Podcast
The Catalyst Effect with Rich Keller
Hosted by Rich Keller · EN
I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne and Godiva to name a few. I now travel the country as a motivational speaker challenging people to craft their personal brands using just 'One Word'. Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. I'll also talk directly to you and reveal the 'One Word' for brands such as Starbucks, Apple, SPANX and Oreo. I'll even throw into the mix my branding concepts for some influential people like Ashley Graham, Kelly Clarkson, Gary Vee, Brene Brown and many more. Join me on my mission to transform one million lives 'One Word' at a time.
11episodes
Episodes
Newest firstAll episodes
Ella's Journey of COURAGE: The Night That Almost Ended Her Story!
Oct 2401:30:51Tap to summarizeTurning disruptive moments into defining ones. I amplify stories of people who turn their disruptive moments into defining ones, using them to Stand- out, Conquer Obstacles, Reach Excellence, and SCORE by creating new possibilities that serve others. Here are the 5 Things You Need to Know About Ella Macduff Ella is a Senior at the University of Maryland who turned a night she almost didn't survive into the start of a movement. If you're a college student, or a parent of one, you MUST hear this episode. What happened to Ella can happen to anyone, and her story will change how you think about safety, support, and speaking up. She's the co-founder of Chasing Red Flags, a mental-wellness brand that reclaims our red flags as signals for self-awareness and growth. Her Catalyst Moment ignited a mission to protect victims, raise awareness, and spark real change. She created a powerful tool for self-discovery, healing, and connection, one we'll explore during our time together. This conversation is raw, real, and necessary. Ella's story is a masterclass in COURAGE and the kind that reminds us tostay aware, stand with our friends, and never stay silent. Let's meet Ella Macduff.
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In Honor Of Hallie: Myles' Journey Through Loss & Discovery
Oct 9, 202401:49:09Tap to summarizeMyles Grossman is a passionate advocate for living life to the fullest, driven by the desire to reach his highest potential and inspire others to do the same. In the wake of a family tragedy, Myles faced profound grief and uncertainty about his new reality. To process his emotions and find clarity, he made the bold decision to leave his job and his New York City home behind, embarking on a one-way journey to Paris. This pivotal moment sparked an incredible 9-month adventure across the world. Through this transformative experience, Myles gained profound insights and a fresh perspective on life. Now, as he shares his untold stories and invaluable lessons, he inspires others to embrace their own journeys. To honor his sister Hallie's memory, he and his family created a foundation dedicated to supporting the causes she cared about, making the world a better place and helping him process his grief in a meaningful way. Let's meet Myles Grossman.
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Sally Joy Wolf: Gratitude in the Face of Metastatic Cancer
May 9, 202401:50:34Tap to summarizeEpisodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this! Here are the 5 things you need to know about today's guest Sally Wolf: Number 1 She is one of the most inspirational women you'll ever come across, as evidenced by the award her Stanford classmates bestowed upon her, which we discuss in this episode. Number 2 Sally spent two decades rising in the corporate media industry, before a health challenge changed the direction of her life. Number 3 Despite her diagnosis, you will learn about Sally's ability to live with an abundance of joy and determination to serve others. Number 4 You will hear about sally's unexpected (and unique) hobby. AND Number 5 The 'One Word' I chose for Sally's story that embodies the message I want everyone to walk away with after our conversation. Let's meet Sally Wolf.
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Happy Jack: A Mom's Quest to Continue Her Son's Legacy
Dec 15, 202301:13:49Tap to summarizeEpisodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this! On July 3rd, 2020, Bradi Nathan got the call no parent ever wants to receive: her son, Jack, had passed away at the age of nineteen. The prior evening, Jack had been at a friend's birthday party and swallowed, what he thought, was a Percocet. The pill was laced with Fentanyl. One Party One Night One Pill One Millisecond Decision Jack never woke up. Bradi Nathan took over her son's brand, Happy Jack, with the intention of continuing to raise awareness about mental health. She decided to carry on what Jack had started in order to pay tribute to his memory and complete his objective! This is Happy Jack Mom's motivational story. Let's meet Bradi Nathan.
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Brooke Eby: Fighting 'ALS' With Humor!
Aug 23, 202301:36:23Tap to summarizeEpisodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this! Here are the 5 things you need to know about today's guest, Brooke Eby: Number 1: Brooke was 29 years old when she experienced her first symptoms. It would be four years before she received her official ALS diagnosis at the age of 33. Number 2: Brooke shares an experience at her friend's wedding that shifted her entire perspective on how she was going to process her diagnosis. Number 3: Brooke turned to her strong sense of humor to bring her ALS story to the social media world. With millions of views, Brooke's ultimate goal is that her humor continues to boost others through difficult times. Number 4: Brooke shares how a private message on Instagram led to a game-changing donation match for her ALS fundraiser. AND Number 5: The 'One Word' I chose for Brooke's story that embodies the message I want everyone to walk away with after our conversation. Let's meet Brooke Eby
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Leslie Weirich: Sharing her son Austin's story to wage war against youth suicide!
