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The CEO Teacher Podcast
How to Write a Book to Share Your Teaching Magic With Other Teachers
00:34:05
You Don’t Have To Be In A Traditional Classroom To Make An Impact As A Teacher Author Do you have an idea you need to share? Whether its turning educational content into a manuscript. Or you are ready to become a storyteller, or share your mentoring...
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- [00:11]
Kasey Morris
Welcome to the CEO Teacher where educators turn what they already know and love into a successful and sustainable online business with actionable strategies, simple business tips and mindset shifts. It's a weekly lesson plan for teacher business owners whether you're teaching full time in the classroom or rocking the small business from home life. I'm your host Kasey Morris, a former former Georgia English teacher, mom at a four turned seven figure online teacher, business owner and founder of the CEO Teacher Movement. Three teaching degrees got me a few extra bucks each year, but what I will show you will help you make that every single month. If you have a heart for education and a passion to use your experience to help more teachers and families, you belong here. I don't know about you, but was the CEO EO Teacher Coaching Directory on your 2024 bingo card? Because it was sure on ours. We have been teasing this monumental occasion for a long while now and it has been a hope and a dream of ours for so long and the time has finally come. Introducing the CEO Teacher Directory, your one stop coaching shop for coaches, teachers and teacher business owners to connect. 90% of coaching clients are word of mouth referrals and the same goes for quality coaches and mentors. I was tired of thinking how could teachers be able to help people from all over the world, teachers, students, parents and districts. So we found a solution to the problem. We have trained and certified the top teacher coaches from all over the world and our Coaching Directory is filled with the best teacher coaches to up level not only your teacher business but any and everything you can think of related to the classroom or related to education in general. And the best part is these are educators and they understand the unique and often overwhelming demand on your daylight hours. Being a new teacher, business owner or a classroom teacher that's looking for help or a school district that needs a specialist in any area of education. We have the one Stop Shop for you. The CEO Teacher Coaching Directory is your lesson plan shortcut. You can now hire a teacher business coach. No matter what path or journey you may be on, no matter how unique you think your circumstances might be, we have it all here for you. Head on over to Casey morris.com askacoach and connect with local to you teacher coaches or search by subject area and niche. It's friendly support with a teacher twist. Find a trusted teacher coach whether you are part of the CEO Teacher membership or not. Any teacher, any parent, any school district in the world can use this. This is your playground. Again, head on over to Casey morris.com askacoach to find your coach or mentor today. That's K A Y S E M O r r I s.com askacoach Good morning, CEO teachers. Welcome back to the show. We are so excited to be back in our element of interviewing people and bringing you the best knowledge that we can from teachers all over the world. So we wanted to continue our conversation with another teacher in an area that so many of you may struggle with, or maybe you have this hope or this dre theme of writing a book. I know that for me, I have a huge vision board, and I will say that writing a book is the one thing I have not done. And it's like it drives me nuts. I think about it almost every single day. So I'm just as excited for this episode as I know that some of you will be, because I think that teachers, not only do they make perfect entrepreneurs, but how amazing is it that teachers are probably perfectly programmed to also become book authors? So, Juliana, welcome to the show.
- [04:00]
Juliana Tapper
Thanks so much for having me. I'm excited to be here.
- [04:03]
Kasey Morris
So tell us a little bit about you and what we're going to learn about today.
- [04:08]
Juliana Tapper
Yeah. So I'm Juliana Tapper, and I help 6th through 12th grade math teachers increase engagement of their students who struggle. I have been a high school math intervention teacher. I taught in South Central Los Angeles, East San Jose, and Denver, where I live now. I was also a district math coach in Tulsa, and I started my consulting business full time in 2018 and then connected with CEO teacher in 2020 shortly after that just to kind of boost my business and find community. And yeah, most importantly for this episode, I'm the author of the upcoming book Teaching 612 Math A Practical Framework to Engage Students who Struggle. And it's being published by Routledge, Eye on Education.
- [04:47]
Kasey Morris
That's congratulations because that's such an amazing company to have published your book as well. I know you are so stoked. So can we talk stress before we get into, like the step by step process? Yeah, for me, that's my biggest barrier of entry is the stress component of it all. As you were a former teacher, you were in the. In the classroom. Do you do this full time too? That I think that's important for people to know.
