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- [00:03]
Progressive Insurance
This episode brought to you by Progressive Insurance. Do you ever find yourself playing the budgeting game? Shifting a little money here, a little there, hoping it all works out well. With the name your price tool from Progressive, you can get a better budgeter and potentially lower your insurance bill too. You tell Progressive what you want to pay for car insurance and they'll help find you options within your budget. Try it today@progressive.com Progressive Casualty Insurance Company and affiliates Price and coverage match limited by state law. Not available in all states.
- [00:46]
Candy Valentino
Welcome to the Candy Valentino show, the podcast for founders, investors, investors and entrepreneurs where we have honest conversations about what it takes to grow your business, build more wealth and create financial freedom.
- [01:11]
Hey guys, welcome back to another episode of the show. Thanks for tuning in with me today. I'm excited to spend this time with you. I've got two important things that I want to talk about, so we actually have two segments to this episode and I also want to let you know that if you haven't seen seen it.
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Yet, you will be soon.
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We are going to be going live weekly, so once a week our podcast on Thursdays will actually be live over on YouTube and on X. So if you don't follow me over there, go ahead and subscribe over on YouTube. Follow me on X so that you get one of the very first opportunities to see us go live. We just tested this yesterday to make sure that we could actually figure out the live stream. So it actually went decently well. And so I was like, you know what, I really love this live mechanism. It's also going to give us the opportunity to allow you to call into the show, to be able to give your pressing issue or your constraint that you're having in your business and your finances and to be able to get real feedback and real advice right on the show from me and other experts that I bring on. So we're super excited about it. Again, it is Thursdays on x and on YouTube where we will be live. And so today's episode is two parts. The first part is how to make success probable in any area of your life. What you actually need to do, the actions you need to take in order to make it probable and not just possible. Because obviously we can achieve anything, but we can't achieve everything all at once, all together, all at the same time. So I'm going to break that down in the first segment and then the second segment we're going to talk about could this one thing be actually blocking your growth? So this next level of growth, this next level of Business, of life, of net worth, of finances, of relationships. Is this one thing actually blocking you from having everything that you want? And this isn't found on a balance sheet. So let's get into it. And today I wanted to talk about a topic that came up during our office hours. And so office hours is something that I have open for our founders clients. They can schedule a call and basically talk about a critical issue or a challenge that they're having in their business if they want specific help or strategies or something that they're stuck on. And so as I was holding these office hours just a few days ago, one of our clients scheduled a call and had asked about ways to increase revenue and ways to find more leads. They have a very specific goal in mind and they want to achieve it by the end of the year. And I can tell you that they are on the brink of achieving it. And they were just reviewing all of the things that they did so far in the last 12 months, reviewing what resulted in qualified leads, and talked about some of the things that they were doing, like being a part of some very early stage entrepreneurs, networking groups, attending and sponsoring some different events. And one thing that I had noticed that was similar to all of these efforts that they did is that was not actually addressing their most profitable and their easiest converted customer. That was one thing that I had noticed with this specific entrepreneur. And so as I was noticing this, I could tell by the events and the groups that they were participating in, they weren't seeing themselves for the value. They weren't seeing their business the same way that I saw it. And so after we chatted about changing the customer acquisition approach and how to determine what markets to go after, how to double down on what was working, after we identified what was working, I asked if I had permission to challenge them. And like always, they said, yes, of course. And so I'm going to share with you what I shared with them. And I want to put a caveat in here because oftentimes what we think the problem is in our business, not only, yes, it can very well be a problem, but sometimes there is another underlying issue. More often than not, it's two, three or four underlying issues that is creating that constraint and so identifying some of these different behaviors and approaches, I said, after this call, I want you to take an hour in your calendar and I want you to get out of your office, I want you to take 15 to 20 minutes of that, and I want you to go for a walk outside. And they were, you know, kind of like, wait, what I said, just bear with me. And then after that, I want you to come back, I want you to sit down, I want you to take out a sheet of paper, and I want you to review all of the accomplishments that you've made since you started this company. I want you to look at the people you've hired, the talent that you've retained, the companies that you've worked with, the clients that you've had, the amount of challenges that you dealt with in your personal life and still showed up for your business and your team and forged forward with the relationships that you've developed. And after you've identified all of that, I want you to look at all of the activities that you've done in the last 12 months, 18 months, 24 months. I want you to also look at what we just talked about, the events that you sponsored, the groups that you've been in, and see does that entrepreneur belong there? Does this business belong? Talking to these types of customers? Again, nothing wrong with either. But you just need to sometimes watch. Because sometimes we will walk through doors and we will