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Welcome back to the Business With Beers podcast, your source for daily episodes Monday through Friday on how to build a great business. My goal in this podcast is just share all the lessons that I've learned in building an eight figure business. We do over $50 million in revenue with me 10 years ago when I bought my first business in 2016, and all the things that I wish I knew. So if you're in that phase right now, you're driving to work, you're trying to build something, man. This, this is for you. This is the podcast that I wish I had back then. So today I want to share something a little bit different. This is a goal setting system. It's called the ABC goal setting system. And this is a pretty interesting way to think about goals. And you know, we all need goals, right? We all need something to strive for, something that we're working to get better. If you're listening to this podcast and you're owning a business, man, you've probably got a ton of different ones and there's different levels of goals. And that's what I want to talk about. So if you went out and you said, there is something that I want, I've done it before and I know what to do. This is an A goal. So for example, for me, this would be buying another mighty shop. I have 36 stores. I would like to have 40. That'd be nice. I want that. I want more stores. I've obviously done it before. I know exactly what to do and you know, doing it. Another one is kind of like a rinse and repeat, right? So you definitely want those because those are kind of just like your first base, right? We're just getting on base. We're just getting some hits. We're getting goals. So you got to have those. Then there's the next category. These are called B goals. Now these are goals that you really want and others have done it, but you haven't. Others have done it, so you know, it's possible. But you need a roadmap. You need help. You're definitely gonna need to figure out, like, what to do, but you really want it. So you are super motivated to go out there and get it. And for me, it's been just building content online, right? Like back when I first started, obviously plenty of other people have done it. There's roadmaps to do it. I hadn't done it, but, like, I knew that if I created content, I shared my story, I was authentic and wanting to help other people grow. That like, that would open doors for Me, right? That would open a lot of new doors. It would create new relationships and investments and opportunities and partnerships and. And it would just open me to a whole new world of opportunity, which I enjoy. I enjoy learning about other businesses. I enjoy helping people. I enjoy seeing them succeed. I enjoy solving problems that I haven't solved before, right? And so I'm continuing to get better and evolving and even trying to build on YouTube or now relaunching this podcast and like trying to build that like to levels that I haven't done before. But I know people that have. So I know that if they can do it, then I can do it. All right, that's mine. And then there's seagulls. Now seagulls would be the big. The bhag, right? You've probably heard that. Big, hairy, audacious goal. Pretty visual. Something that is like life changing. Something that maybe nobody's done or very, very few people have done. Think of the Wright brothers, right, who created the first airplane. Like they had this vision of flight and travel and they failed time and time and time again. But they kept doing it. They didn't have a roadmap. Like they were literally trailblazing it because they had this big audition and it was all they really wanted. And Elon Musk, love him or hate him, you know, the guy's like self driving cars, trying to colonize Mars. You know, the satellite, the starlink, like bore the boring thing on underground tunnels for hypertransportation. So like the guy obviously thinks on a whole nother dimension, but then actually makes it happen. He only thinks in sea level goals. And even myself, like, if I reflect back to say, well, what's my like, big one? I mean, you know, I want to be one of the, one of the top business, you know, influencers or whatever you want to call it, creators out there. Like, I want to impact millions of people. I think I can. I think I've got the ability to break things down and to resonate and to be authentic and to be somebody who's actually built a real business. And like, wouldn't people rather learn for someone who's done it already versus, you know, someone who's a keyboard warrior and it's all theory or maybe a small business, like, you know, got a lot of credibility there. I want to impact millions and millions of people. But to do that, like, you know, I don't know if that counts as a C level goal because like other people have done it, right? There's not, there's not blazing. I'm not trailblazing here, but maybe it's my own way. I don't know. That's what I'm thinking about. And there's this idea that like, and I talked about this earlier with the whole like 10 year plan thing and that people, we way overestimate how much we're going to get done in a short amount of time. So like, oh, this week I'm going to do this or this month or even this year, like you set these really big things, like I'm going to double the business in a year. And like you overestimate it, but then you underestimate what you can get in, you know, five to 10 or 15 years. Right? Most of us don't think in decades. We think in like very short timeframes. And our phones with like Instagram brain rot scrolling make that even like easier because it's like instant, instant, instant, instant and like more we're triggering for the short, short, short, short term for versus like this process of like, can we zoom back a little bit and can we really set a big goal? Something that's so motivating that we can get up every single day, not see a lot of progress because of these small incremental gains, but then have the faith that in five, 10 years or whatever the timeframe is, we've now achieved it. And I don't know, I think most entrepreneurs, most people, they set safe goals, right? You set a goals. The things that, hey, I'm just gonna buy another store. I'm just gonna like, I'm just gonna like, you know, get my audience from, you know, whatever 100,000 to 150,000, right? Or 200,000, right? We, we think of like safety because the safety is like, then we feel good when we say, hey, you know, I set this goal and I achieved it. We, you know, if other people ask us how it's going, we're like, yeah, we're right on pace. So, you know, my goal is to grow by 5% this year. Man. We're at 6%. We're crushing it. Right? Like, versus the other which you set a B goal which is like, you know, hey, listen, I'm trying to double my, I'm trying to double my profit every year. Freaking double it. I want to go from, you know, making whatever 500,000, I want to make a million dollars next year and I want to double it. And the previous year I only made four. Maybe I made 400. Not only, but I made 400 this year I want to make a million. And like, you share that in a group of other business owners, right? Like, you're in one of my groups. This is what we talk about, how much money we're making and how to make more money. And not in a weird way, but, like, in a, you know, helpful way. Then that is, like, a big goal, right? To double your income in a single year is a pretty big one. You haven't done it, but others have. Like, I've done it. I've done it, like, multiple times. And there is a roadmap of how to do it. But then later, if someone's asking you, did you double your income? Did you hit it? And you're like, nah, I only, you know, I only got to 750. I mean, it's still. Right, you still grew by 50%, but you set this big goal and you pushed yourself to try new things. And, like, yeah, maybe you, quote, failed in your eyes because you wanted to get to a bigger number, but you still did really well because you pushed it. And so I would challenge you to think right now on all the goals you're working on and then put a little thing next to it. Isn't an A goal. You've done it before. Rinse and repeat. B goals. Others have done it, but, like, there's. There's already a roadmap to do it. Or seagulls, which would be something that, like, is a massive goal. Not many people have done it. It feels almost impossible in that to achieve it. Like, you're going to have to have some sort of, like, other breakthrough. And I would. And maybe that's like, listen, I'm not, like, I don't want to say that we all need seagulls in the level. Like, we got to be the right brothers, you know, I don't want to imply that, but. But it's more that you've got this thing out there that is really pushing you, is really pushing you outside your comfort zone, that you have to learn new skills, you have to meet new people, you have to do things that are uncomfortable. That's more of the idea around it than it is to say, oh, you have to go invent something. You gotta be the next Elon Musk. No, no, no, no, no. That's not that. It's more on your discipline and your willingness to try new things and feel that I'm going to be able to achieve it if I put my effort into it. So that's something I'm working on, I'm trying to reflect on is like, all right, what are the seagulls? If I set my seagulls back then 10 years ago, man, they would have been probably where I'm at today. To be totally honest, I would have been like, man, if I could be this much bigger, that'd be freaking awesome. I remember back then looking at owners who had 30 stores and being like, man, how did they do? Felt too mind boggling to me. And now I'm thinking, all right, cutting it to 100 stores right in that business, for example. But anyway, great exercise. Give it some thought. And yeah, if you enjoyed this, leave me a review. Share it with somebody that you think would be impactful. Be great, as I'm looking to grow this podcast. Cheers.