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The Cardone Zone
10X WITH GRANT & ELENA CARDONE
00:53:00
In this special episode of The Cardone Zone, Grant and Elena Cardone, revisit some of their most powerful moments on stage at past 10X Growth Conferences. With the upcoming last-ever 10X Growth Conference on the horizon, now...
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Hey.
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Welcome to the Cardone Zone, my newest podcast, where every week I'll bring to you a new celebrity. Artists, athletes, some of the top people in their field, CEOs from around the world, running the world, to give you their insights, their knowledge, and their breakthroughs. Look, these people came from nothing, just like I did. So get ready with Uncle G. You're in for the ride of your life, where we're gonna 10x everything you thinks, the way you work, the way you act, and the way you roll every single day. Make sure you subscribe and comment. Love to see what you're talking about. Ready for today's show,
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Ladies and gentlemen, please give a Warm welcome to Ms. Elena Cardone.
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It's been one of those years. We roll with the punches. So. So, okay, so for today, I'm Grant Cardone's wife. I'm also known as the woman beside the man. That's how my ladies like to refer it. I have no problem, though, saying I'm the woman behind the man, because when I hear woman behind the man, I have a vision and an image not of this weak woman that has to stand behind her man and be in the shadows. The vision that I see for the woman behind the man as I see this extremely beautiful, powerful woman who can stand behind her man. And if for one second he even thinks about faltering or falling, she is strong enough to say, uh, that ain't happening. Hell no. So I have no problem being the woman behind the man because the definition of support, and I do support my man, the definition of support means being able to bear the weight of something. So imagine the strength to be able to bear the weight of not only Grant Cardone, but the entire thing that comes with us. So I pride myself in being strong enough to be the woman beside the man. So thank you. Behind the man. Whichever you prefer. Okay, so in the freestyle event, okay, so I have been known to go off track a little bit. And in going off track, which I'm not worried about my ladies, by the way, because my girls are gonna be with me no matter what. My ladies, I can be on a point and go over here and then go over there. And they are following, they are tracking. They know I may never come back to the point. And my girls, they understand. However, I love my guys. I do not want to alienate my guys. So if I get. And I forget what I'm saying a lot of times, too. So if that happens, I need some. Someone out there to just take responsibility for paying attention to what I'm saying. So if I say, wait, what was I talking about? Someone just yell out, you're not being rude. Just say, oh, you were talking about, blah, blah, blah, story. Then I get back on track. Okay, so let's see what we've covered here. I'm the woman behind the man. We covered that. That's one role that I'm one viewpoint, one role that I'm coming to you by. Also, you know, as the woman behind the man. I can also tell you the behind the scenes secrets. I can even tell you things that Grant may not want me to tell you. He can get mad at me because I know how to make him not mad at me. I have carte blanche. And also the other reason that I come to you today is because I'm an empire builder. I wrote a book called Build an Empire, how to have it all. It's for anyone who wants to reach a heightened level of success. That's all I'm interested in this lifetime. I'm interested in heightened levels of success. Grant and I, for sure, Grant would have been a successful man with or without me, no doubt. He was a millionaire when I married him. Richest guy I had ever been with. Successful. Had a. He has an intelligence and a persistence and just a genius mind. And I, to this day, 17, 18 years later, like, he's still my mentor. So there's no doubt that he would have had massive success without me, is my point. However, there's only so much that you can do on your own. Okay? At some point, you're gonna need partners, you're gonna need a team. And at some point, Grant maxes out. Like, he can only do so much he can only do. Y' all agree with that? He can only cap out so much right now from the point where a Grant caps out, which we all know is high. We've established that. But everything from that point and above, that's mine. That's mine. I am interested in heightened levels of success. That interests me in life. That's what I'm interested in for you. That's what gets me excited. Like, how do we help fast track you to go to that heightened level? So, as an empire builder and throughout the course of this speech, I will sprinkle in my empire isms. I make up words too. For instance, my favorite one is you were either creating or destroying your empire. With every decision that you make or every decision that you fail to take, you're either creating the empire or destroying one. And it may even be destroying the one that you've never even Built yet. But every single decision that you make think, I, I wanna mess you up. I want you to leave here today and have me in your head going, is this a decision that is going to create or destroy? Create or destroy? Because if you go home and you go play the common, normal games, which we're all tempted to do, which is you don't have a big enough game in life, which is why we choose to transform the lives of 7 billion people, if you don't have goals that big and that unattainable, you know what your game becomes? Your game becomes, let me fight my partner. Because that's easy. So you do. You create all day and you think how great you are and you come home and you destroy. So if you had a target and you think it was going to take you two years to achieve it, if you're doing all that