walk into rooms and we will sit at tables that are easy to be at. Because sitting at a table with a higher level of conversation, bigger problems, more successful people, can sometimes make you feel small or uncomfortable. But the reality is, if you want to do something different, if you want to achieve a new level of growth, you have to believe something different. And you must believe something different about yourself until you can create a new narrative around who you are and what's possible about who you want to become. Things will not change because. Because the things that we plant in our subconscious mind eventually grow in our body and in our environment and create our reality. And when you believe or have doubt or you question your ability or your capacity or your intelligence or your worth, your mind will attract reasons to support that belief and that doubt. Which is why I'm not encouraging you to be delusional. That's not what this is about. I'm encouraging you to pause and take a look and see if the reflection that you have of yourself is accurate with who you've become. It's a tough question to ask, but do you need to rewire your brain, your perception, your mind, your self image, in order to achieve a new level of success, knowing that our subconscious mind is basically a computer system, if you will. It's just the visual I can give you right now. It's basically our brain is run on a program just like your Apple laptop. And what our environment was, what our parents taught us, what Our childhood was like what our education and schooling was like. Maybe your religion or your church was like your past environments, your past beliefs of the people who were around you. It's almost if the subconscious mind is just like a program in your laptop. So if your life isn't where you want it to be, if your business or your finances are not where you want it to be, I would argue that there is nothing wrong with you. It's just that because of our capacity and our knowledge and our view of the world and our worth, there could be a virus in the program, there could be an issue in the computer, and there could be an issue in your subconscious that needs to be rewired, a need to reimagine the image that you have of yourself. Because. Because a lot of success is a mind game. At least that's where it starts. And identifying if you are displaying the behaviors and the belief of someone who wins, of someone who is always seeking growth, that's going to determine your success long term just as much as it does with your daily effort. And that's why I always say that it's not the goal that you're really after. It's not the revenue benchmark or the quarterly goal or the annual profitability marker that you have in mind. It's who you become in the process of this. Because when your self belief, your self image and your self worth is acknowledged to the level that it truly is, the way that God views you to be, I promise you will become unstoppable in the pursuit of everything that you want. Your current view of your self image and your self worth is really a collection of your underlying beliefs, your assumptions about the world and yourself, your attitudes that all shapes how we interact with the world. And it can truly have a significant impact on so many aspects of our life. Not just business and finances, but also personal growth, growth in relationships. It influences how we think, how we feel, how we behave, the decisions that we make, the investments that we make, and ultimately impacts our success and our failures. So how do we improve this? Obviously, I shared what I shared with them, but I also want to share a few additional things because we need to be cautious of labels. Labeling can also lead us to this fixed mentality. Whether it's a stereotype that girls are bad at math, which I can promise you is complete bs, or that boys are bad with misspelling, whatever that, right? Like these different beliefs and stereotypes limit your abilities, or even saying something like, I don't know what I'm doing, I'm so new at this. Like stop. Incorporate the yes. Even if you're new at something, or even if you are unsure with what you're doing now, if you're struggling with a task, remind yourself that you just haven't mastered it yet. Integrating that word into your vocabulary signals to your brain that despite any struggles that you're currently having, you can overcome this and you can overcome anything. And I know you already have. In your life. We have to pay attention to our words and our thoughts and replace negative thoughts with more positive ones to build that stability of a growth, mindset and look, Making mistakes is something that everyone does and it's honestly one of the best ways to learn. Everyone has made them. You, me, Elon, we've all done it. So shying away from challenges instead of embracing them isn't going to help you grow. The only way you can avoid it is to stay exactly where you are. Don't grow, don't change, don't evolve. And I don't think that's you. Otherwise you would not be listening to this podcast. You would be binging on something that was far less beneficial to your personal and professional goals. And so I just want to encourage you to remember who you are, remember how God sees you, and know that you are worthy and you are capable and you are deserving. And until you fully build that belief in yourself, I want you to lean on my belief you because I know that it's true. What makes a leader? It's a tough question, but one thing's for sure, a true leader leads by example. And a true leader takes risks too. They plunge into life with determination. For those who lead by example and who approach life with a palpable passion, there's the Range Rover Sport. Each Range Rover Sport model offers a dynamic, sophisticated take on sporting luxury. The Range Rover Sport offers focused on road performance and world renowned off road capability with industry leading features like adaptive off road cruise control that monitors ground condition and acclimates to the present terrain. Agility, control and composure are achieved with dynamic air suspension and adaptive dynamics. Reduces unwanted body movements to deliver smooth and composed handling, true sophistication and excellent maneuverability all in a seriously stylish package. Sophisticated refinement meets visceral power in the Range Rover Sport. A new dimension of sporting luxury Build your Range Rover sport@land roverusa.com.
