In this episode, we break down the legalities of unsolicited email marketing. We define the differences between cold and spam emailing and provide helpful business tips for sending cold emails legally to market your products or services. Understanding the legal side of sending marketing emails is important in order to avoid being in a sticky legal situation.

Chapters:

00:18 Legalities of Cold Email Marketing vs Spam Email

00:29 Defining Cold Emails

00:43 Defining Spam Emails

00:56 Are Spam & Cold Emailing Illegal?

01:10 CAN-SPAM ACT of 2003

01:23 CAN-SPAM ACT Requirements

01:42 Tips for Sending Cold Emails Legally

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Disclaimer (because, duh): The information presented in this podcast and on any affiliated platforms are for educational, informational, and entertainment purposes only. Consuming this content does not create an attorney-client relationship. If you need legal advice pertaining to your particular situation, you should consult directly one-on-one with an attorney.

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The Legal Side of Email Marketing | Ep. 12

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