The Bulwark Podcast
Episode: Anne Applebaum: Hungary's Surreal, Post-Reality Campaign
Date: April 9, 2026
Host: Tim Miller
Guest: Anne Applebaum (The Atlantic)
Episode Overview
This episode dives deeply into Hungary’s pivotal 2026 election, exploring Viktor Orbán’s illiberal regime, the sudden emergence of opposition leader Peter Magyar, the deployment of wildly surrealist propaganda, and the ways Hungary’s current politics reflect concerning trends for Western democracies – especially the U.S. The conversation, led by Tim Miller and renowned historian Anne Applebaum, also explores the outsized influence of Orbán’s model on the American far right, J.D. Vance’s controversial visit, the geopolitics of Ukraine and Iran, and wider implications for democracy and global stability.
Key Discussion Points
1. Setting the Stage: Hungary's Election and Orbán’s Rule
- Background on Orbán: Once a liberal reformer and Soros scholar, Viktor Orbán has, over 16 years, methodically reshaped Hungary’s media, judiciary, and economy to cement authoritarian control.
- Anne Applebaum:
"He built a kind of nepotistic, corrupt system that keeps his party in power and keeps him wealthy. ...Just like in novels about dictators." (03:26)
- Anne Applebaum:
- Orbán’s Far-Right Turn: Now embraced as a model by the global far right, Orbán exported tactics directly influencing MAGA leaders and initiatives like Project 2025.
- "Much of what Project 2025 is, is based on the experience of Orbán. The Trump administration’s assault on universities, DEI... they saw him do it and they're copying it.” (04:38)
- Emergence of Peter Magyar:
- A former Fidesz insider, not a leftist, now leads a surge against Orbán by focusing on corruption, economic stagnation, healthcare decay, and Hungary’s loss of democratic norms.
- Applebaum compares him to a U.S. center-right reformer: "[Magyar] is not a socialist... more like an Alyssa Slotkin, center-right... Liz Cheney type figure." (06:59)
2. Surrealism and 'Post-Reality' in the Hungarian Campaign
- Creation of Absurd Enemies:
- Orbán’s campaign pivots away from any discussion of Hungary's actual problems. Disinformation and AI-generated videos paint Ukraine and Zelensky as existential threats, despite the absurdity.
- "There are these AI videos of Zelensky snorting cocaine on a golden toilet, or Hungarian soldiers being shot in the head by, presumably, I don't know, Ukrainian snipers. I mean, it's a completely post-reality campaign." (09:41)
- Posters read: “We won’t be a Ukrainian colony.”
- Staged Incidents:
- Hungarian authorities staged dramatic narratives: stopping Ukrainian bank trucks, supposedly injecting detainees with "truth serum," fabricating sabotage incidents, all meant to foster existential anxiety and justify the crackdown.
- "It was a crazy... attempt to create a fake incident... Exactly as people predicted. And it had very little impact." (11:16–12:10)
- Magyar’s Response:
- Running a classic grassroots campaign with little media access, focusing on tangible issues.
- "Magyar is doing like six public meetings every day... People said to me, look, we know we can't reach people through media. We know that people live in alternate worlds online. So we're trying to reach them in real life." (13:39)
3. Election Cheating and Systemic Manipulation
- Legal “Cheating”:
- Laws allow "voter tourism;" mass registrations at single addresses (often for pro-government ethnic Hungarians abroad).
- "Many people can register at the same house. ...What the MAGA folks say is happening here. Right. But they're actually doing it in Hungary." (12:35)
- Built-in gerrymandering ensures opposition must win a supermajority for a parliamentary majority.
- Limits of Propaganda:
- The key question: How long can deception overwhelm reality before economic and social pain causes backlash?
- “You have to have faith that [reality] is going to happen, and you have to work to help reality reassert itself... But eventually there’s a level of suffering or a level of betrayal where there may be a backlash.” (14:47 – 15:40)
4. Orbán as MAGA Model: J.D. Vance, Western Civilization, and Gaslighting
- J.D. Vance’s Visit & Speech:
- Praised Orbán as the true defender of Western civilization, aligning with MAGA myth-making despite Orbán’s open Russian and Chinese alliances.