May 5, 202302:08:25Tap to summarizeEpisodes will include conversations with people from all walks-of-life who share how their struggles and disruptive moments (both big and small) become pivot points in their lives. While each person's journey will be unique, the one common thread is that their triumphs will inspire you to seek your own CATALYST EFFECT. Let's do this! Here are the 5 things you need to know about today's guest, Leslie Weirich: Number 1: Leslie is honoring her 20-year old son Austin, who died by suicide in September, 2016, by doing battle for other youth who lose hope. Leslie now devotes much of her life tirelessly campaigning for suicide prevention, by speaking to teens, young adults, and parents around the world. Number 2: Despite Austin having it all - perfect grades, scholar athlete, President of his class, the list goes on - he took his own life and Leslie believes Austin's story has the power to save other young lives, and spare other parents the devastating loss they experienced. Number 3: In this episode, Leslie shares the one question she asked 3 High School audiences that led to her CATALYST MOMENT. Number 4: Leslie also discusses brain science, specifically the role the pre-frontal cortex plays in suicide and suicide prevention. AND Number 5: The 'One Word' I chose for Leslie's story that embodies the message I want everyone to walk away with after our conversation! Let's meet Leslie Weirich!
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How my 𝐓𝐄𝐃𝐱 experience made me believe I have an idea worth sharing!
Mar 3, 202300:13:11Tap to summarizeI've always had a bucket list item that I thought would never happen in my lifetime…giving a 𝐓𝐄𝐃 talk! Well five years after making a spur-of-the-moment decision to quit my corporate career, that crazy dream became a reality when I spoke at 𝐓𝐄𝐃𝐱 𝐌𝐚𝐧𝐡𝐚𝐭𝐭𝐚𝐧 𝐁𝐞𝐚𝐜𝐡 on November 5th, 2022 in California. Candidly, my overall experience was both CHALLENGING and profound. That's why I decided to record this episode, in the hopes of paving an easier road for anyone who is fortunate enough to make it onto a 𝐓𝐄𝐃𝐱 stage like I did. In addition to sharing my 6-month journey to the red dot, I also share 10 learnings that will help anyone who is fortunate enough to share their idea with the world! Good luck on your journey to the red dot!
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Dolly Parton: Disrupting "COUNTRY MUSIC" utilizing her 'One Word' personal brand!
Sep 27, 202200:14:49Tap to summarizeI spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip…Dolly Parton!
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Franzi Ibscher: What is her 'One Word' personal brand ?
May 5, 202201:45:55Tap to summarizeEpisodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. Here are the 5 things you need to know about today's guest, Franzi Ibscher: Number 1: Franzi was born and raised in Munich, Germany. Number 2: Franzi is a graduate of the Rotterdam School of Management at Erasmus University in the Netherlands and received her master's in management and entrepreneurial leadership at the Babson Olin Graduate School of Business in Wellesley, Massachusetts. Number 3: In this episode, Franzi shares the lessons learned from the healthcare startup she co-founded and later had to shut down due to Covid. Number 4: In this episode, you'll also learn one of Franzi's hiring practices called 'The Airport Test.' AND Number 5: Franzi's 'One Word' personal brand. Take a listen to this episode to hear her answer. Let's meet Franzi Ibscher.
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Maria Gilfoyle: How discovering her 'One Word' personal brand transformed her life!
Feb 22, 202201:46:01Tap to summarizeEpisodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. Here are the 5 things you need to know about today's guest, Maria Gilfoyle: Number 1: Maria is a graduate of Washington University in Saint Louis with a Bachelor of Science in Business Administration. Number 2: After discovering her 'One Word,' Maria makes a seismic shift in her personal and professional life that drives home my branding philosophy that all it takes is one word to stand out, conquer obstacles, reach excellence, and score. You'll be inspired to take action and discover your own 'One Word' after hearing her story. Number 3: In this episode, you'll also learn more about Maria's multiple side hustles. One is a media company she founded called the Power Thread, and the other is a venture syndicate group she cofounded called Change Maker Ventures Number 4: If you're thinking of a career change, then you'll want to listen to how Maria derisked her way from working at The Gap to now working in venture capital. AND Number 5: Maria's 'One Word' personal brand. Take a listen to this episode to hear her answer.Let's meet Maria Gilfoyle.
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