Hilarious
They look very similar. Shout out to Stuart Vivers, who is like a very, very, very good mentor doing cfda, you know, like, it's just. It's what it is. A lot of this stuff. But I'm gonna let you speak. I'm gonna let.
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DJ Envy
A lot of this stuff looks exactly like the line that you put out. But, you know, how does that affect you? Because you design it, you put your heart and energy into it, and to see other people, you know, kind of mimic to what you're doing, how does that affect you and the brand and the business and mentally?
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Charlamagne tha God
Yeah. Without collaborating, without it. Trying to be a collaborative.
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Just Hilarious
Yeah. And I think, like, you know, I have really, really, really, really, really beautiful customers and a fan base that like, if, you know, you know, and I'm not in competition with them, you know, I started doing this thing kind of like, as. Like, when I made that bag, it was based off of the Bloomingdale shopping bag. And I was like, just around during Christmas, and I was like, damn, everybody looks so good when they have. When they've come from shopping. I was like, bags, all sizes. I was like, damn, everybody looks good. A man, a baby. Everybody looks good. I was like. I was like, I want to make a bag like that, and I want a bag like that that has my logo on it.
- [17:42]
DJ Envy
The holidays are just around the corner, and if you anything like me, that means you'll be hosting all your family and friends. Whether it's making holiday cookies or getting your space ready for guests, the Home Depot has furniture, decor, and kitchen essentials at 40% off. Like the KitchenAid artisan serious stand Mixer. Not only does it look sharp on your kitchen counter, but it also got 10 speeds, a tilt back head for easy ingredient mixing, and a five quart bowl that can whip up, ready for this, nine dozen cookies in one go. Enough for your entire family, friends, neighbors. Oh, and the big guy, too. The KitchenAid Artisan Series stand mixer comes with dough hooks, a Wire, whip and a flat beater. So it can do a lot of really cool things. The holidays are happening at Home Depot, which means right now you can save up to 40% off select furniture, decor and kitchen essentials. So go to home depot.com to shop now. Amazon Black Friday week is here with up to 40% off toys to stuff their stocking, noise canceling, tech to silent their night and fashion like slippers to mistle their toes. Shop Amazon's Black Friday deals now.
- [18:48]
Just Hilarious
You know what I mean? And we started like that and then we started to refine what it was made out of, you know, and we were like, you know, like, maybe it should be made out of something that's not. It's like, I'm not like this type of person that's like, it needs to be this material. And this material, I'm like, it's more like, is it useful? Like, do you look good? You know what I mean? And like, what it is, it can be categorized in all different kinds of ways. So it's like, you know, like, we decided to call it a vegan leather bag. That was just like this joke on people that, like, you know, esteemed vegan, that's like, you know, it's like, I eat meat, you know what I mean? But it is vegan because it's not leather. You know what I mean? So it's like when we did that and just all these different takes on things that, you know, on the industry standard of what is desirable and what is, you know, what is fashion, you know what I mean? Was like, it was really a take on that and having that be like, actually, like, you know, the mascot and the vehicle that got me to the place that I am, I'm like, thankful for that because everybody can take place in that. Just like, it's like this New York thing that just became global, you know what I mean? But we make a lot of different bags now, you know what I mean? I did. Ray did.
- [20:06]
Charlamagne tha God
I.
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Just Hilarious
I did. I did. And also, too, I have a really big surprise, okay? Like, a really big surprise. Okay, well, it's not too big, okay. It's not too small. It's not too small. It's a size in between. It's a size in between that everybody's been asking for. Like, literally, I get hate mail about not making this size a bag. So this is going to be available only at the store.
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Charlamagne tha God
Oh, gosh.
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Just Hilarious
And only with you guys.
- [20:39]
DJ Envy
I love it today. I love it.
- [20:41]
Just Hilarious
And also, too, I brought you guys the new gear from the store.
- [20:49]
DJ Envy
That's what I'm talking about.
- [20:50]
Just Hilarious
Oh, my gosh. Yes. Yes. Did we bring the ITC New York? I might be lying, and if I did that.
- [20:56]
Charlamagne tha God
No, you're lying. You're telling the truth about everything.
- [21:00]
Just Hilarious
I don't lie.
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DJ Envy
I don't know. I want to ask, is there more pressure for black designers? Like, I look at some of the black designers, and when they put out clothes, I feel like they get crucified a whole lot more. Like, I know one of the designers, Kirby. He was MIA for a couple of months. People were criticizing him.