- [12:18]
Progressive Insurance
This episode brought to you by Progressive Insurance do you ever find yourself playing the budgeting game? Shifting a little money here, a little there, hoping it all works out well with the name your price tool from Progressive you can get a better budgeter and potentially lower your insurance bill too. You you tell Progressive what you want to pay for car insurance and they'll help find you options within your budget. Try it today@progressive.com progressive casualty insurance company and affiliates price and coverage match limited by state law. Not available in all states.
- [12:54]
Candy Valentino
This is a message from Our sponsor Intuit TurboTax taxes used to be waiting and wandering and worrying if you were going to get any money back and then waiting, wandering and worrying some more. Now taxes is matching with a turbo tax expert who can do your taxes as soon as today. An expert who gives your taxes their undivided attention as they work on your return while you get real time updates on their progress so you can focus on your day. An expert who will find you every deduction possible and file every form, every investment, everything with 100% accuracy, all so you can get the most money back guaranteed. No waiting, no wondering, no worries. Now this is tax cut. Get an Expert now on TurboTax.com only available with TurboTax Live full service real time updates only in iOS mobile app. See guarantee details@turbotax.com guarantees I wanted to.
- [13:48]
Talk about a topic that doesn't just necessarily apply to business if you're an entrepreneur, but it also applies to finances, to your life, to really every aspect. And so often I hear people as we come into this new year, you know, we're enamored with all of the things we want to change, all the things that we don't have that we want. You know, maybe it's a certain number on the scale that we're not a certain size that we want to be, or we don't have a certain number in the bank account that we want, or our company isn't as large enough as we wanted to build. And when we really pull back the curtain and take a look, we find that there are a few things that you can actually do now to make your success not just predictable, but probable impossible in any of these areas of your life that you want to achieve, improve or grow. So that's what I want to talk to you about today. But here's the thing. There is no one size fits all formula for success. However, there are a few key fundamental principles that will greatly increase your chance of achieving any goal. And that is this, that you cannot change what you don't measure. Now this really talks to the importance of tracking, of quantifying, of analyzing various parts of whatever goal it is that you want to achieve. This is life, business, relationships, finances, health, and so often I see really good people, well intended people and entrepreneurs go out and they create all of this busy work. They want to launch a new offer, they create a new product, they want to learn some new tactic, they want to develop a new service as opposed to taking time to intentionally pause and do the analysis of what what's actually working in their business, what's not working in their business, what's currently working in their finances, what's not working in their finances, how do you improve on each one of those things? How do you track the effort that you're already putting out? How do you achieve more probable outcomes? And all of that analysis that you can do is really valuable insight. But more often than not, I find people don't want to pause and do it because it's the behind the scenes stuff. It's when the cameras are off, it's what you do when no one's looking. It's not the sexy stuff on social media. But no matter what it is that you want to accomplish, what you do behind the scenes when you pause intentionally is far more powerful than what you do in front of the camera, if you will. Measuring, analyzing, tracking. That's what creates awareness about the effort that you're already putting out. And it's what helps you stay focused and can create some massive motivation. Look, if you guys have listened to the show or heard me talk about anything before, you know that I'm huge into KPIs. I love business metrics.
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Why?
