If “you” online isn’t the same you who shows up in person, you’re not alone.

Most founders haven’t taken the time to align their personal identity with how they present themselves online. But that clarity–on the inside and out–is what gives your brand staying power.

This is a special episode where I joined Jesse Paliotto on FastSpring’s Growth Stage podcast to talk about personal branding, founder identity, and why branding from the inside out is the only way to build a business that lasts.

The SOULiD Framework

Every founder already has a personal brand. The question is–does yours reflect the essence of who you are?

In this episode, I share the framework we’ve used with hundreds of entrepreneurs at brandiD to help them uncover their true differentiators, define their vision, and build a brand around what makes them unique.

Practical Tips for Founder Visibility

We talk about the most common mistakes entrepreneurs make when they try to grow their brand–and what to focus on instead.

I share how to do a quick audit of your digital presence (hint: it starts with a Google search), why AI can’t replace real personality, and what every founder needs to know before they hit publish.

Whether you’re just getting started or working to build long-term visibility, this conversation will help you focus on what really moves the needle.

Enjoy this episode…

Soundbytes

16:43 - 17:02 “So many people don't do this, but buy your vanity URL. So buy your first name, last name, and the .com. Even if you have a company, it's not so you don't feel like it's about building your personal brand, you should still point that vanity URL to your about page on your corporate site.”

11:01 - 11:18 “When we know what we stand for, we can talk about those things in a way, with conviction–and those also can be very sticky points, both in a positive and negative way to attract our ideal clients.”

Quotes

“Resilience as entrepreneurs, I think it's absolutely one of the top three qualities we need to be successful.”

“In today's world, consumers are so much more savvy around companies they're supporting or not supporting.”

“People don't think they have a personal brand. But, we all do.”

Links mentioned in this episode:

Connect with brandiD

Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/

Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g

Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

From Our Guest Host

Website: https://fastspring.com/

Connect with FastSpring on LinkedIn: https://www.linkedin.com/company/fastspring/