What if your next customer isn’t starting on Google… but on social?

In today’s Monday Marketing + Mindset episode, I’m diving into one of the biggest shifts happening right now: social-first search. With new data showing that people are moving across 11+ platforms before making a decision, it’s clear that the way we show up online matters more than ever.

I break down what this means for your marketing, from the rise of short-form video and platforms like Reddit, to how SEO, PR, and social content all need to work together (not separately). If you’ve been treating social like a standalone task, this episode will shift your perspective.

Today's mindset tip is a new concept that really stuck with me: the cost of inaction. Instead of just asking “what if it works?”… what if you actually calculated what happens if you don’t take action?

It’s a simple but powerful reframe that might just change how you approach your next move.

✨ In this episode, I cover:

Why social is becoming the new search engine
What 11+ touchpoints means for your marketing strategy
How to make your content more discoverable (without doing more)
The “cost of inaction” mindset shift and how to apply it

If you’ve been waiting for the “right time” to show up, consider this your nudge.

🎧 Tune in and let’s build momentum.

Read the entire article here: https://neilpatel.com/blog/social-first-ranking-strategies

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