bs, you've got to be realistic and go back and add, what, a year? Two years? How long are you doing this for? So that's one empire ism. Wait a minute. Okay, I have notes here, too. I have bullet points. Michelle's helping me in the back. Okay. Another empirism is find the one you trust and build an empire. And I say, find the one you trust and not find the one you love. Because that's a given, right? If you're in a relationship and you're in a relationship and you don't love someone, I don't understand that. I can't even talk with that. I can't think with that. But I say, find the one you trust and build an empire. Because if it's not with your partner and it's with somebody of a platonic relationship, in order to build an empire, you will have to have a team. You will have to elicit and entice people into your mission. So find the one you trust and build an empire. And so Grant and I have built an empire based on our roles, on our strengths and our weaknesses, not on our male, female component parts or what you should do or what I should do, but based on real, actual having a look at your strengths and your weaknesses and figuring out how to work together in a collaborated effort with the sole intention of hitting that heightened level of success. And when you find the one you trust, it won't matter if in 18 years, which this would never. This has never happened to me, but it could happen to you. So I'll tell it to you. But even if you think there could be a day in 18 years where you think, God, do I even love this, man, this shit is hard. If that happens to you, not me, then even on those days. I'm just kidding. That really never happens to me. But even in those days, you can be trusted to deliver on your role. Like I have a role in this relationship. I know what I'm supposed to do. I know what I agreed to. I agreed to facilitate. Thank you. What I'm good at and what my strengths are. And what I agreed to is I run all the behind the scenes operations. Well, I mean, there's a team, there's a staff. That's incredible. Can we give them a hand? So I am not. And when I say me, know that me is like an extension of an entire team. But I run behind the scenes operations because first and foremost, I'm Grant's biggest fan. And I know that if his material is in your hands, you win. So if I help Grant be able to live in an environment where he can produce and he can make decisions on hundred million dollar deals and not be worried about his family and his wife and all the other stuff that goes with it, and he can have clarity and certainty. It not only benefits Grant and my family, but it benefits the investors and you. And then he can put out more products and he can work late. And I don't have to say, when are you coming home? Because I know that when I help him and he's helping you, that means I'm helping you. That's why I do what I do. So find the one you trust. Because even on the days when you have a fight, he knows he can depend on me to get my job done and everything that goes along with this empire so we can continue to create and everyone else can too. So Grant and I operate at 100% and he operates at 100% in his roles and we have a 200% power. We are not a 50, 50 couple. There ain't no 50. My 200% is going to beat those 50 50s all day long. There's only all in. So, okay, the third example of an empirism. And then I'm gonna get into the speech. We haven't even gotten into it yet. I say all the time. I wrote a chapter about it. I say become an asset. So become an asset to yourself. How do you become valuable? You know, I know we all like to think that we deserve everything and that we're entitled just because we are, but realistically, that's just not real world. I mean, everyone wants to be able to get by on a hug, but it's not True. How can you add value? Grant can't leave me even if he tried. I am in the system. I mean, the guy is screwed. He's got me for life. It's like he can't function without me. Did you see Undercover Billionaire? So I'm always preaching, you know, become an asset not only to yourself, but to your community, to your partner, to your family. Become an asset. Wrote a chapter about it. Now I'm cutting too. The other day, I'm in the car with Grant, and he's got Mr. Glenn Sanford on the line. Where are you? Aha. That's our billionaire, by the way. Y' all might want to get to know him. So Grant is on the phone, and he always has all of his calls on speaker. That's another behind the scenes thing. So if you ever call Grant, know that you're on speaker and someone is listening. Because for the first four years of our marriage, when he did that, I was ready to divorce him because everyone heard everything I was saying. But now I know if you call Grant, you're on speaker and there's people. So you're on speaker, and I hear you. And so Grant's having this conversation with Glenn. We're driving to the airport, and he says, and they're excited about something. I know nothing about what they're talking about. All I see is Grant super excited, and this man, Glenn Sanford's excited. And they're like, we're gonna do this deal, and we're gonna do this and we're gonna do that and blah, blah, blah. And. Huh. And I'm like, oh, I like that. Exciting, exciting. Height and levels of sex that. And I'm like, woo. This is my jive, you know? And so I'm like, what is it? What is it? You know, I'm listening, but I have to be calm because Grant hates when I get too excited. So I'm just like, mm, mm, mm. And then I hear Glenn say, I don't know how this is gonna work, though, because you're not a licensed realtor, Grant. So I have to really figure out this piece. It's a big problem. So me become an asset. Raises my hand casually. You know, I'm like, what about? I'm whispering to Grant, you know? Cause Glenn doesn't know I'm in the car listening. So I'm like, what about me? You want me to do the realtor license? And Grant's like, you want to do the realtor? And I was like, sure, I'll do the real. Is it a good deal? Is It a good deal. And Grant's like, yeah, it's a good deal. Like, I'm excited about it. I was like, okay, I'm in. Let's go.