- [05:12]
Juliana Tapper
Yes. So in 2018, I did leave the classroom full time to start my consulting business. So I have been doing consulting full time since 2018. So I am not needing to navigate also being in the classroom full time right now.
- [05:25]
Kasey Morris
And I think that's another great testimony too, that teachers are. I think sometimes people think that they're unicorns that there's just a few teachers that have gotten out of the classroom that run successful online businesses, but they're not. They're a dime a dozen these days. And so congratulations for that, because this is proof that you can do this. You've been doing this for a while now. You're six, almost seven years in. So even though you're not in the classroom and you wrote this book, let's talk about the stress level, the barrier to entry here.
- [05:51]
Juliana Tapper
Yeah, I think the stress level is, like, it is a huge mental shift. And, like, I have done so much research on writing a book, the process of writing a book, like, even before I had the book deal, you know, I kind of want to write a book one day or some of those types of things. And I'll be honest, like, in 2019, I, like, spoke this to my husband where I was like, you know, maybe if we have another baby, like, I was pregnant with our first. I was like, maybe if we have another baby, I'll write a book on maternity leave. And he just, like, stops and looks at me. He's like, well, you would get, like, a ghostwriter, right? And I was like, okay, thanks for the belief in me. You know, like, I was a math teacher. I was not an English teacher. If you look at my blog post, my social media, like, I'm sure I have typos. And so a big part of it for me was just overcoming the mindset of, like, I am not a writer. I don't actually personally love even reading books that much, to be completely honest, but I wanted to write a book to help more math teachers that were in the same situation. I was, you know, working with students who struggle. And so I think, like, the biggest stress level for me was just feeling like, I can do this. I can be a writer, even. You know, people may not believe that I can, but I believe I can, and I need to get into that mindset.
- [07:07]
Kasey Morris
So good. People may not believe that I can, but I believe that I can. I mean, that's so good to hear, because I'm sure, as you said, being a math teacher at. Hard to find that confidence, because if I had to think to myself that I was going to go take an accounting class, I feel like that would be like, there's no way I could do an accounting class. I just can't. But I can write. Like, that's something that I. That I'm good at. So I love. I love that you brought up that, you know, I'm not necessarily a Great writer, but this is on my heart. This is something that, that I've been called to do.
- [07:36]
Juliana Tapper
Yes. And along with that is you don't have to write a book that sounds like you're writing a research paper. You know, you can write a book that sounds like how you talk to. That sounds like how you talk to your next door classroom neighbor. I did work with a developmental editor. After I had finished my full manuscript, I did work with a developmental editor. We can get into that a little bit later. And kind of how that came about. But she was like, once you get into the framework that you have in your book, like, I hear your teaching, your coaching voice, you know, I hear that voice coming through. She's like, it's super relatable. I share stories of my own classroom. I share stories of the teachers who have taken my professional development programs and have had huge successes. Like, there's lots of storytelling in the book as well as like a practical framework. And so I think that's important to remember as well. You don't have to write a book feeling like, oh, you have to have this super prestigious talk about yourself. You can write just how you speak. And that can be beneficial and helpful in a selling point as well.
- [08:41]
Kasey Morris
So did you have a defining moment? I know that you mentioned when you got pregnant, you were like, I want to write a book on maternity. I felt myself, I want to write a self help book and I want to be able to help teachers. And, and that's kind of been my go to. And lately I've gone through a divorce in the last year. I'm like, I might be being called to help women conquer divorce. And I don't even know where that came from. And maybe that's why I haven't written a book yet. But so I'm looking for the lights, the light bulb switch myself. So when were you just like, this is it, this is what I'm going to do. It's not maternity ghost writing, but it's a book on math.
