B (10:04)

Oh, I have good. I had guns on the way. I had people. Oh, oh, hey, hey. That was a warning. That was a one. That was a. This was a test. Somebody. No, no, you're not.

A (10:24)

But guys, apparently now that that video was come out, apparently that was just sarcasm. That's how she's describing it. She said, quote, I was like sarcastically asking him to do that. I wasn't saying we were going to like that. We were going to kill ice. No, she said. Now, about three minutes after Jackson's comments in the livestream, her husband is seen standing at a crowd of protesters who were chanting, pigs go home. He is not seen chanting with the protesters in the livestream. Now, he was not chanting, but he was there. He was in the middle of the protest while his wife was yelling, we're gonna kill these mother effers while their children, again were alone in the car. Now, a few minutes later, a tear gas canister goes off near their vehicle where her children were inside. And that is where the mainstream media picked up the story. Children trapped in a car, locked between protesters and ice. Tear gas explosives, explosions, a mother, innocent mother, just trying to get home. Bullshit. And these are the kinds of stories that are taking control of people's emotions. Now, the cherry on top here in this story is that this woman has a criminal record. She actually pled guilty to aiding an offender and she was even charged with murder at one point. This is only one story that has been completely misconstrued by the media. Another one that obviously took hold this week was the story of the five year old boy. Cannot even begin to count how many people I know were posting completely inaccurate information about that story saying, how could ICE have done this? This is why we need to stop. Trump has gone too far. They are separating. ICE was actually trying to do the exact opposite. That father left his five year old child, and when the agents brought back the child and tried to reunite him with his family, they said no. They refused to open the door. They did not want to take back their child. The agents did everything they could to try to reunite the family. They were not going after the child. They were going after the father, who was a criminal who left his child, abandoned him. Now, obviously, that is a heartbreaking story. It is horrific, but there are so many, many others like it, and people are falling for all of it. It is emotional manipulation. And this, and my point in showing you guys all of this and showing you the TikToks and these stories, it all comes back to one idea, that the people online, especially the women, are not okay. They are allowing themselves to be driven to madness and outrage to the point that they rationalize bringing their children into dangerous protests. And then the women online who are watching all of this fall for the propagandized, sad stories and they amplify it even. It is a completely insane, problematic cycle and I don't know how to fix it. I mean, maybe if they were taking their balance of nature supplements, they would be a little bit More stable. And speaking of them, if you're looking for a resolution that you can actually stick to this year, Balance of Nature supplements make it simple. Their whole health system includes fruits, veggies, and fiber and spice packed with 47 ingredients from 100% Whole Foods. Think mangoes and blueberries and shiitake mushrooms, spinach, kale, cinnamon, turmeric. So much more. Guys, these are not synthetic powders. They are real whole ingredients designed to support your body naturally. And balance of nature makes it so easy to fit into your day. You can mix a couple scoops of fiber and spice into your favorite drink. You can open fruits and veggie capsules and blend the powder into smoothies. You can sprinkle them over savory dishes, or you can just take them like normal supplements. It is that simple and that flexible. And today, you can lock in 50% off for one year when you subscribe to the Whole Health System supplements as a preferred customer. Just go to balanceofnature.com to get started. And speaking of supplement regimens, my friends over at Jevoty can help direct you. And Jevoti is how you can cut through the noise and start optimizing your lifestyle and your diet for your body. And obviously, everyone has got an agenda out there, even the doctors, but nobody is actually at what your specific body needs. And that's where Jevady is different. Because they are not pushing trends or cookie cutter protocols. They build plans tailored to you based on your lab work that they do 100 plus biomarkers showing you what is actually happening inside your body. And honestly, as somebody who lives in the middle of nowhere, I cannot tell you how much I love that Jevoty sends mobile phlebotomists to your house for the blood work. Because I am not driving an hour each way for appointments or sitting in waiting rooms with a newborn. They make it so simple. They came to me, they got my results, and the care team's been walking me through everything virtually. It has made prioritizing my health actually doable postpartum instead of just another. Another thing on my New Year's to do list. So if that sounds like something you could benefit from, head over to gojevity.com Brett Cooper and use code Brett for 20% off. That is G O G E V I T I.com Brett Cooper code Brett at checkout to start taking control of your health today. All right, now back to the story and back to all of this emotional manipulation. This is where the Trump administration can help and where, in my opinion, they should have been a bit more strategic and intentional because what we are seeing right now is a PR war and they are losing. And ironically, the strategy that is failing, that has driven a lot of this public chaos was created and put into action by another woman, Kristi Noem, also known as ICE Barbie. So let me just break this down for you because this has been really helpful for me to kind of try to muddle through. So we have ICE and we have cbp, which is our border patrol, and both of those fall under dhs, which is run by Christy Noem, that is the Department of Homeland Security. Then separately, we have Tom Homan, AKA our border czar. And what a lot of people don't realize is that those two really aren't connected. Tom Homan's job, it is essentially an advisory post. He is public facing. He goes on tv, he helps determine policy, he advises the president. But Kristi Noem, head of dhs, is the one calling the shots. And it looks like now all of this is creative. Massive friction within the Trump administration, within the dhs, because to a lot of people, it feels like Kristi Noem has turned this whole mass deportations endeavor into a huge photo op for herself. Basically where she is, you know, riding horses at the southern border and taking influencers like, like Benny Johnson and Libs of TikTok on ride alongs, doing photo shoots with huge rifles, all in full glam. Of course. Meanwhile, while she is doing that, she has her comms team making these incredibly edgy and aggressively mocking videos as they arrest and deport people. I'm sure that you have seen them, but the ones where they have, you know, riding dirty on top of a woman that is being, like, wheeled away, they're making jokes about Pokemon and trying to catch them all. It's just like, I don't know. We'll talk more about them later. I know some people love them. Personally, they're not my cup of tea. But moving on from that point, it's also not just her style of presenting herself and her, but it is the actual way the DHS has gone about these mass deportations, like raiding Home Depots, which just seems like it was designed for clicks, like it was a media opportunity that they were doing that. Just watch. So my point in saying all of this and bringing it up is to show you who is in charge and to point out that they have intentionally made this into a spectacle that people on both sides have not been appreciating. I mean, like, even back in April, people like Megyn Kelly were Saying things like this.

