The CEO Teacher Podcast: "Conversion Copywriting Secrets for Teachers"

Hosted by Kayse Morris | Release Date: July 23, 2025

Introduction: The Power of Words in Online Business

In this episode, Kayse Morris delves into the pivotal role that words play in building and scaling an online business, particularly for teachers. She emphasizes that effective use of language can inspire, connect, and convert audiences, ultimately driving sales and fostering meaningful engagement.

Notable Quote:

"Words carry great value, especially when it comes to building an online business. Your words will actually help you convert."
— Kayse Morris [00:00]

Understanding Conversion Copywriting

Kayse introduces the concept of conversion copywriting tailored for educators. She aims to move beyond basic techniques, offering advanced strategies that resonate specifically with teacher audiences.

• Definition: Copywriting encompasses all forms of written content, including emails, landing pages, social media captions, product descriptions, and more.
• Goal: Crafting authentic and relatable messages that speak directly to teachers' emotional needs and inspire action.

Notable Quote:

"What really matters, the heart of making conversions, meaning making sales from your writing, is crafting words that speak directly to your audience's heart and inspire action."
— Kayse Morris [10:15]

Personal Journey: From Lesson Plans to a Multi-Seven Figure Business

Kayse shares her transformative experience of transitioning from an 8th-grade English teacher to a successful online entrepreneur. Her first significant sale stemmed from an honest and vulnerable email that resonated deeply with her audience.

• Key Points:
  • Authenticity and vulnerability in communication can significantly boost conversions.
  • Sharing personal struggles and solutions builds trust and relatability.
  • Connection with the audience often outperforms polished, formal messaging.

Notable Quote:

"Using that type of language converted better than any perfectly polished email I had ever sent before. Because connection converts your audience. They don't want perfect, they want relatable."
— Kayse Morris [04:30]

Psychological Triggers in Copywriting

Kayse explores the psychological needs of teachers, identifying key emotional triggers that effective copy should address:

1. Validation: Teachers seek acknowledgment and reassurance that they are not alone in their challenges.
2. Relief: Offering solutions that alleviate stress and workload, providing a sense of ease.
3. Hope: Instilling optimism for a better future and improved work-life balance.

Notable Quote:

"Teachers in general crave validation. They also desire to feel a little bit of a relief. Teachers also seek hope."
— Kayse Morris [15:20]

The CEO Teacher Conversational Copy Formula

Kayse presents a structured approach to crafting conversational and conversion-focused copy:

1. Problem: Clearly identify the teacher's struggle or pain point.
2. Empathy: Express understanding and shared experiences.
3. Solution: Introduce your product or resource as the remedy.
4. Transformation: Paint a vivid picture of life after implementing the solution.

Implementation Example:

"Ever find yourself stress crying in your car before school starts? Trust me, I've been there too. But imagine if you could just wave goodbye to Sunday night anxiety. I've created a ready-made lesson plan that's your key to finally reclaiming your weekends so we can start Monday off stress-free."
— Kayse Morris [18:45]

Teacher-Tested Conversion Techniques

Kayse outlines three essential copywriting hacks that have proven effective for educators:

1. Speak Their Language:

   • Use colloquial and relatable phrases instead of formal jargon.
   • Example: Replace "increase your productivity" with "let's stop grading until midnight."

2. Tell a Story:

   • Incorporate personal and relatable anecdotes to build trust.
   • Share real-life teacher experiences to create an emotional connection.
   • Example: "I was stress eating granola bars in my classroom closet at lunch."

3. Sell a Feeling:

   • Focus on the emotional benefits rather than just the features of a product.
   • Emphasize relief, freedom, and joy that the product brings.
   • Example: "Let's work on making Monday a beautiful Monday by using these done-for-you lessons."

Notable Quote:

"People don't care that you have all of these lessons inside of your brand new program. They’re buying relief, they’re buying experiences, they’re buying freedom, they're buying joy."
— Kayse Morris [22:10]

Crafting Landing Pages and Social Media Captions that Convert

Kayse provides a blueprint for creating compelling landing pages and social media captions aimed at driving immediate action:

• Landing Pages:

  1. Headline: Address the immediate struggle (e.g., "Are you a teacher looking to actually enjoy your weekends?")
  2. Body Copy: Connect emotionally and offer a clear solution.
  3. Call to Action (CTA): Be specific, urgent, and personal (e.g., "I'm ready to reclaim my Sundays").

• Social Media Captions:

  1. Empathy: Start with understanding the audience's plight.
  2. Offer: Briefly state the solution or product.
  3. CTA: Encourage immediate engagement (e.g., "Ready to reclaim your weekend? DM me 'freedom'.")

Example Caption:

"Stop stressing your Sundays away. Our done-for-you lessons give your evenings back. Ready to reclaim your weekend? DM me 'freedom'."
— Kayse Morris [25:00]

Addressing Common Copywriting FAQs

Kayse concludes with answers to frequently asked questions about copywriting, providing practical advice for teachers looking to enhance their writing skills:

1. Does copywriting always sound salesy?

   • Answer: No. Authentic, conversational copy that offers value can effectively communicate without being overly sales-driven.

2. How do you know if your copy is converting?

   • Answer: Implement A/B testing to compare different versions of your copy and analyze which performs better in terms of sales and engagement.

3. Can you use templates or swipe files for your emails?

   • Answer: Absolutely. Utilizing proven templates can save time and ensure effectiveness. If a template works well, it's often best to stick with it rather than reinventing the wheel.

Notable Quote:

"Stories sell, not stuff. People don't care that you have all of these lessons inside of your brand new program... being able to share the feeling of what my life looks like now... that's a feeling."
— Kayse Morris [24:30]

Conclusion: Harnessing Words to Build Your World

Kayse wraps up the episode by reinforcing the transformative power of words in building a successful teacher-led online business. She encourages educators to apply the discussed copywriting techniques to foster genuine connections and drive meaningful conversions.

Final Thought:

"Remember, words create worlds and I want you to build yours today."
— Kayse Morris [26:30]

This episode offers a comprehensive guide for teachers seeking to enhance their online business through effective and emotionally resonant copywriting. By leveraging authentic communication, understanding psychological triggers, and utilizing structured formulas, educators can transform their passion into a thriving online venture.