- [09:14]
Juliana Tapper
Yeah. And so I think for that the, the book deal, honestly, you know, it landed in my lap and I feel very fortunate about that. You know, I have been doing my consulting business since 2018, and so part of that is that I apply for lots of conferences. I get rejected from lots of conferences and you got to develop that tough skin. But I just keep applying. And so every year I apply for these big national education conferences. And in 2023, I got accepted to ASCD Annual, which is like a big, you know, if you search for like, ascd, It's a big educational leadership conference. Lots of principals, superintendents. And it was huge for me to get accepted. Like, I was in shock when I got accepted to that conference. And so, you know, my session happened. And a few weeks after, I was pregnant with our second, and we were on a spring break vacation, and I opened my email, and I had an email from Routledge, and they said, have you ever considered turning your, like, a session like this into a book? And I just, like, wanted to fall off my chair. Like, my daughter was napping, and so I couldn't, like, scream, you know, my husband was, like, at work. We were, like, on, you know, tagging along on a work trip for him, and I couldn't share it with anyone, but I was just, like, so excited that someone had reached out. Like, exactly what I had spoken into existence in, you know, years earlier with my husband was happening. Like, I was about to have our second baby. And here I am getting approached about writing a book. Like, it was everything I could have dreamed of, like, with a traditional publisher. And I know this is something we can go into more, but because I wanted. The goal of this book is to help math teachers, and it's also to help grow my consulting business, if I'm being totally transparent, to reach the hands of administrators that might be looking for consultants to help them with their teachers who work with students who struggle. And so it was important for me to go with a traditional publisher instead of self publishing. And I did a lot of research on both so we can get into that as well. And so to have a traditional publisher reaching out to me and saying, hey, I like your ideas, and let's see if this is something we want to move forward with was just, like, so confirming for me that I need to do this. Like, I need to say yes.
- [11:31]
Kasey Morris
So. Good. And my next question was about the concept or the book deal. And I think it kind of. I love the way that the world works, the universe, God, however you want to call it. Because you got accepted to this really big conference. You did this amazing presentation, which I'm sure you prepared for for months and months and months. And because of your hard. This amazing deal came into your life. And I think that that's just a perfect testimony to the momentum of great energy and things like that. But you touched on the differences between traditional publishing and. I don't remember what you call the other one.
- [12:06]
Juliana Tapper
Self publishing.
- [12:07]
Kasey Morris
Self publishing. And I would love to talk about that for a second. So the idea of traditional publishing came into your inbox. But I'm sure you did a lot of research on the two. Can we talk about which avenue you think is the best one to take?
- [12:19]
Juliana Tapper
Yeah, I think it really comes down to, you know, what are your goals of of book? Is it to land in the hands of administrators so that you can maybe start a consulting business or grow a consulting business? Is it truly just that you want to get it in the hands of as many teachers? You also do need to think about how much money you want to make from the book. Like, I will be totally transparent. I said this, you know, before we started speaking, but with these education book contracts, I mean, I talked to a lot of. I just looked on my shelf and I reached out to a lot of authors and I was just like, hey, you know, talk to me about. And everyone was so nice and like, totally happy to tell me, like, all of the ins and outs of their situation. Not one person writing an education book that I talked to had an advance. Like, I did not get paid to write this book. My. The. The payment for this book will 100% come from royalties. And I'll just be transparent that it's a 10% royalty, like it is a small percent of the book. And so you need to think about that as well. For me, my bigger goal was growing my consulting business, growing my email list. And. And if I needed to take a hit financially from, like, I was okay with that. When you self publish, you get 100% of the royalties. You know, there's also no advance there, but you get all of the book proceeds. You have to front some money to get it professionally copy edited. You have to front some money for the COVID design, for the layout design and all of that so it could be compatible on E Readers and all of all of those sorts of things. You're going to have to hire people and pay for that out of pocket up front. But then you do, you do collect 100% of all sales. And you can. With self publishing, you can also control the ads a little bit more, the marketing a little bit more like on Amazon. Another CEO teacher that I talk to all the time, Mona Eel, gave me a wonderful book suggestion. She's so great. She recommended the book published by Chandler something. I can't remember his last name, but that book was gold. Even though I went with a traditional publisher, you know, I actually needed to advocate for myself a ton throughout the publishing and editing process. There was so much advocating for myself. And I'm so glad that Mona shared that resource with me, that book with me, because I was Able to like really understand how important this was, like how important the COVID was. We can get into that story, you know, how important many different parts are that they go over in that book. So I recommend that book to anyone. It's a quick read. I got it on Audible just during daycare drop off and pickup. You know, was listening to that book and I re listened to it like I think three full times because it was just so good. And I needed to take a lot of those tips with me to my traditional publisher. I think with self publishing there's a little less credibility. With traditional publishing there's a little more credibility. I asked some administrators before I signed the book deal, do you look at, at the publishing house when you're buying a new book? And they said, absolutely. And I said, okay, well then that matters. I asked like, what do you feel about the, the authority of Routledge Ion education? And they were like, oh, it's great. Like, I love know. So that was important for me from like a consultant standpoint. Yeah. So I feel like that is really kind of the. The two of them. And you do. With traditional publishing, I'm going to be able to meet with the director of marketing for Routledge to like kind of talk about strategy for selling the book and all of that. So you do have a few more resources that you can tap into as opposed to just 100% having to do it yourself. With self publishing.