- Miller:
“If you’re for Western civilization, you’re for Orbán. And it’s like, words don’t even have meaning. ...I guess Western civilization just literally means white people now... We're on the side of Russia in this battle against a party that is pushing for rule of law and reunification with Europe.” (16:04 – 16:33)
- Applebaum:
“Democratic civilization is Western civilization. And the fact that Orbán is aligned with forces who want to destroy democratic civilization... is an obvious reason for an American not to support it.” (16:33)
- MAGA’s "Both-Sides" Projection:
- Notably, the very election- and propaganda-manipulating tactics that MAGA accuses U.S. Democrats of are being admired and imported from Hungary’s actual illiberal regime.
5. Disinformation and the U.S. Right in Hungary
- Spreading Surreal Claims:
- J.D. Vance parrots Orbán’s Ukrainian conspiracies, feigning shock at invented threats from Zelensky.
- “[Zelensky] said he was going to send private soldiers to the Prime Minister's residence... it's true. It’s completely scandalous.” (20:18)
- Applebaum: “To make it into a real threat is nuts... Trump literally was going to invade an ally, you know, Denmark... Vance himself is sitting in a foreign country playing a role in their campaign while saying it's very bad to... be involved in other people's campaigns... [It’s] hard to cope with.” (20:56–21:39)
- J.D. Vance parrots Orbán’s Ukrainian conspiracies, feigning shock at invented threats from Zelensky.
- Ukraine War, U.S. Policy, and Gaslighting:
- Vance trivializes the war as just a squabble over “a few square kilometers.”
- Applebaum rebuts forcefully:
“The war is not about a few kilometers. The war is about whether Ukraine gets to exist, exist as a nation... The Russians... never given up their main war aim, which remains the conquest of all of Ukraine or the control of all of Ukraine.” (22:41) “It's just a profound kind of arrogance and ignorance and hubris wrapped into one." (23:41)
6. International Alliances, Iran, and the Trump Doctrine
- Pope and the Pentagon:
- Shocking anecdote: U.S. officials threatened the Pope to take America’s side on Iran (referencing the Avignon Papacy).
- Applebaum:
"The idea that you can threaten the Pope... is this level of arrogance and failure to understand reality... What’s really impressive... is that someone in the Pentagon knew what the Avignon papacy was." (28:55–30:31)
- Trump’s Scorn for NATO and Allies:
- Miller recounts Trump’s erratic communication, threats against Greenland, NATO, and European allies, often in all-caps social media posts.
- Applebaum:
“He (Trump) no longer seems to connect the events of one day with the next day, you know, and what he says, he doesn't, he acts like it won't have any impact.” (31:57) “The only time that Article 5 of NATO... has ever been invoked was after 9/11. And the only countries who’ve ever fought on behalf of another country are Europeans fighting for the United States.” (33:12)
- Trump’s Lack of Strategic Vision:
- “The word geopolitics and it’s like the word strategy, they mean nothing to him... if he breaks up with NATO, that will have an effect on Russia or... on China. He can’t think like that at all.” (47:40)
7. Iran, Ceasefire, and the Limits of Madman Theory
- The “Madman” Negotiating Tactic Falls Flat:
- Trump’s threats to Iran and demands for NATO support are failing to produce results or respect; adversaries don’t take his “madman” persona seriously anymore.
- Andrew Egger (quoted by Miller):
"Somehow Trump and his supporters insist his threats... are supposed to exist in some mythical space where we on our side are permitted to discount them as not real, but they on their side are expected to take them deadly seriously." (40:15)
- Ceasefire as a Face-Saving Move:
- U.S. seeks only to return to the pre-crisis status quo, without strategic aims or consultation with actual Iranians or U.S. allies. The Iranians and Pakistan are effectively negotiating the U.S. exit.
- Applebaum:
“The only thing we want out of it is to go back to where we were before. ...What did we achieve?” (44:32–45:46)
- Key Insight: This exposes America's strategic drift and the performativity of its current foreign policy.
