E (3:28)

Looks maxing is basically like the most intensive version of self improvement. Like it's really like doing a lot of shit to improve your looks. Whether that be steroids, whether that be peptides plastic surgery.

B (3:40)

Okay, does looks maxing include wearing your hat sideways like you're a 2008 white rapper? Because I don't think so. Sorry, that was a, that was a low blow. I'm admitting that. I'm going to rein myself in. That was a low blow. But anyway, what he is describing in this video is something that he is now known for and it is called hard maxing. Or that is the extreme S of looks maxing where men are doing steroids, they're getting implants, they're undergoing very serious plastic surgery. And in my mind I'm like, okay, you want to be hot, fine, go for it, do what you want to do. But it also is darker than that because these communities, these influencers online like Clavicular are pushing this idea that men's value as a person, I. E. You know, Their success, their dating options, their social status is solely Based on their appearance and that they need to do whatever it takes to change that, that they need to take extreme measures in order to move themselves up in the attractiveness ranks. And this trend on social media is really picking up steam. There have been a lot of articles written about it recently. The Guardian wrote, men are rated. This is in this kind of looks maxing community. Men are rated from being psl gods, exceptionally attractive men, to chads, generally attractive men, and finally sub fives, which is unattractive men. Men are encouraged to believe that they can move up through the scale by a process called looks maxing, which can be as unproblematic as going to the gym or as damaging as changing the structure of the jaw using a freaking hammer. And again, we're gonna get into this because it is so insane. And before you gu. Because I know that this always happens before you come at me and you're like, brett, stop attacking men. Men need to do whatever they need to do. Like, leave us alone. Listen, I would say the same thing for women because women do a lot of this insane stuff as well. The crazy diets, the plastic surgery, the buccal fat removal, all of this stuff. The insane fake eyelashes, the jasmine Crockett nails, all of that. It is too much. It is too much for both men and women. I am drawing the line in the sand there. But as you're going to see, I think what clavicular is doing is a little more insane than what most normal women are doing. Like me at 14, SA wrapping my thighs, trying to get a thigh gap is not the same as bashing in my face. Anyway, I'm getting ahead of myself here. Is Brayden clavicular before and after. And then we'll get into what got him to this point. So you can see his before and after here. And yes, obviously he has done things cosmetically, but I feel like a lot of this is just puberty. Like between the ages of 16, which is when he started, and 20, 22, 23, 24, your body changes. Men, you develop. Your face shape changes, your jaw becomes more pronounced, you grow into your features. Puberty happens all of us, and we look a lot better later. Like, I actually think, and this is probably very controversial for a lot of the red pill people online, but, like, I think women and men continue to get more attractive. Like once you hit, like your late 20s, your 30s. Like, I feel like people come into their prime at that point because your facial structure seems more mature. But that was not happening soon enough for clavicular. So he took matters into his own hands. And we can see there are impressive results. But here's the thing. This man is not paying millions of dollars to get the, you know, Kim Kardashian, the Kris Jenner, like, insane facelift. He's not getting you butt implants, whatever it is. He is doing something called bone smashing, which obviously you saw reference in that video. That's the reason why I'm sitting with a fricking hammer next to me. Now, bone smashing is a very chronically online practice where you literally hit your bones with an object like a hammer to make them stronger and to aesthetically try to reshape them. And no, I'm not kidding. This is something that people online are telling their audience to do. Here he is talking about it.

F (6:58)

Can you tell him what bone smashing is? Because boneless shocks.

E (7:01)

So I don't know if you've ever heard of Wolf's Law. You know, this is a principle that states that if you create microphones, fractures to a bone, it's actually going to grow back stronger. So you're inducing this by bone smashing, whether it be with a hammer, with your fists, either, or to, you know, grow your bones and get a more masculine, chiseled face.

C (7:19)

That's real.

B (7:19)

Okay.

E (7:20)

Yeah. Bone smashed. Yeah.

C (7:22)

You smashed your face in. And what'd you do after? Like, you went to the doctor and they reconstructed you, or.

E (7:27)

No, no, no, no. So just small micro fractures and the bone grows back stronger according to the calcium.