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So.
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So Glenn. So Glenn says, oh, no. So Grant says to Glenn, well, what about my wife? Can my wife take the realtor course? And Glenn, like, brightens up. He's like, that's actually perfect. We have husband and wife teams. And, you know, 62% of the are women. 62% of realtors are women. This is actually a great fit. And so I'm like, yeah, whoa. I'm going to like, you know, I'm going to save the day here. So that's all I know at this point. Right. Water break. Y' all like the behind the scenes. Good. Me too. Okay. So two days later, I start the course. February 7th, I start the realtor course. And it is really difficult. I don't know. Is there anyone in the room that's taken this course? Am I just dumb or is this course really hard? Tell me the truth. It's hard. Oh, my God. I had no idea what I set myself up for. And so now in order for this deal to happen, we want it to be done by growthcon. No big deal. Very big deal. So I start the thing. It's got 19 chapters. I'm like, oh, my God, I've gotta do a chapter a day in order to finish in 19 days. Then I have to take the school exam. And if I fail the school exam, I can't retake the school exam for another 30 days. At that point, you have to pass the school exam before they let you take the state exam. And I have one one month to do all of this. So I'm like, okay, I have to wake up at 5:30 every single morning to be able to study until night. I do a chapter a day. I study all this thing. I take the state, I take the school course exam on day 21, and I pass. And I'm studying. I have told the children. I was like, you have to understand, you don't have a moment for like a month. But I'm gonna help a lot of people. I'm not really sure what I'm doing this for yet, but we're gonna help a lot of people. Cause Grant said so, and so did Glen, and they're very excited. And I am too. So I was like, so you don't have a mom for a month, but I'm gonna make this up. And Grant, you definitely don't have a wife for a month. So Leave me alone. So I go and I check into a hotel with the kids and blah, blah, blah. That was really to get away from Grand. I wasn't worried about the kids. So anyway, I go to take the state exam. It's 28 days later, February 7th, I started March 7th count as 28 days. I counted 28 days. March 7th, I start to take the state exam. I'm on question number four, and I literally go, never read this. I don't know what I'm gonna do. I'm failing the exam. Not only this. I have everybody watching me. I'm supposed to be Ms. 10X. I'm gonna fail this thing, and everybody knows it. What am I gonna do? Oh, my God, I should quit right now. Like, literally, that was. But, you know, I don't quit. We all know that. It's just a voice in my head, right? And I was like, just keep going. Just keep going. Just keep going. And then I'm remembering all the times, like, shoot, I didn't want that to happen. I'm remembering all the times, you know, when I was in school. And I've always been an artist and a visionary, and I'm a hyper child. I always move around. Some of you all know I bounce on a Pilates ball. Like, I'm not normal. Just not normal. I'm a freak. And, like, in school, they were like, you're the. You have to be in the lower reading class. And she can't focus. And I remember I took a test one time, and they said, where does bacon come from? And I said, a zebra, because it had stripes. And. And I don't know where the geological things are on the planet, and I don't know what the capitals of this. And I'm taking this test going, we're getting through this, and we cannot fail. And I'm like, all this studying that I've done, and am I still this dumb person that, like, the school tried to make me think I was? And I'm like, no, I can't do this. Just keep going. You study. You study. You know this.
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And.
