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What if the biggest thing holding your business back… is you?

In this episode, Justin Lund joins us to break down the real reason founders get stuck, overworked, and secretly trapped—even after hitting 7 figures.

The problem isn’t lack of effort.

It’s hiring in the wrong order.

Justin explains why hiring isn’t about scaling your business—it’s about buying back your time so you can pull bigger levers.

We unpack:

The biggest lie entrepreneurs believe about scaling
Why founders avoid hiring at the core
How to calculate your true hourly value
The cost of inaction vs. the cost of hiring
Why your business collapses when you take a vacation
The 2 types of problems in life and business
The most expensive hiring mistake founders make
How to build rhythms and routines around finances
Balancing ambition with marriage and young kids

Justin also shares a powerful personal story about losing millions due to poor financial oversight—and the systems he now uses to protect himself and his clients.

If you’re rebuilding, scaling, or feel like your business can’t survive without you… this episode will shift your perspective.

Key Takeaway:
Hiring the right way gives you time back.
Time back lets you pull bigger revenue levers.
Bigger levers create freedom and enterprise value.

Books Mentioned:

Buy Back Your Time – Dan Martell
How to Win Friends & Influence People – Dale Carnegie
Getting Things Done – David Allen

Connect with Justin on Instagram to learn more about buying back your time and building a business that works without you.

Instagram: instagram.com/itsjustinlund

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