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Some thoughts on how to attract your true fans.

True Fans

On this week's TBOA, Rochelle and I share some tips on how to attract your true fans.

Talking Points

You have to share your expertise freely and often enough to keep the audience warm.
Sharing provocative ideas will attract good clients and drive away bad clients.
If you're not creating any haters, you're not doing it right.
Choose a medium that you're comfortable with and is popular with your audience.

Quotable Quotes

"A true fan is someone who will buy anything and everything that you produce." —Kevin Kelly
"A daily writing practice builds true fans very quickly" —JS
"If your work is mostly about executing then it's harder to find the time to invest in the kinds of things that are going to attract true fans." —RM
"The problem with implementation work it is too easy to get sucked in to what the client wants you to do." —RM
"Any stage you can be on where you can build intimacy with people is going to build true fans." —RM

Links