Has your business hit a growth plateau?

If so, this episode is for you. Because building a brand isn’t just about good design or smart strategy–it’s about finding your voice and using it to create opportunities.

In this special conversation, I joined Brian Mattocks on The Hard to Market Podcast to talk about the lessons I’ve learned running The brandiD for more than 15 years, and why your voice is often the most powerful marketing tool you have.

Your Voice Builds Your Pipeline

If your growth has slowed, hiding behind the work won’t turn things around. You need to put your voice out there. I share how podcasting, LinkedIn, and even simple visibility habits can attract the right people to your business, even if you’re introverted.

Focus Creates Momentum

Trying to speak to everyone dilutes your message. When I relaunched MyPath101, narrowing the audience and leaning on partnerships made all the difference. You’ll hear how choosing focus over frenzy during slow periods can create the traction your business needs.

Enjoy this episode…

Soundbytes

05:23 - 05:48 “Our growth has been completely organic over these last 14-15 years, except for some partnerships and people who stumbled upon us through Google searches. But even those partnerships have been organic, meaning they just kind of came about by happenstance. I wasn't overly intentional about creating them, but we've always done really good work, and my team is exceptional at what they do.”

08:33 - 09:00 “When I launched that company, it was in 2015. Then we had three different target audiences. It was parents, the students themselves, and high school and college administrators, and we were trying to sell to all three…That wasn't the best move, because it was really difficult to speak to all three through one website.”

29:20 - 29:41 “I lean on my faith, quite honestly, more than ever when things get a little sticky. Whether it's personnel changes or a little uptick in business, I honestly pray about it. That the right people come our way.”

Quotes

“I'm here to help people be limitless in whatever their journey is.”

“Strategy is great, but it's nothing if you don't do something with it.”

“I love helping people figure out what they're here to do and then bring light to them, you know, to shine on their journey.”

Links mentioned in this episode:

Connect with brandiD

Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast

Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

From Our Guest Host

Website: https://podcastchef.com/

Connect with Brian Mattocks on LinkedIn: https://www.linkedin.com/in/brianmattocks/