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Just Hilarious
Oh, Kirby, hope you're well, you know.
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DJ Envy
So is it more. Do you get criticized more? Do you feel like they criticize black designers more than white designers or other designers, I should say?
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Just Hilarious
Um, I mean, first off, let's just start at, like, white designers aren't called white designers, you know, they're just called white designers.
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DJ Envy
And it's that bombing.
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Just Hilarious
Yeah. You know, it's that level of. It's like, I have to really learn that, you know? Cause it's like, when I first started making clothes, I think people thought I was Japanese just because of the aesthetic of what the clothes are and these different things. And, like, when they saw me, they're like, oh, you know what I mean? And it's like. And I had to just, like, really? That's, like, within the other person and within, like, our own community, too, of, like, what you're supposed to look like. And I'm like, I love being able to challenge what that is, you know? And also to everybody, being able to accept that as not just, like, a black thing, but just, like, a thing on fashion. It's like, when I travel all over the world, I take little bits and pieces of these things, and it starts to come back to these things. But then again, I'm like, in left racket. I'm like, oh, I know what this is, and I know what that is. And on that person, it becomes this whole new world of, like, what it can be. You know what I mean? And, yeah, it's like, I think getting it first and getting it. Having it hard is, like, part of fashion is like, if you actually believe in it, it's like, take the hard road. It's like, if you actually want to look like that and you are that girl or that person, like, do that. You know what I mean? It's like. Like, again, like I said, like, I will walk down the street, and people will be like, you know, that's what you actually know. You might be doing something right. And if you actually just look like that, it's like, I'm not changing my clothes every day. I didn't change my clothes every day, you know, like back in the day. And like, I ride a bike everywhere, but it's like I really respect the person that is like, you know, I. I wore this this morning. I took the train, came home, went to this thing. It's like, you're actually that person. You're not putting on a costume like Instagram or something like that.
- [23:25]
DJ Envy
You make enough money now where you don't gotta take the train everywhere now. You know, the train.
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Just Hilarious
I haven't taken the train in a very long time. And I don't even think I took the train back in the day like that.
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DJ Envy
Okay?
- [23:34]
Just Hilarious
Because I ride a bike everywhere. Like I said, I'll ride a bike. Queens, Brooklyn, Manhattan, all in one day and handle all my business from all year round. So it's like, I've never been like. It's like whenever I get on the train, it doesn't come. That's how, you know, I'm like, I'm actually from Left Rock City, if you know about that. It's like when you get on the train and it doesn't come and you have to get back out. Yeah. It's like. Yeah. So it's like, you know.
- [24:00]
DJ Envy
Yeah. When you first broke into the industry, you did it independently, right? Did any of the fashion houses try to box you out? Because the way that you move was totally different from anywhere else, I think.
- [24:12]
Just Hilarious
You know, I just had, like, I like what I do, you know, it's like I've gotten offers from everybody, from everybody, gotten offers from everybody, you know, and it was around a specific time, around, like 2020, when people wanted a black face to be a mascot for a brand that's not black owned, you know, to be acceptable for the time being. You see 2024, things are shifting back. It's like I force, Like, I enjoy what I do. I have the freedom to do what I wanna do, say what I wanna say, you know, which is really important. Have the freedom to choose, you know, like, when I put out a collection, how I put it out and with who, you know, And I couldn't imagine being able to do that in this system. It's like, like I said, I had to actively choose to leave the fashion industry because I. I'm like, is not. Is not. It's not what this brand's about, you.
- [25:12]
DJ Envy
Know, why didn't you. Why didn't you sell? Like, because, I mean, I'm sure they were offering a lot of money. A kid.
- [25:16]
Just Hilarious
No, they weren't.
- [25:17]
DJ Envy
Okay, maybe not.
- [25:19]
Just Hilarious
No, the deal that most designers get is, like, you make a, like, small amount of whatever your business is.
- [25:28]
DJ Envy
What was the first offer they. They sent you, if you remember?
- [25:30]
Just Hilarious
They. They who? I'm like, you know, first, it's like, kind of like, you know, people want to produce a collection, which I would love to produce, you know, and making that sacrifice to be able to do Runway shows and fashion weeks and all these things. But do you get to sell those clothes? No. You know, like, do you actually sell those clothes? No. And it's like, that's why most designers have just this little Runway. To be able to make it or break it or it's all over. You know what I mean? And it's like, season to season, and it's like, do I want to do that and go to Europe to do that? Whereas, like, I could just get fired any second because, you know, and, yeah, and it's like, I enjoy what I do. You know what I mean? So I've been trying to figure it out independently, you know, and figure it out with my heart, you know, I've been doing this since I was 15. Like, my name is on it. You know what I mean? And it's like, you know, I lived in Asia, and I've lived in Europe, and it's like, it makes a lot of sense here, you know what I mean? It's like, I'm home, you know?