C (16:28)

Stop trying to glamorize the mission and put yourself in the middle of it as you cosplay ICE agent, which you're not. I can't stand these photo ops, you guys. I think they diminish ice. They diminish, diminish dhs, cpb. She's not an agent. She is an administrative policy person appointed by Trump because she was very loyal to him. Fine.

A (16:59)

Now, I agree with everything that Meghan said there. And the thing is, she was actually kind of ahead of her time because when she posted this back in April, a lot of people thought that Meghan was being too harsh. Like, her comment section was not kind to her. Way back then. They appreciated Christy, you know, being boots on the ground, even if they thought the glam was a bit too much. They were like, no, she is actually doing what needs to be done. This is working. But eight months later, people are looking around and they're going, but, you know, it worked. You know, approval ratings have tanked. People are uncomfortable with the glamorization of it. They're not really seeing the deportation numbers that they were expecting. And a lot of people are pointing the finger at that spectacle, including within the admin, Erik Erikson, who I think has had some very good nuanced takes on this entire situation. He posted about this and he said a lot of what is happening now is Kristi Noem marginalized Tom Homan and the head of Border Patrol because those two prioritized the deportations of criminals and gang members. Noem and Corey Lewandowski, which allegedly, allegedly was an old boyfriend of hers. Affair, something like that. Just putting that out there. They wanted broad public without prioritizing the illegal aliens. They have bypassed Tom Homan and the head of Border Patrol and elevated Greg Bevino because they want the public confrontations and displays. That is not the progressive press reporting this. That is conservative Fox News, New York Post and Washington Examiner. And then underneath that Post, he shared this article from Fox. ICE Leadership Shakeup exposes the growing NHS friction over deportation tactics and priorities. This is not new, guys. This was actually back in October and this article covered the replacement of dust dozens of ICE chiefs with Border Patrol agents. They were doing an entire swap because ICE was not willing to do what Kristi Noem wanted. So she replaced them with Border Patrol and all of that. And I know that this is getting convoluted and maybe kind of confusing, but all of that is important because ICE and its agents have been taking the public hit for this strategy. They are the ones that are being blamed. But as it turns out, as you can see on their vest, most of the people who are out in states like Minnesota, in cities like Minneapolis are actually Border Patrol agents. And it is because I ICE was allegedly not in favor of NOME strategy, so she is using Border Patrol instead. And this shakeup and that friction seems relevant as we are trying to understand what is actually happening at the federal level. Now Eric Erickson also posted this and he said side note on these stories the headline references ice, but typically it is Bavino and Border Patrol, not ICE doing these arrests because ICE officials objected to Kristi Noem's insistence that they go into Home Depot, Target, et cetera, and do general arrests. So Noem elevated Border Patrol. And again, I am bringing all of this up to try to say that even within the admin things are not honky dory. It is not going the way they intended. And the latest and the responses in Minneapolis have only amplified this because it seems like the messaging that the admin has employed is just, you know, chaos. You have these fresh untrained Border Patrol agents who are roaming the streets, obviously nervous and on high alert because of the violence that has been aimed at them and at ICE for the last year. You have people like freaking Kash Patel going on the news and saying don't bring guns to protest. That's asking for trouble. Which is incredibly hypocritical and irresponsible and completely unamerican. Meanwhile, on social media, the left and the right are are screaming at each other online in their very tribal ways. This is not effective. It's not effective and something needs to change. And this social media heavy strategy of storming into cities and businesses with cameras pointed at you is not only gross and vain in my opinion, but it also objectively isn't even working. I would be more in favor of it. Not maybe not even in favor, but more comfortable with it if it actually felt effective. But it's not because yes, millions of illegal immigrants have self deported, but through this, you know, smash and capture and