Save Time; Use Pinterest - The CEO Teacher Podcast

Summary

The CEO Teacher Podcast: "Save Time; Use Pinterest"

Release Date: February 5, 2025
Host: Kayse Morris (@kaysemorris)

Introduction

In the February 5, 2025 episode of The CEO Teacher Podcast, host Kayse Morris delves into the strategic use of Pinterest as a powerful tool for teachers looking to expand their online businesses. Titled "Save Time; Use Pinterest", the episode offers a comprehensive guide on leveraging Pinterest to enhance visibility, drive sales, and streamline business operations without adding to the already busy schedules of educators.

Transforming Lesson Plans into a Business Asset

Kayse begins by addressing teachers directly:

"You know all of those lesson plans that are on your desk or in the depths of your computer? They are full of gold and we are about to use them to take the guesswork out of turning your teaching skills, resources and other things into a profitable online business."
— Kayse Morris [00:00]

She emphasizes that even those with no technical skills or marketing experience can harness their existing teaching materials to build a successful online presence. The key is to repurpose valuable content, turning educational resources into products that can generate income.

The Importance of Strategy in Content Creation

Kayse underscores the significance of having a solid strategy behind content creation. She cites Andrea Feyre to highlight this point:

"Our job is not to create content. Our job is to change the world of the people who consume it."
— Kayse Morris [Transcript Section]

This philosophy drives the podcast’s framework development, ensuring that every piece of content serves a purpose beyond mere creation—aiming to make a meaningful impact on the audience.

Introducing the Pinterest Plan Framework

A central focus of the episode is the Pinterest Plan, one of over 43 frameworks available within the CEO Teacher membership. Kayse uses a football field analogy to explain the step-by-step process of utilizing Pinterest effectively:

"Whenever you're thinking about your Pinterest pin strategy, I'm looking at our framework right now. It reminds me of a football field. And I'm going to show you a little bit, a little bit of a play by play."
— Kayse Morris [Earlier in Transcript]

Key Components of the Pinterest Plan:

Identify Your Ideal Customer
Pinterest Search Engine Optimization (SEO)
Scroll-Stopping Design
Quality Content
Call to Action (CTA)
Compelling Offer

Why Pinterest?

Kayse elaborates on why Pinterest remains a vital tool for teachers’ businesses:

"Pinterest helps you tell a very visual story about your brand... it's a visual search engine and arguably one of the best search engines for teachers, creative marketers, educational sellers, artists and creatives because it is so visual."
— Kayse Morris [Timestamp Not Provided]

Benefits Highlighted:

Evergreen Content: Unlike other social media platforms with fleeting content lifespans, Pinterest pins continue to circulate and attract attention long after they are posted.
SEO Advantages: Connecting and verifying a personal domain with Pinterest boosts SEO, enhancing visibility both on Pinterest and through Google searches.
Fresh Content Demand: Pinterest now prioritizes fresh content, urging users to regularly update their boards to maintain traction.

Detailed Breakdown of the Pinterest Plan

1. Identifying Your Ideal Customer

Understanding who you’re targeting is crucial. Kayse discusses creating boards tailored to various segments of teachers, such as new graduates, seasoned educators, or those nearing retirement. This targeted approach ensures that the content resonates with specific audiences.

2. Pinterest SEO

Pinterest’s unique SEO capabilities are a standout feature. Kayse explains:

"The algorithm for Pinterest is quite unique. It gives you related keywords right inside of the pin builder... you get real time effects."
— Kayse Morris [Timestamp Not Provided]

This real-time keyword suggestion tool allows for more precise optimization compared to traditional SEO tools like Ubersuggest, which only provide historical data.

3. Scroll-Stopping Design

Visual appeal is paramount on Pinterest. The design of each pin should be eye-catching and aligned with the brand’s story, much like selecting the most attractive cake for a birthday party.

4. Quality Content

Content quality matters more than quantity. Kayse advises:

"You want to lead them, to nurture them and draw awareness to your content. You want to give them things like free books or free videos that they can watch rather than just saying, hey, buy my thing."
— Kayse Morris [Transcript Section]

Providing valuable, free resources builds trust and establishes authority, making potential customers more likely to make a purchase after multiple interactions.

5. Call to Action (CTA)

Effective CTAs guide the audience on what to do next:

"Telling them save this for later or visit this link or share this with a friend will allow them to come back to you if they don't want to automatically purchase right away."
— Kayse Morris [Transcript Section]

Encouraging actions like saving pins or sharing them increases the chances of engagement and future sales.

6. Compelling Offer

The final step is presenting a clear and enticing offer. Whether it’s a blog post, video, or link to a Teachers Pay Teachers (TPT) store, the offer should be well-defined and easy for the audience to act upon.

Seasonal Strategy and Consistency

Kayse emphasizes the importance of planning ahead:

"Pinterest is a seasonal platform, so keep in mind that you should create your content and pin three to four months ahead of the season."
— Kayse Morris [Transcript Section]

For instance, content related to summer should be prepared and scheduled several months in advance to ensure maximum visibility when the season approaches. Consistent pinning over several months is necessary to see substantial traction, reinforcing the idea that "this is a marathon, not a sprint."