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And then I finish the test, and the thing pops up, and it says, congratulations, you passed the state exam. Thank you. Thank you, thank you. And so the lady's watching me through the camera, and I literally read this statement, like, five times. It said, congratulations. Congratulations. It says, you want. And so I say to the lady, you know, I said, so? It says, I passed, but is that true? And she types me back, and she says, congratulations. And I said, you might want to hang up. Because I'm going to start crying right now. Anyway, so at that time, I did know what I got myself into, which is that I'm now a licensed realtor and Powered by Exp. And because if I don't have enough on my plate now, I'm determined to go and create and build the largest real estate team in the world. Powered by Exp. And I have a vehicle now where I can do what I do best, which is to help others hit the heightened level of success. So I am super excited about that. And. Okay, so now we're going to get into the thing. So normally I start the speech with a quick update with where we have what we've done since the last time. We adjourned. Since the last time we met. So, damn, I forgot one thing. Let me just tell you this because it's a good cliffhanger, and I want to get it in. So the re. We're going to get to all of that, the update, in one second. But the real deal of why I'm talking to you today, and it's going to be the biggest secret to our success. But I'm going to tell you later. Okay, so that was the cliffhanger. All right, so since last GC4, we started January, you know, you saw the teleprompter there or the show in 2019, we went on the 10x world tour. We did 19 countries starting in. That was that year. Then January starts. We do seven cities leading up to GrowthCon. It was just, you know, it's a lot traveling, touring, growthcon. It's. It's. It's been a lot. That's how we started the year. Then we have Growthcon. Then the day after GrowthCon, Grant is getting. Well, first of all, he's shaving his head to go shoot Undercover Billionaire. And now I have kids who are freaked out that their father's got a bald head and that he's leaving them to go shoot Undercover Billionaire. They don't want him to go. But what you don't know about Undercover Billionaire, and I do get accused of being a slave driver. But Grant did not want to do Undercover Billionaire. And I was like, you're doing Undercover Billionaire? I'm like, grant, this is an opportunity. You know, this is national television, and I want to play by those rules, and da, da, da, da, da, da. And I'm like, grant, but you can help people. Like, this is an opportunity for the people who aren't on social media to be able to have you, your products. You can make a difference. You have to do this. I'm being as biggest cheerleader, his biggest supporter. I'm like, you gotta go do this. And he's like, you know, what if I got this businesses and I got this going on, that going on? I'm like, yeah, yeah, yeah, yeah, go. So he agrees to go and do the show and then he gets over there and it's cold and he hates the cold. It's in Colorado. And he finds some Colorado people out there. I see. So he finds this rv. I don't know if you've seen the show, but he finds this guy to loan him an rv. But the RV is like a demo. I don't know if a demo, but it's like on the showroom floor, it's like for sale. It's not working. There's no running water. You can't flush the toilets. The blanket is just the thin kind of blanket that they use to show it, to try to sell it. And so he's calling me from this RV and he's freezing cold at night. And he's also telling me, which didn't make it into the show. Another behind the scenes. This may be tmi, too much information, but so he's really upset because here's this guy. We've done 19 countries, we've done seven cities, we've done growthcon with the, you know, the biggest celebrities in the world. Grant is like, you know, this is my Grant Cardone impression. You know, he's like, he's all swagged out, you know, and now he's in an RV and he's peeing inside of cans at night because there's no place to go to the bathroom. And he's calling me every night. He told you? And that's true. He's calling me every night. And sometimes he's in tears because he misses the kids so much. And why am I doing this? And this is ridiculous. And I'm 10x and what if I can't do this? And what if this will hurt our brand? And da da. This is so hard. And I don't like lying to people. I have to be Lewis Curtis. And I pride myself on being transparent. I'm lying. And here I am every single night. Like, I'm trying to take care of the world. I'm trying to take care of the kids. I'm trying to be his cheerleader. And I'm like, grant, you got this. You're going to change the world. And he's hanging up on me every single night. He's hanging up on Me, night after night, and I'm like, ugh. I'm like, not only do I have my world and my problems, which I can't tell him because I'm trying to save him. All of a sudden, after about the 6th or the 7th, hang up, and I'm like, oh, my God. And I'm doubting myself. Like, what did I do? This is a horrible mistake. What have I done? I went too far this time. Anyway, I finally wised up, and I wrote a list. I was like, I'm going to be prepared for the next time he calls me. I wrote down a list of all the names, even prior to me, of all the people who said he couldn't make it, he would never achieve anything. All the people that want to see us fail, that want to see us go broke, all the people that want him to lose. All the people that we trusted inside the Empire that turned around and stabbed us in the back. I wrote names. Da, da, da, da, da. First, last name. First, last name. It was a fucking long list, too. I'm sorry. I don't mean to curse. So the next time he called