In this episode, my wife, D. Nicole—creator of It’s Clay By the Way—shares how her handmade polymer earrings went from a pandemic hobby to being featured in the International African American Museum gift shop and even on the game show Family Feud. Her journey reveals how investing in the right tools, continuous learning, and faith can turn passion into a thriving business, proving how the artistry of polymer clay makes every pair uniquely stunning.

Connect with D. Nicole:

Website - https://itsclaybytheway.square.site

Facebook - https://www.facebook.com/itsclaybytheway

Instagram - https://www.instagram.com/itsclaybytheway

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S5E21 - Molding a Brand (with Niki “D. Nicole” Elmore)