The CEO Teacher® Podcast: Episode Summary

Episode Title: 5 Questions to Ask Yourself to Create Content that Connects
Host: Kayse Morris
Release Date: May 7, 2025
Podcast Description: The CEO Teacher® Podcast empowers educators to transform their teaching expertise into thriving online businesses. Hosted by Kayse Morris, the podcast offers step-by-step strategies to increase online sales, build meaningful social media connections, and develop sustainable income streams.

Introduction

In the latest episode of The CEO Teacher® Podcast, host Kayse Morris delves into the art of creating content that genuinely connects with your audience. Titled "5 Questions to Ask Yourself to Create Content that Connects," the episode serves as a strategic guide for teachers looking to elevate their online presence and build lasting relationships with their audience.

Notable Quote:
“For one of my favorite authors, Brené Brown, once said, the most powerful person in the room is the one who makes others feel seen.”
— Kayse Morris [00:00]

Announcements: Lessons to Lasting Income Summit

Kayse kicks off the episode by promoting the upcoming Lessons to Lasting Income Summit, a free online event scheduled for May 18th. This summit is designed for teachers eager to transition from relying solely on classroom salaries to generating consistent, reliable income through online business ventures.

Key Highlights:

• Purpose: Empower teachers to create sustainable income without sacrificing their passion or sanity.
• Features: Insights from top educators who have successfully built memberships, digital products, coaching programs, and brands.
• Registration: Accessible at kaysemorris.com/summit.

Notable Quote:
“It’s saying yes to a life that feels as good as you’ve helped others feel for years.”
— Kayse Morris [00:45]

Main Content: The Five Questions to Create Connected Content

1. What is My Audience Googling or the Modern Day ChatGPT at 11pm at Night?

Timestamp: [03:20]

Kayse emphasizes the importance of understanding the specific, often urgent questions your audience is searching for. By stepping into your ideal customer's shoes, you can create content that directly addresses their immediate needs and pain points.

Strategies:

• Empathy Mapping: Think like your audience—what challenges are they facing late at night?
• Use AI Tools: Utilize ChatGPT or similar tools to simulate your audience’s queries.
• Content Ideas: Develop blog posts, videos, or social media content that answers these pressing questions.

Example Quote:
“How do I stop feeling like I’m failing every time my students talk over me?”
— Kayse Morris [04:10]

2. Where Was I One Year Ago? And What Do I Wish That Someone Had Told Me?

Timestamp: [10:35]

Reflecting on your own journey allows you to create relatable content that resonates with your audience’s current struggles. Sharing personal experiences fosters a deeper connection and builds trust.

Strategies:

• Personal Stories: Share where you were a year ago and how you overcame challenges.
• Relatable Content: Address struggles you’ve faced that your audience may still be dealing with.
• Transformation Tales: Highlight the growth and solutions that have benefited you.

Example Quote:
“One year ago, I didn’t even know what a membership was. Now it’s how I pay for summer camp and dance classes without stress.”
— Kayse Morris [11:15]

3. Am I Writing a Real Person or Am I Writing in My Teacher Voice or Textbook Voice?

Timestamp: [18:50]

Kayse advises dropping the formal, academic tone often associated with teaching. Instead, adopting a conversational and authentic voice makes your content more engaging and relatable.

Strategies:

• Be Authentic: Write as you speak in everyday conversations.
• Use Humor and Honesty: Incorporate personal anecdotes and genuine emotions.
• Simplify Language: Avoid overly complex terminology and embrace contractions.

Example Quote:
“Don’t say ‘effective engagement strategies for educators’; instead, try ‘Here’s how I got 25 seventh graders to stop throwing pencils and actually pay attention.’”
— Kayse Morris [19:30]

4. Am I Creating This for Them, or Am I Creating This at Them?

Timestamp: [25:00]

This question focuses on the intent behind your content. Content should be transformative, offering value and solutions, rather than performative and self-centered.

Strategies:

• Transformational Content: Focus on how your content can help your audience grow or solve problems.
• Avoid Performative Posts: Steer clear of content that only highlights your achievements without offering value.
• Engage with Empathy: Use inclusive language that invites your audience to join your journey.

Example Quote:
“When your content is layered with purpose, it feels familiar. People will feel it too, and they’ll keep coming back for more.”
— Kayse Morris [27:45]

5. What’s the Bigger Story Behind This Post?

Timestamp: [32:10]

Every piece of content should be part of a larger narrative or strategic plan. This ensures consistency and reinforces your brand’s message across all platforms.

Strategies:

• Strategic Planning: Align each post with your long-term goals and overarching story.
• Story Integration: Use storytelling techniques to create a cohesive and compelling narrative.
• Purpose-Driven Content: Ensure each post contributes to your brand’s mission and value proposition.

Example Quote:
“Stories sell. If your content is layered with purpose, it feels familiar, and people will keep coming back for more.”
— Kayse Morris [33:00]

Conclusion and Call to Action

Kayse wraps up the episode by reiterating the importance of intentional content creation that fosters trust, connection, and community. She encourages listeners to apply the five questions discussed to elevate their content strategy and make a meaningful impact.

Final Encouragement:
“Because your voice truly matters. Your story matters. And when you show up with intention, your content becomes a lot more than just content. It becomes impact.”
— Kayse Morris [39:20]

Call to Action:

• Share the Episode: Encourage listeners to share the episode with friends.
• Engage on Social Media: Tag Kayse Morris on Instagram with takeaways.
• Register for the Summit: Sign up for the Lessons to Lasting Income Summit at kaysemorris.com/summit.

Notable Quote:
“Remember, your best is yet to come.”
— Kayse Morris [40:00]

Key Takeaways

• Understand Your Audience: Dive deep into what your audience is searching for to create relevant content.
• Leverage Personal Experience: Use your own journey to build relatability and trust.
• Authentic Voice: Communicate in a genuine, conversational tone to better connect with your audience.
• Purposeful Content: Focus on creating value-driven, transformational content rather than performative posts.
• Strategic Storytelling: Ensure your content fits into a larger narrative to maintain consistency and reinforce your brand.

By integrating these five strategic questions into your content creation process, you can cultivate a meaningful connection with your audience, ultimately building a sustainable and impactful teacher-led business.

For more insights and actionable strategies, tune into future episodes of The CEO Teacher® Podcast and join the upcoming Lessons to Lasting Income Summit.