and he ranted and raved and, how could you do this? And, you know, and he gets it all out, and I just took a deep breath and I just said, first name, last name, first name, last name, first name, last name. And by the time I got to, like, I don't know, it didn't take many. Three or four. I had 20 or more. He says, okay, I know what I need to do. Thank you. And he hung up on me again. And he did it. I can't tell you what he did, but he did did it. So he's over there, and then we run into another catastrophe, which we all ran into, which was Covid. And so then he had to come back home. And now we come back home, and we're faced with COVID and the challenges of being business owners and having staff. And we had a meeting. This is. This is. I am. I know I can make Grant not mad at me. I'm not sure I can make Jared and Sherry not mad at me, But I'm probably gonna be telling y' all too much right now, but should I do it anyway? So then we have this executive meeting around the table, our dinner table, actually, in our unit. And so we're talking about the viability of the organization and what needs to do and what needs to happen. And Covid exposed some weaknesses within the organization, you know, and we had just put a new department in that we couldn't support right now. We weren't willing to. To make that choice. You know, empires are created or destroyed, and sometimes you have to be willing to cut out a piece in order to protect the longevity of the entire unit. And so there was decisions made. It was not popular, but we decided that we had to let an entire team department go and several other people that had to be fired. And Sherry and Jared were like, I mean, we were all gutted, but Sherry and Jared were fighting for everyone, saying, we don't need to do this, Grant. We don't need to do this, Grant. Let's hold out. Hold out. And Grant's like, I'm not going to bleed out. We've got to cut this now. We can always rebuild. And da, da, da. So they leave. Grant's like, nauseous. I'm nauseous. And I just told Grant, I said, you know, Grant, Remember, I'm an empire builder. I'm interested in heightened levels of success. Any area I can help you reach a heightened level of success means I win. You give back to us when you go up there. So can we all just agree we're going to just go up there? You made a deal. It's on video. Okay? So I respect you. I admire you. I admire your courage and your guts and thank you so much for being here. To all of the 10ers out there, go be a badass and build a God damn empire.
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The Cardone Zone get ready with Uncle Uncle G. Make sure you subscribe and comment. Love to see what you're talking about. The Cardone Zone get ready with Uncle g. We're gonna 10x everything you thinks and the way you roll every single day.
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Really appreciate you being here. I told my daughter this morning she might tell you the story Sunday. But I looked at Scarlett and I said, scarlett, how do I get myself into this? What the hell am I doing? And she looked at me, she's like, papa, a nine year old. I don't know how you get yourself into this, but you help a lot of people. And I'm like, damn it, you right? So look, let me just tell you, this is our fifth 10x growth conference. I don't know how many of you have been to all five of them. Thank you, thank you. I really appreciate it. We do this once a year. It's our biggest event of the year. And I want to congratulate you and thank you, you so much. My family thanks you. The. The. The company thanks you. Our employees thank you for coming out here. There's so many Reasons for you not to come here. So many people. I'm sure. How many of you had a family member said, you going to Miami? Dude, you crazy, man. All the crazy people live in Florida, man. Okay, how many of you got some hate because you came down here? You're like, come on. Not. Not really, man. You can't be leaving, man. You can't get on. You're going to get on a plane. Oh, my God, A plane. Are you going to get in a hotel room? A hotel. You're going to go to a hotel. Are there going to be people there? Oh, yeah, they're going to be some people there. You crazy. And then what'd you say? True. Like, yeah, that's right. So, look, we really, really thank you for. Against all odds, against all, a thousand reasons, the media pounding you every second of every day not to go out, not to take risks, and not to take action. You came anyway, so give yourselves a big hand for doing that. And, you know, this setting, this setting. This setting is a little different for us, right? We did last year. There's 12,000 people last year. This time, 12,463 people. I know exactly how many people were there because I inventoried. Those tickets sold, like 17 times. Let me count them all. Let me count them all. What did they pay? What did they pay? So last year, this time I was up here. Elena had just done her fire dance at Mandalay Bay. Okay. Elena's the best. You know how I worked that in the first part of my first part of my speech. Every time. It gets me handled tonight. And. And then what you guys didn't know was I was going to leave there and go to Pueblo and shoot Undercover Billionaire. Yeah. Thank you. And it was really cool because you didn't know it, but we knew. I knew. Every time I went on stage, I'm like, I'm about to shave my head. I'm going to go. I'm going to go stand up a second. Stand up. I'mma look like him. I'm going look like him. Okay. And then. And then I'm going to leave here and I'm going to. To a town. I didn't know where I was going. I didn't know it was going to be Pueblo. I didn't know where I was going. I just knew it was going to be painful. I did not know how painful it would be, but it would be the most painful thing I've ever done in my whole life. And I