Dean Julian, director of DLJ Builders, transformed his company from a net loss to an 18 percent net profit. He reveals how to stop cash leaks on renovations and properly price preliminary site costs to scale into bespoke new builds.

The episode covers the shift from site work to company management. Dean explains how to replace twenty-dollar tasks with standard operating procedures to protect your time. He also details his client research strategy and the rigorous quality control checklist used to catch subcontractor mistakes.

Resources & Programs Mentioned:

The Professional Builder Programs: Dean's progression from the Growth Accelerator into the Boardroom mastermind.
The 1% Referral Strategy: A free offline networking method to generate warm leads.
The 287-Point Quality Control Checklist: A system to spot site defects before the client

🕒 Timestamped Key Points
00:00 The reality of operating at a net loss
03:00 Translating international architecture to local building codes
12:00 Why guessing your markup destroys company cash flow
16:00 The danger of ignoring preliminary and general site costs
26:00 Using video testimonials to win high-end contracts
32:00 Stopping twenty-dollar admin tasks to protect your professional value
52:00 Managing subbies and enforcing a strict quality control checklist
55:00 Why your sales process must include a one-year follow-up

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The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.

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