Candy Valentino (8:08)

This episode brought to you by Progressive Insurance do you ever find yourself playing the budgeting game? Shifting a little money here, a little there, hoping it all works out well? With the name your price tool from Progressive, you can get a better budgeter and potentially lower your insurance bill too. You tell Progressive what you want to pay for car insurance and they'll help find you options within your budget. Try it today@progressive.com progressive casualty insurance company and affiliates price and coverage match limited by state law not available in all states.

Guest Speaker (8:43)

That all right, let's talk execution. You love it. I love it. Let's get into it. We know that this works. If you've listened to just the beginning of this, I'm sure that you've already arrived at yes, I get it. It's going to boost sales. It's going to increase my aov. It's going to increase retention and create More loyalty. How do we get tactical and do this? Candy? Well, let's break it down. I'm going to give you five execution steps with some specific tools and real world examples that you can use right now to drive results. Okay, Number one, this is really important. Gathering and centralizing customer data. Here's the deal. AI is only as good as the data that it's trained on. So if you don't have a system in place that collects customer data, interactions, their behaviors, their buying preferences, you're really flying blind. You have to start executing tracking the customer behavior across multiple channels, wherever they're interacting with your business, the website, your email, your social media, where they're buying from. And if you don't already, make sure that you have a CRM that is helping you centralize this data. You want to identify what products they're purchasing, what service they're purchasing, buying, what aren't they buying, which emails are they engaging with, what questions are they asking your customer service reps or the live chat. And making sure that you're using tools for this HubSpot, for example profit now. These are CRMs that will help you track customer behavior. And a company that all of us know that is really great at this is Nike. Nike uses AI driven customer segmentation to create personalized shopping experiences which dramatically recommends products based on their browsing history, their past purchases, and you don't have to recreate the wheel. With this you can leverage your CRM, your email marketing software, your customer data platform to centralize this data. And that brings us to step two, Automate AI driven email and sms. If you use it Personalization. Personalized email campaigns drive six times higher transaction rates than generic ones. And AI will craft an email that converts by inserting the right product offers for each recipient. So segment customers based on behavior, whether that's abandoned cart, repeat purchases, browsing patterns, and then use AI to personalize those subject lines and the content inside of those emails. Activecampaign is really great for this. Mailchimp has great segmentation and postscript is really great for AI powered SMS marketing. This is really great for e commerce where it'll even tell you when to send the messages at what optimal time. And that brings us to step three, personalize the website experience. 80% of shoppers are more likely to buy from a company that tailors their experience. And AI can dramatically change what your customer sees based on their behavior. So how to execute this is to implement AI product recommendations on your website using AI chatbots, live chat, personalizing landing page based on their visitor behavior. And here's three quick tools to do that. In order to do the website personalization and the A B testing you can use Optimizely. And another is Dynamic Yield. This is what's going to help with product recommendations. And then Drift is a great AI chat bot that will help convert browsers to buyers website visitors into leads. Look, Amazon is a juggernaut obviously and it's very difficult to compete and I'm not saying that we should, but we can use their strategies and we can leverage some AI that's pretty inexpensive on our own websites in order to create a personalized experience. That brings us to step four, how to use AI powered ad personalization to increase your roas. Ooh, this is a good one. Businesses that personalize their ads will see up to 30% higher conversion rates which is going to optimize ad spend by showing the right message to the right audience at the right time. And using these tools will help you create better ad creatives based on the viewer. I mean just imagine how the retargeting and the hyper focused personalization will lead to greater sales. And there are ways inside of meta Facebook that's already offering this, you can create shopping campaigns that are powered by AI which will create personalized ad placements. Google Performance Max, that's another one, Multi channel ad optimization. And Persado, which is another ad copy personalization to increase engagement. So if you run Facebook ads, meta ads, you want to increase your roas. There are three quick tools in order to do so. And that's going to bring us to our