The Candy Valentino Show: Episode Summary – "Ask Candy: Overcoming Business Growth Challenges"
Release Date: June 4, 2025
Host: Candy Valentino
Network: Cumulus Podcast Network
Introduction to the Episode
In this episode of The Candy Valentino Show, host Candy Valentino delves into the "Ask Candy" segment, where she addresses real-life business challenges submitted by her listeners. This particular episode focuses on overcoming obstacles related to scaling a business, providing actionable insights and motivational advice for entrepreneurs striving to grow their ventures sustainably.
Listener’s Query: Kevin from California
Timestamp: [01:15]
Kevin's Question:
Kevin, an H VAC company owner from California, reaches out seeking guidance on the difficulties of starting and scaling a business. He expresses his struggles after two years in the industry and asks Candy for advice on enduring the challenges and understanding the realistic timeline for achieving reasonable success.
Candy’s Response: Normalizing the Struggle
Timestamp: [02:45]
Candy begins by reassuring Kevin that his experiences are entirely normal. She emphasizes that social media often portrays entrepreneurship as glamorous, showcasing only the highs like "$50,000 or $100,000 months," while omitting the real struggles, losses, and hard work involved. She acknowledges the presence of individuals who may misrepresent their success or even engage in fraudulent activities, which can distort aspiring entrepreneurs' perceptions.
Notable Quote:
"What you're experiencing is exactly normal." – [02:50]
Personal Anecdote: The Reality of Long-Term Commitment
Timestamp: [03:15]
Candy shares her personal journey, recalling starting her first company at 21-22 years old. She recounts a pivotal conversation with a long-term real estate investor who informed her that it typically takes around ten years to achieve stability and scalability in a business. This reality check instilled in her a focus on the long-term game, emphasizing patience and sustained effort.
Notable Quote:
"It takes 10 years to really get stable so that you can start to scale and understand your costs." – [03:30]
Distinguishing Growth from Scaling
Timestamp: [06:38]
Candy delineates the difference between growth and scaling a business.
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Growth: Involves deploying capital to acquire more customers and increase revenue, often leading to inconsistent profitability as expenses rise proportionally.
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Scaling: Entails stabilizing expenses while increasing top-line revenue, resulting in enhanced profitability. Candy emphasizes that scaling requires a different skill set and strategic approach compared to mere growth.
Notable Quote:
"Scaling is when you start to stabilize your expenses, you acquire more customers, but you become more profitable." – [06:45]
Essential Mindset and Discipline for Entrepreneurs
Timestamp: [07:15]
Candy highlights the critical importance of having an unshakable mindset during the initial years of business. Entrepreneurs must prioritize their dreams over others' opinions, avoid distractions, and resist the temptation of "shiny object syndrome." She advocates for doubling down on focus and discipline to stay committed to building a sustainable business.
Notable Quote:
"You need an unshakable mindset. You need to care about your dreams more than the opinions of other people." – [07:30]
Industry-Specific Advice for H VAC Businesses
Timestamp: [08:00]
For Kevin’s H VAC business, Candy advises capitalizing on the trades industry, which she describes as recession-proof. She suggests focusing on providing exceptional customer service, developing referral programs, and engaging in grassroots marketing efforts such as door-to-door outreach and flyer distribution. Candy emphasizes the importance of mastering core skills and business acumen before investing heavily in trendy marketing tactics like social media ads or masterminds.
Notable Quote:
"Double down on your business acumen. Grab my book the 9% Edge just because it's going to teach you everything that you need to..." – [09:15]
Grassroots Marketing and Customer Service Excellence
Timestamp: [09:30]
Candy underscores the effectiveness of traditional marketing methods in the trades sector. She advocates for:
- Door Knocking: Personally reaching out to potential customers.
- Flyer Distribution: Engaging directly with local communities.
- Exceptional Service: Ensuring high-quality work to foster referrals and repeat business.
By focusing on these foundational strategies, businesses can build a strong reputation and client base without exorbitant marketing expenditures.
Notable Quote:
"Take care of the customers, develop a referral program to grow, go do door knockers on every single door in your area." – [09:45]
Personal Habits Leading to Success
Timestamp: [10:30]
Candy shares the personal habits that contributed to her success, including:
- Punctuality: Showing up early and staying late to maximize productivity.
- Consistency: Avoiding long vacations during the crucial early years.
- Work Ethic: Willingness to perform tasks others might neglect to gain a competitive edge.
She emphasizes that these habits helped her build and scale her businesses effectively, even without inherent advantages like intelligence, connections, or financial backing.
Notable Quote:
"I was willing to show up before everyone else. I was willing to stay when everybody else was going home." – [10:45]
Encouragement and Final Advice
Timestamp: [12:00]
Candy concludes by encouraging Kevin and other entrepreneurs to stay the course. She reiterates the importance of focus, discipline, and continuous development of business acumen. Candy also recommends her book, "The 9% Edge," as a resource for learning strategies to acquire new customers and build profitable, scalable businesses.
Notable Quote:
"Keep developing your business acumen, keep doubling down on your focus, keep your discipline and always remember what it is that you want to build so that you don't build yourself a job that you hate." – [12:15]
Conclusion and Call to Action
As the episode wraps up, Candy invites listeners to engage further by submitting questions through her website or social media channels. She also promotes upcoming segments on YouTube, such as the "Your Money Minute" on Financial Fridays, aiming to provide quick, valuable financial insights to a broader audience.
Notable Quote:
"If you see me in your living room, shoot me a DM over on Instagram or send us a message on the website." – [13:00]
Candy encourages her audience to follow her on social media, subscribe to her YouTube channel, and read her latest book to gain deeper insights into building and scaling successful businesses.
Key Takeaways
- Normalization of Entrepreneurial Struggles: Understanding that challenges and slow growth phases are standard in the entrepreneurial journey.
- Long-Term Commitment: Success typically requires a decade-long commitment, emphasizing patience and perseverance.
- Distinguishing Growth from Scaling: Recognizing the difference between merely increasing revenue and sustainably scaling a business.
- Mindset and Discipline: Maintaining a strong, unwavering focus and disciplined work ethic is crucial for overcoming obstacles.
- Grassroots Marketing: Leveraging traditional marketing methods can be highly effective, especially in the trades industry.
- Personal Work Habits: Consistent effort and willingness to go the extra mile can set entrepreneurs apart from their competition.
- Continuous Learning: Investing in resources like Candy's book, "The 9% Edge," can provide valuable strategies for business growth and scalability.
For more insights and episodes, follow Candy Valentino on all social media platforms and subscribe to her YouTube channel. To submit your questions for future "Ask Candy" segments, visit candyvalentino.com/askcandy.