deport strategy, the estimated number of actual physical deportations ranges from like 300 to 600k in the last year. Like that's not mass deportations and it is only giving the left fuel that they are now taking to the streets violently. Now as part of her crusade this week, Ali Beth talked about this and posted about it. And what's so interesting is the conservatives immediately responded to her and jumped into her comment section saying that she was being too soft. You know, this is why women shouldn't be involved and Trump needs to keep the course and not back off. But the thing is, Ellie, Beth was not arguing that he pull back or stop what he was doing. She was arguing, rightfully so, in my opinion, that the strategy needs to shift. She said. I posted about losing the PR war and the importance of good messaging when it comes to ice. Progressives freaked out because they want to gaslight us into thinking that they're not waging an active propaganda battle and that their outrage is totally organic and fair. And some conservatives freaked out, completely misconstruing what I said to somehow mean that I want a softening of immigration enforcement. This was the more annoying response. But I am right. They are wrong. Messaging drives public opinion, and public opinion drives policy. Trump can double down on immigration enforcement while we continue to try to persuade those in the mushy middle who need to be pulled forward. And it seems like it or not like this is what Trump has decided to do. Reports are swirling that he is not happy with Noam. I don't think she's gonna get fired yet, at least, but he's not happy. Greg Bovino, who she promoted to run all of these operations, who was in Minneapolis, has been sent back to his post in California, and Tom Homan has been sent into Minneapolis. And I think that that is the biggest sign that something is amiss. And Trump is trying to get everything straightened out because Tom Homan is the man who was given the presidential rank award by Obama for his work on Obama's deportations. He was the, the man who was able to carry out Obama's millions of deportations without civil war breaking out in cities across America. Now, I do wanna say, before everybody jumps down my throat, was some of that the lack of response due to the lack of Obama derangement syndrome in 2009? You know, is the blind hatred of everything Trump tries to do an exception? Yes. Obviously those two things are important to note. But what I'm getting at here is Homan's strategy. It is drastically different than what we have seen play out under Kristi Noem. It is calculated. It is intentional. It is. It is serious. It is not gamified for social media clips that backfire in the hearts and minds of people who even voted for this. I mean, like, call me a soft woman again. I just, I hate the TikToks. I love and I want the deportations, but I hate the comms that are driving this entire operation. Like, I don't want to see Kristi Noam Ice Barbie outside with a Rifle storming into Home Depot with a camera on her, joking about pulling people out of their homes. It distracts, in my opinion, from the seriousness and the imperative nature of what, what Trump is trying to pull off. And yes, what I voted for, what I believe is best for the country, it gives emotional, unstable people who already hate us, who are not taking the time to get clarity on the stories and the people being deported, outrage ammunition. It gives the media the ability to run with those stories because obviously they hate us. They hate Trump as well. There is no clarity. And obviously, I wanna be clear here. The blame does not completely rest on Noem and Bavino and her whole team. But she dangled bait by doing all of this and the leftist agitators took that bait and they riled up their base, which has gotten us to where we are now. That, in my opin opinion, is the timeline of events. And that is why I laid all of this out for you. And I truly mean riled up the base. Independent reporter Cam Higby. He infiltrated and then exposed a massive signal group that has been allegedly behind the planning and the orchestration of all of this chaos in Minnesota. And this has not been confirmed yet, but it's looking like Minnesota Lieutenant Governor Peggy Flanagan is one of the admins and organizers who goes by the name Flan Flan in this group chat. So let's make that very clear. That is allegedly a leader in Minnesota's government conspiring against Trump and planning violence against people who are just trying to do their jobs. These border patrol agents, the Lieutenant governor allegedly of Minnesota, she didn't just allegedly do that privately. She also posted things like this publicly.

