What if your brand wasn’t just about marketing, but about rethinking every single touchpoint your customer experiences?

That’s the approach Michael Jacobson took when he bought his uncle’s struggling flower shop. Today, French Florist has grown from the brink of closure to Los Angeles' largest flower shop, generating over $9 million in revenue and expanding nationally through franchising.

Under Michael’s leadership, the brand is reshaping what it means to buy flowers, making everyday moments feel like luxury experiences.

Make Operations Part of Your Brand

Your brand promise is only as strong as the systems behind it. Michael shares how upgrading outdated tools and building a custom operating system didn’t just cut costs. It made every step of the customer journey smoother and more consistent. The takeaway?

If you want to deliver a premium experience, start by fixing the pain points your customers feel most, even if the solution is behind the scenes.

Let Values Guide Every Decision

It’s easy to write core values and never put them into practice. French Florist takes the opposite approach, using the acronym LOVE (Love what you do, Own your impact, Value connection, Exceed expectations) as a daily filter for hiring, franchising, and customer touchpoints.

The result is a thriving brand that feels consistent and authentic at every level.

Ask yourself: do your customers feel your values in action, or only see them on your website?

Enjoy this episode with Michael Jacobson…

Soundbytes

22:26 - 22:40 “I don't know how many people actually live and breathe by [their company values]. Our company really does. We integrate it very deeply into the blood and DNA of our culture. Every decision we make follows that framework. We ask ourselves, if we're making big decisions, do they hit the core values.”

33:24 - 33:39 “If you can take the average person, on the average day, who has the average work ethic, with the average intellect, and build a system that can produce above average results, then that's a franchisable business.”

Quotes

“Business is tough. Nobody said it was going to be easy.”

“We want to actually contribute real value to the world as an entrepreneur.”

“If we can make this world 1% better, that's a worthy mission.”

Links mentioned in this episode:

From Our Guest

Website: https://www.frenchflorist.com/

Connect with Michael Jacobson on LinkedIn: https://www.linkedin.com/in/michaelrichardjacobson/

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