Podcast Summary: The Breakfast Club – Interview with Will Packer

Episode Title: INTERVIEW: Will Packer Talks New Book; 'Who Better Than You,' Career Journey, ATL Falcons Ownership +More
Release Date: February 19, 2025
Host: The Breakfast Club with DJ Envy and Charlamagne Tha God
Guest: Will Packer

Introduction to Will Packer and His New Book

In this episode of The Breakfast Club, host Charlamagne Tha God welcomes renowned producer and entrepreneur Will Packer to discuss his latest book, "Who Better Than You: The Art of Healthy Arrogance and Dreaming Big." The conversation delves deep into Packer's extensive career in the film industry, his approach to leadership, overcoming challenges, and his role as a minority owner of the Atlanta Falcons.

Navigating the Shifts in the Media Landscape

Will Packer opens up about the current state of the media industry, highlighting the struggles faced by many professionals post-COVID and the ongoing impact of industry strikes.

Will Packer (02:31): "The movie industry never really recalibrated. So there's a lot of folks out there that are hurting right now, a lot of folks that aren't working, a lot of actors out of work, writers."

He emphasizes the importance of creating consistent content and supporting fellow industry members to sustain employment and growth within the community.

The Essence of "Healthy Arrogance"

A central theme of Packer's book is the concept of healthy arrogance—a mindset that fosters confidence without tipping into toxicity. He contrasts this with toxic arrogance, which alienates others and undermines collaboration.

Will Packer (05:04): "Healthy arrogance feels like I'm supposed to be here. However, I also have something to add to this role. This room is better because I'm in it."

Packer explains that healthy arrogance is about recognizing one's value and contributions while motivating others to see common goals, thereby fostering effective leadership and teamwork.

Overcoming Imposter Syndrome

Packer shares his personal battles with imposter syndrome and offers strategies to overcome it. He advises individuals to focus on their unique strengths and the unique perspectives they bring to the table.

Will Packer (07:39): "Everybody gets to a point where they feel like, do I belong? Do I deserve to be in the most important spaces."

He encourages listeners to identify what sets them apart and to build their confidence by accumulating small successes that propel them forward.

The Importance of Advocacy and Building Relationships

Discussing the chapter titled "Sometimes All You Need Is One White Guy," Packer sheds light on the significance of having advocates in the industry. He narrates his experience with Clint Culpepper, a white gay executive who became a crucial ally in his career.

Will Packer (10:09): "Advocacy is a two-way street. Oftentimes we have our hands out. I need somebody to help me. What can you do for me?"

Packer emphasizes the reciprocal nature of advocacy—adding value to the advocate's goals to foster mutual support and advancement.

Lessons from Hollywood and Financial Success

Reflecting on his successful ventures, Packer discusses the importance of financial responsibility and strategic decision-making in filmmaking. He recounts how his prudent management of budgets led to profitable outcomes, thereby reinforcing his credibility with studio executives and securing further opportunities.

Will Packer (12:06): "I did not spend the money frivolously... it made five times what was spent on it. So he looked good at the studio."

This approach not only established his reputation but also highlighted the impact of thoughtful investment in creative projects.

Adopting a Dual Role: Filmmaker and Football Team Owner

Packer reveals his role as a minority owner of the Atlanta Falcons, illustrating the diverse avenues success can lead to. He shares anecdotes from his early days, including his time delivering newspapers, which underscores his work ethic and determination.

Will Packer (30:00): "I was delivering the Atlanta Journal Constitution newspaper door to door... I gave it 110%."

His transition from humble beginnings to owning a stake in a major sports franchise exemplifies the rewards of persistent effort and strategic brand building.

Embracing Challenges and the Power of Pivoting

In discussing Chapter 22: "The Benefits of Fearlessness," Packer narrates his adventurous trip to Jamaica with an expired passport—a story that, while humorous, underscores the importance of embracing risky situations and learning from mistakes.

Will Packer (15:03): "Once I got into Jamaica, I was there. I had the best vacation ever."

He advocates for pivoting—the ability to change direction when faced with challenges, turning potential setbacks into opportunities for growth and success.

Building a Personal Brand and Long-Term Success

Packer stresses that every action contributes to one's personal brand, advising listeners to consistently demonstrate their value across all interactions and projects.

Will Packer (26:15): "If anybody else can do it, then it's not special. You're not gonna get something that's unique."

He encourages focusing on excelling in a specific domain while remaining open to expanding one's influence and opportunities within that sphere.

Conclusion and Final Thoughts

As the interview wraps up, Charlamagne Tha God commends Packer for his inspiring journey and the valuable lessons shared. Packer reiterates the core message of his book: dream big, stay committed, and leverage your unique strengths to overcome challenges and achieve lasting success.

Will Packer (21:43): "Never, ever, ever give up. But you can quit... pivot. The power of the pivot."

He emphasizes that success is a marathon, requiring sustained effort, resilience, and adaptability.

Notable Quotes

• "Healthy arrogance feels like I'm supposed to be here. However, I also have something to add to this role." — Will Packer [05:04]

• "Everybody gets to a point where they feel like, do I belong? Do I deserve to be in the most important spaces." — Will Packer [07:39]

• "If anybody else can do it, then it's not special. You're not gonna get something that's unique." — Will Packer [26:15]

• "Never, ever, ever give up. But you can quit... pivot." — Will Packer [21:43]

Takeaways

Will Packer's insights offer a roadmap for aspiring entrepreneurs and creatives:

1. Embrace Healthy Confidence: Recognize and assert your value without diminishing others.
2. Build and Leverage Relationships: Seek advocates and mutually beneficial partnerships.
3. Overcome Self-Doubt: Focus on your unique strengths to combat imposter syndrome.
4. Stay Adaptable: Embrace challenges and pivot when necessary to navigate the evolving landscape.
5. Consistent Brand Building: Every action contributes to your personal and professional brand.

For those looking to elevate their careers and personal growth, "Who Better Than You" serves as both an inspirational guide and a practical toolkit for achieving lasting success.