would not do it again. And I would not recommend anyone here ever Go broke. It's just stupid people like, oh, your money won't make you happy. I'm like, don't do it. I'm telling you. Go get you some money. If you can't be happy, get rich, okay? Get rich. Get as rich as you can. You'll be like, God damn, I'm so rich, and I'm so unhappy. Well, at least you got half this handled, okay? We can worry about the other half later. Okay? So. So look, you don't want two problems. Two of the biggest problems on this planet. I'm not happy, and I can't eat, okay? So I left there and went to. I went from interviewing Kevin Hart, which was like. To me, like, that was one of the moments of my life. I loved that interview with Kevin because it was easy and because Kevin and I both have something very similar. One, I've always wanted to be a comedian, and he wants to be a businessman. Okay? So. So, you know, it's interesting how we finally get something and then we want something else. How many of you have that? You. You suffer from that phenomenon, right? So is your son here? Beth, where's your son at? Where's he at? Okay, okay, we're gonna handle Mario. Mario. Where yet? Mario is 17 years old. Beth is a single mother, and Mario. I relate to Mario probably better than anyone in this room. I understand. Mario. Mario. I haven't even met Mario, okay? He doesn't have a father. The father's not. Is that right, Beth? There's not a father available to him in the household. And that's how I grew up. I grew up without a dad. So when I had a moment with Kevin Hart, it wasn't like, kevin's my daddy. He's too short. Okay, but, but, but. But it is like. It was like. It was like, I've wanted that relationship with somebody. I wanted a relationship where I could just sit down and chop it up with a guy. And for me, when I was growing up, I don't know if girls go through this, but I know I did. I wanted a dad. I wanted somebody to bounce stuff off of. I didn't just want somebody to tell me what to do. I wanted somebody to bounce stuff off of, to talk to, to. To, you know, just have a conversation with. So me, when I was interviewing Kevin Hart a year ago, it was just last thing. So we're going to do that for you if you want to take advantage of that. We have two people. Where. Where are my note takers? Because they're going to be like, exactly what did he just say he's got broken English? You know, so look, when I grew up, when I grew up, and the reason we're doing this 10x thing, for those of you who don't know the history of the 10x movement, I grew up in a very comfortable setting, okay? The dream, the dream at my house was take care of the bills, get the kids to school, pay for a house, get rid of your debt, pay everything off. That was a big deal, by the way. Oh, you got. You got to be debt free. Anybody got any money on them? That money is debt. There's no such thing as I got money. You got debt in your pocket. You can call it cash, credit cards, you owe people or don't owe people. Money is debt, okay? But the goal, the dream in my house was have everything paid for, take care of your bills, be happy, take care of your family. If you got five people, the most important thing is the five people in your family. And everybody else is kind of on their own. Because we never had the imagination that, like, I could take care of the communities on both sides of me. Nobody ever talked about, we're going to take care of the entire community. The think was not big. The think was very local. It was like 1400 square feet where seven people lived. And that, that was my upbringing, okay? And I was raised as many of you in this thing called the middle class, okay? How many grew up in the middle class? Single mother raised me. My dad died when I was 10 years old.
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My.
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My parents were both first generation Americans, okay? Their parents, some of you might not know this story about me. Their parents came over on a boat. My dad's gr. My dad's father was a ship builder. So he brought with him hard work. I mean, hard work, heavy material, pounding stuff, okay? Strong, strong Italian man. They lived on a. In. In New Orleans, Louisiana, on the water. And their front yard was basically for building ships. My other father, my mother's father, was born on the ship on the way over from Sicily. He was born on the boat when he got to New Orleans, Louisiana. I'm not going to do it. Y' all know what I'm talking about, right? I ain't doing it. I ain't gonna do it. So. So. So he was born on the boat. So when he got to New Orleans, they put a piece of paper on him, on a baby, on the outside of the baby's blanket and said, w O, P. That's where that term came from. Any of you that are my age, 55, 60 years old, you Remember the term Italians were called waps. The Irish were also called waps. But it really stuck with the Italian generation. And, and watt meant without papers and my grandfather never had papers. Now why am I telling you that? Because I'm telling you how we all learn things, okay? You, whether you know it or not, your kids, how many of you have kids? Here, give me a 10x if you have kids. 10x 10x. Okay, look, they see, they see and hear everything you do. They could be watching cartoons, playing on a phone, watching me on Instagram and hearing everything you guys are doing in the other room. How many agree with that? They pick up everything. They pick up everything. They emulate everything. That's how we all learn, by the way, we, we learn in the beginning of just emulation, watching people do things. So does your cat, so does your dog. Okay, I'm not saying your kids are cats and dogs, but they're more expensive, okay? And, and, and so I was watching as a young kid, my father watched his father and I watched my father