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Because analyzing the data, that's the key to really compound success in any area. It's how you make better data driven decisions that will explode your growth. And that's because without measuring things, without really analyzing what we're doing, we're just creating a lot of noise, which makes us very inefficient. If you want to optimize your operations, if you want to drive up your profitability, if you want to make strategic decisions about your business, well, those decisions are going to be better made when you have the data to support what it is that you want to do. This applies to your finances so massively because managing your finances is really key to any financial independence or success. Between budgeting and saving and investing and tracking your expenses, monitoring your expenses, knowing what expenses you can even cut out. And the way that you can do this is by running a State of the Union meeting. Now, if you read Wealth Habits, my book, if you heard about it on the show, I'm going to talk about it again because I can't believe how many people still are not implementing this in their life because oftentimes we hear a great idea and we think the idea is enough. But ideas don't change our lives. This motivation, me sharing this with you, is not going to change your life. What's going to change your life is the implementation and execution of the idea. That's what's going to change your life. That's what's going to give you a new result, a different outcome, a different level of life. It's identifying these key areas of where you can cut costs, how you can increase savings, where you can make better investment decisions. That brings us back to that State of the Union meeting I talk about all the time. When is the last time you took out your phone, your calendar, you blocked out two hours on any day, Pick a day, doesn't matter which day it is, Leave your office, get out of where you typically do business. If you have a home office, please get out of your house and go somewhere else. Pull all of your financials, pull your bank statements, pull your P. Ls and your income statements, pull your cash flow statements, pull your balance sheet sheets, pull all of your bank reconciliations, pull your POS system and any reports that you have of your POS or your CRM wherever you do business. And if you don't have a business yet, these would be you looking at all of your actual statements of your credit cards as well. Go take two hours, start to understand finance. Because the key to do anything, whether you want to scale, you want to grow, you want to increase your net worth, all of those roads are going to run through data and your finance, it's really math and science. Success at its core is really math and science. It's understanding how you analyze numbers, it's understanding where to apply capital, and it's execution. And when we simplify it, we can then take that simplicity and really know what valves to turn in order to grow our business or grow our net worth. But you can't do that if you don't follow the data. So I want to encourage you, I want to challenge you. Don't just take this as an idea, don't just take this as a concept. Do it right now. Pull out your phone, go into your, go into your calendar, find two hours before you go, before you actually do it, whatever day that it is, run these reports, run your, all of your different financial reports, all of your reporting, take all of your credit card statements, your bank accounts, everything. And take a look and see how much do I have going out. Are you using Amazon too Much are you relying on doordash too much? You know how many fees are baked into DoorDash as opposed if you actually batched your food for the week, what are you spending overspending on Google Drive storage accounts, apps on Apple and see what you can cut. And then also some of these other things like your cell phone and your Internet. You know, when is the last time you picked up the phone and you or someone within your company called to say, hey, is there any other promotions going on right now for my Internet, even with my net worth, we still do this once a year. I just did it. We just did it. We went through every single thing. We called aps, which is the power company here, to see if we're on the right program compared to when we actually use the most electric. We called cox. We saved $42 a month just by picking up the phone to see if there's any way that we can get $188 a month down. And they took it down to 140. So $42 a month, that's $500 a year just like just by picking up the phone. So what can you do to really increase your savings? Because here's the thing. Business money, finances are super simple. You make more, you spend less and that gives you the spread to invest more money so that your money can make money more money. That's all there is to it. So what do you need to do in your life right now to just increase what you make by 10%? What is it that you need to do to decrease your expenses by 10%? And then how do you take the gap, the 20% difference and start investing that into your future and paying yourself first? When it comes to growth, when it comes to wealth, a lot of these principles aren't sexy, but they're actually what works. How do you take right now what you know, how do you increase your earnings, decrease your expenses and invest more money so that you don't constantly have to trade time for it? Alright guys, I just wanted to give you this quick little episode today. Thanks so much for tuning in. If you didn't leave us a review, please. The team looks for these reviews. Leave us a review on Apple Podcasts. Subscribe to us on YouTube so we can continue to bring you great quality information as well as great quality interviews sharing the real story behind building businesses.
- [22:13]
Hey guys, thanks for tuning in to this episode and if there was something that you loved or you had a.
- [22:18]
Specific takeaway, share it and tag me at Candy Valentino.
- [22:23]
And if you haven't already, grab a copy of my latest book, the 9% Edge Life Changing Secrets to create more revenue for your business and more freedom for yourself. You can pick it up anywhere books are sold, Amazon, Barnes and Noble, or your local independent store. And once you do, head over to 9% edge.com and claim $1500 in pre order bonuses, including a chance to join me on this very show. Thanks so much for tuning in and spending this time with me today, guys. We'll see you next time.
- [22:59]
Actor Michael Rosenbaum, you know some of the most talented people in the business. And now he's getting the inside story. Let's get inside of Heather Graham. I can't look at, like, Boogie Nights and think. No, because you were a nerd. Johnny Knoxville. You think you're gonna do another Jackass movie? What do your kids want? Dad's not gonna do that. You gotta be careful how you choose your heroes. Here for from some of the most fascinating people in pop culture today, Danny Trejo.
- [23:21]
Progressive Insurance
You're a legend.
- [23:21]
Candy Valentino
Do you know you're a legend? You can't be a legend having this much fun. The inside of you podcast, follow and listen on your favorite platform.