- [26:35]
DJ Envy
Do you want to sell?
- [26:38]
Just Hilarious
No.
- [26:39]
Charlamagne tha God
He's like, envy.
- [26:40]
DJ Envy
Now I'm just envying.
- [26:42]
Just Hilarious
Cause a lot of people, there's nothing I could sell. And I'm not about selling anything. It's like, I own my own name. It's like everybody in my company is like, I have a company with my best friends, you know, that actually they've been through all different kinds of, you know, realms of different fashion industries, saying worked with different brands and designers and different things like that. And it's like, who owns their name? There's not a lot of people. And it's like, for me, that's like a big thing. It's like, if I didn't want to do this, you know, I'd be okay. You know, it's like. Is like, actually, you know, opening a store in this industry, like, doing all the things that I'm doing, you know, to actively. It's not about money, you know? Like, even the store that I'm opening is not about money. You can come there and try on some shit and Take a picture in the new age kind of way and put the shit back.
- [27:35]
DJ Envy
Don't tell people that.
- [27:36]
Just Hilarious
No, I'm gonna tell them that. It's an interactive story.
- [27:41]
DJ Envy
I don't want to buy a sweatshirt that you didn't try it on and you stake.
- [27:44]
Just Hilarious
You see that?
- [27:46]
DJ Envy
All the window shoppers coming.
- [27:51]
Just Hilarious
Hey, I'm a window shopper, too. I go through all of the stores. I try something on, look through it, turn it inside and outside, and I'm like, do I really want it? We'll see tomorrow. If I wake up and think about it tomorrow, I'll text someone and be like, yo, can you send me that? You know what I mean? But it's like. It's like. It's more special when it's like someone actually wants you to be in that thing. You know what I mean? And I want people to be in that thing. You know what I mean?
- [28:19]
DJ Envy
Got you. Now, Beyonce, do you send her every piece of clothing or bag that you put out?
- [28:24]
Just Hilarious
Beyonce. I heard she just, like. She does it herself.
- [28:28]
DJ Envy
She orders online.
- [28:28]
Just Hilarious
She's the queen. I don't know. I haven't even ordered online. I think she hit someone up, and she has good people working for her, so, you know, like, yeah, I can't. I can't. Like, she works in mysterious ways. I'm like, yeah, I didn't. I didn't even know we did that.
- [28:43]
DJ Envy
You know, you still giddy. You still get giddy and excited anytime you see her wearing a bag.
- [28:48]
Just Hilarious
I get giddy and excited when I see, like, everybody wearing a bag. Like, I get giddy and excited when I see you wearing a sweatshirt. You know, it's like, I watch y'all show in the morning. Like, you guys are the voices of the morning, you know?
- [29:01]
DJ Envy
My wife stole the sweatshirt, by the way. I just want you to know. Oh, yeah, definitely stole that sweatshirt.
- [29:06]
Just Hilarious
November 23rd, you can come down to this store, get another 408 Broadway at Canal Street. We're bringing downtown back. Yeah, we can lawyer. You can try some shit on.
- [29:21]
Charlamagne tha God
Absolutely, love. Yes.
- [29:27]
DJ Envy
As Telfar starts bringing in the gifts.
- [29:30]
Just Hilarious
My beautiful sister William.
- [29:32]
Charlamagne tha God
Hi.
- [29:33]
Just Hilarious
Coming, bearing. Coming, bearing.
- [29:35]
DJ Envy
And you know what I do need? I need. I need a bigger duffel. Did you make a bigger duffel?
- [29:40]
Just Hilarious
Yeah. Okay. Like, do you have the big one? I got the smaller duffel.
- [29:43]
DJ Envy
That. That's like. I call it a one day. Like a one day.
- [29:45]
Just Hilarious
I need a little more. Yeah, you got the big one.
- [29:48]
Charlamagne tha God
I'm gonna do my reveal. I'm sorry.
- [29:51]
Just Hilarious
Thanks for having me.
- [29:53]
DJ Envy
Thank you so much.
- [29:54]
Charlamagne tha God
Thank you.
