In this episode of the Thread Podcast, host Justin Vandehey sits down with Max Mozes, Director of Revenue Operations at Walmart for Business, to unpack what it takes to build a world-class B2B motion inside one of the world’s largest retail organizations.

Before joining Walmart, Max carried a quota as a seller, scaled local business teams at LevelUp (acquired by Grubhub for $400M), and held key operational roles at Amazon Business — giving him a unique perspective on how to connect frontline sales experience with scalable systems and data strategy.

Together, Justin and Max dive into:

The evolution of RevOps from sales enablement to strategic business architecture
How Walmart is redefining B2B commerce for 30+ million potential business customers
What RevOps looks like when you’re serving both local bakeries and Fortune 500s
The art of structuring and prioritizing massive datasets across millions of prospects
Why data enrichment and hierarchy matter more than just “more data”
What’s hype vs. what’s real when it comes to AI and GTM automation
And the soft skills that separate good operators from great ones: agency, resourcefulness, and ownership

Key Takeaways

B2B at scale is an architecture problem. Data flows, enrichment, and prioritization define how sales teams actually execute.
RevOps must translate complexity into clarity. The role is as much about storytelling as it is about systems.
AI and data are only as powerful as the processes behind them. Automation should amplify human productivity, not replace it.
Resourcefulness + Agency = Operator Superpowers. The best RevOps leaders identify problems, fix them, and bring solutions already in motion.

Memorable Quotes

“Every business in the U.S. is a potential Walmart customer — from a one-person bakery to a university with a $300M endowment.”
“There’s no sales team big enough to manually reach every account — so data prioritization becomes your growth strategy.”
“RevOps isn’t about the system you use. It’s about how you organize information so sellers can take action.”
“Agency and resourcefulness — that’s the difference between operators who just report problems and those who drive change.”

Chapters

00:00 — Introduction: From Seller to RevOps Leader
02:00 — Lessons from LevelUp and Amazon Business
03:30 — Bridging Sales and Operations
05:00 — Inside Walmart for Business: Scaling B2B at Retail Scale
08:00 — Data Architecture, Enrichment, and Prioritization
11:00 — AI Hype vs. Reality in Enterprise RevOps
14:00 — Building Resourceful Teams and Taking Ownership
17:00 — Walmart for Business: Hiring and Next Steps

Resources & Mentions

Walmart for Business — https://business.walmart.com
Grubhub acquires LevelUp — $400M acquisition (TechCrunch, 2021)
Max Mozes on LinkedIn — https://www.linkedin.com/in/maxwellmozes

About the Guest

Max Mozes is the Director of Revenue Operations at Walmart for Business, where he leads strategy, data, and process optimization for one of the largest B2B commerce initiatives in the U.S. His career spans sales and RevOps roles at Amazon, Grubhub/LevelUp, and high-growth startups, giving him a rare perspective on building go-to-market infrastructure from both startup scrappiness and enterprise scale.

Building B2B at B2C Scale: Max Mozes on RevOps, Data Strategy, and the Walmart for Business GTM Motion