- [15:49]
Kasey Morris
I love that you gave Mona a shout out. She's such a badass. And I think that that is like perfectly aligned with her, like who she is and that. Thank you for that book reference again. We'll put that in the show notes. And I've been, I've watched, I watch a lot of TikToks on book publishing too. And something you touched on so many important things that I'm so grateful you were transparent about because so many people just don't want to talk about it. They don't want to talk about royalties and they don't like, they want to, they want to brag about this. That. And the third and in reality is, is that that nobody writes a book to become rich. Yes, nobody.
- [16:22]
Juliana Tapper
Thank you for saying that.
- [16:23]
Kasey Morris
And if you happen to become rich, you are a unicorn. You're the Colleen Hoovers, you're the Stephen Kings. You know, those people are two totally different genres. But a lot, a lot of times they've had 40, 50 books published before something takes off. And so what we see on social media about these business books are teacher deals. And then, and then they get put on the New York Times bestseller list, and then they're on New York Times billboards. And I wanted to dig down deep into that because I was like, okay, if I want to do it, I'm going to do it big. Like, how do you do this? And it really is a marketing strategy, and it's a game that you have to play. And I realized that sometimes being on these bestseller lists includes the marketing team purchasing X amount of copies in 24 hours and then selling them on the side to these other books. Book. It's so much bigger than. Than what you think it is.
- [17:19]
Juliana Tapper
Yeah.
- [17:20]
Kasey Morris
And so it's just encouraging to know that we're teachers. We may not have access to the types of funds that is required to purchase 10,000 copies of your book within the first 24 hours and then distribute them to be on the New York Times bestseller list.
- [17:35]
Juliana Tapper
Yeah.
- [17:35]
Kasey Morris
There's just so many little intricacies of it all. So I'm grateful that you shared a little bit of what comes behind the scenes and just remember that not all things are what they seem.
- [17:45]
Juliana Tapper
Yes.
- [17:45]
Kasey Morris
The wizard of Oz is real and all of those things. So for a teacher listening, if you have hopes and dreams of being a New York Times bestseller or getting rich off of writing a book, you might, and I hope that for you. But the goal is, as you said, it is the best foundation to grow a successful business. If you get to walk into a room or go back to a teacher conference and you say, you know, I have this book deal from this publishing company. The credibility that you have compared to the next speaker is unmatched so much.
- [18:16]
Juliana Tapper
Yes. In there. And so it really, when you're thinking about, like, which one is the right choice, it really depends kind of, you know, what you're going for there and what the bigger goal. And I will say I am also using this book as a lead magnet. You know, I have learned SEO strategies from you. I have learned blogging from you. I knew nothing about that before I joined CEO Teacher. And so I learned all of that from the programs. And it is so important. And I have grown, you know, an email list. My email list is like 17,000 math teachers strong right now. You know, I run Facebook ads. I do the things. I do all the things that I learned. And that was a big selling point for the publisher of saying, oh, my gosh, this girl has a. Has a pretty big audience. And that was really helpful as well to help, help, help them see that I am bringing something to the table. And I have an email list that I Communicate with every single week to share this book with. And I've brought them along the journey on this as well. So grow the list. Do all the things that Kasey is saying because that will help with, you know, if you want to write a book, it is a huge, huge help to have that audience to have been talking about these things publicly. You know, what I was first talking about when I started doing more teacher facing digital stuff in 2020 is very different from what I'm talking about now in 2024. You know, I have gotten more opinionated. I have gotten more into what I feel is best and comfortable feel. Sharing those experiences and those thoughts and all of that helps the book as well.