Membership and Additional Resources

Towards the end of the episode, Kayse promotes the upcoming opening of the CEO Teacher membership in February. She encourages listeners to download a free workbook available at kaysemorris.comstart, which includes:

Tips and Strategies: Practical advice for building and expanding an online teacher business.
Mindset Shifts: Encouraging a growth-oriented perspective.
Video Training Series: Exclusive content slated for release in the coming weeks.

Conclusion

Kayse wraps up the episode by reiterating the power of Pinterest as a long-term marketing tool:

"Just keep creating quality, relevant content and use Pinterest as a visual marketing tool to grow your reach and awareness today."
— Kayse Morris [Final Remarks]

She reinforces the football field analogy, summarizing how each component of the Pinterest Plan contributes to driving traffic and achieving business goals. The episode serves as a detailed guide for teachers eager to utilize Pinterest to its fullest potential, ensuring their online businesses thrive well into the future.

Key Takeaways:

Pinterest is a valuable, evergreen platform for building and sustaining an online teacher business.
Strategic planning and SEO are crucial for maximizing the effectiveness of Pinterest.
Quality content and compelling CTAs drive engagement and sales.
Consistency and seasonal planning enhance the visibility and impact of your pins.
The CEO Teacher membership offers extensive resources and frameworks to support your business growth.

By following Kayse Morris’s expert guidance, teachers can effectively transform their educational resources into profitable ventures, making 2025 a milestone year for their entrepreneurial aspirations.

Transcript

A (0:00)