B (7:32)

Okay. I usually do not think that the women on Fresh and Fit really add much value to the world, but they are adding a lot of value to my life right now with their facial expressions. Like, this woman sitting next to him being like, you did what? You smashed your face? And he's like, no, I didn't go to the doctor. I just made tiny micro fragments. It's Wolf's Law, or whatever it is. My jaw is growing back stronger. You know how your jaw also grows back stronger? By growing up, by becoming a man. You do not need to take a hammer to your face for that to happen. But, hey, just little. It's just little micro fractures. Nothing to it. Like, I'm sorry, but. No, I know I'm laughing about all of this, but this is just a step way too far. Like, we're not going to be doing this. We're not going to normalize this. We are not going to be telling young men to start taking hammers or fists to their faces. That is insane. If you are worried about your jaw, oh, my God. Try mouth tape. Get Invisaligned. That helps Gua Sha. Like I will, I will personally buy you one of the jaw exercisers. If you are considering taking a hammer to your face, let me know. I will Amazon it to your house before you start breaking your jaw. Somebody commented and said you do not need to looks max to be seen as good looking. You just need to care a little bit for yourself. Literally like the bar is on the floor. You don't need to take a hammer to your face. You can like maybe go to the gym once a week and you will be taking a huge step forward. Somebody else said rip to the OG looks maxing, AKA self care, healthy lifestyle and or makeup. Yeah, apparently that all is just way too soft now. That's apparently soft maxing. We're hard maxing now. Apparently taking fists to the job. But guys, we're not done. Because if you thought the hammer to the face was crazy, well, he's not just doing that. He's also doing coke and meth. For health, of course.

E (9:03)

For three days I spammed a combination of Adderall and methamphetamine for appetite suppression and I didn't. I literally went on a three day fast and stayed awake the entire time and I lost five pounds.

B (9:21)

Okay, okay. You did all of that to lose five pounds? Sorry, I cut them off.

E (9:26)

That was kind of the craziest thing I've done. It was pretty neurotoxic to be up that long, but thankfully we have something called cerebralysin to recover from the neurotoxicity.

B (9:39)

Yeah, I would say that doing meth and Adderall and staying awake for three days and not eating would be very toxic for your brain. Also five pounds. You did all of that for five pounds? And the thing is, fasting in and of itself is not a bad thing. That is actually a very healthy thing to do in moderation. But call me crazy when my husband is doing 72 hour fasts or God knows what he does when he's not eating for all of those days. I think that is what is changing his body, not the drugs. And I'm very grateful that he does not need to do drugs in order to suppress his appetite. He just has the willpower to get through it. Maybe you should try that. Then maybe you could actually sleep during those three days so you're not frying your brain. Anyway, he then backs it up here in yet another video.

E (10:15)

It's none of your business. So I'd prefer if we.

C (10:17)

What does faith and meth have to do with each other exactly?

E (10:20)

Well, I mean, obviously.

C (10:21)

So you use meth?

E (10:22)

Yeah.

B (10:22)

Yeah.

C (10:23)

That's crazy. You like support that and preach it to younger children?

E (10:28)

No, no, no.

B (10:29)

Okay, all right.

E (10:30)

I just tell people what I do.

B (10:31)

Okay.

C (10:32)

Okay, cool.

B (10:32)