and I watched my mother and my, my father, he was the first person in his lineage with his last name to get an education. He went to college, got an education and he went on to build the first middle class family in with the name Cardone. Okay? And, and that was, remember this is back in the, what, 40s, World War II had just ended. There was a post creation of housing in America. There was a housing shortage and the middle class was built. And if you go back and study the middle class, like they started having little pop up Pictures of the 1300 square foot black and white Time magazine, the middle class family, you now have a tv, you have two bicycles. Like it was a big deal, man. It was like these people came from nothing. They didn't have bicycles, right? And so to have bicycles, to have a car, then the car, Ford Motor Company would deliver like 50 million cars in America. And people were starting to have mobility. They had houses, they had things they were proud of and they weren't poor. And my dad was really, really proud of what he did. And my mom was really, really proud of what she did, okay? Because they had gone from nothing to having nothing to now having something that in comparison to where they came from was unbelievable. You guys with me? You with me? Why am I telling you that? Okay, Because I don't want you to leave with that mentality. Because I was told over and over, be grateful, be happy, be satisfied with what you have. Be grateful, be happy, be satisfied with what you have. And this is where people get stuck. And that's why we do the 10x growth conference, to get you out of comfort, to get you out of comparing yourself to somebody in Pakistan that has nothing. There's people on this planet that I can show you have never seen a car. They have never seen the Internet. They have never seen this device. They have never seen one. If you showed it to them, that you'd be, oh, my God. That's unbelievable. Okay, there's somebody on a deathbed right now. You have an ache in your right ankle, and you're like, oh, my right ankle hurts. And somebody's gonna be like, somebody dying somewhere. And you're like, oh, my ankle still hurts. And by the way, your ankle should still hurt. You should never compare yourself to somebody's worst situation because you will always find someone to make sense of your situation, being below the potential that you have to meet. When my. When my dad died at 10 years old, what happened for me was I became aware that the middle class. Now, this is. This is 52 years ago when my dad died, I started accumulating data, okay, that this thing that my dad was so proud of creating was not enough. Because the next week, my mom was selling a house. My mom was in fear. When she should be in grief, she was scrambling. When she should be worried about her own grief and the loss of her love, of the man she had borne five kids with. While she should have been doing that, she was now in, oh, my God, what do I do? How do I take care of these kids? What. What am I going to do with this little bit of money? And she started making moves, and every move she made then would be defensive. Our haka dancers this morning. If you have to do that to prepare for battle, you ain't ready for it. Not today. In today's world, if you got to go through all that to get ready for the battle, folks, you're dead. Everybody agree? Okay? If your employees need to every morning, hala, la la la la la la la la. Let's go take a cold plunge. Let's go do, like, if you got to go through all that to get ready, it's already too late. And that's what I learned 52 years ago. Hey, man, you got to be ready all the time, and you got to think bigger than you're thinking. And if my dad was here today, he would say, son, I am so proud. He would talk about himself. He would be so proud of what he created for our family. And then say, what you're telling people is right. Because he fell short of what he could do. Okay? You. It is not enough to just pay the debts. It is not enough to just take care of your family. Okay? Now, I think my dad would be very proud of where I'm at today and what we've built here today. I think he'd be proud of you. What do y' all think? Thanks, John. Give Johnny a big hand, folks. Johnny the camera guy. Thank you, Annie. Give Annie a big hand. Thank you. So, look, I just want to set the stage this morning. We got unbelievable speakers for you, okay? Bunch of surprises starting this morning, by the way. Like, crazy. Like, you're gonna be like, nah. How did he. How did he get him? How did he get him? You know how I got him or her? I call up, I say, him or her? I need you. My 10x thing. How many of you here were for Coward last night? Okay. Hey, man, Who. Who. Who are you, man? Who are you? I said I am who I am, man. Thank you. Thank you, man. Thank you, man. This is the first work I've had in a year. See, that's what 10x is. This hotel. This hotel's rocking, man. You know? Yeah. Thank you. But thank you, guys. Give yourselves a big hand. You came. I can't do it without you. These. These events are because you guys are good. It's not because I'm good. It's not because we have great speakers. Yeah, the speakers are great, and they're going to be unbelievable. But they can only be the. The show can only be as good as the audience. I've done thousands of presentations. The audience determines how good the show is, not the act. Oh, it was such a good show. It was so good. Oh, he was so good. He was not good. If you weren't, it's like wine. Wine is only as good as the company you're drinking it with. I. I've had two, 3,000, $4,000 bottle of wine. I'm like, that nasty. You know why? Because the company was bad, so you can't. Money doesn't change at all, right? So you guys, we're. You know, Jared, Sherry, and I, we were in the back talking, and we were like, man, this audience