- [19:51]
Kasey Morris
So I want to take it back to the beginning stages of you writing your book. I think, you know, we. We got excited about all the. The end. The end goals. But the beginning part, when you're stuck in the trenches and you're in the weeds of it all, is writing and editing. So what did those processes look like for you?
- [20:10]
Juliana Tapper
Yes, so for me, I had a very clear vision of what I wanted to write. It is my Break it Math intervention framework that I have been talking about since 2021. And it used to have a different name, but then I, you know, I realized there was some overlap, long story there, but I changed the name of the framework. So it is now the Break it Math intervention framework. And it helps teachers break the gatekeeping cycles of Mathematic. And it's all inside the book. That is the framework. That is the book. It's also the framework that is my digital course, my digital professional development for math teachers. And so I was super clear on what I wanted to write, what I needed to write. And so when it actually came down to writing, it actually, like, came very fast. So I had, you know, done a lot of research, and everyone said, you know, you should just sit down and write for 30 to 60 minutes every single day. Don't miss a day. Just keep writing. You know, I call it the word vomit draft. Just, like, get all the ideas out, you know, with the contract, we have a kind of agreed upon table of contents, and I just needed to execute that. And So I started February 1st, just got over some, like, stomach bug from the kids. And I started February 1st just writing 30 minutes every single day. And sometimes I would write for an hour, sometimes I would write for 30 minutes, but I would stop myself at an hour because it just kind of got jumbly after that. And I did that every day for two months. At the end of two months I had the word vomit draft done, and I would say that was like, the most fun part because I'm just like, oh, I'm getting all these ideas out and I can say it however I want to say. And I don't have to worry about sentence structure and like, all these things. And the word vomit draft was the most fun because it was just like, great, I can get these ideas out. And then. So that was February. That was probably like April 1st I finished the word vomit drop. Then after that, I needed to go through and, like, actually figure out, you know, take out all the repetition, figure out what I really wanted to say in some of these parts. And that was the hardest part that, you know, took me. I stayed committed to the 30 minutes to an hour every day. Sometimes with that second round, maybe I did an hour and a half or two hours and I was really, like, in the zone. But every single day devoting just at least half an hour to it. And so, you know, that feels doable for a teacher who really wants to write a book book. If you're thinking of this as just doing this 30 minutes a day and then maybe planning it so that over the summer you have a little more time to do, like, clean up the word vomit draft, you know, maybe do the word vomit draft during the school year and then do kind of that editing during the summer, that might be a better plan for someone who's full time in the classroom still. So, you know, you just have to, like. That was the hardest part because I was thinking to myself, oh, my gosh, someone's going to actually read this. I was rethinking life at that point. I was like, should I even write this book? I want to change the table of contents. Is this, like, even going to be helpful? You know, all of those just imposter syndrome, all of that came in at that second draft version. And so that was really hard just mentally to work through. I relied on Mona a lot. I a lot of text to Mona during this phase. So, you know, find your CEO teacher community and, like, lean into people. Don't do this by yourself. Like, have a community of people supporting you as well. And yeah, so then finally, after clarifying that whole part, probably, like, I have four versions of the book on my computer because I just, like, restarted every time I knew I was going to do a massive change. And that took me until June 15th to get my final manuscript done. I did feel like I wasn't getting the support from my editor that I wanted. Like, I thought that I'd be getting a little more guidance about could I send you a chapter and could I get feedback? And she said, no, you know, could I talk with you a little bit about these ideas, how they're going to flow through? She said, no. So like I said, you need to advocate for yourself even with a traditional publisher. And I spoke up, like two weeks before my manuscript was due, I spoke up and I said, you know, I need more support with this. I'm a math teacher. I know there's typos. I need a strong copy editor from your team to, to look at this because there are typos. I'm not gonna pretend that I, I'm a unicorn writing this. There are typos and I want someone to find them. And then also, like, I feel like I need developmental editing support because I have these questions that I'm not getting the support, you know, because I have a strong audience. They're like, okay, we believe this book can do well. Like, they, they really did believe in me. They agreed to pay for an external developmental editor to look over my manuscript before I submitted. And we were going back and forth for like a week. That was the most time consuming part. I was spending three, four hours a day at that point for, for a week going back and forth with Jen from school Marm advisors. We can put her link in there as well. She is like a, an education book developmental editor. And so she just read through the manuscript and just gave me all of her feedback. And it really ended up being that we just needed a lot of changes for chapter one and then the rest flowed very well. But it was just invaluable to have her support and her thought partnership on the challenging parts. Again, having that list, having that audience that I can say to the publisher, I need more support. They were willing to pay for that external support. For me.