Hey CEO teachers. Welcome back to the show. We are so happy to have you. Today we're going to be talking about how to save time and make your business go even further using what you might think is an outdated strategy. But it is just as important today in 2025 as it was nearly 10 years ago. So stick around. You don't want to miss it. I'm going to show you how to save time and use Pinterest today. Calling all current or former teachers. I want you to grab your favorite highlighter and get read ready to dig in. You know all of those lesson plans that are on your desk or in the depths of your computer? They are full of gold and we are about to use them to take the guesswork out of turning your teaching skills, resources and other things into a profitable online business. Whether you have no idea where to start, zero tech skills, or a serious allergy to marketing itself, you're in the right place. Let's face it, you're ready to make 2025 a whole lot sweeter than its younger sibling. And I've got just the thing. Get your hands on the free guide to start or expand your online teacher business in 2025 by going to Casey morris.comstart that's K A Y S E M O r r I s.com start inside you'll find my best tips, strategies, shortcuts, mindset shifts and hard won lessons for turning your teaching magic into income, flexibility and influence both within and beyond the four walls of your strategies. Like turning your lesson plans into a thriving teacher business without adding hours to your already hectic work week. The difference between teacher businesses that make consistent sales and those that result in crickets. Hint. Yes, there's more to your success than just creating a resource. And I'll show you exactly what's missing. All while helping more students. Because that's really what matters most. Am I right? You've already got what it takes to build a successful teacher business. You don't need all the answers, you just need to put one foot in front of the other. Come download this guide by going to Casey Moore and I'll see you on the other side. Someone once said, without strategy, content is just stuff. And the world has enough stuff. And Andrea Feyre said, our job is not to create content. Our job is to change the world of the people who consume it. So inside of our membership, we talk a lot about frameworks and we have about 43 versions of frameworks where we teach individual strategies and framework number 30 inside of the CEO teacher membership is called the Pinterest Plan. Now, I know all of you are familiar with Pinterest. You probably go on it to look at birthday stuff or to figure out a favorite recipe. But did you know you should still be using it to pin your content for your business? Why? Because it allows you to think of life a little bit like a football field. So whenever you're thinking about your Pinterest pin strategy, I'm looking at our framework right now. It reminds me of a football field. And I'm going to show you a little bit, a little bit of a play by play. The first thing you need to do is think about your ideal customer. The next thing is that you want to focus on Pinterest search engine optimization. Then you want to make sure you have a scroll stopping design. And as you move down the field, you want to ensure you have quality content. A call to action. And then of course, you want to give them an offer which could come in the form of a blog post, of a video, it could send them to your TPT store, and so much more. So let's get into it. Why should you use Pinterest to market your brand, gain awareness for your content, and ultimately increase your sales? Well, Pinterest helps you tell a very visual story about your brand. As you know, if you go there to find a cake or cookies for a birthday, you're usually going to choose the one that looks the best. So remembering that as you're creating your photos and images for your products, it's still the same type of situation. It's a visual search engine and arguably one of the best search engines for teachers, creative marketers, educational sellers, artists and creatives because it is so visual. The great thing about Pinterest is that whatever time you take to create pins, they are evergreen, which means they're going to keep circulating day after day, year after year. One of our best performing blog posts of all time has a pin that goes viral constantly. And it's so simple and it's so basic, but because it's been there for so long, it's usually the number one in search. Another reason you should be using Pinterest to market your brand and gain awareness is because you can connect your website and verify your domain through Pinterest. Developing even more clout in the online space. Notice that I did not say you can connect your teachers paid teachers account. That is not what we're looking for. Whenever we're looking to grow our clout in the online space, you want to make sure that you have your own specific domain, which when I say that I just mean www.whatever. so ours is Casey morris.com ours is connected specifically to our Pinterest account and because of that we get a little bit extra SEO juice when it comes to having pins rank or even in the Google search. Finally, I want you to remember that Pinterest thrives on fresh content these days, which used to not be the case, but it is now. Over a few days, typing the same search could give you brand new results. That means that whoever's coming in and adding new content could be ranking ahead of you. 97% of search is unbranded and people really don't care about you being a top brand in the world. They just want to know are you going to be able to solve their problem. So let's chat a little bit about our Pinterest plan framework. What I was sharing about it looking like a football field and trying to drive your traffic all the way down to the end zone. You've heard all of these terms before, but what you may not know is exactly how you can apply them to Pinterest. The first thing that we need to note is that Pinterest again is a visual search engine similar to anything that is long tail keyword based. It also uses things like Google SEO and audio based search search engine optimization such as YouTube. So if you're promoting videos, whatever you speak with, your mouth is also being kind of transcripted and also put into the search. Pinterest is not a social media platform and that is great news for me and you. That means that your content can be seen for years and years to come, which is what I said earlier. Evergreen so when you go at it the right way, you're going to be able to impact people for years to come versus the short hour long lifespan that you receive on social media. So remember, all of the key players on your football field include your ideal customer, Pinterest, SEO, quality content, your call to action, and your offer. Your ideal customer on Pinterest is exactly who you want to create your boards after. This will help you attract your ideal customer and then you're going to organize your content based on that. So we have a few different versions of our ideal customers. Some of them are just graduating college, other teachers are just getting started in the classroom. Some of them are burned out and have been doing it for about 10 years. And then some of our students are on the verge of retirement looking to bring in some extra income. So we're going to think about all of those potential clients whenever we create our boards for our Pinterest account. The next thing, and probably my favorite thing to nerd out over is Pinterest SEO, which stands for Search Engine Optimization. The algorithm for Pinterest is quite unique. It gives you related keywords right inside of the pin builder, meaning you can type in information with a long tail keyword and it's going to generate for you other terms that people are already searching for. Teachers Pay Teachers also has a similar feature. But what's so amazing about this is that you get real time effects. If you're utilizing this strategy on your blog and using a website such as Ubersuggest, you're really going to get just the past 30 days of what people were searching for instead of real time effects. So when you optimize your content and you use SEO to create content, it'll help you rank on Google and it will also pull your content straight to Pinterest. So keep using best practices to create all of your online content. In case you didn't know, our membership is opening up in February. Our heart and soul of what we teach is how to get good at search engine optimization to make sure that your products rank at the very top of search every single time. And if you go to Casey morris.com start you can download our free workbook, which is how to start or expand your online teacher business in 2025. That'll get you on the wait list for a video training series that we're going to be dropping in the next couple of weeks and then will allow you to join our membership at the end of February. The next player on the ball field is quality content. So when you're inside of this thought process, I want you to ask yourself this question. Where is your pin ultimately leading people? You don't want to always be sending your ideal customer to a paid product, something that you're selling on teachers. Pay teachers on your blog on Etsy. Instead, you really want to lead them, to nurture them and draw awareness to your content. You want to give them things like free books or free videos that they can watch rather than just saying, hey, buy my thing. Did you know it takes an average of 7 to 10 touch points before someone knows you, likes you, and trusts you enough to actually buy your thing. The next player on the ball field is your call to action. You still want your ICA or ideal customer avatar to take action eventually to purchase your thing. And on Pinterest that means that if they save your PIN for later, they'll be able to visit the link or share it with a friend. So telling them save this for later or visit this link or share this with a friend will allow them to come back to you if they don't want to automatically purchase right away. And then finally, the last player on the football field is your offer, the thing that you do ultimately want them to buy. You get clear on your offer and you figure out exactly where you want people to end up, even if you don't know straight out the gate. As long as you're pinning now, you'll start to get a better awareness. Because remember, action brings clarity and clarity produces results. Pinterest is a seasonal platform, so keep in mind that you should create your content and pin three to four months ahead of the season. So currently I'm recording this in February, so three to four months would be March, April, May, June. You could be posting anything that is related to summer because as you start to pin it now, it will begin to gain traction and that means that your pins will start showing up first when it is just the right time. It can take about three plus months of consistent pinning on an optimized profile before you start to see real traction on Pinterest. I want you to remember that this is a marathon, not a sprint, and we are in this for the long game. Just keep creating quality, relevant content and use Pinterest as a visual marketing tool to grow your reach and awareness today. That's it for today's show. I hope you enjoyed our little football field analogy of how you can rock Pinterest in 2025. As always, remember your best is yet to come and I'll see you right back here next Wednesday.