- [29:55]
Just Hilarious
We got y'all some good things, so. Oh, my God. This is the new bag. It's a new size. It's a new size. It's a new size. Is that too big? Is that too small? It's Schmedium. Thank you so much. Yes. And it's available only, Only, only at our store for only a short amount of time. So, like, you gotta get it. You can only get it at the store. Maybe we'll put it online. Do you think we should put it online?
- [30:30]
Charlamagne tha God
Yes. Hell, yeah.
- [30:31]
Just Hilarious
It's the size everybody's been asking for. Yes.
- [30:35]
Charlamagne tha God
Thank you so much.
- [30:36]
Just Hilarious
You're so welcome. And also, Envy, I got you a sweatshirt. Yes, I do. I love it.
- [30:41]
DJ Envy
Thank you so much.
- [30:42]
Charlamagne tha God
Let's see.
- [30:42]
Just Hilarious
ITC New York. ITC New York. You see, you can get the Canal street look, just like DJ Envy. And check out the back. Check out the back. Check out the back. Check out the back. Tell us what that says. Tell us what that says. Whoa.
- [30:56]
DJ Envy
8 Broadway, New York, 877. Sexy bag.
- [30:59]
Just Hilarious
Sexy bag. Yes, you can call to request a bag. For those of you at home that can't make it to the store, November 23rd is the opening of the store. But hopefully this store will be open forever and many years to come. So don't all come the same day. Don't you know? What do you expect?
- [31:16]
DJ Envy
You're having a block party in the bag.
- [31:18]
Just Hilarious
They all come the same day. Unless you're with the shits. And then. Let's do it.
- [31:22]
DJ Envy
Now tell us about that day. So you're doing a grand opening.
- [31:25]
Just Hilarious
You're doing a block party grand opening.
- [31:26]
DJ Envy
And you're doing something for people to perform, right?
- [31:29]
Just Hilarious
Oh, my God. Damn, Envy. What?
- [31:32]
Charlamagne tha God
Okay.
- [31:33]
DJ Envy
I mean, you perform, and if you.
- [31:34]
Just Hilarious
Win, you get a free bang. How do you know I'm not gonna.
- [31:35]
DJ Envy
Be out there performing?
- [31:37]
Charlamagne tha God
Okay. He just got all the information, Tony.
- [31:40]
Just Hilarious
See you. Listen to DJ Envy. Listen to the source. The party and the opening is gonna be November 23rd. If you want to come by and be a part of Telfar TV on that day, please just stop by and see us. Or don't. And come the next day, the 24th or the 25th or the 26th or the 27th or the 28th or the 29th or the 30th or the 32nd. Yeah, it's like, I think we might be, you know, like, I want to do really interesting things with this store. It's not all about shopping, so sometimes we'll have a TV show Being taped there at the same time. Maybe we'll be shooting a music video. Maybe we'll be having a drink, you know, but yeah, I just want things to work differently. And yeah, I'm excited.
- [32:34]
Charlamagne tha God
I am, too.
- [32:34]
Just Hilarious
I'm happy. Happy to be here for breakfast. That's right.
- [32:37]
DJ Envy
And where did your name Bushwick Birkin came from? Where did that come from?
- [32:40]
Just Hilarious
Damn. It came from the Internet. I'm like, damn, telfar shopper. You know, like, why everything gotta be related to a Birkin? Like, who's this woman? Like, why do y'all want that bag? You know? And I guess, like, you know, I can take the esteem or whatever the street says it is, but, you know, telfar shopper and lots more to come. That's right. Yeah.
- [33:05]
DJ Envy
We appreciate you for joining us. November 23rd.
- [33:08]
Just Hilarious
Yes.
- [33:08]
DJ Envy
November, grand opening of the first store, Canal street and Broadway. And make sure you head out there. There's going to be all types of things given away. There's going to be a lot of fun. There's going to be performances. And go out there and make sure you support and purchase somebody. You know, your fans and your supporters are. They don't play about you.
- [33:26]
Just Hilarious
They don't play about y'all either. I don't play about y'all either. This is your store. Please come and bless it. You know, treat us well. Let's like, you know, let the city be what it used to be. Amen.
- [33:38]
DJ Envy
Well, it's Telfar Clemens. We appreciate. We appreciate all the gifts and everything. Thank you so much. She could have that on tomorrow.
- [33:45]
Just Hilarious
Just with the shmedium. Just with the shmedium. It's tell fall.
- [33:51]
DJ Envy
It's the Breakfast Club. Good morning.
- [33:53]
Just Hilarious
Wake that ass up early in the morning.
- [33:55]
DJ Envy
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