This entire interaction is so insane. She's like trying to understand this man. He's like, no, no, I don't preach it to young people. Obviously he's not preaching it to young people, but he is telling his audience of impressionable young men what he's doing. Totally, totally different. Totally not a bad influence at all. How do you not see that? Those are basically the same thing. Somebody commented and said, I feel really bad for him. It's sad that he feels the need to do this to his body. God bless him. Like, we should all be praying for clavicular because something is very wrong here. Another person said, that's not called a hack, that's called a bender. Yeah, if you. Again, if you can't get through a three day fast without drugs, maybe just don't fast. Maybe like start with that before we introduce meth into your diet, into your health regimen. And also can we talk about the impact that this will have on his still very adolescent and developing brain. Like, I think he's around my age, maybe a few years younger. We should not be doing this in this life. Not eating, not sleeping and then doing drugs. Like, it is common sense that that is awful for you. Like Brayden, if you actually wanna be healthy, I would suggest talking to my friends over at Merrick Health. Let's be real. The traditional healthcare system is not designed to help you feel great. It is built to keep you within range and to keep you within their system. So if a doctor says that everything is normal, but you still feel off, like you have low energy, brain fog, stubborn fat or mood swings, it's not just in your head. You just need a deeper look. And that is where my friends over at Merrick Health come in. Merrick Health goes far beyond the standard checkup. They run advanced lab testing to uncover what is really holding you back. Whether that is hormones, thyro issues, nutrient deficiencies. That was what was going on with me many years ago when I first worked with them. Other imbalances, they will help you figure it out. And then their expert medical team builds a personalized plan to actually fix the root cause and not just cover up the symptoms. You get the insights, the tools, the medical guidance that you need to take control of your health and start feeling like yourself again. The best version of yourself. And right now, as a Brett Cooper listener or viewer, you'll get 10% off your first order. Just go to merrickhealth.com and use code cooper at checkout. Again merrickhealth.com use code cooper at checkout. And today we need to talk about something that has become a total game changer for my wellness and skincare routine. The Bon Charge Red Light Face Mask. Now if you guys know me, especially in real life, you know that I am all about efficiency and this mask delivers that. It uses medical grade red and near infrared light to support collagen production, reduce inflammation and help your skin heal and glow naturally from the inside out. It is so easy to use while you're reading, working, just relaxing. All you need is 10 minutes hands free and your skin will look noticeably calmer, smoother and more radiant. It is honestly one of the easiest ways that I have found to invest in my skin without overcomplicating things with a ton of extra products. Boncharge is also a company that I genuinely believe in. I have worked with them for over three years now. They are not about hype. They are about real science backed wellness tech that actually works. And guys, right now it is currently the Boncharge Holiday sale. So you can save a massive 25% off all of their products. Just head on over to boncharge.com and your 25% off code will be automatically added to your order. But act fast because this sale will end on the 31st of December. So hurry and don't miss this massive chance to save big on your new favorite Bon Charge products like the Face Mask.

D (13:32)

Last year Instagram launched Teen Accounts which default all teens into automatic protections for who can contact them and the content they can see. And we'll continue adding new safeguards for teens to help give parents peace of mind.

D (13:50)

Explore Teen Accounts, Automatic Protections and all of our ongoing work@instagram.com teenaccounts.

G (14:01)

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H (14:27)

Phew.

G (14:28)

Find a Marshall's near you.

B (14:30)

Now back to the point. And I do want to add this really quickly for any of the young men who are out there who are like, I want to look smacks I want to be better, but I don't want to follow clavicular. Maybe you should follow the founder of MarekHealth, which is more plates, more dates, aka Derek. He is a far better role model for young men wanting to get into health and fitness, increasing testosterone, all of those things. There is no cocaine required and I can't believe I have to say that, but hey, anything to look smack. Somebody commented and said whether he did or he didn't do this, he shouldn't be saying he did to an audience of people that want to be like him. Exactly. For him to be up for three days off of it sounds like he was doing a little more than a microdose. Casually playing with one of the most addictive drugs. This man dancing with the devil. And exactly. This brings me back to my point at the beginning. This is why I am doing this episode. Not just because this is crazy and it's weird and it's insane, but it's because he is selling all of this to his generation, to a generation of impressionable young men. And I mean literally selling. He has a paid discord like community for his fellow looks maxers where you can pay $50 a month to get advice and to be part of this coalition of hard maxers. And if being part of that private community isn't enough for you, don't worry because you can pay. You can apply to be part of a one on one service through his paid course where he will help you ascend or AKA achieve physical beauty. I just want you to look at his website here. I'm gonna have my editor scroll through it. So this is where you claim your spot. Maybe I should send it in. Clavicular. Am I able to look smacks? Can I look smacks with you? It's called the clavicular system. Clear audit, simple actions and measurable progress. Week after week. Such simple actions. Just do meth and smash your face in and you can look like me. This is like it's certifiably insane. Again, just go talk to my friends at Marik Health. I'm not making this into another ad. But seriously, they can help you diagnose what actually matters. And again, no fist to the jaw. Anyway, moving on from that, guys, don't worry because if this is all just too intense for you and you do want to look smack. So if you do want to have that glow up, don't worry. You don't have to bone smash to do coke. You don't have to fast. You can also just put women's sticky boobs on your arms to make yourself look more muscular so that you actually.

