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Looksmaxxing is taking over millions of young men’s algorithms - a trend focused on maximising appearance that can start off harmless, but spiral into extreme measures to appear more masculine.

This week, looksmaxxer influencer Clavicular was hospitalised in Miami after a suspected overdose during a livestream. He’s previously spoken about using drugs, including methamphetamine, to suppress his appetite as part of the trend.

After leaving hospital, he described his substance use as “a cope trying to feel neurotypical while being in public” and “not a real solution.”

In this bonus episode of The Briefing, Helen Smith is joined by UNSW public health researcher Samuel Cornell who unpacks the rise of looksmaxxing and why influencers are selling so-called 'ascension' programs.

Follow The Briefing:
TikTok: @thebriefingpod
Instagram: @thebriefingpodcast
YouTube: @TheBriefingPodcast

See omnystudio.com/listener for privacy information.

BONUS: The looksmaxxing trend putting young men in hospital