is so quality. Such a quality audience. Gets really difficult to do that 12,000 times. So thank you again for being here. 10x. Thank you. Thank you. Come on. Thank you. 10x is about scaling, okay? We're going to be talking about scaling all weekend. Every speaker will mention the word scaling this weekend. You do not have a choice to scale or not scale. If you don't scale, you will have to scream and yell before every battle. You shouldn't have to scream and yell before every battle. You should be able to show up, and everybody's like, he's in the room. She's in the room. Okay, how many of you heard that about somebody before? So. And so's here. That's power right there. How about this? That's a badass right there. That dude. You ever heard of that dude? Two people talking about this other guy. That guy's a badass. Or her. She's a badass. Okay, you know what that means? That means that person has done something that was big. Okay? It doesn't mean you got a badass. It means, did I. I set you up right? Okay? It means you're a badass, and everybody should have on your bucket list. I am known as a badass. Okay? Look, 10x is about scaling your company. So everybody in the company, when people talk about you, they don't just talk about how great you are. They talk about how good the company is, man. You got some. You got some badasses on your team. You got some good people. How many have been in my office before, say, 10x? Dude, I got some bad people at my place, people I'm proud of. See, that's what scaling is. It's not just about you being extraordinary. It's about how many people can you have around you that are extraordinary? How many people can you have around you that are making big money? How many millionaires do you have around you? How many healthy people do you have around you? How many happy people do you have around you? How many big thinkers do you need have around you? Okay, in addition to maybe you got an accountant over here that thinks small and a legal department that's scared. Like.
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Like.
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I'm like, move them. Get them away from me. If we got to keep them, move them. I can't handle it, dude. I need to think big. I was doing a real estate deal, and. And my guy CJ comes in. CJ's like, we Austin. The Texas. It's Texas is being frozen. Okay, good, Good. That's good. That's good. Is that good? No electricity's out. I'm like, bro, it's none of my business. I am not the governor of the state of Texas. And I'm worried. You're getting ready to tell me that there's some problems at the property. I am. Don't tell me I'm buying property. I ain't managing it. You manage it. You be the manager, you manage it. I'm buying. See? See the difference? One guy's got to manage the activity, and you need somebody to manage the activity and keep the thing spinning. But my job is to go buy great real estate that will weather times in frozen moments and electricity outages, et cetera. Your problems, right? 10x is about scaling. It's about big. Think big, giant think. Give me a 10x. Big actions, big, giant actions. Give me a 10x. And it's about how you access and collaborate with other people to multiply your actions. I can only do so much big. I can only think so big, and I can only do so many big actions. Who in the room is perfect? Okay, good. Quit trying to be. I'm not trying to be perfect. I'm just trying to be me. I'm gonna tell you, you're gonna find a lot more power in just being yourself. I can't. I can't be you. I can't be you. Glenn Stearns. Glenn Stern's gonna be here. Afternoon. Okay, Glenn. Oh, unbelievable, guys. Glenn here. Glenn's unbelievable, dude. So nice, kind, gentleman, very professional. That ain't me. But together we could be something bigger. Would you agree? Okay. Like, why am I going to try to be Glenn? I was on the shoot maybe two days, and they're like, oh, wow, this is going to be a different show. I'm like, yeah, y' all want to do the same show? Just bring him back. Oh, my God. Oh, my God. You got to slow down. Slow down for what? For us? You guys, this ain't about the cameraman. This isn't about you guys. This isn't about the writer. This is about me going from broke to a million dollars as fast as possible, okay? We like Glenn more than you, okay? I ain't Glenn. Don't try to be somebody else, okay? Just be yourself, folks. And then find out what the best version of yourself is, man, and start honing that right so you can walk in a room. You can walk in a room, and people know who you are. Because until they know who you are, they're not going to flow you. It just can't happen. The goal should be for you to get so big, your business and family to get so big that you can go anywhere on this planet, that my kids can go anywhere on the planet when I'm not here anymore. And people will say, I saw you in 2021 on the stage. That was a great piece of information you gave your daddy. Maybe you guys will help Scarlett when she's 29 and I'm not around. Okay? You will only do that because I help you and because you know me. Everybody agree with that. So that's my goal for you. Let's have some fun.
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Hey. Welcome to the Cardone Zone, my newest podcast, where every week I'll bring to you a new celebrity, artist, athletes, some of the top people in their field, CEOs from around the world, running the world, to give you their insights, their knowledge, and their breakthroughs. Look, these people came from nothing, just like I did. So get ready with Uncle G. You're in for the ride of your life over here to 10x. Everything you thinks, the way you work, the way you act, and the way you roll every single day. Make sure you subscribe and comment. Love to see what you're talking about. Get ready for today's show.