The Candy Valentino Show: Mastering Money Mindset – The 10-10-10 Strategy

Episode Release Date: June 18, 2025

Introduction

In this episode of The Candy Valentino Show, host Candy Valentino delves into the crucial topic of money mindset, introducing her listeners to the transformative 10-10-10 Strategy. This strategy is designed to help individuals navigate financial challenges by focusing on incremental income growth and expense reduction. The episode features an engaging "Ask Candy" segment, where Candy addresses real-life financial concerns from her audience.

Listener Question: Renee H. [01:45]

Renee H., a 60-year-old small business owner, reaches out to Candy with a pressing dilemma. She owns a family-run real estate company struggling to recover from the COVID-19 pandemic’s impact. Additionally, Renee is managing military retirement benefits but is burdened by personal and her children’s student loans. With no 401(k) and considering her health and remaining working years, she seeks guidance on whether to focus on increasing her business revenue or prioritizing debt reduction and credit rebuilding.

Candy’s Response: Emphasizing Mindset Shift [03:20]

Candy begins by acknowledging Renee’s challenges, emphasizing that she is not alone in facing post-pandemic business struggles. She underscores the importance of a positive mindset, encouraging Renee to view herself as “60 years young” and highlights the potential to embark on new ventures even at this stage in life.

“You are 60 years young, my friend. You could build a whole new career in a whole new industry starting at 60.”
— Candy Valentino [02:30]

Candy stresses the necessity of leaving past setbacks behind and approaching the situation with confidence and empowerment. She explains that overcoming emotional barriers is essential to unlocking growth and moving forward.

The 10-10-10 Strategy: Balancing Income and Expenses [03:20 - 08:29]

Candy introduces the 10-10-10 Strategy, a practical framework aimed at improving financial health through balanced actions:

1. Increase Revenue by 10%

   • Actionable Steps:
     • Explore additional income streams or side businesses.
     • Expand existing business services or enter new markets.
     • Sell skills or services to generate extra income.

   “How can you increase your revenue by 10%? Or if you don't have a business, how can you earn an additional 10%?”
   — Candy Valentino [04:15]

2. Reduce Expenses by 10%

   • Actionable Steps:
     • Identify and cut non-essential expenses.
     • Negotiate with creditors for better loan terms.
     • Delegate non-income generating tasks to focus on revenue-generating activities.

   “How can you reduce your expenses by just 10% so that you can start to bridge a gap, right?”
   — Candy Valentino [05:45]

3. Bridging the Gap: Tackling Debt

   • Focus on paying down high-interest debt first.
   • Prioritize consolidating loans to lower interest rates.
   • Allocate any additional income towards debt reduction before considering investments.

   “You cannot out invest bad debt no matter what. It just doesn't work that way.”
   — Candy Valentino [07:10]

Action Steps and Practical Advice [08:29]

Candy elaborates on implementing the 10-10-10 Strategy:

• Increase Income:

  • Delegate non-essential tasks to free up time for income-generating activities.
  • Seek additional revenue streams without proportionally increasing expenses.

• Reduce Expenses and Manage Debt:

  • Contact creditors to negotiate better terms, such as lower interest rates or extended payment periods.
  • Focus on eliminating high-interest debts to prevent them from eroding net worth.

• Behavioral Shifts for Wealth Building:

  • Emphasize that wealth building is 75% behavior, focusing on consistent, manageable changes rather than drastic overhauls.
  • Encourage stacking small wins by setting attainable financial goals, fostering a sense of progress and accomplishment.

“Wealth building is 75% behavior. It's not as much of the tactics as we think it is.”
— Candy Valentino [08:15]

Candy advises Renee to prioritize debt elimination before considering investments like a 401(k), as high-interest debts can negate potential investment gains. She reinforces the importance of starting with achievable goals to build momentum and confidence.

Conclusion and Encouragement

Candy wraps up the episode by offering heartfelt encouragement to Renee, reaffirming her belief in Renee’s ability to overcome financial obstacles. She emphasizes perseverance and strategic action, assuring listeners that incremental progress is key to long-term financial stability and wealth creation.

“I am sending you so much love, Renee. I know you can do this. You are strong, you are capable.”
— Candy Valentino [09:50]

Notable Quotes

• On Mindset:
  “You are 60 years young, my friend.”
  — Candy Valentino [02:30]

• On Increasing Revenue:
  “How can you increase your revenue by 10%? Or if you don't have a business, how can you earn an additional 10%?”
  — Candy Valentino [04:15]

• On Reducing Expenses:
  “How can you reduce your expenses by just 10% so that you can start to bridge a gap, right?”
  — Candy Valentino [05:45]

• On Debt Management:
  “You cannot out invest bad debt no matter what. It just doesn't work that way.”
  — Candy Valentino [07:10]

• On Wealth Building Behavior:
  “Wealth building is 75% behavior. It's not as much of the tactics as we think it is.”
  — Candy Valentino [08:15]

• On Encouragement:
  “I am sending you so much love, Renee. I know you can do this. You are strong, you are capable.”
  — Candy Valentino [09:50]

Final Thoughts

Candy Valentino’s 10-10-10 Strategy offers a balanced approach to financial recovery and wealth building by emphasizing modest income growth and thoughtful expense management. Her compassionate and practical advice provides a roadmap for listeners facing similar financial challenges, reinforcing the importance of mindset and consistent, manageable actions in achieving financial freedom.

For more insights and to join the conversation, follow Candy Valentino on her social media platforms and subscribe to her YouTube channel.

Note: Portions of this summary are based on the transcript provided and exclude advertisements and non-content segments as per the request.