- [25:27]
Kasey Morris
This is invaluable advice. Thank you so much for sharing that. And I think it's a great lesson in life, life too. And I think that teachers don't understand this. And, and I don't mean this in a rude way or a tough love way, but you advocated for yourself, which was amazing. But teachers, we are used to having our hands held. Oh yes, we are. And we say that they put us in the classroom and they. And they sink or swim. And yes, that is true. That is true. However, we, if we have an issue, we're gonna, we're gonna vocalize it. We're gonna say what's going on, and we may get help in collaboration. Our principals may support us. And even though they may not do it the right way, we do have our hands held a lot. And so when we go into business, we often feel like we are owed that from other people. So I remember hiring coaches and being like, they're not doing this for me. And I became like, the victim of, like, they're not. They're not helping me. They're not supporting me in this area. And as a business owner now, I see it as clear as it is, is that. That your publishing company was running a business. They have thousands of people writing books at any given moment. And so they're not personally going, nope, we don't want to. They're going. We're trying to. To keep our head above water, too, and manage everything. And we're going to be helping you as the. As we get into your manuscript, but before, we just can't. And so you being able to vocalize. Okay, but I'm letting you know that this could be a very successful book. However, I don't have the talents that it takes to be able to developmentally organize these thoughts.
- [26:57]
Juliana Tapper
Yes.
- [26:57]
Kasey Morris
And if you want this to do good, I'm going to need a little bit more support. And I think that is the beautiful part of you became a business owner in that moment, and they saw that as the business. Okay, yes, we can help you. But as a teacher, you reached out initially and you were like, hey, I need some help. Could you read over this? Could you look at some thoughts and give me some feedback? They're not. Businesses can't do that. That's just such good advice, invaluable on. You have to be your own person, be your own brand, be very confident in who you are and know what you need. Because if you know what you need, businesses are more. And coaches as well are more than happy to help you, but they're not going to do it for you.
- [27:35]
Juliana Tapper
And I didn't even know developmental editing was a thing until I. I am, like, very, I don't know, bold, I guess, about my networking. Like, I just email random people that are also consultants, and I'm like, hey, can we network? Can we chat? Can we hop on a zoom call? And not everyone does that, but everyone that I email is, like, more than happy to hop on a call with me. And so I had done this with some other authors, especially authors that are at Routledge and asked for a little more insight into what their experience was like. And one of the other authors had shared Jen's contact information with me for the developmental editing. And I Emailed her immediately. You know, I didn't even know that was a thing. So I'm so happy that I can share that now with more CEO teachers to know that that is a thing. You can get developmental editing support. Someone does do that for their job.
- [28:26]
Kasey Morris
That's awesome. Okay. I can't believe we've been talking for almost 30 minutes.
- [28:30]
Juliana Tapper
This is.
- [28:30]
Kasey Morris
I'm just so excited. Okay, so before you know, I know that we're getting low on time, but I do want to talk about. You have a framework in your book. And I think that universally, as teachers and as business owners, frameworks are vital. We have 43 frameworks inside of the CEO Teacher Membership and in our coaching program that we teach because it's a tangible object that people can use. And so you can talk about your framework or just frameworks in general. It doesn't matter to me. But why did you feel the need to make sure you had something people could hold on to inside of that book?