8. Final Topics: U.S. Agency for Global Media, Recommendations, Notable Miscellanea
- Kari Lake at USAGM:
- Her tenure at VOA and related media is characterized by self-promotion, mass firings later reversed by lawsuits, and legal confusion over her appointment.
- “She literally set out to fire everybody and break up everything... has wasted hundreds of millions of dollars in doing this." (53:13)
- Book Recommendation:
- Furious Minds by Laura Field, a sharp academic history of the American far right and its intellectual environment.
- “Some good character portrayals... a lot of stuff made more sense to me after I read it.” (56:49)
- Furious Minds by Laura Field, a sharp academic history of the American far right and its intellectual environment.
Notable Quotes & Timestamps
- "He built a kind of nepotistic, corrupt system... Just like in novels about dictators." - Anne Applebaum (03:26)
- "Much of what Project 2025 is, is based on the experience of Orbán." - Anne Applebaum (04:38)
- “Magyar is not a socialist... more like an Alyssa Slotkin, center-right... Liz Cheney type figure.” - Tim Miller (06:59)
- “It's a completely post-reality campaign. So it creates an absolutely fake world for people to live in." - Anne Applebaum (09:41)
- "The opposition would already have to have something like 55% of the vote in order to have a majority..." - Anne Applebaum (13:39)
- “Democratic civilization is Western civilization. And the fact that Orbán is aligned with forces who want to destroy democratic civilization... is an obvious reason for an American not to support it.” - Anne Applebaum (16:33)
- "To make it into a real threat [vs. Zelensky] is nuts... Vance himself is sitting in a foreign country playing a role in their campaign while saying it's very bad to... be involved in other people's campaigns." - Anne Applebaum (20:56)
- “The war is not about a few kilometers. The war is about whether Ukraine gets to exist, exist as a nation.” - Anne Applebaum (22:41)
- "He (Trump) no longer seems to connect the events of one day with the next day...” - Anne Applebaum (31:57)
- "The word geopolitics and it’s like the word strategy, they mean nothing to him." - Anne Applebaum (47:40)
Timestamps for Key Segments
- Orbán’s Rise and System Rigging: 01:37–06:59
- Magyar and the Challenger’s Campaign: 06:59–08:31
- Surreal Campaign/Disinformation: 08:32–10:45
- Staged Incidents and Propaganda: 11:09–12:35
- Election Rigging and Grassroots Response: 12:35–14:47
- Limits of Propaganda: 14:47–16:04
- J.D. Vance, Western Civ Rhetoric, and U.S. Right: 16:04–17:55, 20:18–22:07
- Ukraine War and MAGA Gaslighting: 22:07–24:26
- Trump, NATO, and Alliance Erosion: 28:55–37:03
- Iran Crisis and the End of ‘Madman Theory’: 40:15–47:40
- USAGM/Kari Lake Fiasco: 53:13–55:33
- Book/TV Recommendations: 56:21–57:11
Memorable Moments
-
Zebras at Orbán’s country palace disappeared mysteriously.
- “The funny part of the story is the zebras at some point disappear. And so the question is, where are the zebras?” – Anne Applebaum (04:07)
-
J.D. Vance feigns shock at transcripted disinfo from Orbán.
- “I wasn’t even aware that Zelensky had said that… until yesterday. Viktor actually told me…” – J.D. Vance (20:18)
-
Applebaum’s concise summary of the crisis:
- “The only thing we want out of [the Iran negotiation] is to go back to where we were before. …We don’t have any goals anyway.” (44:32–44:48)
Closing Tone
The episode is bracing, clear-spoken, and urgent about the stakes for democratic societies in the U.S., Hungary, and beyond. Applebaum’s analysis combines deep historical perspective with vivid on-the-ground detail, and Miller’s commentary bridges these themes directly to the American political crisis. The tone is factual but laced with incredulity at the absurdities—and dangers—of contemporary illiberal, post-factual politics.
Further Reading/Listening
- Anne Applebaum, Autocracy, Inc. (Now in paperback)
- Laura Field, Furious Minds (Far-right intellectual history)
Recommended for:
Anyone wanting to understand authoritarian drift, “post-reality” propaganda, the global far-right’s agenda, and what Hungary’s election means for the U.S. and liberal democracy.
