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Welcome back to the Business of Beers podcast. Your daily dose of strategies, tools and tips to help you build an eight figure business. Today's episode is a clip from one of my YouTube lives. If you'd like to hear the whole thing, there's a link below in the description. Cheers.
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Awesome. So almost January, December 30, December 31. For a lot of people, this is the time we set the goals, right? We attend events like this, we read books, we. But then often it feels like Groundhog's Day where, you know, you go through all these things, you're like, I'm going to set this big goal. I'm going to, like, lose weight, I'm going to like, fix this thing in my business, I'm going to grow it. I'm going to do all these things, right? We have this big, big ideas. We have all this energy, we write all these goals down, right? We follow these different templates and we have like, I'm going to do this this quarter and this quarter and this quarter, right? We have this massive thing. And, you know, I'm guilty of this. Like, I've done this almost every year. And. And then we start off strong. And then by, like, I want to say it's mid February, March, it's like totally out the window, right? The goal sheets are tucked away in your desk. You've been totally derailed for various reasons, right? It could be that you set a goal to, you know, if you're in the franchise business, you say, how to, you know, I want to buy three more locations, right? And maybe in January you get a deal to buy five in a single shot. And then your big goal that you had could be just totally. It's just, it's not even relevant anymore, right? Or something major could happen. A key person could quit. And all of your plans that were to have all this massive growth, now you're in like a recovery mode, right? There's all these things that happen. And then by the, by the summer, it's totally out the window. You've got a whole new direction. And then by this time next year, like, I would bet most of you can't even remember what were the goals that you set last year this time, and did you achieve them or not? And I'm totally guilty of this. And so recognizing it, one of the things that I intentionally made a change on this past year, and that is my strategy going forward is really what I want to share with you today, which for me is a better option. And, and I think that's the big Thing like, you know, there's everyone's got advice on what to do, I've got my own advice. But at the end of the day, you want to pick and choose, like, what are the pieces that work best for you in your lifestyle, your work style, the way that you see the world. For me, I like, I'm doing my best to keep things as simple as possible. I think it's way too easy to get complicated in all these tracking sheets and all these different things. But if we really want to grow and we really want to be focused, we have to keep the plans as simple as possible, otherwise it's gonna totally kill it. And so that's like, the first thing is we wanna keep it simple. We wanna have a plan that works based off of our desires and goals and the things that we wanna achieve. Next, let's talk about how to set the goal itself. And this is a big part where Ben Hardy has a great book called the Science of Scaling. I highly recommend going out. It's called the Science of Scaling. A couple things that are super critical in this book, and I'll give you kind of the Cliff Notes here, which are, first, we want to set a goal that is massive. A goal that pushes us outside our comfort zone. A goal that if achieved, would like, completely change your life. That's the first thing where a lot of people take this approach to goal setting and they're like, I want to get 10% better, I want to get some incremental better because it feels comfortable and it feels safe. And then that safety is like, oh, if I don't reach a goal, it's an easy, it's a layup. And if you don't reach a goal, you feel like a failure to yourself and you want to avoid that. And his whole thing was like, if we set a goal that is massive, something that will actually change our lives, like materially change your life in terms of how much money you you're making, which then gives you comfort to have security, to maybe have some more fun, to travel, to upgrade your life, to have something to pass on to your kids, right? We think through those things, we all have the same time in the day, right? We all have 24 hours. Me, you, Elon Musk, who's about to be the first trillionaire when SpaceX goes public. We all have the same hours in the day. So why do so many people. How does some people get way more done? A lot of it comes down to the goals that they set and then their focus on those things. And so if you set a bigger goal and you're hyper focused on it, there's a lot higher chance that you are going to succeed in hitting that goal versus if you just say, hey, last year we grew by 10% and this year we're going to grow by 10 or maybe 11 or 12%. Yeah, you'll make some more money. But does that materially change your life? Is that goal worth you getting up in the morning at 5am every single day? Because you're pumped up of knocking out the things you have to do to achieve that? That is what I think through. It's like, I want a goal that I'm gonna get. It's just gonna pump me up and I'm gonna be so excited. And it's