John Hope Bryant (23:18)
The last time something like this happened to us was during the Industrial Revolution. That was a focus on machines. The Internet revolution that was a focus on websites. By the way, I remember in 2000 when the Internet was the new rage, all the rage, I remember thinking I was going to change the name. Literally change the legal name of Operation Hope to Operation Hope.org and Brian Group Companies as it was called back then, Brian group companies into Brian groupcompanies.com that's how manic this was. But you thought you have to change everything. It's all going to be Internet based. And it was a big shift for everybody and we all know how important the Internet is today. But that was overblown. I'm not sure that the current hype, if you want to call it that, on AI, is actually overblown. I think it may be underestimated how Much this is going to transform society because it truly is another intelligence, which in some ways outstrips for the first time ever, a level, not all, but a level of a portion of human intelligence over time. We haven't gotten that yet, but one can see the writing on the wall. By the way, as an entrepreneur, I do not think AI will take my job, right? So as a, there are, there are talents and tools that human beings bring to something that I do not think can be replaced. But anyway, that was the Internet revolution, the mobile app explosion, that's iPhones, uber, et cetera. So these are some examples where a lot of things changed all at the same time. AI is bigger than all of these. But unlike those errors, the barrier to entry is now free or near free. Please, please hear me. You don't need a factory. You just need to focus. There's your quota for the day. You don't need a factory. You need a focus and you need to focus. You know, racism is a big deal. We talk about it, discrimination, et cetera. My friend Van Jones, who's on the AI Ethics Council with me, and I think he's underestimated in his brilliance, particularly this technology area. He said to me that 99% of black folks in his estimation, don't really know a thing about AI. Not their fault. But then he said, you know, it's also true that 99% of white folks don't know a thing about AI either. So we're all equal opportunity, discriminated against here. Everything starts at a new baseline, but the access at the moment is basically free. Bottom up millionaire AI opportunities. Bottom up AI millionaire opportunities. These are some opportunities that anyone with hustle and curiosity can act on. No PhD required. Number one website upgrades for small business. Just explained that business walked you through. It even walked you through a little of the math of how you could run a million dollar a year business. And basically you can control your market like you look at. Do an evaluation in your town, in your city, in your county, in your community. Do an evaluation of how many small businesses there are where you live. You don't need a national platform, you don't need to be an international business. You can do this in the Caribbean, in a small community, in one of the Caribbean nations. You can do this in a small town in South Carolina, you can do this in Alabama, you can do this in, in the Mojave Desert, in California, you can do this in Buffalo, New York. You can do this in Pittsburgh, Pennsylvania. You can do this in, in the, the, the, the most Rural areas of America. And you can control your marketplace with this one little business and create a business with an enormous profit margin on that $500. I explained to you earlier, profit margin in that thing is about 90%. I mean as much as 90%. So you're, they bought it for 5,000 or more. The website, you can do it for 500. It may cost you 50 bucks to do everything you need to do. You want to hire people, whatever, and scale up, that may be a different situation. But you see what I'm saying, there's just, there's a lot of room there for you to be great wherever you are and make a living, dignified living in this new AI era. So in this example, you have AI powered redesigns, SEO updates, chatbot installs, right? You do, in my opinion, you plug in some E commerce again, I love Shopify as an example to that. You also have Amazon, that does it and so on and so forth. Walmart, I'm not sure if they have an E commerce platform that you can log into, but you should look at what they're doing because they do it as a best in class organization and maybe take some ideas from them. Number two, digital marketing revamps. Use ChatGPT and Canva AI to create better ads, better emails, social media strategies. Number three, digital marketing revamps was if you need me to go into that more. But that's an easy one for somebody who's running, let's say an advertising agency, a public relations agency, anybody who's, who is involved in marketing and pr. Again, this is not going to replace you. You've got to augment what you do. So is so you're your own replacement, you're upgrading your own software so you can compete in the 21st century. Because you want to be, in this example, the example I love to give, you want to be Netflix, not Blockbuster, right? Blockbuster could have bought Netflix for a very small amount of money. They got arrogant, got obnoxious, threw their nose up at Netflix, told them to go away. Remember the Blockbuster dates