D (23:49)

If you are sick and tired of your government being ransacked by Donald Trump and his minions, literally taking away health care from your neighbors, stealing food off of the table from, from seniors and children, and generally being uncool with the fact that our neighbors are being disappeared. P.S. without due process, it is just called kidnapping. Then show up and use your voice. Put your body on the line and use non violent direct action.

A (24:18)

Put your body on the line. That is what Peggy Flanagan said to Minnesotans. Put your body on the line. Because of the uncool things that Donald Trump is doing. It is truly insane. Like on every level, this entire situation, it is so awful, it is so convoluted from what is happen in Minnesota to what is happening in the Trump administration. And lives are being lost because of this instigation and because of this chaos. And you might be thinking, Brett, this episode was all over the place. And it certainly felt like that to me. I was kind of ping ponging around here. But I laid all of this out for you intentionally to hopefully give you some of the tools and information to muddle through all of this and to maybe make you feel better if you haven't known exactly how to feel or what to think without me telling you exactly what you should think. Because I never want to do that. Yesterday on, on my Instagram story, I posted one of those question polls and I asked you guys how you're doing and what you're thinking about, and the most common answer from you guys was, I'm struggling with ice. I'm struggling with the deportations of what I'm seeing online. I don't know what I believe, and I feel bad for questioning things, but I'm really confused. And I know the people online on both the left and the right are demanding that everybody have an opinion and speak out, because silence is violence. I mean, even people on the right are fighting over who is tougher and what needs to be done. It is insane. But I want to tell you, you can, you can opt out. Like, obviously that does not mean being apathetic and turn your brain off, but you can press pause and try to figure out what the hell is going on and what you think about it. And just like, no, it is okay to be confused and not immediately have a black and white answer. That is more than okay. Because, yes, I'm sitting here. I voted for Trump. I voted for mass deportations. I still believe our country very much needs them. And unfortunately, that isn't what we've gotten. I don't know if we will get them after this weekend because of the PR war. That, again, I think religious. And it is okay to acknowledge that. That does not make you a traitor. It is okay to be uncomfortable and maybe disappointed with the strategies that have been employed and the people who are in charge. It is also right and good to just naturally hurt over loss of life, no matter who it is or what they thought of people like you and me. That doesn't make you weak. That doesn't make you a bad person. It actually just makes you a human being. So I hope we can retain some of that humanity as we move through the situation. And it feels urgent and the outrage is only getting louder and louder. So I think, I hope you guys are able to take a step back, think through all of this, and at least find some peace and clarity. That's all we can really hope for.