fifth point. Step 5 Implement AI driven upselling and cross selling. We know that upselling and cross selling works in traditional business format but man, when you can leverage personalization you can drive 20 to 30% increases in the average order value. AI will analyze your past customers purchases to predict what they're most likely to buy next. And there are three great tools for this. If you have a Shopify store, if you're E commerce, obviously they have incredible product recommendations that are already going to suggest upsells at the checkout. This is great. If you're not using Shopify there is Rebuy which helps with upsell and cross sell automation for E commerce. And there's also Carthook, it's an AI driven post purchase upselling tool. So this is a way that your post purchase upsells can work even with email and SMS which will also offer the right discounts to the right customers at the right time. By using predictive analytics to get there, McDonald's is key for this. Remember when you used to just be able to walk into McDonald's and order and go through the drive thru were the only options. Well now you have self service kiosks and even these kiosks will suggest the most likely add on based on customer preference. And they have found that as opposed to a human working behind the counter, these self service kiosks actually have increased sales their average order value by 35%. You can see that this is why AI personalization is not just a nice to have anymore, Really a necessity for businesses that want to grow and scale and stay competitive. Because every single time a potential customer leaves your site without converting, every time an ad underperforms, every time an email goes unread or no action is taken, it's most likely because they were not personalized enough to the right person and that lead or that potential customer is just going to go buy whatever it was that they wanted to buy from someone else. By implementing AI driven personalization, you're stopping the revenue leaks, you're increasing your customer engaging and you're really maximizing every dollar which is going to increase your profitability. And really these tools are easier than ever to set up even if you're not a tech expert like me. So now that we've broken it all down into five steps, here's your quick action plan. I'm going to break it down even further in the next 48 hours. So day one or day two from now, just set up your customer data tracking. You can use HubSpot, you could use profit. Now there's a bunch of them that are out there. You can even just go to ChatGPT and leverage AI and say what are some great customer data tracking software or platforms for your type of business? And see what it prints out. And once you start doing that, set it up, find one that will work for you, set it up and then within the next 48 hours after that. If you don't have an email service provider that has AI driven personalization capabilities, look into another one. Active Campaign is one that I, I know a lot of people use. There are others. You could also leverage Grok or ChatGPT to find out which one might work for you, or to get a couple different examples, but find one if yours doesn't, if you already have one, great, you can jump to the next part 48 hours later. So we're only on today like 5 by this point. Look at getting an AI chatbot on your website. We know for a fact that live chat increases conversions even if the customer doesn't use it, just the fact that it it's sitting on your page. A live chat increases. Intuit found this it will increase conversions by 17% on a landing page. You can even check out chatbots like Drift and Dynamic Yield, which will personalize product recommendations. And last but not least, this will be day seven in your final execution plan. Optimize your ads. If you're running marketing ads on Meta or on Google, make sure that you're leveraging tools like Google Performance Max and the Meta Advantage plus shopping campaigns. This is going to drive down your overall expense, increase your profit, which is going to grow your bottom line. Remember, start small, pick one, implement, test, optimize. Once you see the results, you'll never go back to generic marketing again. All right guys, if you found value in this episode, let me know. Shoot me a DM on Instagram, tag me in your share, or send it to someone who needs to hear it. And if you want implementation strategies like this, hit the subscribe button because we got more of these coming your way. Thanks again for spending this time with me today. We'll see you time. Hey guys, thanks for tuning in to this episode and if there was something that you loved or you had a specific takeaway, share it and tag me at Candy Valentino. And if you haven't already, grab a copy of my latest book, the 9% Edge Lifechanging Secrets to create more revenue for your business and more freedom for yourself. You can pick it up anywhere books are sold, Amazon, Barnes and Noble, or your local independent store. And once you do, head over to 9% edge.com and claim $1,500 in pre order bonuses, including a chance to join me on this very show. Thanks so much for tuning in and spending this time with me today, guys. We'll see you next time.