E (16:23)

Look like you have a little bit of size on you when you're like me and all you're doing is partying all the time and not lifting. Boom. You see that? Is that autistic?

E (16:34)

Now we're all padded up, ready to go. Delts are looking crisp.

B (16:38)

How is this a role model if you're too busy to go to the gym like me? Because you're partying all the time, you're trying to get into those clubs in Miami to get bottle service from all the bitches. But I'm like, I'm a health guru, but I don't have time to work out. Just stick some women's sticky boobs, some frickin sticky chicken cutlets on your delts to make yourself look muscular. This is so gay. Like, I'm sorry, but that actually is gay. Can you imagine going on a date with a man? Or like, you're out at dinner with your husband, you get home, you're putting on your pajamas, you're slipping into bed, and he's like, oh, sorry, babe, let me remove my delts. No, no, no, no, no. And I realize there are people that are gonna say, okay, well, women, you do the same thing. You take off the false eyelashes, you remove all of your extensions. And I get that.

B (17:17)

For women to do that. But the thing is, it's these same types of men that sit online and they attack women for doing that type of thing, for saying, you know, the moment that you wear makeup, you are betraying your husband, you're lying to the world, you know, wearing your push up bras, whatever it may be. We need to have some consistency and just end it. I think my issue with this is that you're calling yourself like a health guru and you're giving all of this advice, but then the advice is to put chicken cutlets on your arm. And it just doesn't seem right to me. Somebody commented and said how bro feels, and it's this jacked guy in a dress. Yeah. Do you feel bonita? Like, I just can't. Somebody else commented and said, I have no idea how there are men who think that this man is a cool dude when he is as obsessed with his vanity as a Kardashian. That's a true statement. And again, this is literally the same type of thing that chronically online guys scream at women about. So let's just call a truce on all of this. No more fake delts, no more butt implants, no more boob Jobs. Nobody likes it. Well, apparently his girlfriend likes it. And he is making sure that this young woman, this 17 year old girlfriend, looks max as well. Because here he is giving her injections on camera.

H (18:15)

Many are gonna say, no, he's nice, he's attractive. You're gonna think there's nothing wrong with that. Giving an opinion. He's literally injecting a 17 year old. How is that just giving an opinion?

B (18:26)