like all I want to think about. But it's also because I have big goals that are exciting to me, that challenge me, that make me want to drive. So that's the first thing is you want to set that goal. That is so uncomfortable that you feel embarrassed telling somebody. If you don't feel embarrassed, it's not big enough telling you right now. So that's the first thing. The next thing we want to, we want to think about is how does your life change? Because the money's one thing. It's easy to default to money to say like, even for me, I could say I would want to, I don't know, take my company from 50 million to 100 million in the auto repair business for example. And you know, but then like, what does that money do to you? Like how is it going to materially change your life in that you would, it's like, it's worth it. And everyone, once again, everyone's at different stages, everyone's gonna have different things that mean them to their life. But I think, at least for me, it's been helpful to find like what's gonna change in my life that's gonna make it more fun, right? Maybe I'm solving bigger problems, I'm working with bigger people, like we're having a greater impact. I can whatever drive a nicer car, maybe I can fly private or I can whatever do things that you unlock at different levels. But those are all lifestyle driven. And ultimately my whole thing is like I want to live a life. I want the business to live to support the life, right? Not you live your life around supporting the business. And so I start with the life of like, what do I want my life to look like? And then you just like back into like, well, what does my business need to be to to achieve the lifestyle that I'm looking for. Whether that means, number one, you need money to do all these things, so you have to have money. And then, number two is you need teams. Like, none of these businesses get built by being solo. Like, it is a really hard business. Like, you buy yourself a job when you do everything yourself, right? The only way that you can actually significantly grow and get yourself that freedom is by replacing yourself. And that is one of the things that I'm gonna talk about, is all these things you have to build teams. And so. But you want to start with that goal. Where am I going? What does it look like? And then we back into, how much money do I need? What does my business need to look like? And then ultimately, you know, what are the teams that I need to get there? So we'll start with that. Is that goal. The second part of this is you want to get very clear on what the timeline is for that. So when I set that vision of, like, what I'm looking for, this bigger life, it's not necessarily annual. It could be 18 months. It could be 24 months. It could be like, hey, I've got this milestone, and I'm driving towards it, and I want to get into it. Maybe it's two years. Personally, I'm okay with, like, saying I've got this massive goal, and I want to get it within a certain time frame. Okay? That's the strategy I'm going to take. So I go big. So. So I start by going really big. Define all that stuff, and then write down as much as you can of this. Be as detailed as possible in terms of, like, what does your life, like, look like at these different times? Then from there, we want to go to the next section, which is, what does the future version of yourself have to stop doing? So you think about what your business looks like in the future, right? Maybe you're at a million dollars in revenue in one location right now, and you say, hey, I want to get to, you know, five locations and $5 million of revenue. Maybe that's my goal, and I want to do that within two years. And you would then ask yourself, well, what does the future version of me when I have five stores doing $5 million, if I was operating at that level, what would be the things that would be gone from my calendar that I'm currently doing today? Gone from my calendar? Habits that I would change, maybe even identity, like, who I am as a person, like, how do I recognize myself? So you want to be able to identify what are those things that you're going to stop doing today that you're doing today that you would stop doing in the future. And then so write as many of those down. And it could be meetings. It's be like, hey, I'm in all these meetings that I don't want to be in. I'm handling like this marketing stuff. Or I'm day to day in the business selling all the jobs. I'm selling all these things. I'm, you know, interviewing every single candidate. Nobody picks up the phone, like, think through essentially all the things that you hate doing right now that you would think if I hit that next level, I would not be doing these things. Okay, so we want to get a massive list of all those things. I have three in my document, but it could be as many as you want. And you have to be intentional if you want to break that. We have to intentionally attack this and say, what are the habits? What are the things that I'm doing today that I need to break, I need to stop doing? Because if I keep doing those things, I will never have the time or the energy or the focus to be able to do the higher level things that are necessary in order to achieve these goals. And so otherwise you can't do it. This only works if you're intentional in terms of like, I know where I'm going, I know what actions I need to do, I know what I need to stop doing. It's all about intentionality.