on every corner every week. And over time, Blockbuster went out of business, Netflix surged. There's one Blockbuster in the world today. So you want to be blocked. You want to be Netflix, not Blockbuster. You want to be Amazon, Walmart, not Sears and Roebucks or Kmart that went out of business. You want to be the iPhone today, not Kodak. So if you're running a PR firm, a marketing firm, et cetera, an ad first, an ad agency, I want you to think about how you augment what you're doing with artificial intelligence to take you from good to great and competitive for the 21st century. Number three, as I mentioned, create a local AI concierge service. This is so cool. Help older businesses and older business owners adapt AI for bookkeeping, scheduling, customer service, etc. Someone will pay you to do this. I guarantee you this is the case. This is a huge opportunity. I'm going to repeat that. Creating a local AI concierge service will help you help other businesses, older businesses to adopt AI for bookkeeping, scheduling, customer service and other essential services. Number four, There's a number of ways you can do that. You do as a consultant, you can do it as a cost saving analysis. Anyway, there's a huge, huge opportunity there. Most of America are small businesses, by the way, they call the Fortune 500 because there's only 500 of them, right? But there are literally tens of thousands of businesses in America and you want to target the portion that's in your neighborhood or your community. Help them help themselves and you do well and do good with good capitalism at the same time. Number four. Start an AI tutoring and literacy class in your neighborhood. Class or classes. Teach others how to use AI. Charge 20 to $100 per session per person. Again, pull out that calculator. Do that math. Not bad revenue. This can be your side hustle. By the way, let your 9 to 5 finance your 5 to 9 work somebody's job. Get their get their healthcare, get give them, give them good service. Rather, don't cheat on the good job deliver. But when you come home you can then pursue your dream and this is something you do part time. Teach others how to use AI and charge 20 to $100 per session per person. Number five. AI powered resumes and LinkedIn makeovers help job seekers become future proofed. Number six write AI powered books and E courses. Use AI to help others tell their stories or share their knowledge. Again, you're comfortable with something other people are not. Don't wait two years to do this. The market will be flooded. I want you if you're going to do any of this, do it right now. Be in a hurry, be excited about this and master it before other people become comfortable with it. Number seven Reimagine the church bulletin. I just love this one. We can all relate to it because we all growing up, most of us went to a church and we knew how raggedy these church bulletins were. Reimagine the church bulletin community newsletter or and or community newsletter with AI. Digitize it, brand it logo for the Church or community group, make it interactive, sell it as a service. So you're going to get them out of the paper business, by the way, we'll save some trees, stop polluting the earth maybe. And you're going to get. Because most people have a phone. They've got a digital phone. They've got, you can put a coat, you can put a, you know, a code on the phone. I'm sorry, on the pamphlet, a QR code that people can pull from to pull their pamphlet up at church or their bulletin. There are many ways to do this, but the point is everybody these days has a digital phone in their hand. And so you don't even need to worry about what they're going to read it on. They've got something to read it on. You just need to move folks into the 21st century. Number eight, launch a micro AI agency for local elected officials or nonprofits. I'm talking about speeches, strategy, email writing, grant writing. And you become the hub for the new intelligence in the community. For folks who want to do the work but don't understand the technology, they've confused business with busyness. They want to go out there and just sell and hustle, but they need somebody to be that backroom business manager in that new world. That could be you. And you're not doing it for one business in this example or one nonprofit or one elected official in this example, it's elected official or nonprofit. You can have a range of clients. Okay, number nine, start a Fix My Biz Mobile AI consulting. Pop up a physical booth or truck where you offer quick AI solutions to small business owners. You want to be mobile? Combine this with Uber if you like, or Lyft do too. Give people rides. And when you're not doing that, do a pop up with an AI Fix My Biz mobile app business or mobile AI consulting business. A physical booth or truck where you offer AI solutions to small businesses. And you move around this again, people who don't like being stuck in an office and want to see new things, new places. Number 10, create an AI based voiceover or video business. You can use Eve 11 Labs, Pictory, that's P I C T O R Y or other apps to offer a $50 explainer, video or ads from mom and pop shops. And there's so many more examples. I just gave you some that don't require. As I said, a PhD. Don't wait to be hired by the future. I want you to create it for yourself.
