The CEO Teacher Podcast: "Save Time; Use Pinterest"
Release Date: February 5, 2025
Host: Kayse Morris (@kaysemorris)
Introduction
In the February 5, 2025 episode of The CEO Teacher Podcast, host Kayse Morris delves into the strategic use of Pinterest as a powerful tool for teachers looking to expand their online businesses. Titled "Save Time; Use Pinterest", the episode offers a comprehensive guide on leveraging Pinterest to enhance visibility, drive sales, and streamline business operations without adding to the already busy schedules of educators.
Transforming Lesson Plans into a Business Asset
Kayse begins by addressing teachers directly:
"You know all of those lesson plans that are on your desk or in the depths of your computer? They are full of gold and we are about to use them to take the guesswork out of turning your teaching skills, resources and other things into a profitable online business."
— Kayse Morris [00:00]
She emphasizes that even those with no technical skills or marketing experience can harness their existing teaching materials to build a successful online presence. The key is to repurpose valuable content, turning educational resources into products that can generate income.
The Importance of Strategy in Content Creation
Kayse underscores the significance of having a solid strategy behind content creation. She cites Andrea Feyre to highlight this point:
"Our job is not to create content. Our job is to change the world of the people who consume it."
— Kayse Morris [Transcript Section]
This philosophy drives the podcast’s framework development, ensuring that every piece of content serves a purpose beyond mere creation—aiming to make a meaningful impact on the audience.
Introducing the Pinterest Plan Framework
A central focus of the episode is the Pinterest Plan, one of over 43 frameworks available within the CEO Teacher membership. Kayse uses a football field analogy to explain the step-by-step process of utilizing Pinterest effectively:
"Whenever you're thinking about your Pinterest pin strategy, I'm looking at our framework right now. It reminds me of a football field. And I'm going to show you a little bit, a little bit of a play by play."
— Kayse Morris [Earlier in Transcript]
Key Components of the Pinterest Plan:
- Identify Your Ideal Customer
- Pinterest Search Engine Optimization (SEO)
- Scroll-Stopping Design
- Quality Content
- Call to Action (CTA)
- Compelling Offer
Why Pinterest?
Kayse elaborates on why Pinterest remains a vital tool for teachers’ businesses:
"Pinterest helps you tell a very visual story about your brand... it's a visual search engine and arguably one of the best search engines for teachers, creative marketers, educational sellers, artists and creatives because it is so visual."
— Kayse Morris [Timestamp Not Provided]
Benefits Highlighted:
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Evergreen Content: Unlike other social media platforms with fleeting content lifespans, Pinterest pins continue to circulate and attract attention long after they are posted.
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SEO Advantages: Connecting and verifying a personal domain with Pinterest boosts SEO, enhancing visibility both on Pinterest and through Google searches.
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Fresh Content Demand: Pinterest now prioritizes fresh content, urging users to regularly update their boards to maintain traction.
Detailed Breakdown of the Pinterest Plan
1. Identifying Your Ideal Customer
Understanding who you’re targeting is crucial. Kayse discusses creating boards tailored to various segments of teachers, such as new graduates, seasoned educators, or those nearing retirement. This targeted approach ensures that the content resonates with specific audiences.
2. Pinterest SEO
Pinterest’s unique SEO capabilities are a standout feature. Kayse explains:
"The algorithm for Pinterest is quite unique. It gives you related keywords right inside of the pin builder... you get real time effects."
— Kayse Morris [Timestamp Not Provided]
This real-time keyword suggestion tool allows for more precise optimization compared to traditional SEO tools like Ubersuggest, which only provide historical data.
3. Scroll-Stopping Design
Visual appeal is paramount on Pinterest. The design of each pin should be eye-catching and aligned with the brand’s story, much like selecting the most attractive cake for a birthday party.
4. Quality Content
Content quality matters more than quantity. Kayse advises:
"You want to lead them, to nurture them and draw awareness to your content. You want to give them things like free books or free videos that they can watch rather than just saying, hey, buy my thing."
— Kayse Morris [Transcript Section]
Providing valuable, free resources builds trust and establishes authority, making potential customers more likely to make a purchase after multiple interactions.
5. Call to Action (CTA)
Effective CTAs guide the audience on what to do next:
"Telling them save this for later or visit this link or share this with a friend will allow them to come back to you if they don't want to automatically purchase right away."
— Kayse Morris [Transcript Section]
Encouraging actions like saving pins or sharing them increases the chances of engagement and future sales.
6. Compelling Offer
The final step is presenting a clear and enticing offer. Whether it’s a blog post, video, or link to a Teachers Pay Teachers (TPT) store, the offer should be well-defined and easy for the audience to act upon.
Seasonal Strategy and Consistency
Kayse emphasizes the importance of planning ahead:
"Pinterest is a seasonal platform, so keep in mind that you should create your content and pin three to four months ahead of the season."
— Kayse Morris [Transcript Section]
For instance, content related to summer should be prepared and scheduled several months in advance to ensure maximum visibility when the season approaches. Consistent pinning over several months is necessary to see substantial traction, reinforcing the idea that "this is a marathon, not a sprint."
Membership and Additional Resources
Towards the end of the episode, Kayse promotes the upcoming opening of the CEO Teacher membership in February. She encourages listeners to download a free workbook available at kaysemorris.comstart, which includes:
- Tips and Strategies: Practical advice for building and expanding an online teacher business.
- Mindset Shifts: Encouraging a growth-oriented perspective.
- Video Training Series: Exclusive content slated for release in the coming weeks.
Conclusion
Kayse wraps up the episode by reiterating the power of Pinterest as a long-term marketing tool:
"Just keep creating quality, relevant content and use Pinterest as a visual marketing tool to grow your reach and awareness today."
— Kayse Morris [Final Remarks]
She reinforces the football field analogy, summarizing how each component of the Pinterest Plan contributes to driving traffic and achieving business goals. The episode serves as a detailed guide for teachers eager to utilize Pinterest to its fullest potential, ensuring their online businesses thrive well into the future.
Key Takeaways:
- Pinterest is a valuable, evergreen platform for building and sustaining an online teacher business.
- Strategic planning and SEO are crucial for maximizing the effectiveness of Pinterest.
- Quality content and compelling CTAs drive engagement and sales.
- Consistency and seasonal planning enhance the visibility and impact of your pins.
- The CEO Teacher membership offers extensive resources and frameworks to support your business growth.
By following Kayse Morris’s expert guidance, teachers can effectively transform their educational resources into profitable ventures, making 2025 a milestone year for their entrepreneurial aspirations.