- [29:04]
Juliana Tapper
Yes, I think the framework is my professional development course. And I developed it in like 20, 21, 22, somewhere in there where I was part of another, you know, online business, this coaching program where she talks about the importance of frameworks. And I said, oh my gosh, this is what's missing. This is. It makes it so much easier to communicate what you, where you're going. Like, when you can see where you're going, you're going to get there faster and easier. So when I'm trying to help math teachers have this huge transformation of, you know, going from students who are feeling very apathetic, who are struggling with their basic math facts in 9th grade, to getting them to do grade level content. Because I believe all students need access to grade level content in math. How like that it looks like, how do I even get there? What does it look like to get there? I have no idea where I'm going. Versus if you have directions, if you have that roadmap, then you're going to be able to get there faster. And so I realized that it was essential for my course, my online course. It's also so helpful as I talk to clients, potential clients, about hiring me as a consultant. And I can say, these are the five steps that I'm going to work through with your teachers. And we all, we have to start here and we're going to layer on these steps as we go out through the year. And so having that clarity in my communication for my potential clients is huge as well. And so I've been working with this framework for Three years at least. And so to put it in the book just felt so natural that it helps, I think. So many professional development books, especially, you know, teacher professional development books, it's kind of just like you're throwing a whole bunch of things in there, and without a framework, it's like, well, how do I organize all of this? How do I get through all of this? You're just like telling me lots of good things, but, like, where do I even start? It feels so overwhelming. And the framework helps take that away. It helps give you a place to start.
- [30:57]
Kasey Morris
Such good advice. All right, on the last part of advice, what advice would you give to a teacher listening today? That's thinking to themselves, they want to write a book.
- [31:05]
Juliana Tapper
You are totally qualified. Like, let me just first say that, you know, this book has classroom My own Classroom Transformation in it. It has the stories of other teachers in it. You can do that in your book. You know, even if you're not wanting to write a professional development book, you are qualified. If you have a TPT line that sells bananas and you love your TPT line. Write a book about your TPT line. You know, if you are a classroom management guru, write about that. Write about your own transformation in that journey. Write about how your products have helped your classroom, engagement or achievement or whatever it is that you want to point towards, like, you are qualified to do this. I would say, like, the mental hurdles are the worst. Like, overcoming those mental hurdles are the hardest. And I would also say community is so important. You have to like, tell other people that you're gonna do this and, and have them support you. And like the CEO teacher community, I mean, I joined back in 2020, and the girls that I have met as a result of your programs, I mean, they have made me feel like I was not some weird, like one off, like I left the classroom. But I passionate about these things. Like, I have found my people through CEO teacher. And it's. It's invaluable. Like, you have to have people who get you. And I have, like, you have to have that when you're writing a book too. And CEO teacher is a great place to find that.
- [32:26]
Kasey Morris
That means so much to me. Thank you for spending your morning with me and for sharing all of this. Honestly, I'm like, chapter one is already started in my head now.
- [32:34]
Juliana Tapper
There we go.
- [32:35]
Kasey Morris
You talk. So thanks for the inspiration. How. Okay, so tell us us about how people can get your book. And I know all I want. I want you to give all the little deeds before we go.
- [32:43]
Juliana Tapper
Yeah. So you can head over to Amazon to Barnes and Noble. It's available now. It will ship December 30th of 2024. So you can pre order now. Right now it's the pre order stage. So Amazon, Barnes and Noble, it's teaching 612 math intervention. You can just type that in. It'll show up. You can also go to my website, gatebreakerbook.com we can put that in the show notes but gate gatebreakerbook.com because we're helping teachers become gate breakers in that book. And yeah, so those would be great places. I have, speaking of the marketing piece, I, I do want to try to hit some of those bestseller lists and I want to do it in a, in a positive way. And so I have a ton of pre order bonuses listed on that gatebreakerbook.com page. Like 400 of bonus content for pre ordering before December 30th.
- [33:30]
Kasey Morris
Exciting. Thank you so much again for being here and for sharing all your knowledge with us.
- [33:35]
Juliana Tapper
Yes, you're so welcome. Thanks for having me.
- [33:37]
Kasey Morris
All right, friends, go grab her book right now on Amazon. I hope that you enjoyed today's show. If you're loving our interview series, please reach out on Instagram, Casey Morris or at the CEO Teacher and let us know who you might want to hear from next. As always, remember, your best is yet to come. We'll see you right back here next Wednesday. Bye.