All right, so that clip was from another YouTuber who was responding to some clavicular videos. And he makes a good point. Like he's not just giving opinions. He's not just showing people what he does and not influencing people. No, he directly is influencing again, he has paid courses that he's selling to people. Like it's true, it's gross. Like, this is not self improvement. This is a downward spiral that is fueled by deep rooted insecurities and a desperate need for online attention. Somebody commented and said, bro definitely has some deep down insecurities. Exactly. Listen, I get it. Men everywhere, just people in general, are searching for meaning. Men are searching for solutions. Men want to feel empowered and seen, rightfully so, especially due to the culture and the society that we live in, that we created for these young men. But this is not the way giving yourself botox, doing coke and meth and sticking chicken cutlets on your arms like this. I'm sorry, this is a catastrophe. What did happen? Not to mention smashing your face in with a freaking hammer. One girl on X said. Meet clavicular, the new face of American youth Inspiration. Uses meth daily for leanness, Claims anabolic steroids are safer than alcohol. Practices medicine without a license on his 16 year old girlfriend. Promotes bone smashing, aka hammering your own face to create hunter eye micro fractures. Pushes limb lengthening surgery on teenagers and calls the lifelong pain a cope. Teaches 14 year olds to take aromatase inhibitors so they never hit puberty properly. Runs paid Telegram groups giving TRT and peptide protocols to minors. Sells $300 looks maxing guys that are just screenshots from old forums. Fraudulently adds a 3 inch shoe list while calling anyone under 6 foot 2 sub human. Recommends chewing rocks, mastic gum and actual rocks and thumb pulling your eye sockets for free facial ascension. Anything else I miss is probably illegal in at least three states. Again, certifiably insane. This is not self improvement. This is a insane scam. And what is also standing out to me is the similarities to everything we have spent the last few years talking about in regards to to transgender affirmative care for children. Saying that we cannot let Young people do irreversible damage to their bodies before their brains are fully developed, saying that, you know, 12, 14, 16 years old, you're probably gonna look and feel like an ugly duckling. And that's okay, that's normal. Those insecurities, wanting to feel better, wanting to look better, that's normal. Let's not irreversibly damage and change your body. Let's not stop you from going through puberty or make you go through puberty earlier just to affirm whatever insecure delusions you are feeling as a young person. Insecurities that literally every single human being on earth goes through because it is normal. And these solutions are so harmful. And young people are watching and absorbing all of this. Somebody else commented on YouTube and said, and people wonder why the mental health of young people is in decline. When I was 19, my biggest concern was figuring out how much gas money I was gonna need to get to the amusement park with my friends. Yeah. And I feel like there's some duality here. And I don't know whether the chicken comes before the egg in this situation, because obviously a lot of the mental health struggles of Gen Z push them into these types of communities where they are wanting to do extreme, extreme things to make themselves feel more worthy, to make them feel more attractive or more whole. But also then that creates mental health issues. Watching this type of content can make you feel insecure and can make you feel less than. It is an endless cycle that young people online are going through. Another episode that I want to do this week and that I want to talk about is that in Australia, they are banning social media for young people. This is why. Because young people are consuming this type of content, and parents have a right to be concerned. Now, I don't know if getting the government involved is the right way to go about it. I am very wary of government getting involved in what we can and cannot do in our own homes. But it is true that something needs to be done, and parents need to be incredibly attentive and proactive and understanding what their children are consuming and watching what their influences are, because this is not right. Another person commented and said, I'm a middle school teacher, and it is so much worse than y' all think. This stuff is rampant in kids, and they think that they're gonna grow up to get all of these modifications on their bodies. In addition to Twitch Streamer being their role models, kids are really being influenced to fail. I mean, like, Clavicular himself started this at 16 years old. He was 16 and decided to like hammer his face in or whatever the hell he was doing. Like, this is all, it's all so nuanced. But it also is not because yes, men and women should strive to improve themselves. And if you feel insecure and you want to change the way you look, obviously you should take normal, measured steps to do so if it feels right, but not at the expense of your health or more importantly, your soul. If you are not happy with the way that you look or with your health, your body, your skin, there are ways to improve which will, will also make you feel better. They do not include doing meth or bashing your face in with a freaking hammer. And I cannot believe that I literally just had to say that on YouTube. Like, if you're a guy and you want your arms to look better, you want to lose a little bit of weight, go to the gym, maybe eat some chicken breasts, get those T shirts that are like tighter around the arms. If you want something that is more immediate, like if that makes you feel a little better, like, same for women. This is a message to me. Put down the fricking chocolate chip cookies. Like, get a nice blowout. You do not need to suck all of the buckle fat out of your beautiful baby faces, stick bags of silicone into your boobs and lose weight like Ariana Grande. Like, you do not need to do all to be attractive. The most attractive thing that you can do, in my opinion, is to just take care of your body, to take care of your health and the rest of the things will follow. Also work on your mindset. Positive, happy people are more attractive. That's why there's that, you know, that old, you know, hey, I wish you would smile more, honey. And you know, all the angry feminists would get so pissed off about it. But it's true. You are more endearing. You're more beautiful when you smile, when you have a nice, endearing aura. So maybe, and I know that I'm saying that as I'm like screaming on YouTube right now, so maybe I should like take that into consideration. But it also doesn't matter because I'm married and I have a baby, I don't need to be attractive to you guys. But the point being, there are other things that you can do and for the love of God, like, find better role models. Do not pay $50 a month for this Discord community. Do not pay $300 to have a one on one with this guy who's gonna help you get hunter's eyes and figure out how to do methamphetamine to make yourself skinnier. I am hereby urging every fan of Braden's to go watch a frickin episode of Huberman. Go listen to Chris Williamson's podcast. Listen to his whole transformation. Go subscribe to Derek Moreplates more dates. Learn how to take care of your bodies and your minds and your soul. Because this ain't it.

F (24:15)

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