The digital marketing world has gone through a lot of changes in the past decade, but search engine optimization (SEO) remains as relevant as ever.

Jesse Ringer is the founder of Method and Metric search engine marketing agency. For over 10 years, he has helped business owners and marketing teams build winning SEO strategies for their organizations that drive website traffic and generate revenue.

Jesse’s passion for progression, creativity backed by data, and the democratization of tech have led him to build an agency focused on connecting data and people in an ethical and forward-thinking way. He is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.

The Best Type of Content to Create in 2025

As AI becomes more commonly used in content writing, Jesse encourages his clients not to underestimate the value of human connection. Any business can pump out 50 articles per month using AI, but all those articles will sound identical. What makes great content is your brand’s unique voice, perspective, and ideas.

On a related note, don’t create content just for the sake of ranking on Google. Write for lead generation, not just traffic. What type of content will actually drive revenue in your business? In most cases, this will mean going beyond how-to educational content.

What questions do your clients commonly ask you? Get clear on your target audience and their pain points, then create content that demonstrates your expertise in solving those problems.

The Website Optimization Process

To optimize your website, start by auditing your current system: what technology and plug-ins are you using? How is the website content organized? What keywords are you targeting and which are you actually ranking for? Then decide what your priorities are moving forward.

At this stage, Jesse usually builds out a list of recommendations for his clients: including updates to their keyword strategy, site architecture, website pages, blog content, as well as the technical implementation.

The next step is a roadmap for implementation. Depending on the changes that need to be made, it could take up to six months. Most clients start to see results within the first few months, with exponential growth around the six-month mark.

Enjoy this episode with Jesse Ringer…

Soundbytes

14:13-14:40 “We could pump out 50 articles a month now, right? Okay, but they're gonna sound like all the other ones that are being pumped out right now. How do you continue to make this unique to your brand and resonate with your audience? If they're just producing content for the sake of ranking, great, but that's not like that's not going to be a driving force of their business.”

20:59-21:17 “Find the thing that you do really well. And how do you put that into a guide to help educate your potential customers? When smarter customers see how helpful you are and how good you are at what you do, they'll be more inclined to work with you down the road.”

27:10-27:36 “If you're running paid ads or social ads, SEO is a way to lower customer acquisition costs. SEO is always on. Organic search is always on. If you decide to stop working, it will continue to help bring traffic in for quite some time after you pull the plug on that. Whereas ads, you turn it off, you don't see any more traffic from those ads.”

Quotes

“I always wanted to have my own business. I just had no idea how I was going to get there.”

“Clicks are not going to make you more money.”

“Clicks are part of it. But if those clicks don't convert, it's wasted.”

“You could rank number one for 1000 keywords, but if nobody searches for them, what good does it do?”

“SEO helps to inform the whole marketing strategy. It informs your website strategy and it serves a lot of other marketing channels.”

“AI is pulling from all of the internet, so you are just going to get the average of all of the internet. And I really hope you don't think your business is average.”

Links mentioned in this episode:

From Our Guest

Website: https://methodandmetric.com

Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesseringer/

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