Just how safe is your business online? Fraud cases have more than doubled in recent years, while AI-driven scams are only growing more sophisticated. Today’s guest shares how you can protect your business.

John King is an experienced business executive and IT consultant who has worked with many small, midsize, and Fortune 1000 companies. He has held various management positions including Controller, CIO, Director of Applications Development, and president of his own consulting company. His book The Compass Approach provides techniques for managing a business around the four points of the compass to achieve improved results.

Staying Safe Online

John is a founding member of TrustedAndTrue, a one-of-a-kind matchmaking service that addresses a growing concern in the dating industry: fraud and theft. TrustedAndTrue’s rigorous enrollment process eliminates the risk of individuals using fake identity credentials, giving users the security that everyone they interact with is who they say they are.

TrustedAndTrue stems from John’s work at The Authenticity Institute, an organization working to implement authenticity solutions in different industries. One of their latest innovations is the digital signature, which requires an in-depth identity verification process. To keep your business safe from scams, you could require a digital signature to access certain materials.

Unlike traditional passwords, the digital signature is virtually impossible to hack. Most information security technology aims to catch scammers after they’ve already broken into your records. Digital signatures could potentially prevent these crimes before they happen.

Marketing Across Industries

Because their technology can apply to so many industries, The Authenticity Institute looks for entrepreneurs with deep experience in a particular vertical. Those experts become the marketing team, spreading the word about authenticity technology in banking, healthcare, law, real estate, and even the music industry. Each industry has a unique perspective business plan.

Enjoy this episode with John King…

Soundbytes

16:24-16:39 “If you have a business and you're counting on the person that you're working with from a vendor, that they're legit, right? You may not be successful with that. You may end up with a write-off you don't really want to have.”

22:00-22:17 “If you look at the information security market, it's growing by leaps and bounds. But they're operating on a premise where they ‘catch the bad guys’ after the fact. We're saying we don't want to do that. We want to catch you before you go in.”

31:40-32:03 “What happens is one of your vendors gets their email address hacked and they send you a request to send some information and give you a fake number, and all of a sudden, you send thousands of dollars to an address that you've not sent before. And you've got a problem.”

Quotes

“The key is having an entrepreneur who understands the marketplace and can say this is how it should work and this is how we can bring value to that particular marketplace.”

“They're operating on a premise where they ‘catch the bad guys’ after the fact. We want to catch them before.”

Links mentioned in this episode:

From Our Guest

Website: https://trustedandtrue.net/

Connect with John King on LinkedIn: http://linkedin.com/in/johnwkingii

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